OPENING THE FUTURE
SOCIAL MEDIA STRATEGY
Presented by
Time Universal Communications JSC.
OPENING THE FUTURE
WHY SOCIAL MEDIA?
Business Environment is changing Our customer is changing
Forum
Community
Wiki
Blog Skype/YM/Gtalk…
OPENING THE FUTURE
OPENING THE FUTURE
WHY SOCIAL MEDIA?
Users are:
Generating contents
Listening to friends recommendations
Negative to Ads
Ignoring is expensive!
OPENING THE FUTURE
OPENING THE FUTURE
BENEFITS OF SOCIAL MEDIA
Low cost – It doesn’t cost a dollar Easy to start
Direct effects
Right a way
Reputation management Brand Identity Building Create "Buzz" One more way to reach potential customers, partners, employees... Reach millions people online who would be customers Create incoming links to company's website Search Engine High Ranking Easy to contact
OPENING THE FUTURE
OPENING THE FUTURE
WHERE DOES SOCIAL MEDIA TOUCH?
Market Research
Customer Services
Creation
Marketing
OPENING THE FUTURE
PR
Products R&D
OPENING THE FUTURE
RISK OF SOCIAL MEDIA
Difficult to control
Negative Comment
Viral
OPENING THE FUTURE
OPENING THE FUTURE
WHY STRATEGY?
Everyone can join SM
But no one can control it
Strategy to:
Ready to face risks
Reduce negative comments
Know where to go and how to get there
OPENING THE FUTURE
OPENING THE FUTURE
WHERE TO START?
Learning main ideas of SM
Getting the overview of SM in/out of Vietnam
Learning successful stories in SM applying oversea Identify Vietnam SM environment and the ability to join in
Practice tools
Join Social Networks Planning
Prepare measurement methods
OPENING THE FUTURE
OPENING THE FUTURE
MAIN PARTS OF A SM STRATEGY
OBJECTIVES Customer numbers? Selling opportunities? Revenue? Awareness? Money from content? Leading Image? STRATEGY Find out what you will not do before define what to do. Influence influencers? Brand supports? TARGETED AUDIENCE How to communicate on social web? Which Social Networks? What content to share? What values? What for?
TACTICS Blogging Micro blogging Social networks Video Forums Blogger Relations
OPENING THE FUTURE
TOOLS WordPress Facebook or MySpace Twitter YouTube LinkHay …
MEASUREMENT Milestones, Statistics? What Tools? Who to report to?
OPENING THE FUTURE
IS SOCIAL MEDIA FOR ALL?
NO! Strategy:
Competitors:
Do careful research
Know your objectives
Did they?
How? Willing to face Experiment
Targeted Audience:
Risk Management:
Who/Where are they?
What are they doing?
OPENING THE FUTURE
OPENING THE FUTURE
DO IT TODAY
Create a Fan Page for your Brand on
Create a Group of Employee on Cyvee / Cravat /
Create Twitter / account to post/share good content/ links Post helpful content/viral videos on
Post useful presentation on
Start your company’s blog on / Blogger / Opera…
OPENING THE FUTURE
OPENING THE FUTURE
BE PATIENCE
It takes at least 6 months since you start your strategy
Building up your GOOD profile before starting the campaign
OPENING THE FUTURE
OPENING THE FUTURE
IT’S ALL ABOUT CONVERSATION
Conversation is the King in SM story
Don’t be spammer
Give to get
OPENING THE FUTURE
OPENING THE FUTURE
THANK YOU FOR YOUR ATTENTION
OPENING THE FUTURE