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posted:
11/15/2011
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Traditional "Printed" Paper Cards Versus Email "eCards" 2009



Have you noticed each year that there seem to be fewer traditional printed Christmas cards in the post? Seems that many

businesses are "saving the trees", and also some money by sending electronic cards but ... do they mean the same?

How many PRINTED Christmas cards did you receive last year?

8% Less than 3 | 9% 3-5 | 26% 6-10 | 57% More than 10 Results from 193

responses from all

WHO do you prefer to receive a traditional PRINTED Christmas card from? over Australia

7% Suppliers

8% Workmates or Colleagues

10% Businesses you deal with

11% Businesses you are a VIP customer of

14% Children

25% Friends

26% Family



What reasons do you think companies send you a traditional PRINTED Christmas card?

2% Environmental

3% Cost

3% Time

28% Marketing

28% Image

37% Public Relations



How many Christmas cards, or greetings, did you receive via email last year?

20% 6-10 | 26% 3-5 | 27% Less than 3 | 28% More than 10



WHO do you prefer to receive emailed Christmas cards or greetings from?

5% Children

10% Family

11% Businesses you are a VIP customer of

14% Workmates or Colleagues

15% Friends

20% Suppliers

25% Businesses you deal with



What reasons do you think a company EMAILS you a Christmas greeting?

10% Image

15% Public Relations

15% Marketing Great Look eMail Marketing

16% Environmental eResearch Projects

19% Time

25% Cost

Please join in our research

Participate at

Have you ever forwarded an emailed Christmas cards or greetings? www.greatlook.com.au

45% Yes



Gender

74% Female | 26% Male



Age

42% 41-55 | 36% 26-40 | 19% 56+ | 3% Under 25







www.glemsgroup.com

Great Look Email Marketing SPECIALIST (GLEMS)

under license to Great Look eMail Marketing

What is GLEMS?



Or rather, “who”? GLEMS is short for Great Look Email Marketing Specialist. An international group of email marketing

professionals licensed to Great Look eMail Marketing dedicated to making your email marketing happen for you.



Who is Great Look?



GLEMS own and operate their business “The Email Marketing Business” under license to Great Look eMail Marketing which was

established by Helen Bairstow in 2002 and specialises in creating, sending and tracking email marketing for small business.



Managing Director Helen Bairstow owned her first business for over 20 years so she understands the

importance of marketing at a grass roots level. Helen now has a handful of clients with her main focus on

training GLEMS, R & D and promoting email marketing internationally via workshops, seminars, webinars and

of course … email marketing. Head office is in Cairns, Queensland, Australia yet today there are GLEMS

around the world producing email marketing for clients internationally.



Companies who have chosen to use GLEMS:









www.glemsgroup.com

Great Look Email Marketing SPECIALIST (GLEMS)

under license to Great Look eMail Marketing



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