The Fun Book
2012 Salary Guide
Filled with games, activities, insights and inspirations
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What’s Inside?
The TCG Salary Fun Book: A Compensation Compendium
for Creative Teams 1
SO CI AL
Getting Started: About the Book 3
MEDIA
MAVEN Tips & Tricks: Hiring Hints 5
BROCKMAN
Prized Players & Skills in Demand 6
ALBERS
U.S.: 2012 Average Starting Salaries 7
Design & Production 7
C RE ATI V E Interactive 7
G E NI U S
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WINNER
Content Development & Management 8
0 3 5 5 Advertising & Marketing 8
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Public Relations 9
Do-It-Yourself Salaries: Determining Figures for Your Market 10
Toronto: 2012 Average Starting Salaries 12
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Design & Production 12
Interactive 13
Content Development & Management 14
Advertising & Marketing 15
Flexible Staffing: Connecting the Dots 17
TCG: Your Answer Key 18
SPOT THE For answers to this and other games
featured in the TCG Salary Fun Book, scan
Office Locations inside back cover
DIFFERENCES this code with your smartphone or go to
creativegroup.com/funbookanswers. All trademarks contained herein are the property of their respective owners.
FILL IN NI LLIF
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THE WORDS SDROW EHT 2 1
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The TCG Salary Fun Book 8 7
A Compensation Compendium for Creative Teams
9 All work and no play make for a dull and bleary-eyed creative team. Fostering
9
a fun atmosphere can keep your employees inspired and motivated to produce
powerful ideas that generate business.
But fun isn’t the only ingredient for building a top-notch creative team. To
keep the best and brightest creative talent, you’ll also need to pay them well.
Rewarding valued players with competitive compensation and popular perks is
10
crucial for maintaining a loyal and productive workforce.
01
The Creative Group 2012 Salary Guide is designed to provide timely information
on hiring trends and compensation levels to help you make the most informed
staffing and management choices for your business. You’ll also find puzzles,
mazes and other activities to fuel your creativity! For more information on how
AC R OSS
we can assist you with your creative staffing needs, please contact the C A SSOR
office
1. Ad executive often referred to as the "Father of Advertising" nearest you by calling i1.888.846.1668 or tvisit tuseatecreativegroup.com. . 1
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that aired during Super Bowl XVIII I I I V X l wo B r e p u S g n i r u d d e r i a t a h t
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10. IBM, UPS, ABC logo designer r e n gis e d o gol C B A , S P U , M B I .0 1
You’ll find even more insights on national and
regional hiring trends in our Salary Center. You
also can use our Salary Calculator to quickly
DOW N customize compensation data for your city. N WO D
2. American advertising campaign not for the lactose intolerant t n a r e l o t n i e s o t c a l e h t r o f t o n n g i a p m a c g n i s i t r ev d a n a c i r e m A . 2
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5. A toast to #49 on Advertising Age's Top 100 People of the Century y r u t n e C e h t f o e l p o e P 0 0 1 p oT s' e g A g n i s i t r ev d A n o 9 4 # o t t s a o t A . 5
8. Creative director played by a Hamm m m a H a yb d eya l p r o t c e r i d ev i t a e r C . 8
d creativegroup.com • 2012 Salary Guide 1
Getting Started
About the Book
In this year’s guide, you’ll find starting salary ranges for more than 100
interactive, design, marketing, advertising and public relations positions. The
figures in the Salary Guide are national averages, but they can be adjusted for
more than 130 U.S. markets using the local variance figures found on Page 11.
The salary ranges represent starting compensation only, since factors such
as seniority and work ethic make ongoing pay difficult to measure. Bonuses,
incentives and other forms of compensation, such as benefits and retirement
packages, also are not taken into account.
The Most Authoritative Resource
We collect information from various sources, including:
• The thousands of freelance and full-time placements made through our
branch locations
• Insight from our expert recruiting and staffing professionals
• Exclusive workplace research we conduct regularly among advertising
and marketing executives throughout North America
• Our own comprehensive analysis of current and future hiring trends
We publish a new guide every year to ensure our data reflect the most recent
employment trends. Information from the Salary Guide is so well-regarded that
the U.S. Department of Labor’s Bureau of Labor Statistics has used it when
compiling the Occupational Outlook Handbook.
