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					                                                                                                            FY09 SWE Scorecard
                                                                                                            Organizational Metrics
                                                                                                                                                             Q2        Q3        Q4
                                                                                                                                           Q1         (J,
                                                                                                                                                          (O, N, D) (J, F, M) (A, M, J)
                                                                                   Measure                                                 A, S) due 10-
                                            Measure                                          Update Owner       FY10 Results   FY11 Goal                     due       due       due    YE Actual                        Notes:
                                                                                     ID                                                        17-10
                                                                                                                                                           1/14/10   4/14/11 8/14/11
                                                                                                                                            [11/15/10]
                                                                                                                                                          [2/15/11] [5/15/11] [9/30/11]


               Professional Membership (#)                                           M1            ED              8,162         9,012        5,824
                                                                                                                                                                                                                           1

               Collegiate Membership (#)                                             M2            ED              9,991        11,930        4,872
                                                                                                                                                                                                                           1
               International Members (#)                                             M3            ED               127          164            82                                                                         1
               Professional Retention (%)                                            M4            ED               69           85%           58%                                                                         1
Membership




               Collegiate Retention (%)                                              M5            ED               47           55%           34%
                                                                                                                                                                                                                           1
               NSBE / SHPE / AISES Joint Members (#)                                 M6            ED               449                                                                                                    1
               Joint Members Technical Groups (#)                                    M7            ED               n/a                        n/a
               % of members who self-identify as part of an ethnic group             M8            ED               29%                        30%
               Corporate Members (#)                                                 M9            ED               75            76            80
               Corporate Partnership Council Members (#)                            M10            ED               60            50            61


               Member Satisfaction (measure tbd from Communications Strategy
                                                                                    M11            ED                                          n/a                                                                         2
               & Marketing Dashboard via quantitative survey)


               Income (% of budget)                                                  F1         Treasurer          101%          100%                                                                                      4

               Expenses (% of budget)                                                F2         Treasurer           91%          100%                                                                                      5
Financial




                                                                                                                                                                                                    Goal is
               Income (% comparison = $ actual/$ last year period)                   F3         Treasurer           n/a          104%                                                               "FY11                  3
                                                                                                                                                                                                    INCOME
                                                                                                                                                                                                    Budget/FY10
                                                                                                                                                                                                    Goal is
               Expense (% comparison = $ actual/$ last year period)                  F4         Treasurer           n/a          97%                                                                "FY11                  3
                                                                                                                                                                                                    EXPENSES
                                                                                                                                                                                                    Budget/FY10
             Goal #1 – Growing the Profession – Outreach - Objective 1.4:
             Increase the impact of outreach activities by training a minimum of
             1,000 members on messaging to all STEM stakeholders.


                                                                                                                                            Awaiting Q1
                                                                                                                                             Data from
             Total # of members participating in outreach                            S1                             757          850         Outreach
                                                                                                                                             Program
                                                                                                                                             Manager

                                                                                                                                            Awaiting Q1
                                                                                                                                             Data from
             Total # of members trained in effective messaging about
                                                                                     S2                             787          1,000       Outreach
             engineering (Changing the Conversation)                                                                                         Program
                                                                                                                                             Manager

                                                                                                                                            Awaiting Q1
                                                                                                                                             Data from                                                            In FY10: Cumulative
             Total # of girls reached through outreach                               S3                            8905          6,300       Outreach                                                              Total of Cells E20 &
                                                                                                                                             Program                                                                        E21
                                                                                                                                             Manager


                                                                                             Dir of Education
                                                                                                            FY09 SWE Scorecard
                                                                                                            Organizational Metrics
                                                                                                                                                             Q2        Q3        Q4
                                                                                                                                           Q1         (J,
                                                                                                                                                          (O, N, D) (J, F, M) (A, M, J)
                                                                                   Measure                                                 A, S) due 10-
                                           Measure                                           Update Owner       FY10 Results   FY11 Goal                     due       due       due    YE Actual          Notes:
                                                                                     ID                                                        17-10
                                                                                                                                                           1/14/10   4/14/11 8/14/11
                                                                                                                                            [11/15/10]
                                                                                                                                                          [2/15/11] [5/15/11] [9/30/11]


