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CYNTHIA COHEN Ph

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					                  CYNTHIA R. COHEN, Ph.D.




                       VERDICT SUCCESS
                        437 B Marine Avenue
                     Manhattan Beach, CA 90266
                     ccohen@verdictsuccess.com
                            310.545.7914



Local Knowledge with a National Presence. Verdict Success, Dr. Cohen’s
firm specializing in jury research, trial strategies, and settlement decision-
making, started in 1986 when she left Litigation Sciences. Dr. Cohen conducts
mock trials, case strategy research, focus groups, community attitude surveys,
witness preparation, opening statement clinics, video-deposition analysis, jury
selection, trial analysis, shadow juries, juror interviews, and mediation
communication. With strategic alliances, Dr. Cohen helps trial lawyers win
major complex cases across the country. In Los Angeles, she partners with
Judicate West in their focus group facility.

Leadership and Insight. Currently on the Executive Committee of the
American Society of Trial Consultants and in a leadership position with the
American Bar Association’s Section of Litigation, Dr. Cohen contributes to
the world of psychology and law. As Membership Co-Chair of the Products
Liability Committee, Dr. Cohen won two ABA awards. She currently chairs
Special Events for the ABA Section of Litigation’s Trial Practice Committee.
As a member of the ABA Section of Litigation’s Task Force on the Image of
the Profession, she designed programs at the USC Annenberg School and the
University of Texas (Law and Journalism Schools). Dr. Cohen has been
sought after for over twenty years to speak at bar associations and comment
on jury behavior for CNN and other media.
EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA, Ph.D., Educational Psychology and
Annenberg School of Communication, 1984. Dissertation: Communication
Skills and Cognitive Processes in Productively Reducing Uncertainty in
Ambiguous Instructional Messages.

UNIVERSITY OF SOUTHERN CALIFORNIA, M.S., Counseling Psychology, 1979.
Master's topic: Effective Leadership in Small Groups.

UNIVERSITY OF CALIFORNIA, LOS ANGELES, B.A., Psychology, 1977. Thesis:
Masculine/Feminine Differences in Aggressiveness and Assertiveness.

HONORS: Educare Fellow (1981-1982), California State Fellow (1978-81),
USC Education Alumni Award (1978).


PROFESSIONAL AFFILIATIONS

American Bar Association
 Litigation Section
 – Trial Practice Committee, Special Events Chair (2007-2008)
 – Products Liability Committee, Membership Co-chair (2004-2008)
 – Image of the Profession Task Force, Member (2004-2006)
 – Corporate Counsel Committee
 – Securities Litigation Committee

American Psychological Association
 Division 15: Educational Psychology
 Division 41: American Psychology-Law Society
 Division 46: Media Psychology

American Society of Trial Consultants
 – Executive Committee (2007-2010)
 – Pro Bono Publico & Awards Committee Board Liaison
 – Golf Tournament Director

Association of Business Trial Lawyers


ALLIANCES

Courtroom View Network – post trial jury interviews in high profile cases

Judicate West – focus groups and mock trials



10-18-07                            2
SEMINARS AND PRESENTATIONS

September 2007. Who Makes the Cut: Jury Selection on the Cutting Edge.
ABA Section of Litigation, Products Liability Committee, Chemical Regional
CLE Workshop, The Chemical Products Liability Trial: Winning At Every
Stage, hosted by DuPont, Wilmington, DE.

June 2007. Closing Arguments Boston Style – Can you Present a Close Like
the Lawyers on Boston Legal? ABA Tort Trial & Insurance Practice Section.
ABA National Conference for the Minority Lawyer, Boston, MA.

June 2007. My Cup Runneth Over – Rewards, Recognition & Return on
Investment from Pro Bono Cases. American Society of Trial Consultants 26th
Annual Conference, Long Beach, CA.

April 2007. Different Venues, Different Verdicts. ABA Section of Litigation
Annual Meeting, San Antonio, TX.

November 2006. Presenting the FDA Defense in Light of Changing Juror
Perspectives. ABA Section of Litigation, Products Liability Committee, 2006
Pharmaceutical Regional CLE Workshop: Current Issues in Pharmaceutical
Litigation & Policy, hosted by Schering-Plough Corporation, Kenilworth, NJ.

