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Increase Shopping Cart Conversions Now

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					Title: Increase Shopping Cart Conversions Now

Intro: In eCommerce trade, one of the most crucial interactions between the
merchant and the customer takes place during checkout. The checkout process
is where the merchant can exercise most control over the transaction. So, when
it comes to providing the best customer service, ensure that you make the
checkout process as smooth as possible for the customer.

Body: In eCommerce trade, one of the most crucial interactions between the
merchant and the customer takes place during checkout. The checkout process
is where the merchant can exercise most control over the transaction. So, when
it comes to providing the best customer service, ensure that you make the
checkout process as smooth as possible for the customer.

When integrating a seamless business experience for your customers, it is best
to start with the shopping cart. Below are four ways in which you can increase
the shopping cart conversions of your business starting now:

Key milestone identification: This is the most basic way of increasing shopping
cart conversions. While shopping, most customers follow a linear process.
Purchase decisions are made after a lot of consideration. The customers review
the products, compare it to other similar ones available on other sites, compare
prices and then opt for shipping. Alternatively, some customers discontinue their
purchase in the middle of the process because the process takes too long. Either
way, as a merchant, you need to use analytics and customer feedback to make
the checkout process faster so that customers find the process of purchase easy
and don’t leave out due to sheer impatience.

Eliminate page clutter and hoops: The process leading to checkout has several
distractions. In order to maximize your business, make sure you do not add to
the noise which distracts customers from making a purchase. When creating
your web pages, test the different variations in layout and use the one which is
least distracting. A shopping cart widget makes it easy for customers to continue
shopping without having to leave the page. The most ideal checkout processes
involve four steps only. Once a purchase has been submitted by the customer, it
is okay to ask for more information and also invite him/her to create an account
to make purchases easier in future. You can also create a progress bar within
the checkout procedure to let customers know how far their transaction has
progressed.

Create emails for customers who leave their carts: Customers abandon their
carts for a number of reasons. Send those customers an automated email to
inform them or remind them of their abandoned cart. Entice those customers to
complete their purchase with a special offer such as a discount or free shipping.
According to a survey conducted by eConsultancy, those companies which sent
emails to customers regarding cart abandonment witnessed an 84% spurt in the
number of purchases. Sending emails is a simple process, which can take your
business a long way.

Offer loyalty rewards: Customers who shop from your site frequently bring in a
lot of business and deserve to be rewarded. This acts as a feel good factor and
provides an incentive to loyal customers to shop frequently from your site. As
customer loyalty grows, offer them even better and specialized deals. Set your
automated email to user behavior settings and send personalized messages to
your loyal customers.

Following these four simple steps will bring in more customers for your business
by generating higher shopping cart conversions. Put all new practices to rigorous
tests and then incorporate the changes to your website to gain the maximum
benefits.

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posted:11/17/2011
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