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The ARF 2011 David Ogilvy Awards
The ARF is proud to announce the winners!
GRAND OGILVY AWARD WINNER:
“Pizza Turnaround” Domino‟s Pizza
ADVERTISER: Domino’s Pizza
AGENCY: CP+B
MEDIA: CP+B
RESEARCH: Northstar Research Partners, Lieberman Research Worldwide, Millward Brown, The
Qualitative Research Centre
RESEARCH ACHIEVEMENT AWARD WINNER:
“2010 United States Census” The United States Census Bureau
ADVERTISER: The United States Census Bureau
AGENCY: Draftfcb
MEDIA: Draftfcb/Initiative
RESEARCH: Applied Research and Consulting, LLC, Macro International, Maya Group, Clarion, GlobalHue
RESEARCH INNOVATION AWARD WINNER:
“Break the Cycle” U by Kotex
ADVERTISER: Kimberly-Clark
AGENCY: Organic, Inc.
MEDIA: Mindshare
RESEARCH: Marina Maher Communications, Inc., Millward Brown
AUTOMOTIVE
GOLD WINNER
“Shock the Sheep” Audi
ADVERTISER: Audi
AGENCY: Venables Bell & Partners
MEDIA: MediaCom
RESEARCH: 7th Sense
SILVER WINNER
“Subaru Owner Love” Subaru of America
ADVERTISER: Subaru of America
AGENCY: Carmichael Lynch
MEDIA: Carmichael Lynch
RESEARCH: Harris Interactive
BEVERAGES
GOLD WINNER
“Keep Playing” The Coca-Cola Company
ADVERTISER: The Coca-Cola Company
AGENCY: Sapient (Miami)
RESEARCH: Millward Brown, bmc
SILVER WINNER
“CoffeeHouse Inspirations Skinny” International Delight
ADVERTISER: International Delight
AGENCY: Horizon Media
MEDIA: Horizon Media
RESEARCH: Vizu Corporation
BUSINESS-TO-BUSINESS
GOLD WINNER
“Cloud Power” Microsoft
ADVERTISER: Microsoft Corporation
AGENCY: JWT, Deutsch, Inc.
MEDIA: Universal McCann
RESEARCH: Hall & Partners, Penn, Schoen and Berland Associations
CONSUMER ELECTRONICS
GOLD WINNER
“Measuring Online Global Advertising Based on Business Value and Engagement” Intel
ADVERTISER: Intel
MEDIA: OMD
SILVER WINNER
“Posted by AT&T and MTV Networks Music Sites" AT&T
ADVERTISER: AT&T, MTV Networks
AGENCY: BBDO, AT&T
MEDIA: MEC
RESEARCH: Meteor Solutions
DIGITAL + MEDIA
GOLD WINNER
“Coming Alive with Real Crunch” Wheat Thins
ADVERTISER: Kraft Foods, Inc.
AGENCY: AKQA, The Escape Pod, Momentum Worldwide, Splendid Communications
MEDIA: KRAFT One, MediaVest, Digitas
RESEARCH: The Cambridge Group, Energy Enfuser, MISI, BuzzBack Research, Margaret Mark
SILVER WINNER
“Growing the Acquisition Engine” MetLife
ADVERTISER: MetLife
AGENCY: Neo@Ogilvy
MEDIA: Neo@Ogilvy
RESEARCH: Neo@Ogilvy
FINANCIAL SERVICES
GOLD WINNER
“The Green Line” Fidelity Investments
ADVERTISER: Fidelity Investments
AGENCY: Arnold Worldwide
MEDIA: MPG
RESEARCH: Plan-It Marketing, Synovate, Phoenix Marketing, GfK
SILVER WINNER
“Inspiring Success: How Ink from Chase is Making its Mark” Ink from Chase
ADVERTISER: JP Morgan Chase and Company
AGENCY: mcgarrybowen
MEDIA: Zenith Media
RESEARCH: MaPS, IDEO, Olson Zaltman Associates, Millward Brown, PhaseOne, Gongos
GOVERNMENT + NON-PROFIT + PUBLIC SERVICE
GOLD WINNER
“Autism Awareness” Autism Speaks
ADVERTISER: Autism Speaks
AGENCY: BBDO
RESEARCH: Ad Council
SILVER WINNER
“Pure Michigan” Michigan
ADVERTISER: Travel Michigan (State Agency for Tourism)
AGENCY: McCann Erickson Detroit
MEDIA: Universal McCann
RESEARCH: Longwoods International
HEALTH + PERSONAL CARE
GOLD WINNER
“Break the Cycle” U by Kotex
ADVERTISER: Kimberly-Clark
AGENCY: Organic, Inc.
