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Content-Sharing at
Tribune Newspapers
An overview of group editorial initiatives
since the Times Mirror merger in 2000
Gerould W. Kern
Editorial Director
Tribune Publishing Company
Where We Began
mar ‘00
March 2000
Tribune merges with ‘01
Times Mirror
‘02
Where We Began
Where We Began
mar ‘00
March 2000
• Shared editorial content constituted
relatively small portion of the stories
published at each company ‘01
• Some tradition of sharing
• No systematic means to communicate
‘02
Where We Began
mar ‘00
October - November 2000
•Joint national special sections helped
build bridges between newspapers oct
nov
‘01
‘02
Where We Began
Building A Network
• Editorial goals for content exchange
Improve journalism by increasing choice
Maximize value of resources, expertise
Forge a new culture in publishing group
Find operational efficiencies
Building A Network
• Creating a ‘content market’
Remove the barriers to communication
Establish a commerce based on value
Permit resource reallocation where possible
Diversify and differentiate news report
Building A Network
mar ‘00
Subject groups organized for exchanging content
SUBJECT GROUPS METHODS oct
Business Conference calls nov
‘01
Food Experts directories
Graphics Exchanging budgets apr
Health E-mail alerts
Travel In-person meetings
Photo
‘02
‘Family Wire’ Channel
Central server
In Chicago
Story in
Orlando
‘Family Wire’ Channel
40
250 Central server
stories daily
In Chicago
stories daily
August 2001
Family wire traffic in April 2001
Building A Network
mar ‘00
oct
nov
‘01
apr
aug
sept 11
‘02
Building A Network
mar ‘00
September 11, 2001
oct
nov
‘01
apr
aug
sept 11
‘02
Building A Network
mar ‘00
U.S. wages war in Afghanistan
oct
nov
‘01
apr
aug
sept 11
‘02
Building A Network
700
Central server
In Chicago
stories daily,
hundreds of photos
Family wire traffic in Sept.-Nov. 2001
Building A Network
mar ‘00
December 2001
oct
nov
‘01
Partnership formed to apr
create intranet site
aug
for exchanging content sept 11
oct
nov
dec
‘02
TI’s Shared News Service
plays key role
Building A Network
• Partnership benefits everyone
Web sites updated earlier with Tribune-
branded content
Building A Network
• Partnership benefits everyone
Newspapers get better access to more
content
Building A Network
• Partnership benefits everyone
Tribune newspaper content distributed to
broadcast units
Building A Network
Joint projects
OLYMPICS
Building A Network
Joint projects
PUERTO RICO
tribunetoday.trb
June 2002
Editorial Intranet Site Launched
tribunetoday.trb
• Intranet site increases flow of ideas,
stories, photos and graphics between
our newspapers and web sites
• Functions as an ‘owner-operated’
news service
tribunetoday.trb
•A complete publishing platform
Roadmap to Tribune news reports
Planning and communications tool
tribunetoday.trb
•Posted behind firewall
•Site cannot be reached from outside
•Access restricted to key editorial groups
tribunetoday.trb
E-mail alerts sent when site is updated
DAILY WEEKLY
D.C. Daybook 10 am EST
World/Nation 3:30 pm EST
6:30 pm EST
Sports 3:30 pm EST
6 pm EST
Business 3:30 pm EST
later as needed
Entertainment Friday by 1 pm EST
Travel Monday, 1 pm EST
Food Wednesday, 1 pm EST
September 11, 2001
Now...
World/Nation
D.C. Daybook
Business
Sports
Entertainment
Movie Reviews
Travel
Food
Photos/Graphics
Special Projects
Obituaries
Newsroom Contacts
tribunetoday.trb
mar ‘00
September 2002
Intranet family wire launched
oct
nov
‘01
apr
aug
sept
oct
nov
dec
jan ‘02
feb
jun
tribunetoday.trb
September 2002
Click on link and call up story
tribunetoday.trb
1999-2002
Growth in Content-Sharing
Some key findings from an analysis of Tribune
newspapers’ use of collective editorial resources
Usage study
• Patterns of content-sharing at Tribune
papers since 1999 were studied
• About 335,000 newspaper articles were
searched in dozens of categories
• Use of all outside sources--AP, Reuters,
New York Times, etc.
