Quality Agriculture Development rogram

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							 Quality Agriculture
Development Program
               By
     Council of Agriculture
   Republic of China (Taiwan)
          May 7, 2009
                Outline
1. A Diversified Agriculture
2. Program Themes and Visions
      Healthful Agriculture
      Excellent Agriculture
      LOHAS Agriculture
3. Budget Estimate
4. Projected Benefit
           A Diversified Agriculture
Covering both local           Though low in production
 farmers’ markets and           value, the new agriculture
 world-class orchid export      can have the strong effect of:
 industry.
                              - fighting business cycles.
Covering both products
 for the general public and   - adding value domestically.
 high-value trendy             The new agriculture is not
 products.                      just a primary industry, but
Covering both traditional      also a green and service
 culture and agrotourism.       industry.


                                                           1
  Themes and Visions of Quality Agriculture

               Strengthening quality        Enhancing quality
 Healthful     certification to make             of life
Agriculture     Taiwan a toxic-free
                       island                 Rejuvenating
                                                  rural
                Advancing R&D to
Excellent                                     communities
               make Taiwan an island
Agriculture        of excellent                 Developing
                   agricultural                new markets
                    technology
                                                 Developing
 LOHAS         Rejuvenating rural life         quality products
Agriculture      to make Taiwan a               and upgrading
                   LOHAS island                    services


                                             Pushing a chain
Three Themes       Three Visions
                                         reaction of improvement
                                                             2
New agricultural
                                New agricultural management                            New markets
  technology



 Molecular marker-                                                                   Healthful products for
                               Enlarging farming scale through the small              senior citizens
  assisted selection
                                landlord-turned large tenant program                  Products for weddings
 High-performance
  and high bio-safety          Using creative culture and tourism to develop          and high-income
  bioreactors                   agrotourism                                            people
 Direct-fed microbials        Promoting agricultural upgrading with the aid of      Products for festivals
  and probiotics                branding                                               and as gifts
 Development of bio-          Integrating all R&D resources                         Products for high-
  pesticides and bio-          Establishing a system whereby orders are placed in     income districts in
  fertilizers                   Taiwan and products delivered in mainland China
 Development of                                                                       mainland China and
                               Promoting distance marketing and service by using      foreign targeted
  vaccines and
                                information technology                                 markets.
  disease screening
  technology
                                              strategies of
                                             implementation



                             Quality Agriculture
                                                  Support                 60,000 ha. Afforestation
 Rural Renewal        Coastal Revival             Measures                       Program

     Information Technology and                                               High Quality of R&D Human
        Favorable Environment
                                        Diversified Ecology and Culture
                                                                                     Resources
                                                                                                           3
           Theme I --- Healthful Agriculture

                           Toxic-free agriculture
                                   island

                              Organic farming



         GAP                 Product traceability      CAS products
                                  system

Establishing specialized
                                  Strengthening            Promoting
  production areas to
    benefit from the
                               product certification   marketing channels
    clustering effect         and quality inspection    for safe products

                                                                            4
Theme I
              Healthful Agriculture
   In 2008 Taiwan had about 820,000 ha. in arable land, of
   which 25,000 ha. or 3% of the total produced GAP,
   organic, and traceable products.
   By 2012 such products will come from 50,000 ha., or 6%
    of the total farm land.




                                                             5
Theme I
      Areas for organic products and percentages of
      the total arable land in main countries in 2007
                                                      In 2007 the world had 30,550,000 ha. planted
             8.40%
                                                      in organic products, which was a 289%
    9.00   1,067,102                                  increase over 2000. Nearby countries, such
    8.00                                              as Japan and South Korea, also strive to
    7.00                                              develop organic farming.
                        5.08%
    6.00                          4.74%
                       759,000
%




                                 807,406
    5.00                                                                                                    0.61%              2012
                                             3.20%
    4.00                                                2.68%
                                            807,569                 2.41%
    3.00                                              11800,000
                                                                  3,099,427
    2.00                                                                        0.50%     0.41%    0.32%     0.29%
                                                                                                                       0.16%
    1.00                                                                      1,620,351 2,300,000 842,000    2,356     8,109
    0.00
           It aly Uruguay Ge rmany                         a         a            .           a       il        )
                                           Spain Aus tral i Argentin      U.S.A       Chi n       Braz an (2008      Japa
                                                                                                                         n
                                                                                                    Tai w