MEDIA: Mindshare
RESEARCH: Marina Maher Communications, Inc., Millward Brown
SILVER WINNER
“Magic” Always Infinity
ADVERTISER: The Procter & Gamble Company
AGENCY: Leo Burnett
MEDIA: Starcom MediaVest Group
RESEARCH: Ipsos ASI, The Nielsen Company
HOUSEHOLD PRODUCTS
GOLD WINNER
“Arm & Hammer Secret – Double Trouble” ARM & HAMMER Cat Litter
ADVERTISER: Church & Dwight
AGENCY: Ferrara & Company
MEDIA: Maxuz
RESEARCH: Church & Dwight
SILVER WINNER
“Dysfunctional Relationships” Swiffer
ADVERTISER: The Procter & Gamble Company
AGENCY: The Kaplan Thaler Group
MEDIA: Starcom MediaVest Group
RESEARCH: Ipsos Understanding Unlimited, Ipsos ASI
INTERNATIONAL
GOLD WINNER
Diamond Bride “FOREVERMARK”
ADVERTISER: FOREVERMARK Diamonds Private Ltd.
AGENCY: JWT
RESEARCH: JWT
SILVER WINNER
“Hopenhagen” The United Nations
ADVERTISER: International Advertising Association
AGENCY: OgilvyEarth
MEDIA: Mindshare, MediaEdge, OgilvyNeo,
RESEARCH: OgilvyEarth
MULTICULTURAL
GOLD WINNER
“2010 United States Census” The United States Census Bureau
ADVERTISER: The United States Census Bureau
AGENCY: Draftfcb
MEDIA: Draftfcb/Initiative
RESEARCH: Applied Research and Consulting, LLC, Macro International, Maya Group, Clarion, GlobalHue
SILVER WINNER
“Are You Venza?” Toyota Venza
ADVERTISER: Toyota Corporation
AGENCY: Burrell
MEDIA: Burrell
RESEARCH: Olson Zaltman Associates, Hall & Partners, The Hunter-Miller Group and Black Raspberry Consumer
Insights
PACKAGED GOODS
GOLD WINNER
“Cadbury Caramilk 'Key to the Secret'” Cadbury Caramilk
ADVERTISER: KRAFT Confectionery Division (Cadbury)
AGENCY: The Hive
MEDIA: Jungle
RESEARCH: Ipsos, Millward Brown
SILVER WINNER
“Welcome to Wholesome” CRACKER BARREL
ADVERTISER: Kraft Canada
AGENCY: Draftfcb
MEDIA: MediaVest
RESEARCH: Hazelton Group, The Nielsen Company, Millward Brown
RETAIL + E-TAIL
GOLD WINNER
“Pizza Turnaround” Domino‟s Pizza
ADVERTISER: Domino’s Pizza
AGENCY: CP+B
MEDIA: CP+B
RESEARCH: Northstar Research Partners, Lieberman Research Worldwide, Millward Brown, The Qualitative Research
Centre
SILVER WINNER
“Search One and Done” KAYAK.com
ADVERTISER: KAYAK.com
AGENCY: Goodby, Silverstein & Partners
MEDIA: Goodby, Silverstein & Partners
RESEARCH: TNS, Goodby, Silverstein & Partners, Lombardo Consulting
SHOPPER MARKETING
GOLD WINNER
“Tasting is Believing” Progresso Ready-to-Serve Soups
ADVERTISER: Progresso
AGENCY: Bromley Communications
RESEARCH: Bromley Communications
SILVER WINNER
“EVERY CANADIAN COMMUNITY WANTS TO BE A „KRAFT HOCKEYVILLE‟” Kraft Foods
ADVERTISER: Kraft Canada, Canadian Broadcasting Corporation, National Hockey League, NHL Players Association
AGENCY: Maclaren Momentum
MEDIA: MediaVest and Mediaprofile
RESEARCH: IPSOS Reid Canada, The Nielsen Company
SPORTS + ENTERTAINMENT + MEDIA
GOLD WINNER
“Hawaii Five-0/Reboot” CBS
ADVERTISER: CBS
MEDIA: OMD
RESEARCH: The Nielsen Company, CBS Vision, Simulmedia
SILVER WINNER
“Launch of „Hot in Cleveland‟” TV Land
ADVERTISER: TV Land
AGENCY: TV Land
MEDIA: Ingenuity Media Group, Spot On Media Consultants
RESEARCH: TV Land, Sterling Brands, Insight Research Group, Smith Geiger
The ARF congratulates the 2011 finalists of The ARF David Ogilvy awards sponsored by Microsoft Advertising, Ipsos,
Millward Brown, MTV Networks, The Nielsen Company and Ogilvy & Mather.
Источник: http://rethink.thearf.org/pages/ogilvy_awards