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How to Boost your SEO with Google Adwords (DOC)


How to Boost your SEO with Google Adwords

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									          How to Boost your SEO with Google Adwords
Many advertisers use Google AdWords as their major PPC network. However, in addition to
using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are
some ideas how you can use AdWordsfor SEO.

1 ForKeyword Research

The most valuable use of AdWords for SEO is toresearch keywords. Keywords are the basis
of any SEO campaign and even if you are an expert in your niche, you should always
research keywords simply because users frequently search for quite unexpected keywords
and keyphrases you as an expert will never think of. Needless to say, what matters most for
high rankings is which keywords your target audience is searching for, not which keywords
you as an expert think are most popular in a particular niche.

In order to find what users are searching for, you need a keyword research tool. It is true that
there are many special (free and paid) keyword research tools but Google AdWords Keyword
Tool is light years ahead of them all.

It is simple to use AdWords to research keywords. You can either enter the URL of your site
or put in some seed keywords, the tool will then automatically generate a whole bunch of
suggested keywords. Look at the results and shortlist all the keywords that seem relevent and
have a decent global search volume.

You may want to rank well for ALL the generated keywords, but its best to focus all your
efforts on a selected few. The idea now is to find keywords that are relatively easy to
optimize and yet have a decent search volume. These would be the keywords with the least
compitetion in Google. Go to Google.com and enter each of your short listed keywords (one
at a time). It is best if you search for the exact phrase, so surround your keyword with double
quotes. Note how many web results there are for each of the phrases. Now that you have
collected the 'Number of web results' for each keyword, calculate competition ratio by
divding it's 'Global search volume' by the 'Number of web results'. The keywords with the
higher ratios are the easier ones to optimize.

You can now start a SEO campaign for your keywords however you'll see next, it might be
much wiser to start an AdWords campaign instead.

2. To Ensurethat the Keywords You Have Picked Convert

After you have picked your keywords, you need to verify if these keywords really work for
you – i.e. if they convert properly. No matter how precise you've been when picking your
keywords, if you don't test them in practice, you can never know for sure if they work well or
don't. You can pick lucrative keywords with high global search volume and low levels of
competition and still end nowhere.

For instance, for this website - webconfs.com we could try optimizing for the keyword
"Search Engine Optimization". It could take a year or so with a LOT of effort to reach the
first page on Google for "Search Engine Optimization” and still one can never be sure this
will happen.

However, let's pretend that this happens – We manage to top Google for "Search Engine
Optimization” after a year of hard SEO work. To our greatest disappointment, even the first
place for "SearchEngine Optimization” on Google did'nt bring the expected results because
the bounce rate for this particular keyword turned out to be very high. Since we do not
provide SEO Services a lot of people reaching us via "Search Engine Optimization" may
NOT be getting what they're looking for. Instead, lesser popular keywords, such as "SEO
Tips” or "SEO Guide” might have lower bounce rates and may actually perform better than
"Search Engine Optimization” did for us.
The result is not surprising but the price paid is. If we had launched an AdWords campaign, it
would have saved a lot of trouble. We could have spent $20-50 on AdWords for "Search
Engine Optimization” and it would have taken us a week or less to figure that the bounce rate
for this keyword is very high and it makes no sense to do organic SEO for it. These $20-50
on AdWords would have spared a year of wasted SEO efforts.

3 .ForGetting a Better CTR with Your Existing Rankings
In addition to keyword research, AdWords is a valuable tool for getting a better CTR (Click
Thru Rate) with your existing rankings. You might rank well for a given keyword, get a lot of
traffic, and still be unable to monetize this traffic because your CTR is low. The reasons for
this might be various but inadequate title and description could be a very possible reason.

AdWords can also help you get better CTR with your existing rankings. For instance, if you
run ad AdWords campaign and you are satisfied with the conversion/performance, you might
want to keep changing your ad title and description until you feel you have reached the
maximum CTR foryour keywords.

Sure, it might take you a couple of tries till you find the winning combination of a title and a
description and you might even lower your CTR in the process but once you find this magical
combination of a title and description, just copy them as the title and description for your
page in order to maximize your organic search CTR as well.

4 ForGeographic Targeting

One more good use of AdWords for SEO is geotargeting. If you bid on traffic from many
geographic locations, you can use Google Analytics to compare how different locations
convert. It is quite natural to have significant discrepancies in the conversions for the same
keyword among the countries.
When you go to Google Analytics and see which countries are converting best, you can
invest more effort in them. For instance, you can create local pages for these countries or
target the geo-specific keywords with exceptionally good conversion rates.

AdWords is a really valuable tool not only foradvertisers. It started as a tool for advertisers
but its use is not restricted to them alone. For many publishers and SEO experts AdWords is
the most valuable tool because even a moderate AdWords campaign can give you valuable
insights and save you a lot of time and money to optimize for words, which don't work for

from: http://www.webconfs.com/seo-articles.php

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