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									They said/We said: Donatella rejects a shoot of real women wearing Versace for
H&M. But who is the collection for?

By Erin Lukas | November 15th, 2011 | 5:00 pm

Photography courtesy of H&M

After a star studded-launch party and months of waiting, the Versace for H&M
collection will finally be available to the fashion-hungry masses this weekend. We’ve
seen the collection on campaign star Abbey Lee Kershaw and celebs like Blake Lively
and Jessica Alba, but to see the clothes in print and on real women, the fast-fashion
retailer’s target buyers, would have been refreshing.

New York Daily News planned to do a feature on real New Yorkers wearing pieces from
the collection but it’s reported that the shoot was cancelled at the last minute. An H&M
publicist explained to the Daily News that Donatella has to approve anyone who wears
the collection for press and that she probably won’t approve of real women wearing the
clothes. Apparently, the publicist was right. When the writer sent the publicist pictures of
the three women to be approved, only one was deemed acceptable while the other two
“didn’t fit Versace’s branding.”

The “normal” women were being considered for a feature on real people, not for a high-
fashion editorial—H&M designer collaborations are meant to bring high-fashion to the
masses. Lets thank god Donatella doesn’t approve our Facebook photos… Read more »


They said/We said: Tamara Mellon leaves Jimmy Choo in a hurry, but why?

By Laura Kathleen Maize | November 14th, 2011 | 5:00 pm
Photography by Jemal Countess/WireImage

News broke over the weekend that Tamara Mellon, co-founder and creative director of
the world-renowned Jimmy Choo, would be leaving the company—and information
about the split is still being released to the curious public.

Mellon, who was going to finish out the month as a creative consultant for the design
team, is now being reported to have made her resignation immediate, and we can’t help
but suspect some kind of bad blood. Jimmy Choo was bought by luxury firm Labelux last
May, and Mellon gained over £85 million from the sale, a good reason not to stay with a
job that is no longer completely enjoyable.

Read more »

Ones to watch: From Harry Potter to Savile Row

By Erin Lukas | November 14th, 2011 | 3:00 pm

London-based designer Omer Asim got his start freelancing with the wardrobe team of
the Harry Potter films, but don’t expect to see capes or sorting hats in any of his

The former architecture student, who also did post-graduate studies at the London School
of Economics, learned fashion design during an internship with Maurice Sedwell on
Savile Row. Asim prefers to “undesign” his clothes through pattern cutting, or rather, a
lack thereof. In his spring collection, for instance, the designer cut pieces linearly, so that
signs of construction were barely visible. His architectural background is also present
with mixed textures, clean lines on dresses and pants, and panels of pixilated prints that
brighten up the white and pastel colour palette that was seen on many spring runways

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