                                                                                             Dir of Education                               Awaiting Q1
                                                                                                                                             Data from
             Total # of adult influencers reached through outreach (non-SWE
                                                                                     S3                           See M20        3,000       Outreach
             members)                                                                                                                        Program
                                                                                                                                             Manager
Membership




                                                                                                                                            Awaiting Q1                                              In FY10: Total # of
                                                                                                                                             Data from                                               Outreach Activities
               Total # of outreach events/activities held                            S4                           See M22         150        Outreach                                               held in conjuction w/
                                                                                                                                             Program                                                other technical orgs =
                                                                                                                                             Manager                                                          45




                                                                                                                                            Awaiting Q1
                                                                                                                                             Data from
               Total # of events Events held with SWE Partners                       S4                           See M22         50         Outreach
                                                                                                                                             Program
                                                                                                                                             Manager




             Goal #2 – Professional Excellence - Objective 2.2: Offer quality of
             professional development programs for all career stages and
             sectors as measured by program survey results.




               Total # of programs from all career stages                            S5                              21           23             3          22         9         7



                                                                                                Dir of PD




               Total # of attendees - local and national                             S6                            5062          5500          586




               Total # of programs used after 60 days                                S7                             90%          90%           85%
               Attendee feedback results from initial surveys                        S8                              4.4          4.5           4.5
               Attendee feedback results from follow-up surveys                      S9                              4.0          4.2           4.1
                                                                                                               FY09 SWE Scorecard
                                                                                                               Organizational Metrics
                                                                                                                                                             Q2        Q3        Q4
                                                                                                                                           Q1         (J,
                                                                                                                                                          (O, N, D) (J, F, M) (A, M, J)
                                                                                   Measure                                                 A, S) due 10-
                                           Measure                                           Update Owner       FY10 Results   FY11 Goal                     due       due       due    YE Actual   Notes:
                                                                                     ID                                                        17-10
                                                                                                                                                           1/14/10   4/14/11 8/14/11
                                                                                                                                            [11/15/10]
                                                                                                                                                          [2/15/11] [5/15/11] [9/30/11]


             Goal #3 – Industry catalyst - Objective 3.4: Increase the number of
             discussions on SWE’s position papers with industry, government,
             and academic influencers by 20%.
                                                                                             Dir of Emerging
               # of events that are sponsored or co-sponsored by SWE Nat'l          S10         Initiatives          5             6             0

               # of publications/presentations/representations/media
                                                                                    S11                              12           14             7
Membership




               interviews by SWE


             Goal #4 – Inclusive Global Community - Objective 4.1 Improve the
             SWE membership and leadership profile to reflect the
             demographics of women in engineering and technology.


              Identify # of high potentials as future national leaders              S12                             104           150           83
                                                                                             Dir of Regions
               Establish mentors for leaders in the pipeline -
                                                                                    S13                              64          100            79
               # of mentors


               Total # of Regions that implemented pipeline process                 S14                              9            10             9
                                                                                                                   FY09 SWE Scorecard
                                                                                                                   Organizational Metrics
                                                                                                                                                                     Q2        Q3        Q4
                                                                                                                                                   Q1         (J,
                                                                                                                                                                  (O, N, D) (J, F, M) (A, M, J)
                                                                                       Measure                                                     A, S) due 10-
                                           Measure                                                  Update Owner    FY10 Results     FY11 Goal                       due       due       due    YE Actual                           Notes:
                                                                                         ID                                                            17-10
                                                                                                                                                                   1/14/10   4/14/11 8/14/11
                                                                                                                                                    [11/15/10]
                                                                                                                                                                  [2/15/11] [5/15/11] [9/30/11]


Instructions for Quarterly Updates:                                                                                                Notes:
(1) Update Owner provides the quarterly update for Q1, Q2, Q3, Q4 and the year end (YE) forecast.                                  1. Trend would be seen by looking at this FY vs. last FY.
The BOD liason provides the recovery plan if the quarterly update is yellow or red.                                                2. Refer to the MCC Proposal - "Organizational Climate/Culture" measure (presented on 6/13/08)
(2) Update is provided by inputing (a) the actual count of measure (e.g. number of members) towards FY09 goal                      and Member Communications Research/Strategy (presented on 6/13/08)
and (b) the appropriate color coding of green, yellow or red. The color coding legend is as follows:                               3. For Financial metrics % comparison = $ actual/$ last period means $ actual for this period compared to
                                                                                                                                   $ actual for this same period last year. So, for Q1 actual expenses divided by the actual expenses for Q1
                Color coding legend:                                                   % to plan:                                  last year. If 100%, then the expenses would be equal for the two time periods.
                                                                                                                                   4. We will track by quarter how we are doing for our income related to plan
   Membership




