'09

SAAD UDDIN AHMED

Age: 31 (D.O.B: 15th Apr’1978)

Permanent Address

FF1, Building 13,

Sea View Township,

DHA, Karachi

Tel :( 92)(21) 5853981-2723

Cell: 0333-3906448, 0333-2290577

E-mail: msaadahmed@gmail.com, saaduddinahmed@mail.com,





Professional Sales, Marketing & Planning Experience: 8 yrs



COMPANY POSITION LOCATION DURATION

Pakistan State Oil - PSO Manager – (Corporate Affairs) PSO House - Karachi Dec’09 - present

Pakistan State Oil - PSO Manager – (Marketing Planning) PSO House - Karachi May’07 - Dec’09

Nestle Pakistan Ltd Area Sales Manager - KHI Karachi Nov’06 - May’07

Pakistan State Oil - PSO Sr. Sales & Marketing Executive PSO House - Karachi Oct’01 - Nov’06

Shell Pakistan Internee Shell LPG - Karachi Jan’01 - Apr’01

Gulf Commercial Bank Internee Karachi 1999 - 6 Weeks



Key Skills

 Team oriented approach

 Proactively driven to achieve goals and targets

 Ability to work under pressure, solve problems and deliver results

 Flexibility and openness to learn

 Energy for innovation

 Interpersonal communication, delegation, negotiation and conflict resolution

 Steadfast integrity and accountability principles

PAKISTAN STATE OIL, Karachi

Position: Manger – Corporate Affairs (PSO House) Dec’09 - present



Major Responsibilities & Outputs: Managing overall activities of the company in addition to the duties of Marketing

Planning. Directly reporting to the Managing Director.



 Responsible for presenting company’s overall short term and long term strategies

 Conducting market and trend analysis vis-à-vis competitors and internal environment

 Developing and upgrading performance matrix system linked with appraisals for employees directly

reporting to MD

 Recently introduced a concept of Car Care Centers to be developed across Pakistan to maximize outreach,

market share and customer satisfaction



 World Economic Forum (WEF) Annual Meeting 2010

 Responsible for managing activities of MD for the upcoming WEF in Davos Switzerland



 Close Liaison with Oil & Gas Regulatory Authority (OGRA) & Oil Companies Advisory Committee (OCAC)

 Development of interactive presentations for the Managing Director



PAKISTAN STATE OIL, Karachi

Position: Manger - DVC – Marketing Planning (PSO House) May’07 – Dec’09



Major Responsibilities & Outputs: Managed marketing and planning activities of:



 Planning/ projecting overall PSO Fuel Movement through Road, Rail & Pipeline: Develop 29 depot wise

fortnightly movement plan and transport costing of;

 MS 800,000, HSD 6,00,000, SKO 160,000 & LDO 50,000 MT annually



 Manage Data Visualization Centre through dedicated team and ensure the latest facility of accessing,

collecting, collating and conducting analysis of live data from retail outlets addressing the specific needs and

requirements via;

 Central Information System (CIS) expanded from 72 to 400 Retail outlets across Pakistan,

 C-Tracking – Monitoring and live reporting of 21 Mobile Quality Testing Units (MQOTU) across

Pakistan

 FAS – Field Automation Software

 Management representative - ISO 9001:2008 QMS



Major Projects:

 Member of the Oil Companies Advisory Committee (OCAC) IFEM sub Committee

 Participant of restructuring of 12+1 depot model from 29 depots

 Developed comprehensive report on Lubes – Transforming Lubricants in to FMCGs

 Rationalization of credit facility to Retail Outlets – Reduction of Rs 1.2 billion

 SAP end user exercise for Customer Services departments

 Developed daily sales monitoring system for MS, HSD & Lubes (HI Grade & Low Grade) for Retail outlet (approx

3,800) , & Divisions (14)

 ISO certification of Marketing Planning department including DVC



Other Assignments:



 IFEM – Inland Freight Equalization Margin: Development of fortnightly Liquid Fuel movement plan of PSO

through Rail, Road & Pipeline throughout the country and presenting it at Oil Gas Regulatory Authority (OGRA)

Islamabad IFEM meeting ;

 Sales analysis: regular review and consolidation of product, Division and competitor wise sales for decision making;

 Marketing and branding: development and implementation of new, innovative promotion schemes for lubricants,

launching product brands;

 Future Planning and target setting: formulation of capital and revenue budgets and setting KPIs and sales objectives

for PSO;

 Business coordination and information management: liaise departments to ensure timely and effective sales target

delivery. Troubleshooting, market research, communication and correspondence with stakeholders and conflict

resolution are also included;

 Presentation for Managing Director: Develop quarterly presentation for Board of Management & other conferences

Poogee etc



Position: Senior Sales & Marketing Executive - Lube Sales & Marketing (PSO House) Oct’01 - Nov’06



Major Responsibilities & Outputs: Managed sales and marketing activities of Automotive Grades:

 Retail (20,00 M.Tons thru 14 Divisions including 3,800 Retail Outlets and 200 Speedy sites across Pakistan)

 Hi-Street (10,000 M.Tons thru 3 Divisions including 14 Mega Distributors, 100 Lube Shops, 5 3S Stations, garages,

workshops and service stations)

 Agency Trade as an additional responsibility (SKO & LDO).