June 2006. Justice or Injustice in America: The ABA Section of Litigation’s
Task Force on Image of the Profession Dialogues Texas Style. Program chair
and moderator for joint program for the ABA Section of Litigation Task Force
on Image of the Profession, The American Society of Trial Consultants, The
University of Texas School of Law, and the University of Texas Journalism
School, Eidman Courthouse, Austin, TX.

April 2006. I’m not a Lawyer, but I Play One on TV. ABA Section of
Litigation Annual Meeting, Los Angeles, CA.

March 2006. Different Juries, Different Verdicts. Long Beach Bar
Association, Long Beach, CA.

November 2005. Crisis Management in High Profile Litigation. ABA
Section of Litigation, Products Liability Committee, Women in Products
Liability Regional Workshop, New York, NY.

October 2005. Mock Juries: How to Run a Focus Group from High Budget to
Low Profile. ABA TIPS Fall Leadership Meeting, San Francisco, CA.




10-18-07                            3
SEMINARS AND PRESENTATIONS (continued)

September 2005. Creating Headlines: Automakers in the News. Program
chair and moderator for the ABA Section of Litigation Products Liability
Committee, Automotive Regional Workshop at Nissan, Torrance, CA.

September 2005. Demeanor, Deception & Credibility. International Right of
Way Association, Santa Ana, CA.

May 2005. Persuading the 21st Century Jury. Arizona State Bar Meeting,
Phoenix, AZ.

May 2005. How is Public Perception of the Legal System Impacted by Media
Coverage? Views from the Bench, the Bar, and the Media. Program
Coordinator for the ABA Section of Litigation Task Force on the Image of the
Profession. USC Annenberg School for Communication, Los Angeles, CA.

April 2005. Mock Juries: A How-to-Guide for Trial Preparation.
Association of Business Trial Lawyers, Los Angeles, CA.

October 2004. Playing the Race Card in Jury Trials. ABA Litigation Section
Fall Leadership Meeting. Plenary Session, Kohler, WI.

May 2004. Law Day 2004 - Fulfilling the Promise: Brown v. Board at 50.
Manhattan Beach Chamber of Commerce, Law Day 2004 Special Events
Chair and Public Forum Panel Moderator, Manhattan Beach, CA.

March 2003. New Developments in Jury Verdicts in Product Liability
Litigation: Are Jurors Changing America? ABA Litigation Section, Products
Liability Committee, Ft. Lauderdale, FL.

October 2002. Juror Characteristics Associated with Punitive Damages.
ABA Litigation Section, Products Liability Issues in the Automotive Industry,
Detroit, MI.

August 2002. Something New Under the Sun: Innovations in Civil Jury
Trials. ABA Litigation Section, ABA Annual Meeting, Chicago, IL.

December 2001. Women in the Courtroom: Perceptions of Women as Trial
Lawyers. ABA Litigation Section, Products Liability Committee, Women in
Products Liability Regional Meeting, Chicago, IL.

March 2001. Honing Your Communication Skills. ABA Litigation Section,
Products Liability Committee Annual Meeting, New Orleans, LA.




10-18-07                            4
SEMINARS AND PRESENTATIONS (continued)

February 2001. Jury Selection. Benjamin Aranda Inn of Court, Torrance,
CA.

February 2001. Jury Selection: The Trial Consultants and the Trial Lawyers.
Association of Southern California Defense Counsel’s 40th Annual Seminar.
Century City, CA.

October 2000. Is it Racial Profiling? Community Values on Policing and
What is Acceptable. Law and Leadership Program for Leadership Manhattan
Beach. Airport Courthouse, Los Angeles, CA.

April 2000. Jury Selection: Pride, Prejudice, Stereotyping and Ethnicity.
Panel for the Los Angeles County Bar Association’s Trial Practice Inn of
Court, Los Angeles, CA.

April 2000. What Jury Consultants Do. Annenberg School of
Communication, University of Southern California, Los Angeles, CA.

January 2000. Effective Defense Voir Dire: The Jury Consultant’s
Perspective. Presentation for the Defense Research Institute’s Products
Liability Committee Annual Meeting, Las Vegas, NV.

