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					                          TFWA World Exhibition Preview

   WILLIAM GRANT & SONS CONTINUES TO INVEST IN TRAVEL RETAIL
           CHANNEL THROUGH BRANDS AND PERSONNEL
On track for another record year in travel retail, William Grant & Sons will have its biggest
category-devoted team to date at TFWA World Exhibition this year (Gold Village 02), headed
up by Managing Director Global Travel Retail Rita Greenwood. ‘Travel retail continues to be
the flagship for brand building and showcasing the premium nature of the William Grant &
Sons portfolio. In line with this we continue to support the channel with significant
investment in both our brands and personnel,’ she says.

The past year has seen a number of key category appointments including Stephen Corrigan
as Travel Retail Director North America; Paige Parness as Regional Marketing Manager The
Americas; Alex Warren as Business Development Manager Europe; Neeraj Sharma, Business
Development Manager Indian Subcontinent; and Scott Hamilton, Regional Manager
Australia and South Pacific. ‘This is the most focused team we have had in travel retail and is
indicative of William Grant’s ongoing belief and commitment to the channel. The whole
team will all be present at TFWA World Exhibition, keen to discuss our dynamic and
innovative brand strategy for 2012.’

GLENFIDDICH. One of the big success stories for 2011 has been the launch of the travel
retail exclusive 19 Year Old Glenfiddich Age of Discovery. Such has been the reception that
for 2012 William Grant & Sons is introducing a second version – again exclusive to the
channel – as part of what will become a gifting range. Glenfiddich Age of Discovery II will
also be a 19 Year Old vintage, in this case celebrating the pioneering nature of American
traders who shipped their Bourbon whiskies from down the Mississippi River to New
Orleans. Age of Discovery II will be aged entirely in Bourbon casks, another pioneering first
from Glenfiddich that will create a unique taste and aroma. Glenfiddich Age of Discovery II
will be available to global travel retail in the first quarter of 2012.

Investment in the travel retail exclusive Golden look and feel for Glenfiddich has continued
this year with the fourth ‘Glenfiddich Crystal Stag Gondola’ placed at JFK T8 with
International Shoppes and an ongoing installation program of new wall units, podiums,
light-boxes and visual assets across the Top 20 key airports and venues. This travel retail
initiative supports the new global advertising campaign, ‘One Day You Will’, Glenfiddich’s
largest global marketing campaign in its 124 year history.

Glenfiddich continues to receive industry expert recognition, taking three Master and two
Gold Awards in this year’s Scotch Whisky Masters. Masters went to Glenfiddich Snow
Phoenix, Glenfiddich 30 Year Old and Glenfiddich 40 Year Old, while Gold medals were
awarded to Glenfiddich Rich Oak and Glenfiddich 15 Year Old reaffirming Glenfiddich’s
position as ‘The world’s most awarded Single Malt Whisky’.

TULLAMORE DEW It has been a phenomenally exciting year for Irish Whiskey Tullamore
Dew, purchased by William Grant &Sons last year. Currently the world’s second largest Irish
Whiskey, we will be unveiling a new bottle, marketing and advertising campaign at Cannes
this year. ‘We’re really excited about the potential for Tullamore Dew and have great
ambitions for the brand,’ says Global Marketing Manager Ian Taylor. ‘The new look will form
the basis of our promotional activities moving forward and we can promise some extremely
innovative and engaging programs.’ Tullamore Dew is also one of the sponsors of the Travel
Retail Business Blues Night on Wednesday September 21, where this wonderful spirit will be
served during the evening.

Tullamore Dew Irish Whiskey has scooped two top awards at this year’s prestigious Irish
Whiskey Masters Awards, for highly acclaimed Tullamore 10 Year Old Reserve (Gold) and
Tullamore Dew Black 43 (Master), cementing the brand as one of the industry’s most
respected Irish whiskeys.

