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ELITE SEM NAMED DIGITAL SEARCH AGENCY OF RECORD BY

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ELITE SEM NAMED DIGITAL SEARCH AGENCY OF RECORD BY Powered By Docstoc
					                                             	
  
	
  

FOR IMMEDIATE RELEASE

Media Contact:
Ragini Bhalla
Phone: (212) 863-9687
Email: Ragini@elitesem.com

        ELITE SEM NAMED DIGITAL SEARCH AGENCY OF RECORD
               BY CLARKS COMPANIES, NORTH AMERICA

       Clarks and Bostonian Shoe Brands Leverage Search Engine Marketing To
                             Connect With E-Shoppers

NEW YORK, NY – May 25, 2011 – Clarks Companies, N.A. – the leading manufacturer
of stylish, long-lasting and comfortable footwear – has named Elite SEM as Agency of
Record for Digital Search Marketing. With more than 250 retail stores in the United
States and Puerto Rico, the Clarks and Bostonian shoe brands searched for a digital
agency to aid their move into e-commerce.

The footwear brands plan to leverage paid search, display ads and remarketing as part
of its overall e-commerce and marketing mix to connect with shoppers, many of whom
explore the digital space for styles, value and information about shoes – from womenʼs
casual sandals, boots and shoes to menʼs oxfords and dress shoes.

Rick Almeida, Director of E-Commerce for Clarks Companies, North America,
emphasizes that Elite SEMʼs core competency as game-changing SEM masters and
unconventional use of digital channels helped the agency move to the top of Clarksʼ
agency search.

“When it came time to choose an Agency of Record, we didnʼt want to pigeon-hole
ourselves into the traditional client-agency relationship. We wanted an agency partner
with a strong understanding of the Internet and consumer behaviors; as well as, the
capacity to be, an extension of our team. We believe Elite SEMʼs expertise, combined
with their innovative ideas, will help raise our brandʼs visibility among online shoppers.”

“Weʼre thrilled to be chosen as the Agency of Record for Clarks Companies, North
America,” says Ben Kirshner, CEO of Elite SEM. “We feel confident that our digital
marketing relationship will parallel the brandʼs promise of style and innovation.”




                                                       	
  
                                           	
  

About Elite SEM
Elite SEM is one of New Yorkʼs fastest growing digital marketing agencies specializing in
building top-performing Search Engine Marketing campaigns for multinational
corporations and Fortune 1000 brands including ideeli, Lauren Merkin, Tommy Bahama,
Havaianas, Terminix, Michael C. Fina, Hugo Boss and Clarks Companies,
N.A.. Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, Elite
SEM understands firsthand the complexities of the Internet community, the evolving
landscape of the marketing and advertising space, and most importantly, how to grow
brands with the media in a way thatʼs smart, innovative and rewarding.

About Clarks Companies, North America
Since 1825 Clarks has been a pioneer in comfort footwear and since then has repeatedly
revolutionized the footwear industry with its ongoing product innovations. That long-
standing heritage of innovation and quality still guides Clarks and The Clarks
Companies, N.A. (CCNA).

Clarks, Indigo, Privo and Bostonian are divisions of The Clarks Companies, North
America (CCNA). Based in Newton Upper Falls, Massachusetts, CCNA is a wholly
owned subsidiary of C&J Clark, Limited of Somerset, England.

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posted:11/17/2011
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