GET THE DESIGNER
TO WORK
creativegroup.com • 2012 Salary Guide 3
E H W J O L L W B U G X V L Q
C A D C S U Y M M U D K E S X
Tips & Tricks: Hiring Hints
A I F N A B Y O U O Y X I A M
Finding top creative talent can feel like searching for a needle in a haystack –
P D C X I M B Q R M I N Y N L or a term in a word search game. Are you equipped to uncover the diamonds
in the rough?
S I R W Y Z E C C P B K Z S B Understanding hiring trends can give you an edge when recruiting potential
employees. Following are several to consider:
E N E E B N H R D N H O D S H
Reinforcements are on the way. As creative teams take on more projects,
managers recognize the need for extra support to help with heavier workloads.
T G A T L H K C A S C A D E G
They are bringing in freelancers in order to access specialized skills and keep
projects on track. Employers also are filling full-time positions when they identify
I B T E M A R F E R I W N R V
an ongoing need.
H A I V R L C G R S E S I I K It’s tough spotting top talent. Despite high unemployment rates, finding expert
creative professionals remains a challenge. To help uncover in-demand talent
W T V N L F X S B I T A K F C (e.g., designers with extensive digital expertise or marketing professionals with
social media and web analytics proficiency), hiring managers are tapping their
G L E S W T X A Y R U X D Q Q professional networks for referrals and partnering with specialized staffing firms.
Employers are moving faster. Managers are still selective when hiring, but once
R P A N T O N E C A F E P Y T they identify candidates with the precise skill sets they seek, they are moving
more quickly to extend job offers. In some cases, they are offering perks, like
L N G N I N R E K U R G Z N Z sign-on bonuses, extra vacation days and telecommuting options, to further
entice applicants.
H H O J E E T G H O X G N D F
Brand revitalizations are widespread. Many businesses are eager to refresh
their brand identities to reflect new product and service offerings and keep
S Y L R U T V T C J P X L H F
their customers engaged. There is strong demand for professionals who can
steer and manage overall brand strategy, as well as bring ideas to life via digital
and traditional media.
BANNER CREATIVE HALFTONE SANS SERIF The healthcare sector continues to grow. Strong overall growth in the
BREADCRUMB DINGBAT KERNING TYPEFACE healthcare sector is fueling demand for professionals who can perform regular
CASCADE DPI ORPHAN URL
assessments of customer requirements and preferences, as well as emerging
CAMERA READY DUMMY PANTONE WHITE SPACE
technology trends, and adjust marketing outreach as necessary. Creative
CMYK GRAY SCALE PIXEL WIREFRAME MAKE MORE $$$
staff also are sought to develop and implement niche campaigns targeted to
patients, prospects and trade associations with unique needs.
FIND THE WORDS
creativegroup.com • 2012 Salary Guide 5
U.S.: 2012 AVERAGE
STARTING SALARIES
Prized Players & Skills
Design & Production LOW HIGH
in Demand Creative Director (8+ years*) $ 95,250 $ 163,250
Creative Director (5 to 8 years) $ 87,750 $ 118,250
Creative Services Manager $ 73,250 $ 103,500
Art Director (5+ years) $ 66,000 $ 95,500
Think you have a discerning eye? Those who can spot creative “power players”
Art Director (3 to 5 years) $ 57,000 $ 72,750
are several steps closer to building a strong creative team. Production Director (8+ years) $ 74,750 $ 99,750
Following are six positions in high demand and the skills sought for them: Production Manager $ 54,500 $ 75,250