Use of Tribune ‘Family’ Content
Doubles Since the Merger
Total number of shared stories among Tribune newspapers, 1999-2002
14,069
10,962
6,522 7,004
1999 2000 2001 2002
projected
Use of Tribune ‘Family’ Content
Doubles Since the Merger
Total number of shared stories among Tribune newspapers, 1999-2002
14,069
101% 10,962
Increase in shared stories
6,522 7,004
since 2000
1999 2000 2001 2002
Projected
Content-Sharing Surged in ’01-’02
with Improved Organization
Annual percentage growth since 2000
28% 101%
56.5%
2000 2001 2001 2002 2000 2002
projected projected
Content-Sharing Surged in ’01-’02
with Improved Organization
Strong growth continues over 2001 performance
28.3%
28% 101%
56.5%
Projected increase in
shared stores in 2002
over 2001
2000 2001 2001 2002 2000 2002
projected projected
Tribune Content Increases as Share
of Outside News Sources
Growth of Tribune family stories published across group compared to
all outside news sources from 1999-2002
Use of Tribune content now second only to Associated Press
11.8% 11.7% 19% 23.7%
1999 2000 2001 2002
projected
Tribune family content, 350 words or longer
Other news sources
Tribune Content Increases as Share
of Outside News Sources
Growth of Tribune family stories published across group compared to
all outside news sources from 1999-2002
23.7%
11.8% 11.7% 19% 23.7%
Family content share of all
outside news sources used
by Tribune newspapers in 2002
1999 2000 2001 2002
Tribune family content, 350 words or longer
Other news sources
tribunetoday.trb Contributes to
Growth in Content-sharing
37.4.%
12.8%
Increase in shared stories year-over-year
Increase in shared stories from
from Sept. to Sept. 3
June 3 toJune 33 compared to
previous three months
The Next Wave
How we can make more progress in the future
The Next Wave
• Increased access to content across
network enables us to use staff in
smarter ways
Papers can differentiate by expertise
News reports can be diversified
Resources can be redeployed
The Next Wave
• Savings can be achieved through:
Re-examining use of some wire services
Reducing use of some syndicated, free
lance content
Engaging in more joint coverage where
it makes sense to do so
Goals for Next Wave
• Formalize leadership of subject groups
Set specific goals to be achieved
Establish accountability for reaching goals
Washington, features, business key areas
Goals for Next Wave
• Organize more galleries on intranet site
Photos, graphics
Health, science, medicine
Sunday enterprise
Business categories
Features categories
Spanish language content
Goals for Next Wave
• Provide night and weekend coverage
with tribunetoday.trb
Increase the usefulness of the site as a
content-sharing channel
Enhanced visibility, access to Tribune
content boosts its use across the group
tribunetoday.trb
Project committee
DIRECTORS
Tribune Publishing Gerould W. Kern, Editorial Director
Tribune Interactive Scott Anderson, Director of Shared Content
NEWSROOM REPRESENTATIVES
Allentown Morning Call David Erdman, Managing Editor
Baltimore Sun Paul Moore, Deputy Managing Editor
Chicago Tribune Mark Hinojosa, AME/Electronic News
Hartford Courant Bernie Davidow, AME/News
Los Angeles Times Joe Russin, AME/Multimedia
Newport News Daily Press Dan Montgomery, Special Projects Editor
Newsday Rich Galant, Deputy Managing Editor
Orlando Sentinel Ann Hellmuth, AME/Foreign-National
SCNI Bruce Hunter, Managing Editor, Greenwich Time
South Florida Sun-Sentinel Philip Ward, Deputy Managing Editor
Shared News Service Paul Muth, Editor
Tribune Publishing John Cherwa, sports coordinator
tribunetoday.com
Direct questions and comments to:
GEROULD W. KERN
Editorial Director, TP
312-222-4420
gkern@tribune.com
SCOTT ANDERSON
Director/Shared Content, TI
312-222-5958
sbanderson@tribune.com
tribunetoday.com
Acknowledgment for their support
in developing this project
Howard A. Tyner
VP/Editorial,
Tribune Publishing
Michael Silver
VP/Strategy and Development
Tribune Interactive
