Rinradee Jungpichanwanich
ID : 5213826 Section : 401
Research to check rating of TV stations
Ratings and Audience Feedback
These two companies, which are Nielsen and Arbitron, is two major rating of
companies.
There are two types of rating system, which are:
Diary – a sample of viewers was asked to record viewing in a specially prepared diary
and to mail the finished diary back to the rating companies.
People Meter – connected to TV set and automatically recorded the channel and
time of each family member’s usage, then transmitted via phone
lines.
The advantages of People Meter:
- Prevent memory lost via filling out diary.
- Prevent the problem of not return mail back the diary because the data are sent
electronically to the rating companies.
The disadvantages of People Meter:
- Expensive to install and maintain.
- Children viewing is hard to measure with people meter.
- People meter only measure at-home viewing.
The Rating Process are
1.Measuring TV/Radio Viewing
2.Processing the Data
3.The Ratings Books
Terms and Concepts in TV Ratings
Households Using Television (HUT) – the number or the percentage of households
that have a TV set on during a specific time
period.
HUT = Number of households with TV sets on
Number of TV households in survey area
Rating – the percentage or proportion of all households with a TV set watching a
particular program at a particular time.
Rating = Number of households watching a program
Total number of households in market
Share of the Audience (Share) – the total number of households watching a
particular
program at a specific time.
Share = Number of households watching a program
Total number of households have TV sets on during specific time
The relationship of HUT, Rating, and Share :
Rating = Share x HUT
Share = Rating
HUT
HUT = Rating
Share
Nielsen to combine TV, online
ratings
'Extended Screen' will help measure Web audience
By CYNTHIA LITTLETON
The major broadcast and cable nets should take a big step forward
in monetizing Internet viewing of full-length programs this fall.
That's when Nielsen intends to introduce a service that will
combine TV and online viewing of shows into a single rating.
Network execs have been pushing Nielsen to come up with a
cumed rating they could present to advertisers that adds online
viewing into ratings that track viewing done live and via DVR
(within three to seven days of the premiere telecast).
As more viewers watch TV shows via Web streaming online, net
execs have gnashed their teeth at the lost income potential as
online viewing eats away at ratings for the traditional telecasts.
Even though most legal online offerings of TV shows have
embedded advertising, those online spots aren't nearly as valuable
to the nets as they would be if online viewing stats were factored
into a cumed rating.
There's one wrinkle to the Nielsen rating plan, however, that could
spur a major change in the way nets offer programs online. For
Web viewing to be included in what Nielsen is calling its "Extended
Screen" reporting service, the online episodes have to carry the
exact same commercials that run in a TV telecast. For the past few
years, online airings of TV shows typically have carried a quarter
or fewer of the spots included in a traditional TV airing, and the
online runs often draw different sponsors.
At present, Nielsen's new service would not factor in online
viewing done via Hulu, which has become the dominant online vid
service for full-length segs, nor would it capture viewing done via
ABC.com or other net websites.
But it would work with the new Fancast Xfinity online vid service
launched in December by Comcast, which offers on-demand
online viewing of a range of cable programming to Comcast
subscribers on a password-protected basis. Some of the shows
that run on the Xfinity platform carry the same commercial load as
they do on regular TV telecasts. The same is true for the "TV
Everywhere" service that Time Warner Cable is testing.
Nielsen said it would launch its "Extended Screen" service in
September, with the first batch of data released by the end of the
year. Those numbers would be considered "evaluation data" until
February, when the ratings will go live as part of its national
ratings, including its "C3" ratings that measure viewership of
commercial breaks in premiere telecasts and via DVR playback
within three days.
Nielsen plans to pull in online viewing data from 7,500 of the
12,000 households in its National People Meter Sample. Those
7,500 households represent about 20,000 people and 12,000
computers.
Nielsen was pressured into speeding up its timetable for
developing an omnibus ratings service last fall when showbiz
congloms and advertisers joined to create the Coalition for
Innovative Media Measurement (Daily Variety, Sept. 11). Org
plans to fund research into cutting-edge media measurement
systems, which sent a signal that coalition members were
frustrated with Nielsen's slowness to respond to the online viewing
boom.
Contact Cynthia Littleton at cynthia.littleton@variety.com
Summarize the article
The major broadcast and cable nets should take a big step forward of Internet
viewing. When Nielsen plans to introduce a service that will combine TV and online
viewing together. Network execs have been pushing Nielsen to come up with a
cumed rating. As more viewers watch TV shows via Web streaming online, net execs
have lost income potent for the traditional telecasts. Most legal online offerings of
TV shows have embedded advertising. There is one problem to the Nielsen rating
plan that could spur a major change in the way nets offer programs online. To be
included for Web viewing in what Nielsen called "Extended Screen" reporting
service, the online episodes have to carry the exact same commercials that run in a
TV telecast. For the past few years, the online runs often draw different sponsors. At
present, Nielsen's new service would not factor in online viewing which has become
the dominant online, nor would it capture viewing done via ABC.com or other net
websites. Some of the shows that run on the Xfinity platform carry the same
commercial load as they do on regular TV telecasts. Nielsen said it would launch its
"Extended Screen" service in September. The first batch of data released by the end
of the year. Those numbers would be considered "evaluation data" until February,
when the ratings will go live as part of its national ratings. Nielsen plans to pull in
online viewing data from 7,500 of the 12,000 households in its National People
Meter Sample. Those 7,500 households represent about 20,000 people and 12,000
computers. Nielsen was pressured into speeding up its timetable for developing an
omnibus ratings service last fall when showbiz co gloms and advertisers joined to
create the Coalition for Innovative Media Measurement. Organization plans to fund
research into cutting-edge media measurement systems, which sent a signal that
coalition members were frustrated with Nielsen's slowness to respond to the online
viewing boom.
Compare
Nielsen wants to combine tv rating and online rating together because these day
people are interested in watching tv online more than in the past. But some of them
still watching tv so, they want to keep both rating and combine together. And it need
to be only legal online that offer for the tv show. But in the past that use the old
system, people watched everything from tv. They use “Diary and People Meter” as
types of rating system. It’s out-of-date. Not up-to-date as nowadays.
Source :
http://www.variety.com/article/VR1118014214?refCatId=1275
http://www.hollywoodreporter.com/topic/tv-ratings
http://en.wikipedia.org/wiki/AGB_Nielsen_Philippine_TV_ratings_controversy