Green = Meets / Exceeds FY09 Goal or comparison to last period.                          90-100          s
                                                                                                                                   5. We will track by quarter how we are doing for expenses related to plan
                                                                                                                                   6: Member satisfaction baseline metrics from member survey:
Yellow = "Caution"; Improvement but not yet at goal, or concern with direction. Or,                                                6a: Satisfaction with SWE membership
                                                                                         70-90           Y
better than last year's goal but not to this year's.


                                                                                                                                   6b: Likelihood to recommend SWE membership to others
Red = Did not meet goal. Or, below last year's goal. (Include mitigation plan in the
                                                                                          <70            R                         6c: How likely to continue to be a SWE member 12 months from now
"Actions" section).
                                                                                                                        FY09 SWE Scorecard
                                                                                                                        Organizational Metrics

                                                                         Appendix to Goal 1 & Additional FY11 Director of Education Metrics

                                                                                                                                                                          Q2
                                                                                                                                                                                    Q3        Q4
                                                                                                                                                                       (O, N, D)
                                                                                                                                                       Q1         (J,            (J, F, M) (A, M, J)
                                                                                           Measure                                                                        due
                                                    Measure                                          Update Owner       FY10 Results   FY11 Goal      A, S) due 10-17-              due       due    YE Actual
                                                                                             ID                                                                         1/14/10
                                                                                                                                                       10 [11/15/10]              4/14/11 8/14/11
                                                                                                                                                                         TBD
                                                                                                                                                                                 [5/15/11] [9/30/11]
                                                                                                                                                                       [2/15/11]


                        Goal #1 – Growing the Profession – Outreach - Objective 1.4:
                        Increase the impact of outreach activities by training a minimum
                        of 1,000 members on messaging to all STEM stakeholders.


                                                                                                                                       Awaiting Q1
                                                                                                                                        Data from     Awaiting Q1 Data
                          Total dollars granted for outreach through Program
                                                                                                                            N/A         Outreach       from Outreach
                          Development Grants                                                                                            Program       Program Manager
                                                                                                                                        Manager

                                                                                                                                       Awaiting Q1
                                                                                                                                        Data from     Awaiting Q1 Data
                          Website usage this year over last year                                                            N/A         Outreach       from Outreach
                                                                                                                                        Program       Program Manager
                                                                                                                                        Manager

                                                                                                                                       Awaiting Q1
                                                                                                                                        Data from     Awaiting Q1 Data
                          Participant Age                                                                                   N/A         Outreach       from Outreach
                                                                                                                                        Program       Program Manager
                                                                                                                                        Manager

                                                                                                                                       Awaiting Q1
                                                                                                                                        Data from     Awaiting Q1 Data
                          Participant Ethnicity                                                                             N/A         Outreach       from Outreach
                                                                                                                                        Program       Program Manager
Strategic Initiatives




                                                                                                                                        Manager

                                                                                                                                       Awaiting Q1
                                                                                                                                        Data from     Awaiting Q1 Data
                          Volunteer Age                                                                                     N/A         Outreach       from Outreach
                                                                                                     Dir of Education
                                                                                                                                        Program       Program Manager
                                                                                                                                        Manager

                                                                                                                                       Awaiting Q1
                                                                                                                                        Data from     Awaiting Q1 Data
                          Volunteer Ethnicity                                                                               N/A         Outreach       from Outreach
                                                                                                                                        Program       Program Manager
                                                                                                                                        Manager


                                                                                                                                                      Awaiting Q1 Data
                                                                                                                                       Establishing
                          Total number of graduate students actively participating in                                                                  from Graduate
                                                                                                                            N/A        Baseline in
                          SWE                                                                                                                             Member
                                                                                                                                          FY11           Coordinator