Production Coordinator $ 37,500 $ 50,750
Online Project Manager – Proficiency with project management programs Project Manager $ 50,000 $ 72,750
(Basecamp, Merlin, Microsoft Project, Visio) and methods, including internal Studio Manager (5+ years) $ 67,250 $ 92,750
documentation and external communications; demonstrated ability to Studio Manager (1 to 5 years) $ 56,000 $ 75,500
accurately estimate timing and associated costs across projects of varying type, Traffic Manager $ 46,500 $ 67,750
scale and complexity Traffic Coordinator $ 36,500 $ 51,000
Technical Illustrator $ 63,000 $ 86,750
Search Engine Optimization (SEO)/Search Engine Marketing (SEM) Specialist – Medical Illustrator $ 61,000 $ 78,500
Knowledge of search engine strategies and experience using search engine Illustrator (3+ years) $ 50,500 $ 72,500
optimization and web analytics tools (Alexa, comScore, Google Analytics, Illustrator (1 to 3 years) $ 38,000 $ 51,000
Google Website Optimizer, Omniture, SEOmoz and Webtrends); applied Instructional Systems Designer $ 66,500 $ 100,000
analytics sensibility with proven ability to make strategic decisions from data Graphic Designer (5+ years) $ 59,500 $ 80,750
Graphic Designer (3 to 5 years) $ 47,500 $ 65,500
User Experience (UX) Designer – Proficiency with design and prototyping tools Graphic Designer (1 to 3 years) $ 36,500 $ 50,750
(Dreamweaver, Illustrator, InDesign, Photoshop, Visio); thorough understanding Package Designer $ 54,500 $ 81,750
of the limitations and appropriate use of web development technologies (Ajax, Layout Designer $ 43,500 $ 59,500
CSS, Flash, HTML, JavaScript); strength in designing online programs with Motion Designer $ 61,750 $ 89,500
emphasis in the emotional aspects of human experience; three or more years of Litigation Graphics Specialist $ 54,250 $ 78,000
experience preferred 3D Animator $ 57,000 $ 81,000
3D Modeler $ 55,250 $ 77,500
Video Producer – Ability to manage video projects from conception to Studio Artist (3+ years) $ 50,250 $ 66,500
production; strong working knowledge of video formats and playback codecs, Studio Artist (1 to 3 years) $ 39,000 $ 52,500
editing systems and practices; proficiency in After Effects, Avid Pro, Final Cut Prepress Specialist (3+ years) $ 45,000 $ 61,250
Pro, Photoshop and Premiere Pro Prepress Specialist (1 to 3 years) $ 35,000 $ 46,500
Presentation Specialist (3+ years) $ 51,000 $ 72,500
Web Analytics Specialist – Experience using web analytics software (Google
Presentation Specialist (1 to 3 years) $ 40,000 $ 53,000
Analytics, Omniture, SiteCatalyst, Unica, Webtrends), reviewing and reporting
Production Artist (3+ years) $ 44,250 $ 61,750
on metrics, and providing strategic recommendations based on data; three or Production Artist (1 to 3 years) $ 34,000 $ 47,750
more years of experience preferred
Web Designer/Developer – Expert knowledge of Adobe Creative Suite software
Interactive LOW HIGH
and familiarity with programming and markup languages (ActionScript, CSS,
Interactive Creative Director $ 93,500 $ 150,000
HTML, JavaScript, PHP, XHTML and XML)
Interactive Art Director $ 77,500 $ 107,500
For additional positions in demand and job descriptions, please visit Interaction Designer (5+ years) $ 72,500 $ 103,500
creativegroup.com/salarycenter. Interaction Designer (1 to 5 years) $ 48,000 $ 75,750
Information Architect $ 78,250 $ 116,000
User Experience (UX) Designer $ 71,750 $ 104,000
*Years of experience. For job descriptions, please visit creativegroup.com/salarycenter.
