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									South East England Cultural Consortium

The Cultural Sector and the Emerging South East


Martin Elson and Lesley Downing

Oxford Brookes University

July 2004

Spatial Planning Unit
Department of Planning
Oxford Brookes University
Oxford OX3 OBP
01865 484065

Aims of the Study

      The Cultural Sector in the Region

The New Planning System

      Regional spatial strategies
      Local development frameworks

The New Communities Plan

The South East Growth Areas

      Milton Keynes
      Aylesbury Vale
      Thames Gateway

The Emerging South East Plan

      Revisions to RPG 9
      The Spring Debates

Priorities of the Cultural Agencies
        Sport England South East
        Arts Council, South East
        English Heritage
        Tourism South East
        Learning and Skills Councils



Appendix A: Selected Proposed Tourism and Associated Sport and Recreation
Policies in the Amended RPG 9


Aims of the Study

1. The South East England Cultural Consortium [SEECC] wishes to see a
   cultural dimension introduced into the South East Plan [SEPlan]. This
   report aims to identify key cultural issues of significance to the Plan. It also
   seeks to describe how cultural interests can best feed their priorities into
   the fast evolving planning processes in the Region. The report fits within
   the intentions of the SEECC’s Cultural Agenda (2002), strand six of which
   lists a number of actions to help ensure all communities have access to
   good quality cultural sector provision and infrastructure [SEECC, 2002].
   The SEPlan is of prime importance to the cultural sector, as it will give
   spatial expression to regional objectives for improving the quality of life in
   the region to 2026 and beyond. It will be prepared under the new Planning
   and Compensation Act 2004, and will differ from current Regional Planning
   Guidance in a number of important respects.

2. The study will therefore:

      Identify how the cultural sector interest fits into the emerging South East
      Signpost the likely implications of changes to the planning system for
       cultural interests, including the Planning and Compensation Act 2004
       and the Sustainable Communities Plan;
      Identify key points of influence that the regional cultural agencies need
       to be aware of in order to ensure that the interests of the cultural sector
       are adequately reflected in regional policy; and
      Identify key issues of relevance to the development of land use planning
       policy from the perspective of each of the cultural agencies.

The Cultural Sector in the South East

3. The cultural and creative sectors make a major contribution to the identity of
   the South East, and their importance is likely to grow over the time period
   covered by the SEPlan. The cultural sector can be defined (in terms of
   SEECC membership) as the arts, sport and physical activity, tourism,
   libraries, museums and archives and the historic environment.

4. Taking a somewhat broader definition, the ‘creative and cultural industries’
   are estimated to employ 13 per cent of the Region’s workforce, and have a
   combined income of £46.5 billions annually. The Powell Report Creative
   and Cultural Industries: An Economic Impact Study for South East England
   (2003) notes the rapid growth of the cultural sector, with a 28 per cent rise
   in employment between 1995 and 2000. The South East has the largest
   concentration of cultural industry employment of any region apart from
   London and, in conjunction with London, is the only truly world class
   concentration of such activities in the UK.

5. The activities of the cultural and creative sectors permeate many of the key
   concerns of the South East Plan. This centrality can be seen in four major
    The role of culture in innovation and the furtherance of a successful
       information-based economy in the region;
    The importance of cultural activity to the regeneration and social
       exclusion agendas;
    Culture, and its promotion of health and personal well-being; and
    The role of culture in creating a ‘sense of place’ and distinctiveness,
       thus making the region an attractive place to live in and move to.
   The SEECC in its regional strategy The Cultural Cornerstone (2001) saw a
   need for greater participation in cultural activities, and the need for
   improvements to transport to help secure better access [SEECC, 2001].
   These themes are strongly echoed in the current SEERA Discussion
   Papers on the Spring Debates, and will be detectable in many aspects of
   the discussion in this paper [SEERA, 2004]. In order to influence the
   SEPlan there is a need to understand the recent changes to the planning
   system nationally, as well as the emerging delivery frameworks for growth
   in the region.