                                                              Nat i on
                                                                                                                                 6
Theme I
                      Healthful Agriculture
             Organic farming              Good products with CAS label

       The objective is for Taiwan to     This labeling system ensures
    achieve toxic-free status. By 2012    the safety of processed
    organic products acreage will be      products. By 2012 the
    doubled to 5,000 ha. with a total     CAS-marked products will reach
    value of NT$ 3 billion.               a value of NT$ 53 billion.



                  GAP                       TAP traceability system
        (Good Agricultural Practice)      This system is to ensure
         GAP is the basis of toxic-free   compliance with international
    agriculture. By 2012 the acreage      safety standards. By 2012 the
    for GAP fruit and vegetables will     value of products certified under
    reach 30,000 ha. with a production    this system will reach NT$ 5.4
    value of NT$ 12.6 billion.            billion.
                                                                              7
Healthful Agriculture—Important Measures
   New technology              New management                    New market
    development                     model                        development
 Develop non-chemical         Establish specialized
  production requisites         production areas for        Establish diversified
 Develop environmentally       organic products             marketing channels
  controlled and highly        Establish farm              Develop markets catering to
  efficient production          products distribution        special groups of people
  systems                       centers
                                 Set up specialized
 Develop non-chemical
                                 production areas on           Assist the development of
  disease prevention and
                             farms                            local farmers’ markets, corporate
  control technology,
                                   owned by Taiwan Sugar        purchases and e-commerce
  materials, and fertilizers
                                   Company or Veteran             Develop outlets for fresh
 Develop environmentally
                                     Affairs Council or large    food at convenience stores
  controlled green-energy
                                     areas of fallow land         and markets for family meals
  and highly efficient
                                      Distribution centers        Assist religious and
  production systems                                             volunteer groups to produce
                                   will integrate
  combined with remote                                          organic products
                             processing,
  sensing, energy-efficient                                     Select a day for promoting
                                   distribution and related
  and automation                                               organic products to strengthen
                                  operations to improve
  technology                                                  consumer awareness
                                 efficiency and branding                                      8
           Theme II --- Excellent Agriculture
        Comparative advantages of Taiwan’s agricultural
                  technology development
       Geographical location                  Taiwan ranks 12th in agricultural
 Taiwan leads the world in tissue            technology development in the
  culture technology for propagating
                                                          world
  ex-vitro orchid plantlets
                                               Taiwan owns the most orchid varieties
 Taiwan has developed technology for
                                                in the world
  artificially propagating six out of seven
                                               Taiwan has won many awards for
  grouper varieties that can be thus
                                                developing new ornamental fish
  propagated
                                                varieties


IPRs for plant varieties have been             The easing of tensions between
           established                         mainland China and Taiwan will
 The EU, Japan, the U.S.A. and Australia
have                                               help the sale of quality
  recognized Taiwan’s right to apply for           agricultural products in
  plant variety rights protection
 The EU and Taiwan have agreed to                     mainland China
  mutually accept DUS test reports                                                      9
Theme II
                   Excellent Agriculture
    Taiwan’s agricultural technology has achieved remarkable
    advances over the years. Biotechnology, orchids, groupers,
    ornamental fish, seeds and seedlings, and breeding animals
    posted a combined production value of NT$ 21 billion in 2008.
     The value will reach NT$ 34.3 billon in 2012.
     The production value of biotechnology, orchids, groupers,
       and ornamental fish will double
       by 2012.




    Taiwan orchids are highly
    competitive in the world market
    because of their seemingly
    endless new varieties.                                          10
Theme II
                   Excellent Agriculture
   Agricultural biotechnology
    The production value of agricultural biotechnology in the world
     reached USD 41.1 billion in 2008, which is expected to rise to USD
     63 billion in 2013.
    In 2007 Taiwan’s agricultural biotechnology had a production value
     of NT$ 3.5 billion, which amounted to 15.4% of the total value of
     new technologies.
    Ping-tung Agricultural Biotechnology Park now has given approval
     to 67 companies for operation in the Park and twenty have set up
     shop there, with a total
      investment of NT$ 3.67 billion.


