The Designful Company: How to
build a culture of nonstop innovation
by Marty Neumeier
Another Winner From Marty Neumeier!
“The complex business problems we face today can’t be solved with the
same thinking that created them,” says author Marty Neumeier in this
entertaining and original read. Instead, he says, we need to start from a
place outside traditional business thinking. In an era of fast-moving
markets and leap-frogging innovations, we can no longer “decide” the way
forward. Today we have to “design” the way forward—or risk ending up in
the fossil layers of business history.This is the third in the author’s
bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP,
he addressed the gulf between business strategy and customer
experience. In his second, ZAG, he explored the number-one strategy of
high-performance brands. In the third, THE DESIGNFUL COMPANY, he
shows how design thinking can build a culture of nonstop innovation. “If
you wanna innovate,” he says, “you gotta design.” Excerpts from The
Designful Company(Click images for larger versions)
Features:
I have all 3 of Martys whiteboard books.
The Designful Company,WOW! Great book.
Clear/Concise & Packed with Info!!!
Marty taps into what is TRULY important in Design & Business!
Instead of focusing on all the Glitz/Glamour/Egos & Competitiveness of the
Design World, Marty focuses on Design THINKING/CREATIVITY and
WHAT makes for SUCCESSFUL Design and Designs Impact on the
Business World. The Designful Company presents a concept, no a reality,
that I have been
postulating for all of my 30+ years in Graphic Design & Marketing, that
Great Design is INTRICATE and ESSENTIAL to successful business.
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