Games and Mobile Internationalization and Localization Experts
Lingoport and LocLabs to Discuss Mobile Apps Globalization in
Online Presentation
Complimentary online session features special guest Danica Brinton of LocLabs.
Brinton, a mobile and games globalization industry veteran also contributed a guest
article on social and mobile apps globalization for the Lingoport website
BOULDER, CO – November 16, 2011 – Lingoport, a leading provider of mobile, games, and
software internationalization tools and consulting services, announced today that it will co-host
a live online webinar with Danica Brinton of LocLabs on Thursday, December 1, 2011, titled
“Taking Your Mobile Apps Global: Games and Mobile Internationalization and Localization.”
The popularity of mobile and social games is reaching new heights and has created a highly
lucrative market, both domestically and abroad. An international mobile and game strategy is
powerfully compelling for companies looking to multiply international revenues. Adam Asnes,
Lingoport’s CEO notes, “Due to the rush to market, we’ve seen that many companies are
launching first and reacting to globalization needs later, which delays access to rapidly growing
markets for mobile games and apps.” He adds: “Quality and functional testing often get
overlooked and an incomplete process for international development then leads to an
unsatisfying gaming experience for mobile platform users around the globe.”
A number of issues go into mobile games internationalization and localization, including: locale
support in the code, language translation, culturalization and legal issues, all of which are
unique to each target market. A game or mobile app that is successful in its original language
may fail miserably if there is no clear strategy in place to combat these issues.
This interactive 45-minute webinar is scheduled for December 1st, 2011 at 11am PST and
focuses on the strategy Ms. Brinton and LocLabs used for aggressively growing international
presence for its social gaming clients, how an international production team operates, the key
to success of some of the international blockbuster social and mobile games, the strategies of
localizing for Apple’s iTunes Store, and a discussion of the fundamental differences in the
approach to iOS vs. Android for globalization.
For additional information and to register for free, please
visit: http://www.lingoport.com/webinars/mobile-apps-i18n-global-games-l10n-mobile-
internationalization-localization/. Anyone registered for the event will also receive access to the
recording of this webinar.
Danica Brinton, principal of LocLabs (www.loclabs.com), has built and led significant
globalization initiatives and teams at companies such as Zynga and Linden Lab (SecondLife).
Danica recently contributed a guest article for Lingoport’s website which may be accessed by
visiting http://www.lingoport.com/software-internationalization-articles/social-mobile-apps-
globalization-confessions-g11n-veteran/.
About Lingoport
Lingoport helps globally focused technology companies adapt their software for worldwide
markets with expert internationalization and localization consulting and Globalyzer
internationalization software.
For more information, please visit http://lingoport.com or http://globalyzer.com or contact
Lingoport at +1 303 444 8020 or info@lingoport.com.
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