http://www.pqmedia.com/globaldigitalooh
forecast-2009-read.html#displayMore
Global Digital Out-of-Home Media
Forecast 2009-2014
AVAILABLE NOW
Global History, Spending, Trends & Analysis
Amid a sharp downturn in global advertising spending and a decline in traditional out-of-
home advertising in 2009, digital out-of-home media is among the fastest growing media
in the world and will continue on an upward track in 2010, according to a new global
forecast from PQ Media, the leading provider of media econometrics.
Throughout history, emerging media supported by strong audience metrics have
consistently grown during economic recoveries after deep recessions. This was true for
radio in the '30s and '40s, broadcast TV in the '50s, cable TV in the '80s and '90s, and
Internet and search in the '00s. PQ Media data strongly suggest history will repeat itself
in the case of digital out-of-home media, due in part to today's unprecedented media
disruption and fragmentation, people consuming more media out of the home all day
long, and with media stakeholders placing greater emphasis on audience measurement.
While the rate of growth has gone through a "gold rush" and a PQ Media predicted
"shakeout" phase, with decelerated growth for the second consecutive year, the report
anticipates U.S. spending will grow 2.0% to $2,469 billion in 2009, with worldwide
spending up 4.7% to $6.69 billion. Starting in 2010, PQ Media forecasts digital OOH will
move into a "breakout" phase and grow at a compound annual rate of 9.4% through 2014
in the U.S. and 10.1% globally. During the forecast period, many video advertising
network and digital billboard sub-segments are anticipated to see double-digit growth in
spending.
The digital OOH media sector was first identified and defined by PQ Media in 2007. The
PQ Media Global Digital Out-of-Home Media Forecast 2009-2014 is the most
comprehensive and respected source of strategic intelligence used by leading digital
OOH operators, financial companies, brands and agencies, due to its breadth and depth of
data and analysis.
The much anticipated 2009 edition covers 15 countries in the Americas, Eastern
Europe/Middle East/Africa and Asia/Pacific; has been expanded to reflect input from
more than 650 digital OOH companies; presents exclusive findings and predictive
analysis and runs 185 pages with more than 30 data tables & charts, as well as the largest
collection of digital OOH company profiles with contact information ever assembled.
Detailed drill-down segment and sub-segment data from PQ Media's deep repository of
proprietary spending and media usage databases provide media stakeholders with the
essential planning tools for developing sound strategic initiatives in an evolving digital
OOH media space.