Consulting
Expertise. Delivered.
WE’RE MORE THAN JUST SOFTWARE. WE’RE A COMPLETE SERVICES SOLUTION.
OFFICES IN: INDIANAPOLIS | SAN FRANCISCO | S E AT T L E | LONDON | MELBOURNE | SYDNEY | S A O PA U L O
WE’RE
ExactTargetu.
o nice to meet y
ExactTarget is an industry-leading global Software as a Service (SaaS) provider that
powers all types of interactive marketing messages—from targeted email, mobile,
social media, and landing page marketing—through a single Interactive Marketing Hub™
platform. Headquartered in Indianapolis with offices in London, Sydney, Melbourne, Seattle, and
San Francisco, our global presence not only positions us as an industry leader—it helps us better
serve our clients whenever and wherever they need interactive marketing expertise.
Now it’s time for you to revolutionize your marketing communications with our passion,
technology, and proven expertise too. More than 1,000 employees are behind our mission to
make clients look like heroes—no matter their specific challenges. In fact, at ExactTarget, we’ve
forever changed the way companies communicate with customers online.
O V E R 2 , 1 0 0 E X A C T TA R G E T C L I E N T S H A V E I N V E S T E D I N A C O N S U LT I N G E N G A G E M E N T I N T H E L A S T 1 2 M O N T H S .
SOLUTIONS
O
We’ve created the industry’s most experienced and knowledgeable professional ExactTarget has the tools to help you solve your unique
HRE.
services organization whose mission is to maximize your investment in our software business challenges, regardless of your industry or size.
WA
and solutions. Our deliverables-based services approach ensures you’ll be up and We know that it takes powerful technology, flexible solutions,
LARGEST
running as quickly as possible—with tangible results and marketing success to follow. and experienced people to consistently deliver exceptional
And with the help of your personal ExactTarget Relationship Manager, we’re with you FOR THE results. Clients like The Home Depot, Microsoft, Best Buy,
every step of the way, partnering with you to build a program that exceeds expectations. WORLD’S Expedia, and countless others—including large retailers,
BRANDS
Plus, our ecosystem of 500+ global partners allows us to connect you with other enterprises, non-profits, small businesses, and agencies
certified and reliable technology companies when you need a provider to fill other around the world—rely on ExactTarget to increase sales,
WE
interactive needs. Think of it this way: ExactTarget Consulting is your personal optimize marketing investments, and strengthen relationships.
“quarterback” when it comes to achieving the results you want, directing your needs so Become a customer and you’ll understand why!
your program is always in good hands.
After all, the most prominent brands in the world rely on ExactTarget Consulting to deliver
exceptional results—isn’t it time you relied on us too?
?
DID YOU KNOW?
SPEED
WHAT EXACTTARGET DO FOR ExactTarget was the only No one has time to waste. That’s why a Consulting
CAN CONSULTING YOU
engagement helps you get up and running with the
Email Service Provider ExactTarget platform quicker and easier. And when
to receive a 5 in the you have everything you need to create world-class
interactive communications, you have the power to
“Customers” category
TO MARKET
better go to market—helping you capture deeper
We’re more than just software. We’re a complete services solution. When
you partner with ExactTarget, you’re not just receiving a product—you’re
of The Forrester WaveTM: relationships with subscribers and increased ROI.
investing in a total solution. Unlike other interactive marketing providers, Email Marketing Service
ExactTarget assesses a project based on the deliverables you receive at the
end of your engagement—not by the hours it took us to get them to you.
Providers, Q4 2009 report.
And because we’re a full business consulting service, we’ll help you get the
most out of your software, maximizing your investment until you see the
results you’re looking for.
OUR SOFTWARE Investing in services shouldn’t mean wasting time
and resources just getting started. With ExactTarget,
HEAVY
our software does all the heavy lifting on its own—
DOES so you don’t have to. And that means more of your
THE
time and resources invested in services consulting
to make your marketing approach even better—
LIFTING
instead of on basic software ins and outs that slow
CONSULTING HELPS YOU GET THE MOST OUT OF YOUR SOFTWARE. you down.
