SC-HMX20C/MX20 Sales Talk Guide
Camcorder0807SalesTalkGuideHQ-WW
SC-MX20
SC-HMX20C
imagine turning moments into memories
Samsung Electronics Co., LTD
Head Office (Suwon Korea) 416, Maetan-3Dong, Yeongtong-Gu, Suwon City, Gyunggi-Do, Korea 443-742www.samsung.com
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Contents
sales talk guide
Contents
PART1
SC-HMX20C
INTRODUCTION PRODUCT FEATURES
01_ 02_ 03_ 04_ 05_ 06_ 07_ 08_ 09_ 10_ 11_ 12_ 13_ 14_ 15_
PART2
SC-MX25 / MX20
02 06
07 08 09 10 11 12 13 14 15 16 17 18 19 20 21
08_ 09_ 10_ 11_ 12_ 06_ 07_ 01_ 02_ 03_ 04_ 05_
INTRODUCTION PRODUCT FEATURES
New integrated Chip solution Video Quality 3D Motion Optimizer 3D Noise Reduction Face Detection AF technology Anti-shake image stabilizer A world class lens, a world class camcorder Record More Battery life that won’t let you down More recording time, more memories to treasure Ease of Use and Fun Share your memories, share your life Free style shooting Interval Recording Intelligent scene setting Intelligent check Dual Time Zone function
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35 36 37 38 39 40 41 42 44 45 46 47 48 49
Full HD is Real HD Progressive HD (1920 x 1080 Full HD) High-Speed Capture for Slow-Motion Detail 8-Megapixel Stills for Large Format Photos As Sensitive to Light as You Are (ISO3200) A Wider, Brighter F1.8 Lens Snap While You Shoot with Dual Recording Quick Start Helps You Catch the Moment Reliable, Flexible and Durable Anynet+ (HDMI CEC) Advanced Noise Reduction Take it Easy with Easy Q Easy on the Eyes; Satisfying Results Swivel Hand-Grip Multi-functional Cradle
AWARD
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13_
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SC-HMX20C Introduction
sales talk guide
SC-HMX20C
The Latest in Cutting-Edge Video Technology
With 1920 x 1080 Full HD, the highest quality video available today, Flash memory for instant start-up with parts-free durability and convenience, a bright F1.8 HD lens, and a light, compact body packed full of useful features and sophisticated technology.
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Special Feature
sales talk guide
SC-HMX20C
01_
Full HD is Real HD
1. Greater clarity, brightness and detail in 1920 x 1080 Full HD. 2. Video quality will be an exact pixel-bypixel match for HDTVs 3. More natural color and clarity.
1440 1920
1080
1080
4:3 recording, 16:9 output 46.7M pixel/sec
16:9 recording, 16:9 output 62.2M pixel/sec
Sales Tip Emphasize innovative video quality & easy of use function. SC-HMX20C is the most competitive camcorders in the market.
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SC-HMX20C
Special Feature
sales talk guide
PART1
02_
Progressive HD (1920 x 1080 Full HD)
1. HD quality video in progressive mode (30fps) Video quality is crisp and clear 2. Progressive scan technology produces smooth images at 2x, 4x or even 8x the normal speed
03_
High-Speed Capture for Slow-Motion Detail
1. 10 seconds of video at an astonishing 300 frames per second 2. Ultra-detailed crystal clear slow motion playback useful for analyzing a golf swing, dance movement, or any other motion
1920 X 1080 Interlaced
1920 X 1080 Progressive
Sales Tip “300fps function” is useful for analyzing fast moving action, such as golf swing, diving It is an unique selling proposition of HMX20 (Competitors are only available 3 seconds)
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SC-HMX20C
Special Feature
sales talk guide
PART1
04_
8-Megapixel Stills for Large Format Photos
1. A pixel interpolation filter to convert recorded stills to the 8-mega pixels. 2. Large format (11x17in) and detailed prints of your images.
05_
As Sensitive to Light as You Are (ISO3200)
1. Even with the 1 lux of illumination (candlelight for example), High Sensitivity Mode to take clear video or shoot 8-megapixel stills. 2. ISO3200 is free from the blur caused by longer exposure times.
