Voss Restaurant Management/POS
Software for iPad/iPod Touch
About the software and the idea and business opportunity
Advanced technological devices are becoming more and more a part of everyday life in
today’s world. Touch screen devices like the iPad, which were once a figment of our
imaginations, have become a reality. Voss is a software program for iPad design to solve
the cumbersome yet common problem of wrong orders going to the kitchen or orders
taking too much time because of server mistakes. Voss would revolutionize the way in
which orders are taken and would be give restaurants an advantage in reaching the
highest customer service goals.
What’s Voss?
With advancements in not only devices, but also cloud computing Voss is leveraging the
use of remotely stored information to provide restaurants a turn-key solution via SaaS
and streamlined device software that can be maintained and updated through a user
friendly web portal.
Marketing of the software
Voss’s target includes restaurants from the bottom to the top. Voss will promote and sell
the software by convincing restaurant owners of the value and the immense amount of
customer satisfaction that can be achieved through the touch pad enabled Restaurant
Management/POS software. The software will alleviate confusion and save costs that
would normally be attributed to traditional and expensive POS touch screen computers.
Because Voss will be a cloud based SaaS customer service will be available 24/365.
Customers have no need to buy expensive computers or hire technical consulting crews
as the touch devices and a wi-fi connection are the only items required to implement a
Voss system. The iPad/iPod software will readily available for free download through the
Apple App store and restaurant managers will be able to manage and run reports directly
from an iPad or other device with web access and qualifying Voss account.
Our marketing strategy is direct selling as well as advertising on T.V., the Internet, the
Apple Application store, and culinary magazines because many people, who cook well,
have opened restaurants and hence the software can them solve restaurant management
and POS challenges effectively. Advertisements will show the ease of use behind the
application and will be easily convincing for any restaurant looking to optimize
efficiency and customer service.
Pricing
Application where the restaurant can download for free from Voss website. The service
will charge as a pay per month.
Package A 15 users = $50/month
Package B 35 users = $100/month
Package C 60 users = $150/month
Any addition users pay at $2.50/month/each
Strategy
Voss has about 6 competitors with products that already exist in the market. Voss
software and will ensure that customers get the best value. Voss will run a customer
survey in which a sample of common people, as to how many times they were served the
wrong order or waited to long for an ordered item. This data will help us win the hearts of
restaurant owners. Also, we will do a cost-benefit analysis to understand the use the
service.
What will give me competitive advantage?
Voss core competency of giving a reasonable price to the customers will give me the
edge. Voss will need to ensure that I retain that edge by continuously innovative and
trying to expand my customer base. Voss also aiming to conduct some serious research
on the feedback of the initial customers and will make changes based on their responses.
The Total Potential Available Market?
From research http://www.manta.com/mb_34_C432C_000/restaurants it shows over
800,000 restaurants in the US. We assume to reach 5% within 5 years at 40,000
restaurants. Below is the potential Available market due to the package plan. Excluding
the addition users.
Package A $50/month estimate about 20% = 40,000 x 20% = 8,000 restaurants
estimate revenue for package A/month = $50 x8,000 = $400,000
Package B $100/month estimate about 40% = 40,000 x 40% = 16,000 restaurants
estimate revenue for package B/month = $100 x16,000 = $1,600,000
Package C $150/month estimate about 40% = 40,000x 40% = 16,000 restaurants
Estimate revenue for package C/month =$150 x 16,000 = $2,400,000
So total estimate revenue per 12 month will be for Package A = $ 4,800,000
total estimate revenue per 12 month will be for Package B = $ 19,200,000
total estimate revenue per 12 month will be for Package C = $ 28,800,000
TOTAL revenue per year is $52,800,000