            Taiwan’s florescent
            ornamental fish were
            selected by Time magazine
            as one of the 40 best                                         11
            inventions in 2003.
Theme II
           Excellent Agriculture
                  Orchids      The total orchid
                               acreage was 579 ha. in
                               2008, with a total
                               production value of
                               NT$ 2.65 billion. Over
                               70% of the products are
                               exported.




                                                   12
Taiwan leads the world in artificial
    propagation for groupers
                             Every year Taiwan
                             produces 17,234 MT of
                             groupers by artificial
                             propagation. The
                             production is 25% of
                             the world total; its
                             value reaches NT$ 3.8
                             billion, or 58% of the
                             world value.




                                                 13
Theme II
                      Excellent Agriculture

    Seedlings and breeding animals
     Such industries look promising if Taiwan can possess the key technology.
      In 2008 seedlings had a production value of NT$ 8.1 billion, of which
      NT$ 1.1 billon was exported. Breeding livestock and poultry were
      valued at NT$ 2.4 billion.

    Ornamental fish
     Taiwan enjoys the advantages of quality and technology. Currently, the
      world trade in ornamental fish is valued at USD 5.8 billion (the total
      value would be USD 14 billion if the peripheral products were included).
      In 2008 Taiwan produced NT$ 2 billion in such fish. The favorable
      climate and superior technology have made southern Taiwan an ideal
      area for breeding ornamental fish. Taiwan has won first prizes for bee
      shrimp and angel fish.


                                                                                 14
 Excellent
Agriculture:
 important     New technology research and development
measures I




    Using insects and                             Using molecular
    animals as bioreactors                        biology to understand
                                                  animal life

   Using artificial
   propagation to shorten                         Establishing Taiwan as
   the time for breeding                          a seedling research
   new animal breeds                              and distribution center
                                                  for the Asia-Pacific
                                                  region
                    Using molecular marker
                    and breeding technology
                    to build a national genetic
                    selection system for native
                    chickens
                                                                          15
 Excellent
Agriculture:
 important          Maximizing Benefit from
measures II
                      Agricultural IPRs

     Strengthen the management of R&D results and build a
      favorable climate for cooperation between industry and
      academe, coupled with requisite measures.
     Establish a special office of agricultural technology industry
      to promote agricultural IPRs and make the best of them.
     Hold training in IPR protection and conduct analyses and
      inventories of R&D benefits and patents deployment.




                                                                       16
                                     Excellent Agriculture:
                                    important measures III


Establish a research institute
                                                               Establish five
for agricultural science and
                                                               commercialization
technology
                                                               platforms for:
 The new institution will be in
                                                                Crops
Chung-hsing New Village, which
is being developed as a science                                  Fish fry
and research park. It will                                       Breeding animals
integrate all research resources.       New                      Safe agriculture
                                                                 Molecular farming
                                     Management
                                       Model
 Establish three new
 incubation centers at the                                    Establish six GM and
 following institutes:                                        safety evaluation
 Llivestock Research                                         facilities.
 Institute                                                     GM crops, GM animals,
  Agricultural Research                                        vaccines
 Institute
  Fishery Research Institute
                                                                                     17
 Excellent Agriculture:
important measures IV
                                Establish the first
                              integrated matching
                            platform for agricultural
          Develop
                              technology transfer
         markets for
                                     website               Grant overseas
     cosmetic, anti-aging
    and health-nourishing                                franchises for new
         agricultural                                   varieties to promote
       biotechnology                                       branding in the
          products             New Market                   world market
                              Development
                                                Sponsor or
                Expand exports to              participate in
                   Singapore,              international shows
                 mainland China            and schedule trade
               and other emerging            consultations to
                     markets                 secure business
                                               opportunities                   18
          Theme III --- LOHAS Agriculture