Original
2304X1728 (4M pixel) 3264X2448 (8M pixel)
Pixel-Rising
Blurring by Hand Shaking
ISO3200 & EIS
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SC-HMX20C
Special Feature
sales talk guide
PART1
06_
A Wider, Brighter F1.8 Lens
1. SC-HMX20C’s wide F1.8 aperture 10x Optical Zoom lens More light through to the sensor Rich, bright, detailed images reflecting what you see with the naked eye 2. The high-performance HD lens Ensure minimal image distortion and astigmatic aberration
07_
Snap While You Shoot with Dual Recording
1. Innovative dual recording make it easy to snap a still 2. Simply press the shutter button as you are taking video Without interruption the video, SC-HMX20C will take a 2-megapixel still
Conventional Camcorder
SC-HMX20C
Sales Tip SC-HMX20 can capture images as many as you want within storage (Competitors captures only 3 images)
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SC-HMX20C
Special Feature
sales talk guide
PART1
08_
Quick Start Helps You Catch the Moment
1. Never miss another one of life's precious moment 2. With built-in flash memory, SC-HMX20C will be ready to shoot in 3 seconds or less 4 times faster than standard DVD Cam
1, 2, 3 Seconds, Shoot!
POWER
09_
Reliable, Flexible and Durable
1. Compared to tape or disk-based camcorder, Flash memory camcorder contains zero moving parts 2. Recorded memories will survive the rigors of spills, falls and everyday mishaps
3sec
Recording
Samsung
POWER
12sec
Recording
Conventional
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SC-HMX20C
Special Feature
sales talk guide
PART1
10_
Anynet+ (HDMI CEC)
1. The SC-HMX20C supports every video output for HDTVs HDMI, Component, S-video, Composite 2. Samsung’s unique Anynet+ (HDMI-CEC) lets you control the camcorder with TV remote control 3. Highest quality digital video / audio on HDTV without any data loss
HDMI
11_
Advanced Noise Reduction
1. The cutting-edge ANR (Advanced Noise Reduction) system reduces sensor noise dramatically 2. Reserving the original scene, it produces a more vivid & lifelike video
Digital Analog Converter
Conventional
Samsung
Sales Tip Anynet+ allows you to control TV, Home Theater, camcorder with the single remote controller.
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SC-HMX20C
Special Feature
sales talk guide
PART1
12_
Take it Easy with Easy Q
1. Samsung’s innovative Easy Q function puts the SC-HMX20C into Full Auto mode to let you relax and enjoy what is happening while the camcorder does the work.
13_
Easy on the Eyes; Satisfying Results
1. Easy to use Touch LCD screen 2. The high-resolution 16:9 wide-format 2.7” LCD 16:9 wide screen perfectly matched to HDTVs
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SC-HMX20C
Special Feature
sales talk guide
PART1
14_
Swivel Hand-Grip
1. Swivel Hand-Grip makes shooting difficult angles a snap. 2. With a flick of the wrist, you can change the shoot angle of the camcorder — all with one hand! 3. The ergonomic design make 150° angle change possible
15_
Multi-functional Cradle
1. The docking cradle puts Samsung camcorders head and shoulders above the competition. Recharge the camcorder. Use the built-in USB port, Connect to additional AV devices via cables such as AV/Component, also HDTV through HDMI.
Docking Cradle
150 degree
HDMI AC Charger Component AV out USB
Sales Tip Swivel grip is the only feature in the market.
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Award
sales talk guide
AWARD
HMX20C _ Canada _ Telegraph-Journal, Ottawa
Citizen, Prince George Citizen, The StarPhoenix Newspaper and Canada.com
“This is a nice, easy-to-handle camcorder that really takes advantage of the technology available to give home users the best possible videos at a decent price.”
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SC-HMX20C
Award
sales talk guide
PART1
AF DIGITALE review (Italia)
Samsung VP-HMX20C got a high score from AF Digitale which is famous magazine in Italy. Tested models : Samsung VP-HMX20C, Canon HF10, JVC Everio GZ-HD5, Panasonic HDC-SD9, Sanyo Xacti VPCHD1000, Sony HDR-UX19E, Toshiba GSC-A40F
HMX20C _ Tutto Digitale review (Italia)
The HMX20C received a very positive review from Tutto Digitale in Italy.
“Samsung flings itself in the market of high-definition Camcorders… …that features the ability to record Full HD videos and that comes undoubtedly complete from the point of view of functionalities. A "great" camcorder in all respects.”
The HMX20C proves that Samsung knows how to produce high quality camcorders, which are probably the only ones on the market which can compete with the cutting-edge AVCHD models. Despite the compact size, this camcorder enables comfortable shooting, thanks to the swivel hand-grip and some features of the ergonomic design, such as the small hollow for fingers or, next to it, the zoom control.
