Avon Beauty News : Beauty 101
http://avonbeautynews.com/beauty101/online/print.php?issue=15&lang=...
Return to online viewing page
Cam paign 18
Break the aging process without breaking your budget!
It’s time to share our latest beauty secret with you…Anew Reversalist. Be the first to discover this breakthrough technology at beautiful prices! Anew Reversalist is the world’s first anti-aging skincare treatment formulated with Activinol Technology designed to boost Activin – a natural repair molecule that works to reactivate skin’s surface repair process to help reverse the look of wrinkles. What can Reversalist do for you? Anew Reversalist addresses moderate signs of aging such as fine lines, wrinkles, loss of firmness and discoloration. How does Anew Reversalist fit into your routine?
• AM/PM
Use Anew Reversalist Renewal Serum followed by your preferred Anew Moisturizer. The results: Over 75% of women felt like they had new skin overnight* In just 2 weeks, skin looks & feels dramatically tighter* Up to 100% improvement in discolorations** Over time, 88% of women agreed, skin looks dramatically younger***
• PM
Use Anew Reversalist Renewal Cream at bedtime The results: Over 80% of women saw their wrinkles dramatically reversed.*** After just 3 days, 77% said their skin felt and looked reborn* In 4 weeks, dramatically reduces the look of wrinkles & discolorations.*
• Boost your results!
Want to achieve maximum results even faster? Use Reversalist Renewal Serum (morning & night), followed by Reversalist Renewal Cream (at bedtime). This combo
1 of 4
8/22/2009 11:07 AM
Avon Beauty News : Beauty 101
http://avonbeautynews.com/beauty101/online/print.php?issue=15&lang=...
recreates fresher, newer-looking skin 20% faster* when used together.
*Ba sed on a consum er-perception study don e in the U.S. **Based on a derm atologist-supervised U.S. Clinical study. ***Among those w ho expressed a n opinion in a U.S. consum er-perception study. Clin ica l test results of cream an d serum together, com pared to cream alone
Anew Reversalist Q&A Everything you need to know…
What is Anew Reversalist? Anew Reversalist is a line of anti-aging skin care developed after a landmark discovery in wrinkle treatment to help women reclaim their youthful complexion. The Anew technology is designed to boost Activin, helping reactivate skin’s surface repair process to recreate fresher, newer looking skin and help dramatically reverse the look of wrinkles. What is Activinol Technology? Activinol Technology is shown to increase the production of Activin to help boost skin’s ability to repair itself and recreate fresher, newer looking skin. Avon is the first to use this complex consisting of two exclusive Phytochemicals: • Amorphophallus: Stimulates Activin production to help trigger skin’s surface repair process. • Sesbania: To help deliver firmer, less wrinkled looking skin Who should use these products? These products were designed for women experiencing moderate signs of aging, especially fine lines and wrinkles, loss of firmness and discoloration. How are they different from each other? The products are designed to be used together as part of a complete ANEW skincare regimen. ANEW Reversalist Renewal Serum with 5X more Activinol Technology has a lightweight silky feel with a satiny finish and is designed to boost the night cream. The Anew Reversalist Night Cream has a velvety, creamy texture for a smooth, soft, powdery finish.
Do the products contain SPF? Do I need to use an additional moisturizer during the day? No, neither product contains SPF. As always, for daytime, we recommend using a moisturizer with broad spectrum SPF. Note: Both the serum and night cream contain an alpha hydroxy acid that may increase skin’s sensitivity to the sun and possibility of sunburn. Use a sunscreen and limit sun exposure while using this product. Are ANEW Reversalist Serum and Night Cream suitable for any type of skin? Specifically, these products are targeted to women experiencing moderate signs of aging including wrinkles, discoloration and loss of firmness. The product is suitable for all skin types. Are the products dermatologically tested? All ANEW products have been clinically and dermatologically tested. In addition, for ANEW Reversalist we have tested with consumers of all skin tones. Do the ANEW Reversalist Serum and Night Cream need to be used as a system? Although you can expect to see benefits using either; the serum and night cream were designed to be used as a system. In fact, clinical testing shows that when used together (vs the cream alone) the serum actually boosts the night cream to recreate fresher, newer looking skin 20% faster. How should consumers use these products? Should women use the products everyday?
2 of 4
8/22/2009 11:07 AM
Avon Beauty News : Beauty 101
http://avonbeautynews.com/beauty101/online/print.php?issue=15&lang=...
