YouTube Traffic
YouTube is one of the most popular sites and inaddition to all the fun there,
YouTube offers many opportunities for promotion and getting traffic to your
site. Similarly to Facebook and Twitter, in order to use YouTube successfully
for promotion and getting traffic, you need to know the rules for this. Here are
some tips how to promote yourself, your site, and your products and how to get
free traffic from YouTube:
1. Post viralvideos
There aremillions of videos on YouTube. If you post a video nobody is
interested in, this video will go unnoticed, as millions of other videos. The clue
to getting traffic from YouTube is to post useful videos, or even better – viral
videos. Viral videos are not only useful videos, but they also tend to appeal to
large groups of people. If your video manages to get viral, people will promote
it for you and the only thing left for you is to reap the benefits.
2. Create aninteresting profile
Similarly to Facebook, Twitter, or any other social networking site, an
interesting profile is a must. If people like your videos, they will check your
profile to learn more about you. When they see that your profile is boring, they
won't bother more with you. You can make your profile a bit informal but don't
make it as if it were the profile of a crazy teenager – you are using YouTube for
business, right?
3. Includeyour logo and website in the video
Your logoand your website URL are your major branding weapons. This is why
you must include them in the video. You can include them in the beginning of
the video or at the end. It is best to have your logo and URL throughout the
whole video because this way you will be gaining lots of exposure but if you
can't do it (for instance because of artistic considerations), the beginning and the
end of the video will suffice.
4. Postquality videos
As alreadymentioned, there is no shortage of videos on YouTube.
Unfortunately, this also means there is no shortage of videos with poor quality.
These videos are not favored by viewers, so if you want viewers to watch your
videos, make sure that your videos don't have crappy sound and/or blurred
pictures. YouTube is not a board for professional videographers, so you can
post amateur videos, but make sure their quality is decent.
5. Promoteyour videos
If your videos get viral, you are lucky but you can't count on this. In order to get
YouTube traffic, your videos need viewers. You can't rely solely on the fact that
viewers will find your videos – you need to promote them. Even viral videos
will benefit from a promotion by you.
6. Make yourvideos search-friendly
One of the ways viewers find your videos is through search – both locally on
YouTube and on search engines. This is why you need to make your videos
search-friendly. To do this, include your major keywords in the title and in the
descriptions. Also, pay special attention to the tags. List as many keywords as
relevant in the tags, but beware that you don't get spammy.
7. Post inseries
Standalonevideos can become a hit but it is best if you create series of videos
and post them once a day/week. This way viewers will know that there will be
more and they will be coming to check. Even if you don't create series, at least
try to post videos regularly – this builds audience loyalty.
8. Post videoresponses
Videoresponses are one of the unique things about YouTube and you should
take full advantage of it. Search your niche, choose the most popular videos in
your niche and post video responses to them. Just be careful that the response
you post is related to the video you are responding to and don't make your video
response a blatant self-promotion.
9. Choose theright time to post your videos
On YouTube, timing is very important because there are peaks in traffic and
times when there are not so many viewers. Weekdays (especially Wednesdays
and above all - Thursdays) morning or early afternoon US time is the best time
to post a general interest video. In order to have your video uploaded in the
prime time, you need to plan a bit. Have in mind that for large videos and/or
slow Internet connections the upload could take you an hour, so start early.
10. Keep yourvideos short
YouTube doesn't impose limits on the length of videos it publishes but generally
long videos are boring. 3 to 5 minutes is the best duration for a video but if
required you could go from 1 to 6 minutes. When a video is longer than 6 or 7
minutes, this gets boring and not many people will watch it to the end (where
your logo and URL are to be found). 3 to 5 minutes is enough to lay your idea,
give some details AND tell viewers to visit your site for more.
11.Commenton other people's videos and include a link to your site in your
comment
In additionto video responses, you can also use plain good comments. Again,
search for popular videos in your niche and comment on them. If your
comments are liked by viewers, they will check your profile and probably watch
your videos.
YouTube is a valuable resource to drive traffic to your site and to promote it.
The competition there might be fierce, but there is always room for a couple of
good videos. Fill this room before your competitors do!
from: http://www.webconfs.com/seo-articles.php