Internet marketing- Simple tips and strategies
The internet has revolutionized business environment. It has brought many unique benefits to marketing, one of which being lower cost of distributing information and media to a global audience. Nowadays, internet marketing is the shortest, quickest and most cost effective way of growing your online business. Anyone can build an e-commerce site, but you need a presence to make money in the digital age. Following are some great tips to get you ahead of the competition. TOOLS AND TRENDS IN E- BUSINESS The first step in building a business site is to focus on the marketing aspect of the business and design accordingly. There are two great e-marketing tools you need to get familiar with. Word tracker- this is the proverbial golden egg of internet marketing. The word tracker lets you take a keyword and find the number of phrases people use with the incorporated key word. You can find out how many searches are occurring in the big search engine with these keywords. It helps you determine if there is market for your idea well before you waste your time and money into it. The word tracker costs less than 8$ a day and it keeps you from wasting time on bad ideas. Article directory- the key to being really profitable is getting free traffic to your site. This is accomplished through link trading which takes a long time. This problem is solved with article directories. You write an article and deposit in the directory. Webmasters around the world search the directories looking for content for their sites. When they republish it, what you get is free publicity.
Talking about e- marketing trends, there are probably more than a dozen. One of the key trend is the timing issue. Buying trends are particular to specific periods. People are more likely to take action on a site during the work week or during the work hours. It’s during this period that they are motivated to make a purchase. Your communication with clients must occur during the week. Offer incentives for your marketing material for a limited period say one or two days during the week. Send e mail newsletters on a Monday evenings so they can read it when they comeback to work on Tuesday. The internet holiday season starts from early November to late December. Trying to sell products during the holiday season is a big mistake. The Monday after the Thanksgiving Day is a huge sales day, so get in front of your clients.
ANALYSING WEB TRAFFIC Making your site sell isn’t particularly tough if you understand a few parameters. It is amazing to
note that a majority of sites do not look at their server statistics. Your server statistics are truly important because they tell you how many people have visited your site, where they came from and how they found you. To our favour we have two server tools available. Server logs are on your server and they analyze your site activity. This log keeps track of the files created in the server, the number of requests made, where the hits came from and the exact key words typed in by the person accessing the page of the site. Traffic analysis program is standard for most hosting companies; ask them to turn it on. These programs analyze the raw data from the server and transform them into fascinating charts diagrams and statistics. Focus on the following information, What sites are sending you visitors? Which search engines are sending you the traffic? What are the key words used to find your site? How often is the major search engine indexing robots visiting your site? It’s amazing to note that most of the keywords used do not match your Meta tags. The search engines mix and match the words as they see fit. So don’t change the tags to reflect the phrases, the traffic is already there so keep focusing on your goals. Looking at the data you should be able to identify where the traffic is coming from. This falls under the “referrer” heading which shows the search engines that are sending you the data. Analyzing the traffic is the key element to marketing your site. The more you know about your customers, the better you get to cater their needs.
IMPROVING CONVERSION RATES This is the rate at which the visitors to your website take a desired action. This action varies from site to site. It may include sale of products, membership registrations, software downloads and anything beyond simple browsing. Your site is getting all the traffic and still the conversion rates are disappointing. What must be the problem? Load time Have you ever thought that those few seconds you waited for a site to load made you impatiently hit the back button? Then why wouldn’t any visitor do the same? It’s a fact that 45% of the surfers use dial up connection. While the site can load up quickly in a high speed connection, the results can be shocking in a 56 k connection. Even a fast site takes 80 sec to load in a 56k. If your site has this problem the hits are worthless. A page should load no slower than 25 sec in a 56k.The best way to determine the load time of your
site is to actually use a 56 k connection and see. You will be able to see for yourself what loads quickly and what takes time. This will let you isolate elements in need of optimising. Server statistics and diagnostic programs can be used to test load times. Make sure you test your home page and every internal page. How do you accelerate the performance of your site? Limit the number and size of the graphics used in your site.
If large tables are used break them into smaller modules. If the multimedia flashes, explodes spins or blinks, consider dumping it. It is worth 45% of the audience Scrutinize the size of the page. Large pages with a lot of codes load slowly. If you follow these tips, conversion rates are getting higher for sure and you are definitely ahead of the game. Effective content You must have passion for the product and service you are providing. A lack of belief in your product will result in weak content and poor conversion rates. The tone of your site should reflect your confidence in the content. To effectively convert prospects, every entry page of your site must tell visitors, What you exactly offer, in the first sentence. It is the first few seconds that get their attention. The opening sentence should read something like “at xyz, we offer quality tools at wholesale prices” How they will benefit from doing business with you. Put your offers out there like” low prices, free shipping!” Demand their action. At the end of the content mention “click here to order” or “click here to order with free shipping” this is a superior demand. Make it as easy as possible to take the requested action. If you are offering quality, make sure the tone of the site reflects the fact.
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