SEO Image Optimization
By: Matt Bacak
Optimizing images for search engines is as important as optimizing the content. This is
because people search for information using Google images, Bing images etc. Image
optimization is a little different from content optimization. Here are some of the things
a person can do to get more organic traffic using images.
1. Use a relevant and eye-catching image
Images are the first things that people see when they load a webpage. An eye-catching
image will make people curious about the content. Good content coupled with a good
image will prompt people into sharing the link in social media and therefore cause an
increase in traffic.
It is important to pay special attention to SEO image optimization. You can either design
the images yourself using Photoshop or look for free images online. Make sure you do
not use copyrighted images to prevent unnecessary lawsuits. Also, a person should only
use JPEP, GIF, PNG and BMP images during the SEO image optimization process.
2. Use relevant keywords
An image always has a name when adding it to a blog post or article. More often than
not, that name does not describe that image. Image optimization with keywords is
important because search engine bots use them to rank the post and image in the
SERPs. The keywords used in the image optimization should relate to the ones in the
content e.g. if the content is optimized for ‘smartphone apps’, the image should have a
name like “best smartphone app”
3. Use alt tags and alt text
Search engine bots will not see images as humans see them. The image has to be
described using alt tags and alt text etc. otherwise; the spiders will just skip them. When
writing alt attributes, you should use words that are related to the keywords in the
content. A good description will allow your image to be highly ranked in image search
An example of an alt tag in using during the SEO image optimization process could be
alt=”men’s cologne” assuming that your article was related to men’s cologne.
4. Pay attention to anchor text
Anchor text is the words used when attaching a link. Sometimes, a webmaster decides
to link to an image for better explanation. In image optimization, the choice of words
used should reflect the relationship between the image and the content. For instance, if
the article is about wooden furniture and the image is that of a wooden chair, the
anchor text can be words like “good quality wooded chairs”
5. Avoid spamming
Putting too many keywords, alt tags and alt text may cause bots to flag that image as
spam. This means your SEO image optimization work will be nullified. Make sure that
you use keywords and description in moderation; just like in the content. A webmaster
should know that image optimization is for the end user and not for the bots. Optimizing
an image with this mindset will keep you from overdoing it.
There are many other things a webmaster should do on the image optimization process
like labeling file extensions, determining image size, compressing the images etc.
In a nutshell, image optimization is very important when looking for organic traffic.
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