                 - Forest recreation
                                                         Goals for 2012:
Develop                                          More than 30 million visitors
                 - Sport fishing and whale
                                                 Market value will be doubled to
in-depth           viewing
                                                   about NT$ 19.9 billion
                 - Recreation in rural areas     Accumulated employment will
agrotourism                                        reach 24,000 persons




               - Finest tea
               - Farm-brewed wine
Exquisite      - High-quality rice                     Goals for 2012:
agricultural   - Fine bamboo products           Production value: NT$ 12.3 billion
               - Choice fishery products        Increased employment: 4,500
products       - Safe and quality livestock       persons
                 products

                                                                                 19
Theme III
                     LOHAS Agriculture
                   ---   Status of in-depth agrotourism

  Totally there are 63 agrotourism areas and 177 certified
   agrotourism farms. In 2008 the market value created by
   agrotourism was 7.4 billion, and the total of visitors was 9.59
   million, of which 63,739 were from abroad.
  There are 18 forest recreational areas and 8 nature education
   centers and hiking systems. In 2008 the market value was NT$
   3.3 billion, and the number of visitors 4.8 million in total.
  Fishing ports total 77, accommodating a total of 266 recreational
   or sport fishing boats, which carry a total of 1.2 million visitors a
   year for whale watching or sport fishing. The Fishermen’s
   Wharf in Damshui has over one million visitors annually.
                                                                       20
 LOHAS Agriculture:
important measures I
                                 Promoting 4
                               demonstrational
                              agrotourism areas
                           Establishing agrotourism
                           certification and service
                           certification

Establish 3 flatland                                       Revitalize and
forest recreational                                         beautify 310
areas of over 1,000       New Management                 rural communities
     ha. each             Model of In-depth
They will serve as          Agrotourism
energy-saving, carbon-
reducing eco-                                            Establish 4 yacht
educational centers                                    berthing areas and 2
                                                        recreational fishing
                         Establish a dynamic
                                                              harbors
                         and user-friendly global
                         information platform
                         using modern
                         information technology                                21
 主軸3
Tashan Hiking Trail                     LOHAS Agriculture:
                                       important measures I




                                                        22
New view of Chisong agrotourism area
 LOHAS Agriculture:
important measures II
                        Develop theme itineraries catering to different
                        groups of travelers
                                                  Trips for promoting health, inside forest, on
                              For health
                                                  bike
                           For parents and        DIY farming, whale viewing and ecosystem
                               children           experiencing
   Develop new              Learning and          Off-school teaching, agri-business
   markets for              experiencing          experiencing, and farm stays
   in-depth                  Cuisine trips
                                                  2 meals and one night stay to enjoy delicious
   agrotourism                                    meals and culture
                           Relaxation and         Herbal and flower healing
                              healing
                        Number of foreign visitors will double by 2012
                        Attract group visitors from Japan, South Korea, Malaysia and mainland
                        China and backpack travelers from Singapore, Hong Kong , U.S.A. and
                        Europe
                        Promote airport to farm travel plans

                                                                                             23
   Building house with straw and
    bamboo at Neimen, Kaohsiung




                                    24
Before the flower festival starts, people in Hwa-Tung Valley set to work painting
                                                      a tinplate-and-steel house




                             The most beautiful tinplate-and-steel building by
                                                the highway in Hwa-Tung Valley

                   Art students
                    from
                    National
                    Taitung
                    University
                    lend a
                                                                            25
                    helping hand
Each rural community needs its peculiar
         features and beauties




