Aberdeen Group Study Finds Constant Contact Email Marketing Customers Outperform
Their Peers
Constant Contact KnowHow and Coaching Supports Users in their Efforts to Obtain Superior Results
WALTHAM, Mass.--(BUSINESS WIRE)-- In a recent study by research firm Aberdeen Group, titled "Email Marketing: Customers
Take it Personally," companies with 100 employees or less that use Constant Contact were found to get better results than
those using other email service providers (ESPs). As the trusted marketing advisor to more than 450,000 small businesses and
organizations, Constant Contact, Inc.® (NASDAQ: CTCT) offers tools that enable its users to implement and improve their
marketing strategies, which is one of its key areas of success, according to Aberdeen. In addition to its technology, the
company also provides its customers with the KnowHow and personal coaching they need to successfully market to their
customers wherever they are, whenever.
The study took a look at users of the top ESPs and found that Constant Contact's customers experienced better results in
several key performance indicators (KPIs):
q Open Rates: 36% higher; more people see their messages
q Click-thru Rates: 60% higher; emails are more engaging
q Revenue Generated: 29% higher; emails have a bigger impact on their business
"These are the key metrics that matter when it comes to email marketing," said Constant Contact CEO Gail Goodman. "They're
what make our customers so successful when they use Constant Contact — and the bottom line is, our customers' success is
our success. Whether we're coaching them on how to write the perfect email marketing subject line, offering a blog post on how
to increase their email open rates, or educating them on the importance of removing opt-outs from their list, our customers
know they can rely on us as their go to small business resource — and it clearly shows in their results."
"In our report titled ‘The 2011 Marketer's Agenda,' we found that 74% of organizations are using email marketing campaigns as
the cornerstone of their marketing programs," said Peter Ostrow, research director at Aberdeen. "We wanted to explore that
further, so we decided to do a follow on study specifically on email marketing. It was while reviewing these results that we
noticed a trend of Constant Contact's customers having more success with their email campaigns than other, non-Constant
Contact users. Our findings showed that not only do companies think the technology is important, which influences their
decision on which ESP they decide to use, but it's also about how the ESPs can help them engage with their customers and
prospects in the right way."
Resources
For more details on Aberdeen's findings, click HERE to read the full brief and watch a video from report author Ostrow.
About Constant Contact
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement
Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and
associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media
marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and
free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact
product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc.
All other company and product names may be trademarks or service marks of their respective owners.
(CTCT-F)
Media Contact:
Constant Contact
Jenny Viscarolasaga, 781-482-7054
jviscarolasaga@constantcontact.com
or
Investor Contact:
Constant Contact
Jeremiah Sisitsky, 339-222-5740
jsisitsky@constantcontact.com
Source: Constant Contact
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