6 creativegroup.com • 2012 Salary Guide 7
Interactive (continued) LOW HIGH Advertising & Marketing (continued) LOW HIGH
User Interface (UI) Developer $ 77,250 $ 111,500 Corporate
Web Designer (5+ years*) $ 72,750 $ 100,750 Chief Marketing Officer $ 125,000 $ 198,000
Web Designer (1 to 5 years) $ 50,250 $ 74,750 Vice President of Marketing $ 107,750 $ 196,000
Flash Designer (5+ years) $ 68,000 $ 88,750 Marketing Director $ 84,000 $ 130,250
Flash Designer (1 to 5 years) $ 50,750 $ 70,750 Marketing/Communications Manager $ 61,000 $ 91,750
Flash Developer $ 70,250 $ 99,500 Marketing/Communications Specialist (5+ years) $ 60,250 $ 82,000
Web Developer (Front-End) $ 61,500 $ 98,500 Marketing/Communications Specialist (1 to 5 years) $ 43,250 $ 60,750
Interactive Producer $ 66,500 $ 91,500
Agency or Corporate
Web Production Artist $ 45,000 $ 62,500
Blogger $ 40,000 $ 60,000 Media Director (5+ years) $ 78,500 $ 107,000
Video Producer $ 57,250 $ 80,000 Media Planner $ 54,000 $ 76,250
Video Editor $ 50,500 $ 74,000 Media Buyer (3+ years) $ 51,500 $ 74,250
Mobile Designer $ 61,750 $ 90,000 Media Buyer (1 to 3 years) $ 40,250 $ 54,000
G
Mobile Developer $ 78,500 $ 106,000 Market Researcher (3+ years) $ 59,750 $ 78,500
E T IN
Game Designer $ 57,500 $ 88,500 Market Researcher (1 to 3 years) $ 42,000 $ 56,500
Brand/Product Manager (5+ years) $ 76,000 $ 100,000
& MARK
Brand/Product Manager (1 to 5 years) $ 58,750 $ 79,500
MarCom Manager (5+ years) $ 67,750 $ 93,750
Content Development & Management LOW HIGH MarCom Manager (3 to 5 years) $ 55,000 $ 74,750
T IS IN G
MarCom Coordinator (1 to 3 years) $ 37,500 $ 54,750
Copywriter (5+ years) $ 70,750 $ 99,000
User Experience (UX) Researcher $ 68,500 $ 89,000
Copywriter (3 to 5 years) $ 55,000 $ 71,000
Event/Trade Show Manager $ 50,250 $ 74,750
Copywriter (1 to 3 years) $ 38,250 $ 54,000
A DV E R
Event/Trade Show Coordinator $ 38,750 $ 52,750
Medical Writer (5+ years) $ 78,750 $ 107,500
Digital Marketing Strategist $ 80,500 $ 117,000
Medical Writer (3 to 5 years) $ 62,250 $ 87,000
Interactive Marketing Manager $ 79,000 $ 115,000
Curriculum Developer/Writer $ 65,750 $ 89,000
E-Commerce Marketing Manager $ 76,500 $ 103,250
Proposal Writer $ 58,500 $ 80,000
Email Marketing Manager $ 62,750 $ 82,000
Web Content Writer (5+ years) $ 58,500 $ 88,750
Web Analytics Specialist (3+ years) $ 73,250 $ 93,750
Web Content Writer (1 to 5 years) $ 43,500 $ 65,000
Web Analytics Specialist (1 to 3 years) $ 69,500 $ 91,750
Copy Editor (3+ years) $ 49,500 $ 68,500
SEO/SEM Specialist (3+ years) $ 63,750 $ 87,500
Copy Editor (1 to 3 years) $ 36,750 $ 49,750
SEO/SEM Specialist (1 to 3 years) $ 46,250 $ 61,000
Proofreader $ 35,000 $ 51,000
Online Project Manager $ 68,500 $ 100,000
Online Proofreader $ 48,500 $ 68,250
Online Traffic Manager $ 52,500 $ 74,000
Online Content Manager $ 59,500 $ 77,000
Online Community Manager $ 56,000 $ 65,000
Advertising & Marketing LOW HIGH Public Relations LOW HIGH
Agency Agency
President $ 125,000 $ 190,000 Vice President/Group Director $ 112,000 $ 185,000
Vice President $ 114,000 $ 170,000 Account Manager/Supervisor $ 72,250 $ 105,500
Business Development Director $ 87,500 $ 140,750 Account Executive (5+ years) $ 65,000 $ 92,500
Creative Director $ 97,000 $ 150,250 Account Executive (3 to 5 years) $ 49,500 $ 68,000
Account Director $ 85,750 $ 112,750 Account Coordinator (1 to 3 years) $ 35,250 $ 52,000
Account Supervisor $ 69,250 $ 92,250 Corporate
Account Manager (5+ years) $ 59,250 $ 82,750
Vice President of Public Relations $ 113,500 $ 182,000
Account Executive (3+ years) $ 48,000 $ 66,500
Public Relations Director $ 88,750 $ 120,000
Account Coordinator (1 to 3 years) $ 35,250 $ 48,750
Public Relations Manager $ 70,000 $ 90,750
Account Planner/Strategist $ 40,000 $ 60,000
Public Relations Specialist (5+ years) $ 59,000 $ 82,750
Public Relations/
Communications Specialist (1 to 5 years) $ 38,750 $ 60,500
*Years of experience. For job descriptions, please visit creativegroup.com/salarycenter.
