Quality Agriculture Development rogram
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Quality Agriculture
Development Program
By
Council of Agriculture
Republic of China (Taiwan)
May 7, 2009
Outline
1. A Diversified Agriculture
2. Program Themes and Visions
Healthful Agriculture
Excellent Agriculture
LOHAS Agriculture
3. Budget Estimate
4. Projected Benefit
A Diversified Agriculture
Covering both local Though low in production
farmers’ markets and value, the new agriculture
world-class orchid export can have the strong effect of:
industry.
- fighting business cycles.
Covering both products
for the general public and - adding value domestically.
high-value trendy The new agriculture is not
products. just a primary industry, but
Covering both traditional also a green and service
culture and agrotourism. industry.
1
Themes and Visions of Quality Agriculture
Strengthening quality Enhancing quality
Healthful certification to make of life
Agriculture Taiwan a toxic-free
island Rejuvenating
rural
Advancing R&D to
Excellent communities
make Taiwan an island
Agriculture of excellent Developing
agricultural new markets
technology
Developing
LOHAS Rejuvenating rural life quality products
Agriculture to make Taiwan a and upgrading
LOHAS island services
Pushing a chain
Three Themes Three Visions
reaction of improvement
2
New agricultural
New agricultural management New markets
technology
Molecular marker- Healthful products for
Enlarging farming scale through the small senior citizens
assisted selection
landlord-turned large tenant program Products for weddings
High-performance
and high bio-safety Using creative culture and tourism to develop and high-income
bioreactors agrotourism people
Direct-fed microbials Promoting agricultural upgrading with the aid of Products for festivals
and probiotics branding and as gifts
Development of bio- Integrating all R&D resources Products for high-
pesticides and bio- Establishing a system whereby orders are placed in income districts in
fertilizers Taiwan and products delivered in mainland China
Development of mainland China and
Promoting distance marketing and service by using foreign targeted
vaccines and
information technology markets.
disease screening
technology
strategies of
implementation
Quality Agriculture
Support 60,000 ha. Afforestation
Rural Renewal Coastal Revival Measures Program
Information Technology and High Quality of R&D Human
Favorable Environment
Diversified Ecology and Culture
Resources
3
Theme I --- Healthful Agriculture
Toxic-free agriculture
island
Organic farming
GAP Product traceability CAS products
system
Establishing specialized
Strengthening Promoting
production areas to
benefit from the
product certification marketing channels
clustering effect and quality inspection for safe products
4
Theme I
Healthful Agriculture
In 2008 Taiwan had about 820,000 ha. in arable land, of
which 25,000 ha. or 3% of the total produced GAP,
organic, and traceable products.
By 2012 such products will come from 50,000 ha., or 6%
of the total farm land.
5
Theme I
Areas for organic products and percentages of
the total arable land in main countries in 2007
In 2007 the world had 30,550,000 ha. planted
8.40%
in organic products, which was a 289%
9.00 1,067,102 increase over 2000. Nearby countries, such
8.00 as Japan and South Korea, also strive to
7.00 develop organic farming.
5.08%
6.00 4.74%
759,000
%
807,406
5.00 0.61% 2012
3.20%
4.00 2.68%
807,569 2.41%
3.00 11800,000
3,099,427
2.00 0.50% 0.41% 0.32% 0.29%
0.16%
1.00 1,620,351 2,300,000 842,000 2,356 8,109
0.00
It aly Uruguay Ge rmany a a . a il )
Spain Aus tral i Argentin U.S.A Chi n Braz an (2008 Japa
n
Tai w
Nat i on
6
Theme I
Healthful Agriculture
Organic farming Good products with CAS label
The objective is for Taiwan to This labeling system ensures
achieve toxic-free status. By 2012 the safety of processed
organic products acreage will be products. By 2012 the
doubled to 5,000 ha. with a total CAS-marked products will reach
value of NT$ 3 billion. a value of NT$ 53 billion.
GAP TAP traceability system
(Good Agricultural Practice) This system is to ensure
GAP is the basis of toxic-free compliance with international
agriculture. By 2012 the acreage safety standards. By 2012 the
for GAP fruit and vegetables will value of products certified under
reach 30,000 ha. with a production this system will reach NT$ 5.4
value of NT$ 12.6 billion. billion.