                                                                                                                                                      Awaiting Q1 Data
                                                                                                                                       Establishing
                                                                                                                                                       from Graduate
                          Graduate Student Ethnicity                                                                        N/A        Baseline in
                                                                                                                                                          Member
                                                                                                                                          FY11           Coordinator
                                                            FY09 SWE Scorecard
                                                            Organizational Metrics
                                                                        Establishing
Total # of Scholarship Recipients attending national
                                                                N/A       Baseline in   Pending WE10
conference
                                                                            FY11



                                                                         Establishing   Awaiting Q1 Data
Total # of Scholarship Recipients actively engaged in SWE       N/A      Baseline in    from Scholarship
                                                                            FY11        Committee Chair
Appendix for Goal 3: FY11 Results

Events sponsored by SWE:
1)
2)
Publications by SWE:
1)
2)
Presentations by SWE:
1.) Patent and Trade Mark Office EEO Conference 9-21-10 (Karen Horting)
2) Women in Defense Annual Conference (10-6-2010) Washington DC (Siddika Demir)

Representations by SWE:
1) C3E (Clean Energy Education Empowerment for Women) kickoff dinner in DC July 18, 2010 (Betty Shanahan)
2) SHPE conference press meeting (9-9-2010) Washington, DC (Semahat Demir)
3) Women in Defense Annual Conference (10-6-2010) Washington DC (Semahat Demir)


Media representations:
A) USA Media quote: Betty Shanhan was quoted in USA Today on the census data on women in STEM Sept 29.
B) International Media (Newsppaers, TV): Turkish Newspaper interviews and news published
1. Yeni Safak, July 4, 2010 page 10 (interview with Director for Emerging Initiatives Semahat Demir)
2. Cumhuriyet July 10, 2010 page 14 (interview with Director for Emerging Initiatives Semahat Demir)
3. Cumhuriyet Portal in English July 19, 2010 (interview with Director for Emerging Initiatives Semahat Demir)
4. Istikbal July 24, 2010 page 2 (news “Ataturk Engineer Daughters” Book, Sister Siddika Demir, Society of Women Engineers President and Semahat Demir)
5. Zaman July 19, 2010 page 2 (interview with Sister Siddika Demir, Society of Women Engineers President)
6. Hurriyet USA August 11, 2010 page 1 (news: “Demir Sisters”, Society of Women Engineers President Siddika Demir and Director for Emerging Initiatives
Semahat Demir)
7. Hurriyet August 12, 2010 page 1 (news of “Demir Sisters”, Society of Women Engineers President Siddika Demir and Director for Emerging Initiatives Semahat
Demir
8. Zaman August 13, 2010 page 1 (news of “Demir Sisters”, Society of Women Engineers President Siddika Demir and Director for Emerging Initiatives Semahat
Demir)
9. Usak Haber September 29, 2010, page 1 com (interview with Semahat Demir and her father Prof. Dr. Halit Demir)
10. Usak Olay September 29, 2010, pages 1, 4 and 14 (interview with Semahat Demir and her father Prof. Dr. Halit Demir)
11. Insaat Muhensileri Odasi (IMO, Turkish Civil Engineering Journal) İstanbul Bülten volume 109 page 34, September 2010. (news:“Demir Sisters”, Society of
Women Engineers President Siddika Demir and Director for Emerging Initiatives Semahat Demir)
12. Semahat Demir was Interviewed by Anatolian News Agency Washington DC office (Turkish official news agency, Turkey state run news agency), October 14,
2010 in NSF. Reporters: Bariskan Unal and Mehmet Toroglu
13. Fourteen various Turkish Press scans (scans of Turkish newspapers) and portals where SWE appears with S. Demir
Turkish TV Interviews
1. ART Usak Televizyonu USAK ARTTV, USAKARTTV.com (news with Semahat Demir and her father Prof. Dr. Halit Demir, September 26, 2010)
2. ART Usak Televizyonu USAK ARTTV, USAKARTTV.com (news with Semahat Demir and her father Prof. Dr. Halit Demir, September 27, 2010)
3. ART Usak Televizyonu USAK ARTTV, USAKARTTV.com (live interview with Semahat Demir and her father Prof. Dr. Halit Demir, September 28, 2010)
Turkish Radio Interview
1. TRT Radio 1, Gün Ötesi Haber Programı (News from the Day) July 22, 2010; 6:05-7:00pm (Semahat Demir)

				
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