How do they work? These revolutionary formulas contain Activinol Technology, which is shown to increase the production of Activin to help boost skin’s ability to repair itself and recreate fresher, newer looking skin. Clinical testing of both the cream and serum together, compared to cream alone shows that the serum boosts the night cream to recreate fresher, newer looking skin 20% faster. Why did AVON introduce these new products? AVON R+D is committed to keeping the ANEW range on the cutting edge by offering the latest innovations. According to Avon worldwide consumer skincare research; fine lines and wrinkles, followed by loss of firmness and discoloration are the number one concerns for women. The skincare experts at AVON listened and responded to women with a product line to address their needs and offer a new approach to treating the signs of aging by triggering the production of the body’s key repair molecule. How have women reacted to the ANEW Reversalist line? How do you measure success? Our team at R+D is constantly testing products. Over 80% of women in consumer testing shared with us that they saw their wrinkles look dramatically reversed (for the cream). Additionally, 75% of women felt like they had new skin overnight (for the serum) and over time, 88% of women agreed skin looks dramatically younger (for the serum). We are pleased with these results and excited to share these products with women globally.
In skincare, everyday is everything. The new ANEW products are meant to be used as part of an everyday regimen to achieve maximum benefits for the skin. SERUM: Every morning & evening, gently smooth over cleansed face and neck, in an upward and outward motion. Some individuals may experience a brief tingling sensation following application. Follow with ANEW moisturizer. CREAM: Use once daily every evening, gently smooth over cleansed face and neck, in an upward and outward motion avoiding eyelids. Some individuals, especially those with sensitive skin, may feel a brief tingling sensation after application. If this occurs, wait 15 minutes after cleansing or try using the product more sparingly or less frequently, until your skin accommodates. Those with delicate or unusually sensitive skin may not be comfortable using this product. The ANEW Reversalist products were created and designed to be used externally only on the face for issues relating to wrinkles, fine lines, discoloration and firmness. Follow package instructions carefully. Will there be future products in this collection? Yes, ANEW will continue its heritage of providing consumers with the best skincare products possible and innovations to help them beat the aging process. In 2010, ANEW will launch Reversalist Day SPF 25 and Reversalist Eye Cream.
Can make-up make you look younger? You bet it can!
While the best defense against the look of fine lines and wrinkles is to wear sunscreen and practice a good skin care routine, there is something else that you can do to put your best face forward everyday. It’s make-up! The biggest mistake that people make is sticking to the same old shades and products as their skin matures, when really, what they should be doing is adapting to their skin’s needs. Just as you adapt your skin care to meet the demands of ever-changing skin, so too should you adapt the products in your cosmetics bag!
1) TIRED OF MAKE-UP SETTLING INTO FINE LINES & WRINKLES?
Chances are if your make-up is making you look older, you just need to switch the formulation. While matte formulas might have worked for you a few years back, maturing skin demands more moisture. A simple change in formulation could be just the trick you need. Opt for a creamy base and set with loose powder. OUR TOP PICK: ANEW Wrinkle Zone Line Smoothing Duo, formulated with Avon’s exclusive 4D
3 of 4
8/22/2009 11:07 AM
Avon Beauty News : Beauty 101
http://avonbeautynews.com/beauty101/online/print.php?issue=15&lang=...
Wrinkle Reverse Technology it helps to smooth away the look of fine lines around forehead, eyes and mouth. Just apply the tinted line smoothing formula to trouble spots and finish with the matching setting powder. You’ll find it NEW in C21!
2) IS YOUR EYE SHADOW CREEPING INTO LINES AND BECOMING A CHALLENGE TO APPLY EVENLY?
The trick here is to start with a smooth base. You should never have to tug at the delicate eye area. Instead, gently smooth foundation onto eyelids, then apply eye shadow and set with a dusting or pat of translucent powder. OR Experiment with smooth liqui-gel formulas that glide on smoothly. WE LIKE: Anew Eye-Lifting Serum Shadow, not to mention it also visibly diminishes the look of wrinkles and reduces the appearance of hooded eyelids.
3) ARE YOUR LIPS SHRINKING?
Don’t worry - they’re actually not. However over time, we do begin to lose our lips’ natural pigment, which can cause the lip line to appear less defined. And that could also explain why your once favourite shades just don’t look the same on you anymore. Also, the fine lines that tend to settle around the mouth can cause a more puckered appearance. Rest assured though, help is on the way… TRY THESE MUST-HAVES: Get your lips in optimal shape by exfoliating and hydrating. Try Anew Clinical Plump & Smooth Lip System it helps lips look fuller and smoother, creating an ideal canvas on which to apply your lip color. Then finish with Anew Youth-Awakening Lipstick SPF 15. It’s an ideal choice since it actually fights the 5 signs of lip aging, including fine lines, reduced definition and decrease in fullness. Then, you can finish off your look with a touch of clear or golden gloss in the center to create the illusion of fuller lips. OUR NEW FAVOURITE: Reach for Avon’s new Blooming Pout Lip Gloss. Great for when you’re in a rush! This clear moisturizing gloss develops into your own glossy shade of customized color, while visibly plumping lips. It will fast become your favourite too! New in C21. Just a few tricks that stand the test of time, beautifully!
© AVON PRODUCTS INC.
POWERED BY MBCDESIGN.CA
4 of 4
8/22/2009 11:07 AM