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SC-HMX20C
Award
sales talk guide
PART1
HMX20C _ Top Pick on Bcchardware.com
Samsung SC-HMX20C High Definition Camcorder was reviewed by Telegraph-Journal, Ottawa Citizen, Prince George Citizen and The StarPhoenix. These are most popular newspapers in Canada. “The Samsung SC-HMX20C camcorder was a surprise in more ways than one. What makes this units special is that it is one of the least expensive Full HD (1920 x 1080p) cameras around and manages to do a pretty job in most situations.”
HMX20C _ PC World review
“Samsung has launched a high-definition (HD) video camera that can also snap high-resolution digital photos and take smooth slow-motion video. A special feature is the 300 frames per second (fps) shooting mode for slow-motion video. Video is usually recorded at 30 fps and becomes jumpy when slowed down, but by recording at 300 fps it can be slowed down by as much as 10 times and still appear smooth.”
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SC-HMX20C
Award
sales talk guide
PART1
HMX20C _ here’s how! magazine review
Samsung SC-HMX20C high definition camcorder was reviewed by here’s how! magazine and included in “Home Video Hands-on” section. “This compact camcorder is truly a thing of beauty, with a lovely molded shape and nice materials and textures. I was very impressed with the picture quality: colors were very natural, and detail was excellent.”
HMX20C _ Wish magazine review
“Ultra-portable, flash-based, unique swiveling handgrip, clear image, electronic images stabilization feature and touch screen LCD.”
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SC-HMX20C
PART1
HMX20C _ Fnac France magazine review
Samsung HMX20 got 4 stars very positive review from Fnac france (4 stars out of 4)
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SC-MX25 / MX20 Introduction
sales talk guide
SC-MX25 / MX20
Digital Video Excellence
The Samsung SC-MX25/MX20 provides you with video footage of such a high quality that it brings your memories to life with vivid, natural beauty. The SC-MX25/MX20’s state-of-the-art imaging technologies combine to create a camcorder that gives you the very best of everything; natural color reproduction, image stability, advanced noise reduction, the highest quality lens, and the most pristine video footage you’ve ever seen.
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Special Feature
sales talk guide
SC-MX25 / MX20
New Integrated Chip Solution with Samsung DNIeTM Technology (Digital Natural Image Engine)
1. Advanced Color Expression 2. Hyper Digital Image Stabilizer 3. Face Detection Auto Focus 4. Longer battery life, extended recording time By designing and implementing a powerful single chip control system, power consumption is dramatically reduced, allowing you to capture more memories that can be treasured.
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SC-MX25 / MX20
Special Feature
sales talk guide
PART2
01_ Video Quality
3D Motion Optimizer
3D processing compares previous & following frames, divides the current frame into pixel blocks. detects noise occurrence eliminates it efficiently without filtering the entire image.
02_ Video Quality
3D Noise Reduction
3D noise reduction dramatically eliminates noise whilst maintaining the original edge and pattern of the image. 1. Analyzing motion between the frames 2. The frames are split into pattern/edge frames & differential frames 3. Frames are passed through separate filters. 4. After filtering, the frames are combined to make a cleaner, clearer image.
Tradeoff between N.R. and edge loss
LFP Edge Enhancement Lowpass filter is applied frame by frame for noise reduction, which causes edge loss
Target pixel Analyzing targets Not analyzing pixels
Conventional
Samsung Technology
Target frame
Target frame Spatial analysis
Next frame Time analysis
Frame
Before
SC-MX25 / MX20
Conventional
Original pattern is preserved due to pattern extraction between frames
Pattern Matching Frame
Pattern
LMMSE Filter
Adaptive LPF
Differences
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Samsung Technology
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SC-MX25 / MX20
Special Feature
sales talk guide
PART2
03_ Video Quality
Face Detection AF technology
1. Targeting the faces in the screen 2. Faces appear naturally detailed, even it’s not in the center of the screen. (With the intelligent auto-focus & skin tone adjustment)
04_ Video Quality
Anti-shake image stabilizer
The SC-MX25/MX20 realizes precision image stabilizing by multi-directional motion analysis unlike most other digital image stabilizers using bidirectional one. Enjoy clean and steady footage.
Conventional
Samsung Technology
Conventional
Samsung Technology
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SC-MX25 / MX20
Special Feature
sales talk guide
PART2
05_ Video Quality
A world class lens, a world class camcorder
World famous for premium optics, Schneider Kreuznach lenses provide improved distortion aberration and astigmatic aberration for superior, natural-looking images. With its 34x optical zoom, the SC-MX25/MX20’s Schneider Kreuznach lens takes you as close to the action as you could ever want to be.
