Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out
Get this document free

GLOBAL - Nespresso sales surpass 1 billion CHF

VIEWS: 10 PAGES: 1

									GLOBAL - Nespresso sales surpass 1 billion CHF
PAUDEX, Switzerland - Fulfilling CEO Gerhard Berssenbrügge's forecast for the
Company, Nestlé Nespresso SA surpassed 1 billion CHF in revenue for the first
time in 2006. This achievement marked the sixth consecutive year that Nestlé
Nespresso enjoyed sales growth rates above 30 %, making it the fastest
growing business in the Nestlé group. As a result, Nestlé Nespresso is on target
to achieve 2 billion CHF in revenue by 2010. In 2006, overall sales growth of 42%,
to 1.16 billion CHF, up from 819 million CHF in 2005 - a Nespresso record above its
sales target of 1. billion CHF.
The number of coffee machines sold in retail distribution outlets increased by
32% to over 1 million, with an increase of 4.8% points to 22.7%.
39 Nespresso Boutiques, Boutique Bars and Boutiques-in-Shops were opened,
which brought the world wide total to 79. Introducing George Clooney as the first
official Nespresso ambassador resulted in a widely successful premiere celebrity
campaign.
The company also launched the Nespresso Siemens Essenza, Le Cube and the
Siemens by Porsche Design machines. For the third consecutive year, Nespresso
partnered with the Rainforest Alliance non-governmental organization on the
Nespresso AAA Sustainable Quality(tm) Coffee Program. As a result, Nespresso
was able to grow its share of green coffee sourced from the Program by 10
percentage points to 30%.
The Company expects that the share of portioned coffee worldwide will double
by 2010, the same year Nestlé Nespresso is positioned to achieve 2 billion CHF
in revenue. This would complete Phase IV of the Nespresso Global Expansion
Plan, which the Company began in 2006.




      PDF Created with deskPDF PDF Writer - Trial :: http://www.docudesk.com

								
To top