HENDRICK’S GIN. Outstanding growth for the world’s leading super premium gin continues
in travel retail thanks to a program of high profile theatrical promotions and activities that
highlight the unique manufacturing process and taste of Hendrick’s. This year has seen an
increased focus on creating greater image in the Americas, in particular in New York, which
has worked ‘exceedingly well’ according to Ian Taylor. Following the success of the travel
retail exclusive Tea Time Martini gift pack, we will be launching a new ‘Curiositorium’ gift
pack for 2012 at TFWA World Exhibition. This delightfully peculiar cucumber and rose petal
infused gin has staked its claim as one of the industry’s most premium quality gin libations
by taking gold at the world’s leading spirits competition, the 2011 International Spirits
Challenge (ISC).


THE BALVENIE. Focus for The Balvenie Single Malt Scotch Whisky is in the handcrafted
nature of its creation, using five rare crafts, which places it in a unique position within the
sector. New for 2012 will be travel retail exclusive The Balvenie Tun 1401, a wonderful
expression which includes rare and precious liquid from a number of casks specially selected
by the industry’s longest-serving Malt Master, David Stewart and married in Tun 1401 at The
Balvenie distillery.

This year has seen the launch of batch three of The Balvenie Forty. The first batch of just 150
bottles, was launched at TFWA Asia Pacific last year exclusively to travel retail; batch two is
available in domestic markets across the globe and due to the incredible demand a third
batch, again of only 150 bottles, is now available exclusively for the travel retail category.

The Balvenie Single Malt Scotch Whisky continues to receive high acclaim from drinks
industry experts, at this year’s Whisky Masters Awards scooping a total of three Gold medals
for The Balvenie Portwood 21 Year, The Balvenie Thirty, The Balvenie Forty and the top
Master award for The Balvenie Peated Cask 17 Year Old.
GRANT’S. For Grant’s Blended Scotch Whisky – now the world’s number three brand in
retail value according to IWSR - the focus continues to be premiumisation of the brand with
the continued roll out of the global travel retail exclusive 25 Year Old, the premium 12 Year
Old, and various cask finishes which highlight the depth and quality of the brand. To
support the complete range of Grant’s whiskies, William Grant & Sons continues to install a
new range of wall bays at key airports across the globe and creating theatre in store with a
series of high profile sampling activities.

This year Grant’s was awarded a double gold medal at the prestigious Scotch Whisky
Masters Awards for two of its highly acclaimed variants: Grant’s Family Reserve and Grant’s
Ale Cask Finish. In addition, it has received the coveted Master medal for its Grant’s 18 Year
Old, a whisky known for its rich and complex flavour.

SAILOR JERRY AND MONKEY SHOULDER Both brands continue to enjoy growth with
distribution limited to locations where listings are supported by strong domestic on- and
off-trade presence. Both are supported by impactful and entertaining promotions and
sampling activity.




Trade enquiries: Ian Taylor, William Grant & Sons. Tel: +44 (0) 20 8334 1258. Fax: +44 (0) 20
8332 1695. E-mail Ian.Taylor@wgrant.com

Press enquiries: Rowena Holland, Essential Communications. Tel: +44 (0) 208 405 8109.
Fax: +44 (0) 208 405 0330. Mobile: +44 (0) 7710 219784.
Email: row@essentialcommunications.org

Press pictures: Ben Holland, Essential Communications. Tel: +44 (0) 208 405 8109. Fax: +44
(0) 208 405 0330. Mobile: +44 (0) 7805333601.                                    Email:
ben@essentialcommunications.org



September 2011

Notes to Editors

   William Grant & Sons is an independent family-owned distiller founded by
    William Grant in 1886 and today still controlled by the fifth generation of his
    family. The Company distils some of the world’s leading brands of Scotch
    whisky, including the world’s favourite Single Malt Glenfiddich, the handcrafted
    range of The Balvenie Single Malts and the world’s oldest family blend, Grant’s,
    as well as selected other spirits, including Hendrick’s Gin, voted the ‘World’s Best
    Gin’ by the Wall Street Journal.
   According to recent IWSR results, Grant’s is now the world’s number three in retail value.
    The move onto podium reaffirms Grant’s’ credentials as a key player on the world whisky
    stage. Over the last five years, Grant’s has consistently grown ahead of the category,
    achieving in 2010 worldwide sales of 4.8 million cases and retail value of over $1bn.

   Visit www.williamgrant.com for more information on the Company and its brands

				
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