06_ Record More
Battery life that won’t let you down
1. Samsung MX25/MX20 gives an incredible 3 hours of recording freedom. 2. 3 hours Long Battery life is outstanding function (1.9W, 850mAh) 3. Company A’s 1 hour 10minutes (2.9W, 1000mAh) Company B’s 1 hour 20 minutes (3.8W, 800mAh)
Samsung
SC-MX25 /MX20
03:00 Hours
1.9w / 850mAh
company
01:10 Hours
2.9w / 1000mAh
A
company
01:20 Hours
3.8w / 800mAh
B
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SC-MX25 / MX20
Special Feature
sales talk guide
PART2
07_ Record More
Recording Time on 1 DVD Disc
More recording time, more memories to treasure
Enjoy recording the highest quality video footage for longer with the SC-MX25/MX20. Thanks to high performance H.264 Codec, Samsung SCMX25/MX20 record more of your memories than MPEG2 codec adapted camcorders. Within the same capacity, SC-MX25/MX20 records 1.5 times more than MPEG2 codec. Its compressed video files are faster to e-mail and upload to the web, which makes sharing as easy as can be, with no loss of Image quality.
35 Min
H.264 (SC-MX25 /MX20)
20 Min
MPGE2
1.4GB
Samsung Memory Camcorder MX20 with H.264 Codec 32G Memory
32GB
Memory Card
Competitor HDD cam with MPEG2 30G
Competitor Memory Card with MPEG2 32G
32GB
SD Memory
30GB HDD
12hrs 40mins
7hrs 10mins
7hrs 20mins
36 DVD Disc
22 DVD Disc
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SC-MX25 / MX20
Special Feature
sales talk guide
PART2
08_ Ease of Use and Fun
Share your memories, share your life
Exit
09_ Ease of Use and Fun
Free style shooting
1. Swivel Hand-Grip makes shooting difficult angles a snap. 2. With a flick of the wrist, you can change the shoot angle of the camcorder — all with one hand! 3. The ergonomic design make 180° angle change possible
1
Selecting Web & Mobile mode A perfect format for H.264 supporting MP3 Players without any trans-coding
2. YouTube up-loader in the bundled Mediashow software enables one-step uploading to YouTube
MP3 Player & YouTube Connection
USB or Card
Download to MP3 Player Upload to YouTube by MediaShow (Samsung Software)
180 degree
Sales Tip Emphasize the compatibility with iPod One step upload to iPod through iTunes.
2008 SAMSUNG CAMCORDERS
Sales Tip Swivel grip is the only feature in the market.
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SC-MX25 / MX20
Special Feature
sales talk guide
PART2
10_ Ease of Use and Fun
Interval Recording
By setting time intervals for frame capture, you can take full advantage of the Interval Recording function. This feature, using selective frame capture enables you to record over an extended period of time so that you can see the effects of long term recording condensed into a shorter time frame. Imagine the passage of clouds through the sky or the sun’s descent over the water.
Longtime Scene
11_ Ease of Use and Fun
Intelligent scene setting
1. The i-scene function provides specialized recording mode optimizing white balance, exposure & shutter speed, i-scene mode (Sports, Portrait, Spotlight, Beach, Snow, High Speed, Food, Waterfall)
12 Hours Interval Recording
Selective Frame Capture
Condensed Scene
6 minutes
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SC-MX25 / MX20
Special Feature
sales talk guide
PART2
12_ Ease of Use and Fun
Intelligent check
The iCheck function gives you instant access to remaining battery and storage information without having to turn the camcorder on. Simply press the iCheck button Remaining battery and storage time will be shown on the LCD Turn off automatically.
13_ Ease of Use and Fun
Dual Time Zone function
World Time Setting allows you to select the city & time zone that you are visiting without having to change your hometown time setting. Simply select the “Visit” time, select where you are, When you get home again, just select “Home” The time will be reset as if you’d never gone away.
Can select home or visit place time City-based time set
Time Zone
Time Zone
Seoul
London
Home: 10/20 12:30 AM Visit: 10/21 08:30 AM - 04:00
Exit
Home 10/2012:30 AM
Exit
Date / Time Set
Date/Time Time Difference
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MEMO
MEMO
2008 SAMSUNG CAMCORDERS