The New Planning System

6. The introduction of the Planning and Compensation Act 2004 is creating
   new opportunities for the cultural agencies to embed their policies and
   priorities at regional level. Over the next three years, regional planning
   guidance (RPG) and structure plans will be replaced by new types of plan.
   These are:
    Regional Spatial Strategies (RSS); and
    Local Development Frameworks (LDFs)
   Together these documents will form the development plan for the region
   and, in turn, for each local authority area.

Regional Spatial Strategies (RSS)

7. RSS are spatial strategies setting out strategic policies and proposals for a
   region over a 15-year period. Government advice suggests they should
   include infrastructure proposals and management policies, governing the
   future distribution of regionally and sub-regionally significant activities and
   development [ODPM, 2003, 2.2]. Spatial Strategies are not restricted to
   land use matters and should co-ordinate with other strategies.

8. The new Regional Spatial Strategies will, according to Government
   guidance, need to be carefully co-ordinated with both the regional cultural
   and regional economic strategies for the area.             New sub-regional
   strategies, which will be more detailed than current regional planning
   guidance, will also often have a significant cultural dimension, particularly in
   the implementation of programmes for important community infrastructure
   [ODPM, 2003, para 2.5].

9. From the perspective of the cultural agencies, a number of attributes of
   RSS are particularly important. RSS are to be:
     spatially specific plans showing where and how national policies apply
        in the region; they are not to comprise a repetition of national
     they can contain sub-regional strategies; these may relate to functional
        areas, for example the catchments of major cultural initiatives, and are
        not necessarily constrained by local authority boundaries. In the
        South East, plans for the Milton Keynes/South Midlands and Ashford
        growth areas will be taken forward through sub-regional strategies.
        The south coast regeneration areas may be treated in the same way.
        Decisions on the need for, and scope of, sub-regional strategies are
        being taken by SEERA at the present time;
     RSS will need to be accompanied by an implementation plan, focussed
        on delivery mechanisms. Delivery may be through both land use and
        transport plans, and other strategies, plans and programmes. This
        opens the possibility for the cultural agencies to be specified and
        involved as key agents for implementation of the strategy; and
     RSS will be the subject of annual monitoring. It would be useful if the
        indicators being developed and used by SEERA and the cultural
        agencies were to be synchronised, both to save time and cost, and to
        improve co-ordination.

Local Development Frameworks (LDF)

10. The LDF will consist of a portfolio of development plan documents at local
     authority level, comprising, inter alia:
      A core strategy;
      Site specific allocations of land;
      Area action plans; and
      Supplementary planning documents [ODPM, 2003].

11. Although most of the guidance so far issued relates to procedures, it is
    possible to see how the cultural agenda might fit into this emerging
     Local authorities are being asked to adopt a ‘spatial planning approach’.
        One aspect is that LDFs should not be restricted to matters that can
        be implemented through the planning system, but should give spatial
        expression to those elements of other strategies and programmes that
        relate to the use and development of land. Examples given include
        cultural and social issues and protection of the environment [para
     Core Strategies should set out the broad locations of leisure and
        community facilities, and non-locationally specific policies covering the
        whole of an area; these for example could include policies for planning
        obligations relating to cultural facilities;
     Area Action Plans will relate to areas where significant change or
        conservation is needed [para 2.2.12]. Examples here may be areas of
        culture-led regeneration; areas for the retention of city character
        through conservation; or for the delivery of cultural facilities in planned
        growth areas. The proposed alterations to tourism policies in RPG 9

         suggest the use of Area Action Plans may be appropriate (GOSE,
         2004); and
       Supplementary Planning Documents, (which will perform the same
         function as Supplementary Planning Guidance in the current system)
         will, for example, specify levels of contributions for on-site and off-site
         community facilities. They may also comprise development briefs for
         large site proposals.