                                          26
                       LOHAS Agriculture
                       --- Exquisite agricultural products

 Finest tea: The yearly production is 17,000 M.T., of which 900 M.T. carries origin and
   traceability certificates with a total value of NT$900 million.
 Farm-brewed wine: 23 wineries produce 200 thousand liters, worth NT$ 100 million.
 High-quality rice: Taiwan's annual brown rice production is 1,170 M.T., of which
  962,000 M.T. is good quality rice. The best quality rice is about 2,500 M.T. valued at
  NT$400 million.
 Fine bamboo products: The traditional bamboo industry has an annual production
  value of about NT$ 10 million. New bamboo commodities including bamboo
  charcoal products, bamboo art articles and other fine products fetch over NT$ 2
  billion a year.
 Choice fishery products: The total value of 11 fishery products including tuna
  frozen at ultra-low temperature, clam essence, mullet roe, and cobia reaches NT$
  880 million a year.
 Safe and quality livestock products: High-quality products such as chicken
 essence, black-boned chicken gelatin, ham and gelatinized eggs post a production
 value of about NT$2.9 billion annually.                                                 27
       LOHAS Agriculture --- Major measures for
       promoting exquisite agricultural products
New technology development             New management model
 Develop preservation at room      Expand labeling products with
   temperature and freezing          origin and traceability certificates
   technology to prolong             to diversify marketing channels
   shelf life                       Assist producers and
 Integrate traditional, wine-       manufacturers to build common
  making method with                 brands as well as help farmers’
  biotechnology to manufacture       organizations, food processors
  fine wine commercially             and marketers to form strategical
 Develop core technology for        alliances
  producing fine bamboo             Promote food quality accreditation
  products for use in industries     in order to link up with ISO
  such as semi-conductor,           For the convenience of mainland
  medicine or energy                 China tourists, promote an “order
                                     in Taiwan and take delivery in
                                     China” scheme
                                                                         28
             LOHAS Agriculture
        --- New Market Development
  Integrate local industrial
                                          To meet the needs of
    culture, rural beauty,
                                      agrotourism and consumers,
agrotourism and e-commerce
                                       develop gift products with
    to promote exquisite
                                          local characteristics
    agricultural products




    The plum factory of Hsin-yi farmers’ association sells beautifully
    packaged plum products. Plums are purchased from farmers,
    processed by the association, and sold to consumers at reasonable    29
    prices.
  Tea-drinking art includes tea-making,
   teaware, tea literature as well as tea
manufacturing. It is part of Taiwan culture.




                                               30
Develop fine products for
     such occasions as
weddings, birthday parties
   and baby showers in
addition to being used as
gifts for various purposes.




                          31
                                          Combined with local
                                            legend and other
                                         associations, wines can
                                        become local symbols and
                                           instant successes.




The millet wine produced by Hsinyi
farmers’ association gets highly
popular with the launch of a very
successful movie called “Cape No. 7”.                              32
                      Budget Estimate
Hundreds of million NT$

            Year
                     2009         2010        2011         2012       Total
 Industry

  Healthful
                      6.47        8.33        9.76         9.86       34.41
 agriculture*
  Excellent
 agriculture          7.16       14.47        23.67       17.11       62.40

   LOHAS
  agriculture        20.20       33.51        48.53       43.26       145.49

      Total          33.82       56.31        81.95       70.22       242.30

*The budget for healthful agriculture mainly used in building rural
                                                                               33
infrastructure and regulating production and marketing operations.
            Projected Benefit
 By 2012 the quality agricultural program is projected to
  have a total production value of NT$ 140.5 billion.
  The industries which will have their values doubled by 2012 include:
  Organic farming,
  Farm products with traceability labels,
  Agricultural biotechnology products,
  Orchids,
  Groupers,
  GAP products,
  Ornamental fish,
  Agrotourism,
  Exquisite farm products.
  By 2012 the accumulated employment under this program
  will be 53,000 persons.
                                                                         34
    The Quality Agriculture Program Will Create a
    High Quality of Life
    Agriculture is not just an economic industry; it also creates such
      noneconomic external effects as contribution to both physical and
      mental health, help in social stability, and increase in green national
      income. Such effects have a value far beyond the GDP calculated
      traditionally.
    Tree planting, reborn coastal areas, and rural renewal all help revive
      the agricultural sector and promote agrotourism.
    Most important of all, this program will leave future generations with
      ecological beauties and pleasant living space.
    Besides economic benefit, the quality agriculture program will
      contribute to:

 Safer food products.                    More creative technology.
 A greener environment.                  Less pollution.
 A more attractive local culture.        Better quality of life.
                                                                                35
           The quality agriculture
           program will make Taiwan
           agriculture:
A healthful industry in the interests of all the people.

An excellent industry with cutting-edge science and
 technology.

A LOHAS agriculture that provides a comfortable and
 happy life.

                                                            36
–The End–

						
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