8 creativegroup.com • 2012 Salary Guide 9
LOCAL VARIANCES
Do-It-Yourself Salaries: Alabama Georgia Minnesota Oklahoma
Determining Figures
Birmingham 95.0 Atlanta 105.0 Bloomington 105.5 Oklahoma City 89.7
Mobile 86.0 Macon 80.0 Duluth 79.6 Tulsa 92.0
Savannah 80.0 Minneapolis 105.3
Arizona Oregon
for Your Market Phoenix 105.0 Hawaii
Rochester
St. Cloud
100.5
77.5
Portland 100.0
Tucson 100.0 Honolulu 92.0
St. Paul 99.5 Pennsylvania
Arkansas Idaho Harrisburg 95.0
Missouri
Fayetteville 95.0 Boise 86.1 Philadelphia 115.0
Index for Select U.S. Cities Kansas City 97.2
Little Rock 95.0 Pittsburgh 96.2
Illinois St. Joseph 91.0
The salary ranges provided on the previous pages reflect national starting
California Chicago 122.7 St. Louis 100.3 Rhode Island
salaries for each position; however, these can be localized for your market using
Fresno 85.0 Naperville 112.0 Nebraska Providence 97.0
the formula below and the variance index numbers for select U.S. cities found Irvine 124.5 Rockford 85.6
Lincoln 78.2 South Carolina
on Page 11.* The average salary index for all U.S. cities is 100. Los Angeles 124.5 Springfield 91.0
Omaha 94.0 Charleston 92.0
Oakland 127.0
To determine the estimated salary for a position in your area, follow the process Indiana Columbia 93.0
Ontario 110.0 Nevada
outlined below. Sacramento 101.5
Fort Wayne 80.5
Las Vegas 94.0
Greenville 90.0
Indianapolis 94.0
San Diego 115.0 Reno 94.0 Tennessee
San Francisco 135.5 Iowa Chattanooga 87.0
New Hampshire
Calculating the Local San Jose
Santa Barbara
133.0
121.0
Cedar Falls/Waterloo 80.7
Cedar Rapids 90.0
Manchester/Nashua 110.0
Cool Springs
Knoxville
98.0
86.0
Salary Range Santa Rosa
Stockton
98.0
85.0
Davenport 86.0 New Jersey Memphis 95.0
Des Moines 97.0 Mount Laurel 115.0 Nashville 97.5
EXAMPLE: PROJECT MANAGER IN ATLANTA Sioux City 78.1 Paramus 130.0
Colorado Texas
Princeton 126.0
1. Locate the position “project manager” on the chart, Page 7, Boulder 113.3 Kansas Austin 103.5
Woodbridge 126.0
Colorado Springs 90.1 Kansas City 97.0 Dallas 105.5
and your city’s index number on Page 11. (The index number
Denver 102.8 New Mexico El Paso 70.0
for Atlanta is 105.0.) Fort Collins 92.8 Kentucky
Albuquerque 86.9 Fort Worth 100.2
Greeley 83.8 Lexington 87.5
2. Move the decimal point of the index number two places to Houston 104.0
Loveland 90.5 Louisville 90.5 New York
the left (1.05). Midland/Odessa 96.0
Pueblo 76.0 Albany 97.0
Louisiana San Antonio 94.0
3. Multiply the low end of the national salary range ($50,000) Buffalo 95.0
Connecticut New Orleans 99.0
Long Island 135.0 Utah
by the index number as a percentage in step two (1.05) to get
Hartford 116.5
Maine New York 141.0 Salt Lake City 100.0
$52,500. New Haven 112.0
Portland 95.0 Rochester 91.7
Stamford 131.0 Virginia
4. Repeat step three using the high end of the salary range Syracuse 90.3
Maryland Norfolk/
($72,750) to get $76,388. Delaware North Carolina
Baltimore 103.0 Hampton Roads 92.0
Wilmington 102.0
5. The approximate starting salary range for a project manager Charlotte 102.0 Richmond 97.0
Massachusetts Greensboro 97.0 Tysons Corner 130.0
in Atlanta is $52,500 to $76,388. District of Columbia
Boston 132.0 Raleigh 104.0
Washington 130.0
Springfield 104.0 Washington
Ohio Seattle 118.9
Florida