January 2000. Jury Issues in E-commerce and Internet Related Litigation.
                                                  rd
Electronic Commerce and Internet Law & Practice: 3 Annual Recent
Developments Program, Continuing Education of the Bar, State of California
and the State Bar Business Law Section. Anaheim, Beverly Hills,
Sacramento, San Diego, San Francisco and Sunnyvale, CA.

March 1999. Will Your Liability and Damages Themes Appeal to the Jury
You Have Selected? Presentation for the Defense Research Institute’s
Seminar — Damages: The Trial Consultant Supershow, Las Vegas, NV.

March 1999. The Presentation of Your Witnesses and Their Effect on
Damages: A Trial Consultant Looks at Demeanor, Deception and Credibility.
Presentation for the Defense Research Institute’s Seminar — Damages: The
Trial Consultant Supershow, Las Vegas, NV.

October 1998. Gender Issues in the Courtroom. Panel for the Defense
Research Institute Annual Meeting, San Francisco, CA.

April 1998. Daubert in a Non-Daubert State: Bench and Bar Look at Expert
Testimony in New York Supreme Court. The Association of the Bar of the
City of New York, New York, NY.



10-18-07                             5
SEMINARS AND PRESENTATIONS (continued)

March 1998. Mealey’s Toxic Torts: New Exposures 1998, Trial Issues Panel.
West Palm Beach, FL.

January 1998. “What Makes Jurors Tick?” CBS Reports. Panel for the
Tennessee Bar Association Meeting, Nashville, TN.

November 1997. Forum on the Future of the Jury. Keynote panel for the
Defense Research Institute Annual Meeting, Baltimore, MD.

August 1997. Creating Persuasive Themes for Juries. Presentation for ABA
Litigation Section Construction Committee, ABA Annual Meeting, San
Francisco, CA.

July 1997. Using Jury Science to Win Cases. Moderator for three week
seminar on Counsel Connect.

February 1997. Sink or Swim? Effective Use of Jury Consultants in High
Risk Litigation. Plenary session moderator for the ABA Litigation Section
Committee on Corporate Counsel Mid-Winter Meeting, Orlando, FL.

February 1992 - January 1997. Demeanor, Deception, and Credibility. Jury
Selection — Beyond Intuition. MCLE seminars for various law firms.

October 1996 - February 1997. Commentator regarding jurors in the
Goldman, et al. v. O.J. Simpson civil case. KCAL News, E!, CBS This
Morning, CBS Evening News, CNN Early Edition, MSNBC.

March 1996. Confident Closing Arguments. Workshop for the Defense
Research Institute. Third Annual Women Defense Attorneys Seminar.
San Diego, CA.

November 1995. Jury Nullification: How to Recognize It, Get Around It, or
Use it to Your Advantage. Joseph A. Ball/Clarence S. Hunt Inn of Court,
Long Beach, CA.

October 1995. Jury Selection in High Technology Cases. Presentation for
Winning Litigation Strategies in Computer Software and Semiconductor Chip
Infringement Cases. Sponsored by ACI and the ABA, Section of Litigation
Computer Litigation Committee, San Francisco, CA.

September 1994 - October 1995. Commentator for the O.J. Simpson case.
CNN (NewsDay, WorldNews, CNN & Company, PrimeNews, CNN Saturday
Morning). KCAL News. E! on O.J. Entertainment Tonight. KTVU (San
Francisco, Mornings on 2). Fox News. KFI. KNX. BBC.


10-18-07                            6
SEMINARS AND PRESENTATIONS (continued)

August 1995. Sexual Harassment: The Jury Trial. Panel presentation for the
American Bar Association, Litigation Section, Annual Meeting, Chicago, IL.

October 1994. Model Curriculum for the New Millenium: Everything You
Ever Wanted to Know about Teaching New Lawyers How to Do Something
Useful without Infuriating the Client. Panel presentation for the American
Bar Association, Litigation Section, Annual Fall Meeting, Cleveland, OH.

February 1994. Making More Effective Jury Arguments in Punitive Damages
Cases. Panel presentation for the American Bar Association, Litigation
Section, Products Liability Committee, Midyear Meeting, Orlando, FL.

August 1993. The Genie in a Bottle -- Preparation is the Key to Getting What
You Wish For! Presentation for the American Bar Association, Tort and
Insurance Practice Session, ABA Annual Meeting, New York, NY.

