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ESSEX ANGEL CAPITAL INC

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ESSEX ANGEL CAPITAL INC.



ANNOUNCES PRIVATE PLACEMENT AND FURTHER INVESTMENT IN

WELLNESS INDICATORS, INC.





NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION

IN THE UNITED STATES





FOR IMMEDIATE RELEASE



TORONTO, ONTARIO – October 31, 2011 – Essex Angel Capital Inc. (TSXV: EXC) (the

“Corporation”) is pleased to announce a non-brokered private placement (the “Private Placement”) of up

to 9,090,910 common shares in the capital of the Corporation (the “Common Shares”) at a price of $0.11

per share for gross proceeds of up to $1,000,000. The Common Shares will be subject to a four month

hold period in accordance with applicable Canadian securities laws. The Private Placement is subject to

the approval of the TSX Venture Exchange. The net proceeds of the Private Placement will be used to

identify, evaluate and fund investments and for working capital and general corporate purposes. The

Private Placement is scheduled to close on or about November 30, 2011.



Corporate officers of Essex Angel Capital Inc. will be making individual investments in the Private

Placement. Richard Galdi, Chief Executive Officer, and Michael Labiak, Chief Operations Officer, will

be purchasing 100,000 shares each, and Julian Hawkins, Chief Financial Officer, will be purchasing

50,000 shares. “This is a strategic time to invest in early stage companies. An investment in Essex allows

investors exposure to private equity investments in early stage high growth companies, while affording

investors the liquidity of common stock traded daily on an international stock exchange,” stated Richard

Galdi, CEO, Essex Angel Capital Inc.



The proposed purchases of Common Shares by Messrs. Galdi, Labiak and Hawking are related party

transactions pursuant to Multilateral Instrument 61-101, Protection of Minority Holder in Special

Transactions (“MI 61-101”) and are exempt from the formal valuation and minority approval

requirements of MI 61-101 pursuant to subsections 5.5(b) and 5.7(b) of MI 61-101.



The Corporation is also pleased to announce that it committed to purchase one unit (the “Unit”) of

Wellness Indicators, Inc. (“Wellness”). The Unit consists of US$200,000 principal amount of 6.0%

subordinated secured debentures (the “Debentures”) and 40,000 warrants entitling the Corporation, for

seven years following the issuance date thereof, 40,000 common shares of Wellness at a price of US$5.00

per share. “We proudly support and look forward to the commercial product launch of the Wellness

Indicators Health Equater™ Assessment Profile in first quarter, 2012”, said Galdi.



The purchase by the Corporation of the Debentures will add to its existing holdings in Wellness

consisting of US$1,000,000 aggregate amount of 6.0% subordinated secured convertible debentures,

convertible in whole or in part, into common shares of Wellness (the “Wellness Shares”) at a conversion

price of US$3.25 per share and warrants entitling the Corporation to acquire 170,221 Wellness Shares at a

price of US$3.25 per share.



For further information please contact:



Essex Angel Capital Inc.

Richard Galdi, Chief Executive Officer

Telephone: 519-969-0129

2





E-mail: rgaldi@essexangelcapital.com

Website: www.essexangelcapital.com



This news release does not constitute an offer to sell or solicitation of an offer to sell any of the Common

Shares in the United States. The Common Shares have not been and will not be registered under the

United States Securities Act of 1933, as amended (the “U.S. Securities Act”) or any state securities laws

and may not be offered or sold within the United States or to a U.S. Person unless registered under the

U.S. Securities Act and applicable state securities laws or an exemption from such registration is

available.



This press release contains certain forward-looking statements about the Corporation's future plans and

intentions. Wherever possible, words such as “may”, “will”, “should”, “could”, “expect”, “plan”,

“intend”, “anticipate”, “believe”, “estimate”, “predict” or “potential” or the negative or other

variations of these words, or similar words or phrases, have been used to identify these forward-looking

statements. These statements reflect Management's current beliefs and are based on information currently

available to management as at the date hereof. Forward-looking statements included or incorporated by

reference in this press release include statements with respect to proposed terms of, and the intended use

of proceeds of, the Private Placement, the purchase of the Debentures by the Corporation and the

proposed purchase of the Common Shares by Messrs. Galdi, Labiak and Hawkins.



Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could

cause actual results, performance or achievements to differ materially from the results discussed or

implied in the forward-looking statements. These factors should be considered carefully and readers

should not place undue reliance on the forward-looking statements. Although the forward-looking

statements contained in this press release are based upon what management believes to be reasonable

assumptions, the Corporation cannot assure readers that actual results will be consistent with these

forward-looking statements. These forward-looking statements are made as of the date of this press

release, and the Corporation assumes no obligation to update or revise them to reflect new events or

circumstances, except as required by law.



Neither TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V)

accepts responsibility for the adequacy or accuracy of this release.



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