OF SMALL
BUSINESS
Three Easy Steps To Grow Your Organization
(NAPSA)—Running a small
business or organization presents
many challenges, including how to
find the time and money to create
successful marketing campaigns.
The right marketing mix can help
build strong relationships with
current customers, clients or
members—who are also your most
valuable prospects. One of the
easiest, effective, and most afford-
able marketing communication
tools available to small businesses
and organizations today is email
marketing. Emails can be a great way to
The first step in developing a build customer relationships.
successful email marketing cam- Whether you’re a restaurateur,
paign is to find a quality service travel agent or a religious organi-
that’s the right fit. A reputable zation, starting an active dialogue
service provider will provide list with your network can be as sim-
management services (opt-in, ple as one, two, three. Here are a
unsubscribe, etc.), professional- few steps to help you get started:
looking email templates that are 1. Build a list of people inter-
easy to use, mailing and reporting ested in hearing from you. Collect e-
functions, and the right reputa- mail addresses and request permis-
tion to ensure that your email is sion to send emails at every point of
delivered to your recipients. contact with your current and
Using a third-party service is prospective customers, clients and
affordable and will ensure a pro- members, both online and offline.
fessional look to your email 2. Decide what you want to
newsletter. For example, more communicate. Make your email
than 130,000 small businesses campaigns useful, relevant, and
and organizations turn to Con- interesting. It’s important to send
stant Contact to deliver quality e- personalized communications that
mail newsletters to their key address your audience’s concerns
audiences. The company offers and needs without being too sales
creative and seasonal templates, oriented. This will position you as
affordable monthly plans and a a source of information and, quite
60-day free trial to try out the possibly, an expert.
product. To learn more, go to 3. Determine when you want to
www.constantcontact.com. communicate. Look at your orga-
Many small businesses and nization’s calendar to decide what
organizations across many differ- information to communicate and
ent industries are thriving with when. Developing a regular sched-
email marketing. From increased ule will keep customers anticipat-
repeat sales to stronger customer ing your emails.
relationships, the benefits are For more advice on how to
numerous. They include: grow your business or organiza-
• Launching new programs; tion using email marketing, go to
• Inspiring members; and www.constantcontact.com/learn
• Staying connected. ing-center.