INTEGRATE
There’s no point in having data unless you can
actually use it. And with integrations from ExactTarget,
connecting your CRM and web analytics data
WITH OTHER
with your interactive marketing system is simple.
ExactTarget offers more integrations than any
other provider in the industry, giving you a seamless
connection to data management tools from big
DATA SYSTEMS names like Salesforce, Microsoft Dynamics™
CRM, and Adobe with the ease of “out-of-the-box”
solutions that don’t require any “stitching” or
connectivity concerns on your part.
EXACTTARGET CONSULTING OFFERS OVER 100 PRODUCTIZED SERVICES ENGAGEMENTS. NEED MORE? CONSIDER A CUSTOM ENGAGEMENT TO MEET YOUR SPECIFIC NEEDS.
HOW EXACTTARGET
DOES CONSULTING
MEET YOUR
NEEDS ?
1 you
CHOOSE
You know your business best. Choose from Self, Collaborative, or Full-Service offerings to
better serve your specific needs. With Consulting, you choose how to allocate resources in
you MORE
order to maximize your investment.
2 RECEIVE
TED.
We provide a wide array of services offerings to take you beyond the basics through a
“With high satisfaction
TICA
proven three-phase, lifecycle-based methodology to Migrate, Operate, and Evolve your
OPHIS
ou
scores and online community,
ED. yGET WORLD-CLASS SUPPORT
interactive marketing program.
S
ICATCED.
ExactTarget can successfully
DED RIEN
meet marketers’ complex
business needs.” 3
EXPE
The Forrester Wave™: Email Marketing
Service Providers, Q4 2009 report
From our 24/7/365 technical support center to our exclusive social networking community,
3sixty, you’ll never be on your own when it comes to your interactive marketing programs.
SERVICES YOU
LL
THE WANT
OU A
Over 125 ExactTarget clients
WITH
WAY
IT! are currently invested in a
Y
Y.
We give you a choice when it comes to the level of service you need. Our full-service ET@ engagement.
WA
team-based Self, Collaborative, and Full-Service offerings are designed with
THE
your specific needs in mind, allowing you to choose how much or how little assistance you
need. And because no one understands your business better than you, we provide an array of It’s ExactTarget expertise—
at your service.
productized and customizable services so you can get the comprehensive solutions you need.
SELF-SERVICE DID YOU KNOW?
“[ExactTarget] has
Using our self-service model, clients have more freedom and control over their a growing services WE GIVE YOU A CHOICE WHEN IT COMES TO THE LEVEL OF SERVICE YOU NEED.
use of the ExactTarget platform. At the same time, ExactTarget Consulting is here
to answer any of your questions along the way, building a cohesive, collaborative
organization that
experience that still lets you take the reigns. offers the ability
for its personnel to
COLLABORATIVE be deployed at the
client location.”
If you’re looking for greater control of your ExactTarget experience, but still need some help The Forrester Wave™:
along the way, our services organization has the flexibility to give you the right balance of Email Marketing Service
Providers, Q4 2009 report
hands-on, hands-off assistance. Either way, the choice is yours. We’ll partner with you to
create a truly collaborative experience, letting you choose the amount of support you need.
FULL-SERVICE
With our full-service offering, ET@, you can get hands-on help from ExactTarget,
right at your organization—literally! Your on-site ExactTarget services expert has the
ability to handle every part of your ExactTarget solution for you—so you never have
to compromise your time, resources, or confidence that your interactive program is
being handled properly. Our global team of more than 200 multi-disciplinary consultants
help you through every stage of your services engagement, demonstrating our
commitment to your goals—even beyond implementation.
MIGRATE: We understand. The
thought of migrating to
IMPLEMENTATION.
INTEGRATIONS.
a new interactive marketing platform can seem daunting.
But ExactTarget Consulting makes it easy and hassle-free.
TRAINING.
Through our on-boarding phase known as Migrate, we
strategically help all new customers smoothly and
effectively transition their existing marketing programs
to our platform as quickly as possible.
OPERATE:
DESIGN..