7
Healthful Agriculture—Important Measures
New technology New management New market
development model development
Develop non-chemical Establish specialized
production requisites production areas for Establish diversified
Develop environmentally organic products marketing channels
controlled and highly Establish farm Develop markets catering to
efficient production products distribution special groups of people
systems centers
Set up specialized
Develop non-chemical
production areas on Assist the development of
disease prevention and
farms local farmers’ markets, corporate
control technology,
owned by Taiwan Sugar purchases and e-commerce
materials, and fertilizers
Company or Veteran Develop outlets for fresh
Develop environmentally
Affairs Council or large food at convenience stores
controlled green-energy
areas of fallow land and markets for family meals
and highly efficient
Distribution centers Assist religious and
production systems volunteer groups to produce
will integrate
combined with remote organic products
processing,
sensing, energy-efficient Select a day for promoting
distribution and related
and automation organic products to strengthen
operations to improve
technology consumer awareness
efficiency and branding 8
Theme II --- Excellent Agriculture
Comparative advantages of Taiwan’s agricultural
technology development
Geographical location Taiwan ranks 12th in agricultural
Taiwan leads the world in tissue technology development in the
culture technology for propagating
world
ex-vitro orchid plantlets
Taiwan owns the most orchid varieties
Taiwan has developed technology for
in the world
artificially propagating six out of seven
Taiwan has won many awards for
grouper varieties that can be thus
developing new ornamental fish
propagated
varieties
IPRs for plant varieties have been The easing of tensions between
established mainland China and Taiwan will
The EU, Japan, the U.S.A. and Australia
have help the sale of quality
recognized Taiwan’s right to apply for agricultural products in
plant variety rights protection
The EU and Taiwan have agreed to mainland China
mutually accept DUS test reports 9
Theme II
Excellent Agriculture
Taiwan’s agricultural technology has achieved remarkable
advances over the years. Biotechnology, orchids, groupers,
ornamental fish, seeds and seedlings, and breeding animals
posted a combined production value of NT$ 21 billion in 2008.
The value will reach NT$ 34.3 billon in 2012.
The production value of biotechnology, orchids, groupers,
and ornamental fish will double
by 2012.
Taiwan orchids are highly
competitive in the world market
because of their seemingly
endless new varieties. 10
Theme II
Excellent Agriculture
Agricultural biotechnology
The production value of agricultural biotechnology in the world
reached USD 41.1 billion in 2008, which is expected to rise to USD
63 billion in 2013.
In 2007 Taiwan’s agricultural biotechnology had a production value
of NT$ 3.5 billion, which amounted to 15.4% of the total value of
new technologies.
Ping-tung Agricultural Biotechnology Park now has given approval
to 67 companies for operation in the Park and twenty have set up
shop there, with a total
investment of NT$ 3.67 billion.
Taiwan’s florescent
ornamental fish were
selected by Time magazine
as one of the 40 best 11
inventions in 2003.
Theme II
Excellent Agriculture
Orchids The total orchid
acreage was 579 ha. in
2008, with a total
production value of
NT$ 2.65 billion. Over
70% of the products are
exported.
12
Taiwan leads the world in artificial
propagation for groupers
Every year Taiwan
produces 17,234 MT of
groupers by artificial
propagation. The
production is 25% of
the world total; its
value reaches NT$ 3.8
billion, or 58% of the
world value.
13
Theme II
Excellent Agriculture
Seedlings and breeding animals
Such industries look promising if Taiwan can possess the key technology.
In 2008 seedlings had a production value of NT$ 8.1 billion, of which
NT$ 1.1 billon was exported. Breeding livestock and poultry were
valued at NT$ 2.4 billion.
Ornamental fish
Taiwan enjoys the advantages of quality and technology. Currently, the
world trade in ornamental fish is valued at USD 5.8 billion (the total
value would be USD 14 billion if the peripheral products were included).
In 2008 Taiwan produced NT$ 2 billion in such fish. The favorable
climate and superior technology have made southern Taiwan an ideal
area for breeding ornamental fish. Taiwan has won first prizes for bee
shrimp and angel fish.
14
Excellent
Agriculture:
important New technology research and development
measures I
Using insects and Using molecular
animals as bioreactors biology to understand
animal life
Using artificial
propagation to shorten Establishing Taiwan as
the time for breeding a seedling research
new animal breeds and distribution center
for the Asia-Pacific
region
Using molecular marker
and breeding technology
to build a national genetic
selection system for native
chickens
15
Excellent
Agriculture:
important Maximizing Benefit from
measures II
Agricultural IPRs
Strengthen the management of R&D results and build a
favorable climate for cooperation between industry and
academe, coupled with requisite measures.