Michigan Akron 89.0 Spokane 82.0
Fort Myers 86.0
*Source: U.S. Department of Labor’s Bureau of Labor Statistics and TCG. Note that city figures Ann Arbor 99.5 Canton 82.0
Jacksonville 93.0
Detroit 98.7 Wisconsin
are reflective of all industries and are not specific to the creative field. The index figures should Cincinnati 97.5
Melbourne 93.0 Appleton 83.5
be used as a guide for determining actual compensation. A number of factors, including company Grand Rapids 84.5 Cleveland 95.0
Miami/ Green Bay 86.5
size, employee benefits, the candidate’s skill set and current market conditions, can impact starting Lansing 83.5 Columbus 96.5
Fort Lauderdale 106.7 Madison 94.0
salaries. For further assistance in refining salaries for your market, contact the nearest TCG office. Dayton 87.5
Orlando 98.5 Milwaukee 97.0
Toledo 85.4
St. Petersburg 94.0 Waukesha 96.5
Youngstown 76.0
Tampa 96.0
10 creativegroup.com • 2012 Salary Guide 11
TORONTO: 2012 AVERAGE
STARTING SALARIES
Design & Production (continued) LOW HIGH
Package Designer $ 58,000 $ 110,000
Package Production (3+ years) $ 60,000 $ 85,000
Package Production (1 to 3 years) $ 52,000 $ 62,500
Layout Designer $ 60,000 $ 70,000
Design & Production LOW HIGH Motion Designer $ 68,000 $ 110,000
Creative Director (8+ years*) $ 90,000 $ 155,000 3D Animator $ 60,000 $ 90,000
Creative Director (5 to 8 years) $ 80,000 $ 120,000 3D Modeler $ 60,000 $ 80,000
Creative Services Manager $ 65,000 $ 98,000 Prepress Specialist (3+ years) $ 55,000 $ 85,000
Art Director (5+ years) $ 75,000 $ 95,000 Prepress Specialist (1 to 3 years) $ 45,000 $ 55,000
Art Director (3 to 5 years) $ 55,000 $ 75,000 Presentation Specialist (3+ years) $ 65,000 $ 100,000
Production Director (8+ years) $ 95,000 $ 110,000 Presentation Specialist (1 to 3 years) $ 50,000 $ 68,000
Production Manager $ 62,500 $ 92,500 Production Artist (3+ years) $ 58,000 $ 70,000
Production Coordinator $ 45,000 $ 62,500 Production Artist (1 to 3 years) $ 50,000 $ 58,000
Project Manager $ 50,000 $ 85,000 Desktop Publisher $ 48,000 $ 70,000
Studio Manager (5+ years) $ 75,000 $ 85,000
Studio Manager (1 to 5 years) $ 55,000 $ 75,000
Traffic Manager $ 55,000 $ 75,000
Interactive LOW HIGH
Traffic Coordinator $ 45,000 $ 55,000
Technical Illustrator $ 55,000 $ 80,000 Interactive Creative Director $ 95,000 $ 140,000
Medical Illustrator $ 65,000 $ 85,000 Interactive Art Director $ 75,000 $ 115,000
Illustrator (3+ years) $ 65,000 $ 92,000 Interaction Designer (5+ years) $ 75,000 $ 110,000
Illustrator (1 to 3 years) $ 50,000 $ 65,000 Interaction Designer (1 to 5 years) $ 55,250 $ 75,000
Graphic Designer (5+ years) $ 70,000 $ 92,500 Information Architect $ 90,000 $ 140,000
Graphic Designer (3 to 5 years) $ 55,000 $ 74,000 User Experience (UX) Designer $ 80,000 $ 120,000
Graphic Designer (1 to 3 years) $ 45,000 $ 58,000 User Interface (UI) Developer $ 85,000 $ 125,000
Web Designer (5+ years) $ 75,000 $ 120,000
Web Designer (1 to 5 years) $ 55,000 $ 75,000
Flash Designer (3+ years) $ 65,000 $ 105,000
*Years of experience. For job descriptions, please visit creativegroup.com/salarycentre. Flash Designer (1 to 3 years) $ 55,000 $ 65,000
Flash Developer (3+ years) $ 70,000 $ 110,000
Note: All salaries listed on this and the following pages are in Canadian dollars.
