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       JOB DESCRIPTION & SAFETY RESPONSIBILITY STATEMENT


JOB TITLE: Digital Designer                                  LOCATION: Euston

TEAM: Sales & Marketing                                      DATE:           12 February 2010

REPORTING TO: Brand Manager                                  SALARY:         £30-35k

BUSINESS: West Coast Trains Limited


See separate doc for Sales & Marketing organisation chart



Virgin Trains operates one franchise – West Coast Trains Ltd. Your responsibilities extend as explained
below and you shall use your best endeavors to discharge these responsibilities towards the company.

PURPOSE OF JOB & PRINCIPAL ACCOUNTABILITIES

The Digital Designer role is an internal design resource for the Virgin Trains team, as there is a
ongoing requirement for online creative from across the business. Working with the CRM and
Digital team the Digital Designer will be responsible for the on-brand design of items from Website
amends through to HTML email and Landing page development. This can include updating and
modifying existing designs, or creating new work that fits the brand. The Digital Designer reports to
the Brand Manager. The role includes, but is not limited to:

1. Ability to understand Virgin Trains brand to consistently promote our brand vision through
   policing of guidelines, image library management and input into creative briefs.

2. Interpretation of brand guidelines into customer facing communication materials.

3. Support for internal teams including Marketing, Sales, Regional Execs and New Product
   Development.

4. Working closely with Virgin Trains Marketing Agency to ensure work is integrated with the look
   and feel of customer facing campaign activity.

5. Source on-brand imagery for use in digital across HTML email,. Website, and landing pages.

6. Responsible for implementing basic copy and design changes to virgintrains.com and the
   Virgin Trains Intranet.

7. Ongoing development of monthly and event based HTML email

8. Develop online HTML landing pages to support promotional opportunities across the business.
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9. Creation of service related email communications to support operational changes and alerts

10. Creation of promotional imagery and messages for use within the E.piphany real time targeting
    tool on Virgintrains.com

11. Work with Virgin Trains partners sites, providing online assets and assisting with the
    development of promotional web pages.

12. Effectively manage projects and priorities to ensure that work is delivered on time, in full


Key Competencies:

MANAGING PROJECTS – plans and schedules work in a comprehensive and realistic way.
Identifies and effectively engages with relevant stakeholders.

DELIVERING RESULTS – strives for high and continuously improving performance; can be relied
upon to successfully deliver required results.

INNOVATION – find new ways of looking at issues and problems, generating innovative or
radically new ideas

FLEXIBILITY & ADAPTABILITY – can deal effectively with people from a variety of different
backgrounds and areas of the business.

PROBLEM SOLVING – generate a range of possible solutions.


SAFETY RESPONSIBILITIES OF ALL EMPLOYEES
Virgin Trains and its employee's subscribe to the six key Industry Safety Rules:
   Commitment (Safety is the first consideration in everything we do, if it isn't safe, we don't do it)
   Leadership (Safety begins at the top - we walk the talk and set a visible example)
   Openness (Safety is openness - information is shared and investigation conclusions are open to all
    parties)
   Reporting (Safety is knowledge - we report every incident and take immediate remedial action)
   Responsibility (Safety is everyone's responsibility - we learn from mistakes and will not tolerate
    negligence)
   Measurement (Safety needs a common measure - we shall use lost time, accidents and other
    appropriate measures)


VIRGIN TRAINS VALUES AND BEHAVIOURS

The post holder will be expected to behave in a manner appropriate to the position. The post
requires flexibility of hours and location. The post holder may be required to stay away from home
on occasion.

The post holder will respect the very strict code of confidentiality operated within the team. Any
breach of confidentiality will be dealt with seriously.
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Virgin Trains behaviors are to be focused on our Customers, to listen actively, to work as a team,
to empower others and to show empathy.

Virgin Trains Values are that we will be:
 Professional - we will achieve the highest standards in everything we do.
 Friendly - we are open and honest with our customers and colleagues and treat them with
    warmth trust and respect.
 Distinctive - we will delight our customers by delivering excellence and innovation - the Virgin
    Difference.
 Passionate - we are proud of our company and celebrate our achievements as a team.



DIMENSIONS OF JOB & DECISION MAKING AUTHORITY

Delegated authority as per published policy

KEY CONTACTS

Internal                                      External
Brand Manager                                 Digital agencies
Marketing team                                Regional Partners
Sales team
Regional teams
Communications team
Customer Information team
Product Team


SKILLS, EXPERIENCE, KNOWLEDGE, QUALIFICATIONS & TRAINING

 PC operator
• Lead digital design experience with at least one well known consumer internet brand, ideally
within ecommerce
• Experience in managing complete redesigns of significant web pages resulting in measurable
improvements
• Expert skills in Photoshop and Illustrator
• A working knowledge of HTML/CSS
• Experience creating design assets for use with social media
• A concrete grasp of UI design patterns
• A keen eye for detail
• Experience managing and prioritising the design workflow

DOCUMENTATION & EQUIPMENT

Mobile phone, entry pass, Tribe card

All documentation and equipment issued to you (including uniform and travel documents)
remains the property of Virgin Trains. It is your responsibility to ensure that all property is
returned upon termination (for whatever reason) of your employment with Virgin Trains.
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AUTHORISATION DETAILS


Authorised by: ……………………………….....……          Date ……………………………….


Post Holder: ………………………… ……………               Date ……………………………….

				
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