OpenJaw Technologies Launches Real-Time
Intelligent Promotions for Travel Products
xDistributor Platform enables effortless creation of successful online campaigns for flights, hotels and
packages, based on dynamic pricing and availability
PhoCusWright Conference 2011
November 15, 2011 06:56 AM Eastern Time
FORT LAUDERDALE, Fla.--(EON: Enhanced Online News)--OpenJaw Technologies, a global leader in
delivering online retail technology and services to the travel industry, today announced new xDistributor Platform
capabilities aimed at enabling the intelligent promotion of travel products. xPromotion allows the easy creation of
marketing campaigns based on dynamic, real-time pricing and availability of flights, hotels and travel packages.
Winning price-lead promotions can be presented to consumers across multiple channels, such as own or third-party
websites, advertisements and email campaigns, thereby increasing yield and fostering customer engagement.
In order to run a campaign based on dynamic pricing, travel companies business and marketing personnel need only
define the elements of a promotion’s ‘trip profile’ (such as origins, destinations, days of the week, date range and
durations). xPromotion then robotically searches for and delivers the best results to feature in the promotion copy.
The best price information is displayed as links on banners and/or calendars with deep links into the xDistributor
Platform Internet Booking Engine for seamless purchase.
The intelligent promotion capabilities extend the proven yield benefits of flight calendars to other product types,
including car rental, hotel bookings and holiday packages. In addition shopping and browsing behaviour is stimulated
by the generation of exciting shop front lead-in prices, resulting in increased conversions and revenue generation.
The introduction of dynamic content on all static landing pages, such as the embedding of product and price
information without the use of search forms, delivers valuable Search Engine Optimisation benefits for travel
companies.
“xDistributor Platform can now deliver up-to-the minute, relevant price and availability results to consumers whether
they are booking now or simply researching their options. In short they are presented with the right product, in the
right place at the right time - a potent driver to conversion”, said Mark Lenahan, VP Product Strategy, OpenJaw
Technologies. “The enormous power of xDistributor Platform ensures that promotions readily scale to meet
challenging demands of marketing and business departments.”
The xDistributor Platform is the world’s most powerful travel retailing platform. Controlled by a fully integrated
business rules engine, the xDistributor Platform manages the procurement, pricing, promotion and dynamic
packaging of travel products.
About OpenJaw Technologies
OpenJaw Technologies is a global leader in delivering online retail technology and services to the travel industry.
OpenJaw enables Airlines, Hotels, Online (OTAs) and Retail Travel Agencies, and Loyalty Programs to easily
market, promote and sell their products online - in ways that enhance the brand experience.
The xDistributor Platform powers all OpenJaw’s solutions, delivering unrivalled levels of business control, supplier
connectivity and flexibility. xDistributor enables dynamic packaging, business rules management, ancillary selling,
redemption booking, intelligent promotions, call centre sales and servicing, content and contract management,
customer profiling and reporting. OpenJaw’s solutions unlock benefits such as market differentiation, increased
profitability and greater customer engagement.
Some of the world’s leading travel companies number among OpenJaw’s customers, including: British Airways,
Etihad, KLM, Air Miles, Hyatt, Aeroplan and SAS. Headquartered in Dublin Ireland, OpenJaw has regional offices
in Galway, Madrid, Frankfurt and Dallas – in addition to representation in Moscow. OpenJaw Technologies is a
member and active participant of the Open Travel™ Alliance, CASMA, TTI and HTNG.
Contacts
OpenJaw Technologies
Amanda Campbell
Marketing Manager
T: +353 1 882 5444
E: Amanda.campbell@openjawtech.com
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l real-time pricing
l travel promotions
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Release Summary
New xDistributor capabilities enable the easy creation of intelligent promotions based on dynamic, real-time pricing
and availability of flights, hotels and travel packages.
OpenJaw Technologies
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