Updates IOS and Android Payments App For Merchants With Loyalty Features by annyhaiyan


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									                                                                                                                            16/11/2011 07:55

                Square Updates IOS and Android Payments
                App For Merchants With Loyalty Features

                     Square Updates IOS and Android                             chant contact info, coupons, order and purchase
                 Payments App For Merchants With Loyalty                        history and more.
                                                                                On the consumer side, Square has invested heavily in
                CloudTag: Square , Mobile , Payments , App , Dell               loyalty. Via the Card Case app, once Square’s techno-
                inspiron 1720 battery , Hp probook 4310s battery ,              logy detects you are near a merchant enabled store,
                Dell d630 battery                                               the Merchant’s Square app will open a tab for the
                                                                                customer and show that customer’s account, name
                                                                                and photo as nearby. When the customer purchases
                                                                                an item, they say their name, and the cashier can
                                              After hitting $11 mil-            verify the photo matches the customer and press
                                              lion in mobile pay-               the transact button and the charge will go through.
                                              ments volume per                  The customer will get a push notification with the
                                              day, Square is an-                amount of the charge as well.
                                              nouncing         more
                                              news—an update to                 Now, Square enables merchants to define a ‘regular’
                                              the startup’s flagship            (for example, 10 visits over the past month) and
                                              iOS and Android                   they can opt-in to make this a default setting that
                                              payments apps. As                 will automatically reward the frequent customer.
                                              you may know,                     Whenever a ‘regular customer’ comes into an es-
                                              Square Card Reader                tablishment, the merchant will see ‘regular’ on the
                and companion app transforms any iPad, iPhone                   screen and a discount will be provided within the
                or Android phone into a full point of sale system.              payments system.

                One of the major additions to version 2.2 of the app
                relates to customer loyalty. Now merchants can
                reward their regular customers with a new in-app
                loyalty feature that allows merchants to recognize
                their most frequent customers when they enter their
                store. The new feature also allows merchants to offer
                repeat customers discounts, which the customer
                will see reflected in their Square Card Case.

                As we’ve written in the past Square Card Case is a
                mobile app that consumers fill with ‘cards’ of all
                the merchants they visit and buy from who accept
                Square. These mobile cards include locations, mer-
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                                                                                                                            16/11/2011 07:55

                Square Updates IOS and Android Payments App For Merchants With Loyalty

                Square 2.2 also features also allows merchants
                to create custom tipping options on the signature
                screen.                                                         Tags: App, Dell d630 battery, Dell inspiron 1720 bat-
                                                                                tery, Hp probook 4310s battery, Mobile, Payments,
                The latest version of Square now wirelessly with                Square
                cash drawers and a receipt printer. The cash drawer
                will pop open when the merchant taps ‘tender’, and
                receipts can be printed with the merchant’s address
                and transaction itemization.(Previously Square only
                only offered text and email receipts).

                Square also says the newest version includes an im-
                proved search and sales history, so that merchants
                can better track sales history, resend receipts, and
                provide refunds all from their point of sale system.

                Square has been on a roll of late, processing over $2
                billion in payments annually and signing up 800,000
                merchants to use its technology. This year, the com-
                pany also signed retail deals with Apple, Best Buy,
                RadioShack, Target and most recently, Wal-Mart
                retail stores. And Square recently welcomed new
                investor Richard Branson, on the heels of the com-
                pany’s recent $100 million funding round led by led
                by Kleiner Perkins Caufield and Byers.

                Obviously, this update is just the beginning for
                Square. You can expect that the company will soon
                add a number of other merchant features, but cer-
                tainly loyalty, wireless sync with cash registers and
                more is a good start.

                One thing we probably won’t see from Square in the
                near future is NFC. As co-founder Jack Dorsey said
                this week, the technology lacks a communication
                layer. “NFC only gives the merchant the identity [of
                the consumer] after the transaction,” he explained
                at the Techonomy Conference this week.

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