Aiming at Amazon: The NEW
Business of Self Publishing, or How
to Publish Your Books with Print on
Demand and Online Book Marketing
on Amazon.com by Aaron Shepard
Amazing At Amazon
Mr. Shepard has done an excellent job with researching Amazon.com
statistics. He is a teacher at heart and in his book, he demonstrates in
terms everyone can understand just how to market a book using
Amazon.com.
Let me offer a little history in my decision to buy and read Aiming at
Amazon. My book has been available for purchase on Amazon for a year
now. However, my primary marketing has been through my website. Ive
spent some time selling directly off my web pages. This has meant fulfilling
orders personally.
Keep in mind that my book had already experienced momentum and has
had a history of sales with Amazon.com. However, I decided to apply the
principles outlined in the book. The first changes I made included: adding a
subtitle, directing my customers to Amazon.com, revising my blog, and
updating the books description. As a result, I have noticed a significant
increase in sales and performance within a week. Additionally, I am selling
more books without having to personally fulfil orders. The book created a
marketing focus and I am confident that following the instructions in this
book has helped increase sales performance.
My testimony or review reflects the increased success of a POD book with
a track record. Mr. Shepard is careful to teach that a books marketing
success on Amazon takes time. So, results may vary. I do feel confident
that a new book with good content will become successful with the
application of lessons taught in Aiming at Amazon.
This book reveals secrets that can only help POD publishers and authors
and I highly recommend it.
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