April 1993. Commentator for Understanding Jurors in the Rodney King case.
Channel 9, KCAL News, Los Angeles, CA.

February 1993. Presenting Scientific Evidence and Confronting Junk Science
in the Courtroom. Presentation for the American Bar Association Litigation
Section’s Products Liability Committee, Midyear Meeting, San Diego, CA.

August 1992. Determining What a Jury May Think of Your Case.
Presentation for the American Bar Association, Antitrust Section, ABA
Annual Meeting, San Francisco, CA.

May 1992. Jury Appeal: How to Select and Persuade a Jury. Presentation for
the Westwood Bar Association, Los Angeles, CA.

April 1992. Demeanor, Deception, & Credibility. Presentation for the
Wilshire Bar Association, Los Angeles, CA.

November 1991. Demeanor, Deception, & Credibility. Presentation for the
Orange County Bar Association, Business Litigation Section, Orange, CA.

June 1991. The Medical Expert Witness. Program Coordinator for the
Medi/Legal Institute. San Francisco, CA. (Also Newport Beach, CA,
December 1990 & San Francisco, June 1990.)




10-18-07                            7
SEMINARS AND PRESENTATIONS (continued)

May 1991. Hot Spots for Liars: Courtroom Perceptions during Voir Dire,
Opening Statements, and Testimony. Seminar for Roanoke Bar Association at
Saint Albans Psychiatric Institute, Roanoke, VA.

April 1991. Managing Modern Litigation. Demonstration and Discussion of
the Use of Psychologists in Jury Trials. Presentation for the American Bar
Association Tort and Insurance Practice Section, TIPS Annual Spring
Meeting, San Antonio, TX.

August 1990. Age Discrimination and Selecting the Jury. Presentation for the
Employer-Employee Relations Committee of the American Bar Association
Tort and Insurance Practice Section, ABA Annual Meeting, Chicago, IL.

September 1989. Communication Skills for Expert Witnesses. Presentation
for the Litigation Services Committee of the California State Society of CPAs,
Los Angeles, CA.

March 1989. Effective Utilization of Expert Witnesses. Program Coordinator
for Medi/Legal Institute, Palm Springs, CA. (Also San Francisco, July 1989.)

April 1989. Expert Witnesses: Strategy and Tactics. Panel member for the
Litigation Section of The State Bar of California, San Diego, CA.

April 1989. Keys to Avoiding the Juror Perception Trap. Building a Case
Theme Using Expert Witnesses. Presentation for the The State Bar of
California Litigation Section, San Diego, CA.

1986-1988. Psychological Perceptions of Witnesses' Communication
Behavior. Presentation at various law firms and bar associations, Austin,
Boston, Chicago, Houston, Los Angeles, and Oklahoma City.

November 1985. What Worked and What Did Not: Using Small Group
Feedback Sessions after Training. Presentation for the American Society for
Training and Development, Los Angeles, CA.

March 1984. Reducing Uncertainty in Instructional Messages: Helping
Employees Understand the Task Demands. Presentation for the American
Society for Training and Development, Long Beach, CA.




10-18-07                             8
TEACHING EXPERIENCE

ADJUNCT RESEARCH FACULTY (1990-1994), California School of
Professional Psychology, Los Angeles. Gender Differences in Credibility of
Expert Witnesses.

INSTRUCTOR (1984-85), UCLA Extension. Courses: The Art of Oral
Communication, Research Design and Data Analysis in the Social Sciences,
and Communicating in the Workplace.

ADJUNCT FACULTY (1985), California School of Professional Psychology.
Courses: Principles of Research Design, and Tests and Measurement.

ASSOCIATE INSTRUCTOR (1981-83), USC, Educational Psychology
Department. Courses: Learning, Instructional Models, Research Seminar in
Instructional Psychology, Communication and Education, Computers in
Educational Research, and Television and Media Effects.

TEACHING ASSISTANT (1976-77), UCLA, Psychology Department. Courses:
Introductory Psychology and Psychology of Sex Differences.


RESEARCH EXPERIENCE

PRINCIPAL INVESTIGATOR (1986-present). Verdict Success. Jury simulation
studies emphasizing case strategy research and juror comprehension.

