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About This Document: Enterprise software vendors are describing broad, somewhat disconcerting problems related to information. A legal matter evokes concern that a company and possibly one or more executives will be found guilty of some action. E-discovery solutions, enriched metatagging and secure digital archives offer a possible solution. The phrase "open source" is used to spotlight software that is transparent. When the open source sauce surrounds the marketing pitch, customers are meant to overlook that the cook is Cisco Systems, IBM or Oracle. Cisco uses some open source search technology, as does IBM. Oracle and open source seem to be a matter requiring clarification by legal processes. Governance means putting in place software, systems and procedures to prevent the digital system from losing control of information. The popularity of Facebook, the immense reach of a Twitter "tweet" and the marketing opportunities presented by social media make governance increasingly important.

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A new sales recipe for the enterprise: Governance, semantics and a dash of open source sauce

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By Stephen E. Arnold

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