We’ll provide the
day-to-day operational
guidance and assistance you need to execute your
M I G R A T E | O P E R A T E | E V O L V E marketing plan, so you can achieve the tangible
business results you’ve been hearing about. In the CAMPAIGN SERVICES
DEPLOYMENT.
Operate phase, we can help you reduce email build
time, power relevant content, and minimize your
CLIENT SUCCESS STORY potential for errors—all of which lead to better results
NOW THAT YOU KNOW A LITTLE MORE ABOUT US, CareerBuilder.com decided to for your business.
revitalize its “top job seeker”
IT’S
TIME TO GET STARTED. newsletter by using email test
results to pinpoint the most
OUR SERVICES METHODOLOGY: By servicing customers through a three-
relevant content. They then
worked with ExactTarget’s
Design and Deployment teams
EVOLVE: This phase of the
services lifecycle was
specifically designed to take your marketing
STRATEGY.
TECHNOLOGY.
phase, lifecycle-based approach of Migrate, Operate, and Evolve, our experienced
programs to new heights. In the Evolve phase,
professionals will provide you with the exact level of support you need. With to redesign its email template
you’ll work closely with our industry experts to
Consulting, we don’t just help you get your program up and running. We spend based on the findings, resulting identify areas for program optimization, greater
time developing your interactive marketing and business strategies instead of
on basic software development. ExactTarget Consulting takes your program
in an 88% lift in conversions. ROI, and competitive advantage—so that ideas for
improvement actually become a reality.
PERFORMANCE.
above and beyond, exceeding your expectations for migration, execution, and
consultative services with innovative ideas that produce results—not hassle.
WORLD-CLASS
GLOBAL
SUPPORT
INTERACTIVE MARKETING EXPERTS READY TO SERVE YOU—ANY TIME OF DAY.
INTRODUCING A NEW APPROACH TO CUSTOMER SUCCESS
Over the years, we’ve discovered that no one person can be ready to help you solve your unique business challenges.
READY TO TAKE YOUR PROGRAM ABOVE & BEYOND?
IS HERE TO HELP
everything to our valued clients. That’s why we’ve created a Our live team of technical experts can help with:
multi-faceted approach to your success. It’s our mission to • Problem/resolution scenarios EXACTTARGET
set you up for ongoing success long after your short-term
goals have been met or your services budget has been spent.
• Documentation requests CONSULTING
• Best practices
• Deliverability assistance
YOUR PERSONAL RELATIONSHIP MANAGER. ExactTarget With a comprehensive set of engagements, a unique services methodology, and 200+ experts
• Account changes and administration
Relationship Managers are proactive, strategic consultants working around the clock to bring you the best in global support, there’s simply no other interactive
who understand your goals and act as a resource to help • Requests for additional features, functionality,
service provider who can provide the resources and collaboration you need to not only get the job
you tackle your bigger, broader initiatives. Your personal and/or messaging volume
done—but take your programs beyond expectations. No matter your industry, business challenge,
relationship manager will provide the expertise you need to or interactive vision, we’re here with you every step of the way, bringing our interactive expertise,
take your program to a more sophisticated, targeted, and 3SIXTY USER COMMUNITY. You don’t have to make additional award-winning industry support, and determined attitude along with us.
productive place. monetary investments in order to ensure your success. With
more than 25,000 of the world’s top marketers as members, If you’re ready to experience a complete services solution that delivers results, team up
24/7/365 GLOBAL SUPPORT. Whether you need immediate ExactTarget’s exclusive online user community, 3sixty, was with ExactTarget Consulting today. You (and your ROI) won’t be disappointed.
technical troubleshooting help or have functionality or developed as a support network for your marketing efforts,
Consulting
feature activation questions, our Global Support Centers— featuring free tutorials, how-to guides, industry research
located in Indianapolis, London, and Melbourne—are papers, and more. To learn more, visit us at www.exacttarget.com or
contact your ExactTarget Representative.
Visit www.exacttarget.com/globalsupport to download our Global Support brochure. Expertise. Delivered.
www.ExactTarget.com
INDIANAPOLIS | SAN FRANCISCO | SEATTLE | LONDON | MELBOURNE | SYDNEY | SAO PAULO