RESEARCH ASSOCIATE (1985-86). Litigation Sciences. Responsible for
developing witness and communication programs.

RESEARCH ASSOCIATE (1985), USC School of Medicine. Research in
medical education. Planning committee for the 1985 Generalists in Medical
Education Conference, Washington, D.C.

STATISTICAL CONSULTANT (1982-1985). USC. Research design and
statistical consultant to doctoral students in the social sciences.

RESEARCH ASSOCIATE (1974-82), UCLA Psychology Department. Designed
interpersonal communication training program, researched target populations
for self help groups, facilitated training groups, supervised undergraduates in a
research practicum, and grant writing.

RESEARCH ASSOCIATE (1980), UCLA Neuro-Psychiatric Institute. Analysis
of traditional and alternative family lifestyle effects upon children.

RESEARCH ASSOCIATE (1979-80), USC Educational Psychology Department.
Data analysis on a longitudinal study of a Danish cohort. Investigations
included clinical outcome of birth effects on later development.
10-18-07                              9
PUBLICATIONS

Cohen, C.R. (2007). Calming Fears in the Chemical Products Liability Trial.
ABA Section of Litigation.

Cohen, C.R. (2007). Different Venues, Different Verdicts. ABA Section of
Litigation.

Cohen, C.R. (2006). Determining Juror Perceptions of the FDA that Affect
Verdicts in Pharmaceutical Lawsuits. ABA Section of Litigation.

Cohen, C.R. (2006). Test-Driving Trial Strategy: Crossing the Finish Line
First. ABA Annual Meeting, Section of Litigation. Honolulu, HI.

Cohen, C.R. (2006). Communication Skills in Revealing Bias: The Plaintiff
Juror and How to Exclude for Cause. Trials and Tribulations, the Winter
Newsletter of the DRI Trial Tactics Committee.

Cohen, C.R. (2002). Asking the Right Questions: Current Events Shadowing
the Jury Pool. Raleigh, NC: Trial Briefs, North Carolina Academy of Trial
Lawyers, August.

Cohen, C.R. (2001). Effective Defense Voir Dire: Making Sense of Jurors’
Experiences. Chicago, IL: International Association of Defense Counsel,
Defense Counsel Journal, 68 (3).

Cohen, C.R. (2000). Getting What You Want from Jury Research. Southern
California Directory of Experts & Consultants. Los Angeles, CA: Los
Angeles County Bar Association.

Cohen, C.R. (1992). Evaluating Jury Research, chapter in Managing Modern
Litigation. Chicago, IL: American Bar Association.

Cohen, C.R. (1992). Understanding Jury Research, ALI-ABA's The Practical
Litigator, 3 (1).

Cohen, C.R. (1992). Spotting Liars. The Newsletter of the ABA Tort and
Insurance Practice Section’s Trial Techniques Committee.




10-18-07                            10
PAPER PRESENTATIONS

Cohen, C.R. (1985). Communication Skills in Completing Tasks with
Ambiguous Instructions. Presentation at the American Psychological
Association Annual Meeting, Los Angeles, August.

Cohen, C.R., & Clark, R.E. (1985). Task Demands for Communication Skills
in Ambiguous Instructional Messages. Presentation at the American
Educational Research Association Annual Meeting, Chicago, March.

Cohen, C.R. (1982). Ambiguity Detection and Questioning Skills: Two
Instructional Strategies. Presentation at the American Psychological
Association Annual Meeting, Washington, D.C., August.

Benson, J., Hocevar, D., & Cohen, C.R. (1982). Effects of Item Phrasing on
the Factorial Invariance of Attitude Measures. Presentation at the American
Educational Research Association Annual Meeting, New York, March.


COMMUNITY INVOLVEMENT

City of Manhattan Beach
 – Public Safety Construction Issues Committee (2003-2006)

Manhattan Beach Chamber of Commerce
 – Chair of the Board (2003-2004)
 – Executive Committee (2001-2005)

Congregation Tifereth Jacob
 – Sisterhood Co-chair (2001-2004)

Leadership Manhattan Beach
 – Business Program Facilitator (2000-2005)
 – Project Manager (1999-2000)




10-18-07                            11

				
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