Flash Developer (1 to 3 years) $ 55,000 $ 70,000
Front-End Quality Assurance $ 57,500 $ 85,000
Web Developer (Front-End) $ 55,000 $ 90,000
Interactive Producer $ 60,000 $ 110,000
Web Production Artist $ 55,000 $ 85,000
Blogger $ 48,000 $ 70,000
Video Producer $ 50,000 $ 75,000
Video Editor $ 55,000 $ 75,000
Mobile Designer $ 60,000 $ 90,000
Mobile Developer $ 65,000 $ 95,000
Game Designer $ 65,000 $ 90,000
12 creativegroup.com • 2012 Salary Guide 13
Advertising & Marketing (continued) LOW HIGH
Agency or Corporate
Media Planner $ 55,000 $ 85,000
Market Researcher (3+ years) $ 45,000 $ 60,000
Market Researcher (1 to 3 years) $ 40,000 $ 45,000
MarCom Manager (5+ years) $ 75,000 $ 95,000
Content Development & Management LOW HIGH
MarCom Manager (3 to 5 years) $ 58,500 $ 75,000
Copywriter (5+ years*) $ 80,000 $ 130,000
MarCom Coordinator (1 to 3 years) $ 40,000 $ 56,000
Copywriter (3 to 5 years) $ 60,000 $ 80,000
Event/Trade Show Manager $ 55,000 $ 65,000
Copywriter (1 to 3 years) $ 50,000 $ 60,000
Event/Trade Show Coordinator $ 45,000 $ 55,000
Proposal Writer $ 60,000 $ 95,000
Digital Marketing Strategist $ 75,000 $ 125,000
Web Content Writer (5+ years) $ 80,000 $ 115,000
Interactive Marketing Manager $ 75,000 $ 125,000
Web Content Writer (1 to 5 years) $ 50,000 $ 80,000
E-Commerce Marketing Manager $ 75,000 $ 115,000
Copy Editor (3+ years) $ 58,000 $ 82,500
Email Marketing Manager $ 75,000 $ 115,000
Copy Editor (1 to 3 years) $ 45,000 $ 58,000
Web Analytics Specialist (3+ years) $ 80,000 $ 110,000
Proofreader $ 56,000 $ 70,000
Web Analytics Specialist (1 to 3 years) $ 65,000 $ 80,000
Online Proofreader $ 56,000 $ 80,000
SEO/SEM Specialist (3+ years) $ 75,000 $ 95,000
SEO/SEM Specialist (1 to 3 years) $ 60,000 $ 75,000
Online Project Manager $ 68,000 $ 120,000
Online Traffic Manager $ 55,000 $ 80,000
Online Community Manager $ 50,000 $ 75,000
Advertising & Marketing LOW HIGH
Agency *Years of experience. For job descriptions, please visit creativegroup.com/salarycentre.
Account Manager (5+ years) $ 70,000 $ 110,000
Account Executive (3+ years) $ 58,000 $ 70,000
Account Coordinator (1 to 3 years) $ 42,500 $ 57,500
Account Planner/Strategist $ 75,000 $ 120,000
GE T IN
& MARK
Corporate
Marketing/Communications Manager $ 75,000 $ 95,000
T IS IN G
Marketing/Communications Specialist (1 to 5 years) $ 55,000 $ 75,000
A DV E R
14 creativegroup.com • 2012 Salary Guide 15
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Flexible Staffing:
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17
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Connecting the Dots
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0
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6 As companies attempt to control costs, they often look to cut the size of their
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workforce. However, staff reductions commonly leave firms under-resourced
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6
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6
0
16
11
once conditions improve and workloads begin to rise again.
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5
Flexible staffing models that supplement a core full-time workforce with skilled
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1
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6 5 6 freelancers can be an ideal solution for businesses hoping to avoid the cycle
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of hiring and layoffs that often accompanies a downturn. Using this approach,
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companies can convert a portion of their fixed staffing costs into a variable
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expense tied to actual workload highs and lows.
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3 10 10 14 14
A Year-Round Advantage
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1 10
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1
Flexible staffing models are not simply an alternative to full-time hiring.
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5 12 12 5 21 20
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Increasingly, firms recognize that introducing freelancers at higher skill levels
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can be a key component of their year-round staffing strategy.