Establish a special office of agricultural technology industry
to promote agricultural IPRs and make the best of them.
Hold training in IPR protection and conduct analyses and
inventories of R&D benefits and patents deployment.
16
Excellent Agriculture:
important measures III
Establish a research institute
Establish five
for agricultural science and
commercialization
technology
platforms for:
The new institution will be in
Crops
Chung-hsing New Village, which
is being developed as a science Fish fry
and research park. It will Breeding animals
integrate all research resources. New Safe agriculture
Molecular farming
Management
Model
Establish three new
incubation centers at the Establish six GM and
following institutes: safety evaluation
Llivestock Research facilities.
Institute GM crops, GM animals,
Agricultural Research vaccines
Institute
Fishery Research Institute
17
Excellent Agriculture:
important measures IV
Establish the first
integrated matching
platform for agricultural
Develop
technology transfer
markets for
website Grant overseas
cosmetic, anti-aging
and health-nourishing franchises for new
agricultural varieties to promote
biotechnology branding in the
products New Market world market
Development
Sponsor or
Expand exports to participate in
Singapore, international shows
mainland China and schedule trade
and other emerging consultations to
markets secure business
opportunities 18
Theme III --- LOHAS Agriculture
- Forest recreation
Goals for 2012:
Develop More than 30 million visitors
- Sport fishing and whale
Market value will be doubled to
in-depth viewing
about NT$ 19.9 billion
- Recreation in rural areas Accumulated employment will
agrotourism reach 24,000 persons
- Finest tea
- Farm-brewed wine
Exquisite - High-quality rice Goals for 2012:
agricultural - Fine bamboo products Production value: NT$ 12.3 billion
- Choice fishery products Increased employment: 4,500
products - Safe and quality livestock persons
products
19
Theme III
LOHAS Agriculture
--- Status of in-depth agrotourism
Totally there are 63 agrotourism areas and 177 certified
agrotourism farms. In 2008 the market value created by
agrotourism was 7.4 billion, and the total of visitors was 9.59
million, of which 63,739 were from abroad.
There are 18 forest recreational areas and 8 nature education
centers and hiking systems. In 2008 the market value was NT$
3.3 billion, and the number of visitors 4.8 million in total.
Fishing ports total 77, accommodating a total of 266 recreational
or sport fishing boats, which carry a total of 1.2 million visitors a
year for whale watching or sport fishing. The Fishermen’s
Wharf in Damshui has over one million visitors annually.
20
LOHAS Agriculture:
important measures I
Promoting 4
demonstrational
agrotourism areas
Establishing agrotourism
certification and service
certification
Establish 3 flatland Revitalize and
forest recreational beautify 310
areas of over 1,000 New Management rural communities
ha. each Model of In-depth
They will serve as Agrotourism
energy-saving, carbon-
reducing eco- Establish 4 yacht
educational centers berthing areas and 2
recreational fishing
Establish a dynamic
harbors
and user-friendly global
information platform
using modern
information technology 21
主軸3
Tashan Hiking Trail LOHAS Agriculture:
important measures I
22
New view of Chisong agrotourism area
LOHAS Agriculture:
important measures II
Develop theme itineraries catering to different
groups of travelers
Trips for promoting health, inside forest, on
For health
bike
For parents and DIY farming, whale viewing and ecosystem
children experiencing
Develop new Learning and Off-school teaching, agri-business
markets for experiencing experiencing, and farm stays
in-depth Cuisine trips
2 meals and one night stay to enjoy delicious
agrotourism meals and culture
Relaxation and Herbal and flower healing
healing
Number of foreign visitors will double by 2012
Attract group visitors from Japan, South Korea, Malaysia and mainland
China and backpack travelers from Singapore, Hong Kong , U.S.A. and
Europe
Promote airport to farm travel plans
23
Building house with straw and
bamboo at Neimen, Kaohsiung
24
Before the flower festival starts, people in Hwa-Tung Valley set to work painting
a tinplate-and-steel house
The most beautiful tinplate-and-steel building by
the highway in Hwa-Tung Valley
Art students
from
National
Taitung
University
lend a
25
helping hand
Each rural community needs its peculiar
features and beauties
26
LOHAS Agriculture
--- Exquisite agricultural products
Finest tea: The yearly production is 17,000 M.T., of which 900 M.T. carries origin and
traceability certificates with a total value of NT$900 million.
