ARTICLE:
Dove self-esteem ad earns highest grade
by Russ White
MSU Today
FAQs:
Q: What teams played in the Super Bowl?
A: The Pittsburgh Steelers and the Seattle Seahawks.
Q: Which team won the Super Bowl?
A: The Pittsburgh Steelers.
Q: Which commercial earned the top grade in the list of the ten best commercials of
Super Bowl XL?
A: Dove’s advertisement for a self-esteem fund for young girls.
Q: Who chose the best commercials?
A: Advertising professionals, university faculty members, and students.
Q: On what date was the dove commercial aired?
A: February 5th, 2006.
Q: Were the commercials graded by faculty or students?
A: Faculty and students.
Q: How many people participated in the study?
A: Nearly 600.
Q: How many commercials aired?
A: 57.
Q: What type of grading system was used?
A: A 10-point scale.
Q: Which commercial was the most popular, overall?
A: ESPN Mobile.
Q: What organization was responsible for the survey?
A: MSU Ad Pulse. http://adpulse.msu.edu in conjunction with Collaboration, a full-
service marketing firm in Pleasant Ridge, Michigan.
Q: Where can I view the data from the survey?
A: research.adv.msu.edu/adpulse
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