The Aims of Planning

12. The Government see sustainable development principles underpinning the
    planning system. Draft Planning Policy Statement 1 (2004) states that
    communities created through planning should be places where people
    want to live and which will enable people to meet their aspirations and
    potential. Planning should be a positive and proactive activity central to
    the way places work, look and feel. Improving the quality of life,
    protecting and enhancing the natural and historic environment, and
    providing good access to key services are all seen as aspects of ‘good
    planning’ [ODPM, 2004, 1.1-1.2 and 1.5]. Issues of poverty, inequality
    and social inclusion, it is suggested, can only be addressed through the
    better integration of all strategies and programmes [1.18].

13. The Government has linked its aims for the planning system to the notion
    of creating sustainable communities. The cultural dimension is seen as a
    key element of this vision. Draft PPS 1 states that ‘sustainable
    communities need sufficient, quality housing to meet the needs of the
    community, a flourishing local economy supported by adequate
    infrastructure, a high quality safe and healthy local environment, and the
    amenities and sense of space and place to support a diverse, vibrant
    local culture. Good planning is critical to these objectives’ [ODPM, 2004,

The New Communities Plan

14.    In its statement New Communities, Building for the Future (2003) the
      ODPM lists what is considered to make a sustainable community. Among
      the attributes listed are:
       A safe and healthy local environment with well-designed public and
          green space;
       Good quality local public services, including education and training
          opportunities, health care and community facilities, including leisure;
       A diverse, vibrant and creative local culture encouraging pride in the
          community and cohesion within it; and
       a ‘sense of place’ [ODPM, 2003, 5].
      There is no further definition of what success in creating a ‘diverse,
      vibrant and creative local culture’ might comprise. Also there is no
      discussion of wider notions such as creating or maintaining sub-regional
      or regional cultural identity.

The South East Growth Areas

15. The New Communities Plan announced accelerated growth in the Milton
    Keynes/South Midlands, Ashford and Thames Gateway areas, and gave
    further detail in a regional document, published at the same time.

16.    The Government have identified scope for major growth in the Milton
      Keynes/Aylesbury Vale area of up to 102,000 new homes to 2031, and in
      Ashford of 31,000 new homes by 2031. In the Thames Gateway, where
      urban regeneration rather than greenfield development is to the fore, the
      scope for 200,000 new houses is discussed. The planning frameworks
      for the first two areas to 2016 are being progressed as alterations to RPG
      9, and are likely to emerge as sub-regional strategies within the SEPlan
      under the new legislation. Each has gone through Examinations in Public
      and post-examination proposals are being considered. When agreed
      these sub-regional frameworks will inform the speedy preparation of
      LDFs. In the case of Milton Keynes, for example, the Government is
      seeking a new LDF for the area by early 2005, based on the approval of
      the Sub-Regional Strategy later this year.

17. In order to co-ordinate the delivery of local infrastructure, and to utilise any
     upturns in the development value of land, local delivery vehicles (LDVs)
     have been put in place to implement the growth area schemes. The
     Government envisages these should be partnerships bringing together
     local authorities, infrastructure providers, statutory bodies and
     Government offices to help deliver successful outcomes. The form of
     each LDV varies by area, and may evolve through time. This is
     discussed further below.

Milton Keynes and Aylesbury Vale Sub-Region

18. The proposals for the Milton Keynes and Aylesbury Vale Sub-Region were
    put forward by GOSE in July 2003 [GOSE, 2003]. They envisage 33,900
    new homes in the Milton Keynes urban area to 2016 and 16,400 in
    Aylesbury Vale. The strategy refers to the need to provide ‘a full range of
    community facilities’, but elaborates little further on what these might be.
    Reference is made to complementing the existing strategic open space
    resource in Milton Keynes in the new growth areas, and the need to give
    further attention to formal sporting and recreation activities. The strategy
    suggests that Integrated Area Action Plans under the new Act should be
    prepared for all new areas of urban expansion or major redevelopment.
    The strategy for Milton Keynes and Aylesbury Vale makes no additional
    reference to cultural issues. This is in contrast to the Sub-Regional
    strategy for the Bedfordshire-Luton area, where a key future priority is
    identified as ‘developing cultural and heritage focussed tourism in
    Bedford by enhancing the existing cultural and heritage facilities and
    attractions, and through the provision of new facilities to foster a cultural
    quarter near the town centre, including an increased range of centrally
    located over-night accommodation’ (para 2.9). This situation underlines
    the need for ‘culture proofing’ of the emerging pattern of strategic
    planning documents in the Region.

