What are average AdSense earnings and why is it important to know?
Average AdSense earnings are notoriously difficult to estimate due to the
fact that one of Google's rules vigorously discourages the publishing of
revenue related material. But we can actually work an approximate figure
based on average Cost-Per-Clicks (CPC), average traffic levels and
average Click-Through-Rates (CTR).The latest estimates claim that the
average pay out per click on an AdSense ad is about $0.50. Which on
reflection doesn't seem like much money. But the essence of Google's pay
per click scheme is the monetization of traffic. It's all about the
number of visitors that pass through your website. The more people that
you have passing through the more money you're likely to make with the
scheme. So if you have a substantial amount of people passing through
your website you can potentially make a lot of AdSense cash.An average
successful AdSense website gets approximately 100-200 visitors a day.
However, not all the people passing through a site will click on the ads
displayed on it. It is estimated that on average people will click on ads
on a decently optimized AdSense website 2-5 per cent of the time. Some
extremely well optimized AdSense friendly websites can get Click-Through-
Rates (CTR) of more than 10% but these instances are relatively
uncommon.So if we gather these figures together, we can get a very rough
value for how much an average AdSense earns per site. An average AdSense
website earns about $5.00 a day (based on a CTR of 5%).Of course some
AdSense websites earn much, much, more, but we also have to remember that
a lot more websites earn much less. However, if we accept this value for
the average AdSense earnings per website, what is the average AdSense
earnings per AdSense publisher?Now, this value is harder to estimate. The
number of websites owned by different webmasters differ from just a
single website to hundreds. The more successful webmasters normally own a
number of quality AdSense websites.A single average performing website
could earn you approximately $140.00 a month. But if you happened to own
20 websites of a similar ilk you could earn something in the region of
$2800.00 a month.As you can see, it is important as an AdSense publisher
to have an understanding of average AdSense earnings. It helps put your
AdSense project into perspective and can help motivate you towards
creating a number of well performing websites which you can use to
maximise your overall AdSense earnings.