 Key user for SAP (SD Module)

 Introduced Star/ Mega distribution systems for Castrol & PSO grades – Division wise selection, appointment,

target setting etc of 14 Distributors across Pakistan

 Budget development and target setting: formulation of capital and revenue budgets and setting KPIs and sales

objectives for Head Office and individual Divisions;

 Sales analysis: regular review and consolidation of product, Division and competitor wise sales for decision making;

 Organizing business and information management: liaise between Head Office and Divisions to ensure timely and

effective sales target delivery. Troubleshooting, market research, communication and correspondence with stakeholders

and conflict resolution are also included.

 Marketing and branding: development and implementation of new, innovative promotion schemes for lubricants,

launching product brands;



Major Projects:

 Developed Business Plan FY’07, Zero base Hierarchy & Sales Strategy FY’07

 Member of the PSO – BP Castrol “Trend Bender” Project Team

 Strategic planning for marketing and sales

 Installed 1091 lube signage across Pakistan

 275 Speedy Sites

 Launched at New Vision Retail Outlets across Pakistan with procedures and mechanics

 Mega Distribution System (from policy to implementation)

 Organized first ever Mega Distributor Conferences

 3-S Stations

 Mobile Quick Oil Change Units (MQOCUs)

 Agency Rationalization (from 1200 to 575)

Marketing/Branding Initiatives:

 Brand awareness campaigns “Hai Koi Hum Jaisa” 15 million and Top Tier Awareness for Magnatec and Ultra – 15

million

 Mega promotion campaigns “ Jeet Hi Jeet” 20 million & Castrol Maango” 20 million

 Lube package for mega distributors for promotion of highest margin products

 Relaunched CNG to CNG Plus with improved API grades

 Launched Lube Melas event at 200 outlets distributing Free Filter and Simonize with an oil change” in major cities

 Revitalization program for Speedy sites distributed 400 sport type jackets along with double sided banners

 Introduction of DEO 1000 20 liter, Blaze 0.7 motorcycle oil, CR 40 Plus

 Mini product guides as inserts for lube packs in 1million cans both Castrol & PSO grades

 Brand awareness campaigns including conceptualization of “Complete Car Meal – Lae Jae Meel o Meel”

 Shamiyana meetings/road shows

 Display and Win Competitions at Retail Outlets

 First ever road concert/PSO float

 Castrol super graphics



Trainings/ Conferences Attended

 Attended workshop on Decision making & Problem solving skills

 ISO awareness session

 Attended one day in-house workshop on “Creativity” conducted by Mr. Saadi Insha

 Organized 2 PSO Mega Distributor conferences in Lahore and Islamabad

 Participant of PSO annual sales conferences

 Participated in a two-day lube conference “BP/ CASTROL & PSO”

 Participant of SAP (sales and distribution) training workshop

 Attended two day workshop on “Six Sigma” conducted by NUST

 Attended one day workshop on “Corporate Culture” conducted by ICI British Council

 Attended one day workshop on “HSE” conducted by PIP courtesy Chevron Texaco/ Caltex

 Attended one-day workshop on “Time and Self Management and Continuous Improvement”

 Attended one-day In house workshops on HSE, Business Ethics, Memory Loss, Managerial Leadership Corporate

Leadership, Selling Skills, Defensive Driving and WOW training



Committees

 Participant of “Lube Coordination Committee”

 Member of PSO “Sales Conferences” & “Sales Review Meetings”



NESTLE Nov’06 to May’07



Area Sales Manager – Karachi

Major Responsibilities & Outputs: Managing marketing and sales activities of Powder, Liquid, & Confectionaries

brands.

 Controlling and supervising sales operation of 510 Blue Accounts worth average Rs 70 million business

 In charge of overall powder stocks and inventory

 Handling 5 sales depots and 4 distributors

 Organizing, motivating and leading a sales team comprising 4 Territory Incharges, 5 Area Development Officers, 10

Order Bookers & 7 Delivery Men

 Regularly reviewing actual sales performance against set targets

 Undertaking market visits for evaluating sales performance at the field level

 Overseeing and supervising processing of sales orders, acknowledgements and sales invoices

 Undertaking customer support activities for retaining cohesive relationships with key customers

 Preparing and disseminating daily sales reports based on product and brand wise analysis

 Providing technical assistance and training to the sales and distribution personnel

 Reviewing and resolving product and service problems/concerns with vendors, customers, quality control personnel and

any person related to logistics, product development and service

 Liaising with other line departments including promotion and retail

 Preparing sales presentations and proposals

 Analyzing sales opportunities and area coverage and providing strategic recommendations to RSM & ZSM

 Preparing bottom-up annual sales plan that includes annual town coverage plan, quarterly sales forecast and shop

coverage plan

 Interpreting and recommending actions on competitors’ activities

 Developed sales monitoring module for Blue Accounts

 Conducted training session titled “How to Sell and Merchandise” for Order Bookers and ADOs

 Active participant in weekly sales review meetings

Academic Qualifications



MBA COLLEGE OF BUSINESS MANAGEMENT (CBM) - Khi, 2000-2001

BBA - Hons COLLEGE OF BUSINESS MANAGEMENT (CBM) - Khi, 1997-2000



Computer Skills:

 Microsoft Office, Windows, Microsoft Outlook, Microsoft Visio, Lotus Notes, Macromedia Flash MX 7.0, Sony Sound

7.0, The Internet and E-mail



Languages: Urdu & English





Personal Information



Religion: Islam

Nationality: Pakistani

Marital Status: Married (1 Child)





References will be furnished upon request