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A wisely chosen mix of freelance and full-time staff provides maximum
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flexibility in any economic environment. Permanent employees form the core
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of the creative team, and interim staff augment their efforts on an as-needed
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9 9 3
basis. Project support professionals also can provide access to skills unavailable
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9 9 12 12 12
2
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1
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in-house and not needed year-round.
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1
The Extended ‘Interview’
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12 When companies are considering making full-time hires, they often bring in
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candidates first on a freelance basis. This allows them to observe performance
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0
11 and fit over an extended period. Managers can then assess the professionals’
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suitability for full-time roles in aspects ranging from technical skills to their ability
to mesh with the company culture and work effectively with existing staff.
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0 22 1
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The bottom line: Flexible staffing gives a company talent and cost-control
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options it wouldn’t otherwise have.
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12 12
0. WHITE 6. PMS 1205 12. PMS 7457 18. PMS 484
1. PMS 413 7. PMS 2563 13. PMS 364 19. PMS 141
5
2. PMS 415 8. PMS 263 14. PMS 360 20. PMS 7530
3. PMS 417 9. PMS 203 15. PMS 365 21. PMS 7528
4. PMS 419 10. PMS 196 16. PMS 485 22. PMS 7527
5. PMS 128 11. PMS 291 17. PMS 487 16
21
16 2 1
22
16 creativegroup.com • 2012 Salary Guide 17
TCG: Your Answer Key Office Locations
In any business environment, companies need flexible staffing options to UNITED STATES
quickly and cost-effectively respond to workload fluctuations. That’s where
TCG can help. We provide highly skilled interactive, design and marketing talent ARIZONA GEORGIA OHIO
to a variety of organizations. But TCG is more than just a resource for locating Phoenix Atlanta Cleveland
job candidates. We help our clients build productive, cohesive teams. Columbus
CALIFORNIA ILLINOIS
We believe there is no substitute for the personal touch when hiring. Technology Irvine Chicago PENNSYLVANIA
tools may help identify potential hires, but they won’t tell you about the person La Jolla Philadelphia
behind the profile. We take time to understand the unique needs and office Los Angeles MASSACHUSETTS
cultures of the businesses we serve, and then we select professionals with skills San Francisco Boston TEXAS
and work styles that best align with those organizations. San Jose Austin
MICHIGAN Dallas
How else is TCG different from other staffing firms and hiring resources? COLORADO Southfield Houston
We can find a skilled professional to match your needs. We leverage the size Denver
and strength of our team to find experienced creative talent for our clients. MINNESOTA WASHINGTON
Our alliances with top professional associations and organizations, including CONNECTICUT Minneapolis Seattle
Hartford
AIGA, the American Advertising Federation, The Art Institutes, Graphic Design
Stamford MISSOURI
USA and HOW, as well as our status as the exclusive Career Partner of The Wall CANADA
St. Louis
Street Journal, also provide us exposure to top creative talent.
DISTRICT OF COLUMBIA
ONTARIO
In addition, our recruiting and staffing professionals, most of whom have prior Washington NEW JERSEY
Toronto
experience in design and marketing, possess unique insight into who can excel Paramus
at your firm. FLORIDA Princeton
Coral Gables Woodbridge
We can lead you through the process. We guide you through every step Visit creativegroup.com/
of the hiring process: We can help you determine your staffing needs, set NEW YORK officelocations to contact
compensation levels and handle hurdles along the way, such as addressing a New York the TCG office nearest you.
potential hire’s counteroffer. Communication is our specialty.
We can provide immediate assistance. The hiring process can be long and
drawn out, and you likely need help right away. We use the staffing industry’s
most advanced technology to quickly identify job seekers who meet your
requirements.
We can meet any need. TCG can provide you with a choice of skilled
candidates at varying bill rates based on their specific expertise and experience.
No matter your budget or requirements, we can locate a skilled professional
who can assist your firm.
For more information about TCG and the ways in which we can help meet your
staffing needs, please call 1.888.846.1668 or visit creativegroup.com.
creativegroup.com • 2012 Salary Guide
18
Connect with us:
The Creative Group
creativegroup.com
1.888.846.1668
© 2011 The Creative Group. A Robert Half Company. An Equal Opportunity Employer. TCG-1011