What Make Bia Hoi become a bridge for successful investment in Vietnam

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					                                         What Make Bia Hoi become the most popular drink
                                         in Vietnam
                                         Amidst the proliferation of “girlie” bars and pricey coffee
                                         shops all over Saigon today, a bit of “old” Saigon
                                         remains, standing strong against the irresistible call of the
                                         glitz   and     glamour     of    modern      entertainment
                                         establishments today.

Dai ly Bia Hoi is more than any of these new flashing-light joints. It’s more of an atmosphere, a
friendly, comfortable haven that local residents and even some foreigners feel at home with. It’s
a place where you meet new and old friends alike and perhaps most importantly, serves
affordable beer.

Bia Hoi is a kind of beer in Saigon. It’s a thin homemade rice beer served in kegs and can be
commonly found in the streets of the city. But ever since bottling companies and breweries came
into existence and started taking over the beer industry, freshly-brewed, rice-based draft beer
became hard to find.

That is what makes Dai ly bia hoi, a draft beer outlet, stand out from all the new bars and
entertainment establishments around. It serves the hard-to-find rice beer, at a cheap price, at a
place where you can be comfortable, almost feel right at home. Because unlike the new drinking
spots in Saigon today which are on the so-called A-list, top-of-the-line, almost snobby level, Dai
ly looks very simple, in fact ordinary and even run down.

The place is almost dilapidated with its low ceiling, stained walls and old aluminum tables and
chairs. Loud laughter, backslapping, clinking glasses and cigarette smoke area common sight in
the “bar.” Big, sturdy women run the place like a well-oiled machine, precise in all their
movements. Most patrons of the place are ordinary, blue-collared employees who frequent the
place to unwind after a long day at work. A few Westerners come to the place, mostly because
out of curiosity than loyalty to the establishment.
Bia hoi is special compared to all other bars and so-called hot spots today because more than the
cheap beer, it is all about friendship and having a comfortable, good time. For only less than US
$2 per beer, you certainly get your money’s worth for your beverage, but most importantly, for
experiencing Saigon.

This article written by Lanh Nguyen from Vietnam Heritage Travel

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