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SteelHouse Presents at Under the Radar

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SteelHouse Presents at Under the Radar
Shared by: UTR
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posted:
11/15/2011
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The SteelHouse Story

Active Shopper



Premium Shopper









Determined Shopper

Majority of eCommerce

Sites Convert 1% - 3%

of their Shoppers

While a Small

Minority of Sites

Convert 15%+

Majority of eCommerce

Sites Convert 1% - 3%

of their Shoppers

While a Small

Minority of Sites

Convert 15%+

A key difference is the best performing sites

Majority of eCommerce

build technology to identify and incent

Sites Convert 1% - 3%

the audiences on their site While a Small

of their Shoppers



Minority of Sites

Convert 15%+

Reinvented eCommerce analytics to be

interactive, deeper and real-time









Made analytics actionable to place offers in

front of shoppers anywhere they go, in real-time

200+ eCommerce Customers and Growing

Adding 1.7 million new shoppers

per day Monthly Shoppers

55,000,000



50,000,000



Revenue model is 100% 45,000,000



40,000,000

performance based. eCommerce

35,000,000

sites pay nothing upfront. 30,000,000



25,000,000



20,000,000

Generating 200K conversions per Apr May Jun Jul Aug Sep Oct



month and $15M in revenue per

month for our customers

Direct sales model to eCommerce

sites with 100K Monthly Unique

Visitors or greater



SteelHouse also has partnerships

with agencies, which is becoming

a growing source of new business



Expanding partnerships with

Agencies and eCommerce

Platforms

Mark Douglas, President & CEO

Former VP Engineering at eHarmony and the Rubicon Project.



Anthony Ginn, Vice President Marketing

Former Senior Director of Online Marketing for eHarmony and E*TRADE



Brooke Partelow, Vice President Sales

Former Director Sales for FetchBack



Chris Innes, Vice President Client Services

Former Director Marketing for eCampus.com



Marwan Soghaier, Vice President Products

Former Vice President Products for the Rubicon Project



Takuju Ueda, Vice President Engineering

Former Director Engineering for eHarmony and the Rubicon Project

The SteelHouse Story

Behavioral Commerce. Real Time Marketing.


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