Farm-brewed wine: 23 wineries produce 200 thousand liters, worth NT$ 100 million.
High-quality rice: Taiwan's annual brown rice production is 1,170 M.T., of which
962,000 M.T. is good quality rice. The best quality rice is about 2,500 M.T. valued at
NT$400 million.
Fine bamboo products: The traditional bamboo industry has an annual production
value of about NT$ 10 million. New bamboo commodities including bamboo
charcoal products, bamboo art articles and other fine products fetch over NT$ 2
billion a year.
Choice fishery products: The total value of 11 fishery products including tuna
frozen at ultra-low temperature, clam essence, mullet roe, and cobia reaches NT$
880 million a year.
Safe and quality livestock products: High-quality products such as chicken
essence, black-boned chicken gelatin, ham and gelatinized eggs post a production
value of about NT$2.9 billion annually. 27
LOHAS Agriculture --- Major measures for
promoting exquisite agricultural products
New technology development New management model
Develop preservation at room Expand labeling products with
temperature and freezing origin and traceability certificates
technology to prolong to diversify marketing channels
shelf life Assist producers and
Integrate traditional, wine- manufacturers to build common
making method with brands as well as help farmers’
biotechnology to manufacture organizations, food processors
fine wine commercially and marketers to form strategical
Develop core technology for alliances
producing fine bamboo Promote food quality accreditation
products for use in industries in order to link up with ISO
such as semi-conductor, For the convenience of mainland
medicine or energy China tourists, promote an “order
in Taiwan and take delivery in
China” scheme
28
LOHAS Agriculture
--- New Market Development
Integrate local industrial
To meet the needs of
culture, rural beauty,
agrotourism and consumers,
agrotourism and e-commerce
develop gift products with
to promote exquisite
local characteristics
agricultural products
The plum factory of Hsin-yi farmers’ association sells beautifully
packaged plum products. Plums are purchased from farmers,
processed by the association, and sold to consumers at reasonable 29
prices.
Tea-drinking art includes tea-making,
teaware, tea literature as well as tea
manufacturing. It is part of Taiwan culture.
30
Develop fine products for
such occasions as
weddings, birthday parties
and baby showers in
addition to being used as
gifts for various purposes.
31
Combined with local
legend and other
associations, wines can
become local symbols and
instant successes.
The millet wine produced by Hsinyi
farmers’ association gets highly
popular with the launch of a very
successful movie called “Cape No. 7”. 32
Budget Estimate
Hundreds of million NT$
Year
2009 2010 2011 2012 Total
Industry
Healthful
6.47 8.33 9.76 9.86 34.41
agriculture*
Excellent
agriculture 7.16 14.47 23.67 17.11 62.40
LOHAS
agriculture 20.20 33.51 48.53 43.26 145.49
Total 33.82 56.31 81.95 70.22 242.30
*The budget for healthful agriculture mainly used in building rural
33
infrastructure and regulating production and marketing operations.
Projected Benefit
By 2012 the quality agricultural program is projected to
have a total production value of NT$ 140.5 billion.
The industries which will have their values doubled by 2012 include:
Organic farming,
Farm products with traceability labels,
Agricultural biotechnology products,
Orchids,
Groupers,
GAP products,
Ornamental fish,
Agrotourism,
Exquisite farm products.
By 2012 the accumulated employment under this program
will be 53,000 persons.
34
The Quality Agriculture Program Will Create a
High Quality of Life
Agriculture is not just an economic industry; it also creates such
noneconomic external effects as contribution to both physical and
mental health, help in social stability, and increase in green national
income. Such effects have a value far beyond the GDP calculated
traditionally.
Tree planting, reborn coastal areas, and rural renewal all help revive
the agricultural sector and promote agrotourism.
Most important of all, this program will leave future generations with
ecological beauties and pleasant living space.
Besides economic benefit, the quality agriculture program will
contribute to:
Safer food products. More creative technology.
A greener environment. Less pollution.
A more attractive local culture. Better quality of life.
35
The quality agriculture
program will make Taiwan
agriculture:
A healthful industry in the interests of all the people.
An excellent industry with cutting-edge science and
technology.
A LOHAS agriculture that provides a comfortable and
happy life.
36
–The End–
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