19. The Government has set up an Inter-Regional Board, the Milton
    Keynes/South Midlands Management Board (MKSM), to help ensure that
    all agencies deliver the investment and policy commitment to meet the
    objectives and proposals of the strategy.

Milton Keynes

20. More locally, the Government have set up a Partnership Committee to
    implement growth in the Milton Keynes area. The Milton Keynes
    Partnership Committee (MKPC), which commenced operations in June
    2004, has development control powers over the eastern and western
    Expansion Areas in Milton Keynes (which are greenfield sites) and a
    small brownfield area to the north of the City. The Committee is charged
    with developing a Strategic Implementation Plan; this will be guided by
    the proposals in the Sub-Regional Strategy [MKSM Strategy, 2003, 3.5-

21. The MKPC, effectively run by English Partnerships, will use and implement
     the planning policies of Milton Keynes Council, who will retain
     development plan policy-making powers. In terms of community facilities,
     it is intended that Milton Keynes Council will make policies in their LDF,
     and the Partnership Committee will implement them. The Committee will
     utilise existing and emerging SPGs operative in Milton Keynes, and new
     SDDs under the Act, and will collect developers contributions under
     section 106. An agreement on how section 106 money is planned to be
     used, once collected, forms part of the agreement between Milton Keynes
     Council and the Committee.

22. The MKPC has commissioned KPMG to assess the likely land value uplift
    associated with the growth area development, and how far it is capable of
    yielding contributions to both strategic and local infrastructure. The uplift
    may have to finance strategic infrastructure provisions, as well as more
    local community schemes. It is likely that land values will not allow the
    capture of sufficient finance to pay for all forms of infrastructure. This
    may condition how far cultural interests may effectively utilise section 106,
    given competition with demands such as affordable housing, transport
    and education.

23. The Government would like to see a consistent approach to the impact of
    development proposals across the whole growth area, an area extending
    into the Eastern and East Midlands Regions. The intention is to produce
    a Strategy and Guidance for Developers Contributions (which will set
    tariffs for developers to contribute to infrastructure needs at sub-regional
    level), by the end of 2004 [MKSM Strategy, 2003, para 3.12]. This will be
    prepared under the auspices of the MKSM Management Board. The
    Government’s consultation paper on future planning obligations suggests
    the pooling of contributions across local authority boundaries may in
    future be allowed [ODPM, 2003].               This could help implement
    infrastructure proposals in the growth areas, although it appears unlikely a
    strategic approach will be brought in over the next few months.

Delivering Cultural and Community Facilities

24.    At present consultants are preparing master plans for the Expansion
      Areas, and plans for the Western Expansion Area are furthest advanced.
      Sport England, in conjunction with English Partnerships and Milton
      Keynes Council have, through a Joint Pilot project, developed
      Supplementary Planning Guidance to secure developer contributions from
      schemes of 10 or more houses, towards a range of community facilities,
      the needs for which are generated by the development. The cultural and
      community facilities covered include:
       a new indoor swimming pool, and community use leisure facilities
           attached to new secondary schools;
       community centres allowing use for physical exercise, sport and cultural
       linear, district and local parks;
       allotments; and
       playing fields and playing space.
      The SPG will be adopted by the MKPC, as well as Milton Keynes Council,
      and will be used in the process of approvals in the Expansion Areas
      [Elson et al, 2004].

Aylesbury Vale

25. In Aylesbury Vale the LDV will be a limited liability partnership ‘Aylesbury
     Vale – Delivery 2031’, with the District, the County, SEEDA, English
     Partnerships and the local Primary Care Trust most fully involved. In
     addition, there will be a wider stakeholder group, ‘Aylesbury Vale – Vision
     2031’, which will form a local strategic partnership. The Chair and three
     members of Vision 2031 will be members of Delivery 2031. The
     organisational model also allows for local delivery teams to be formed to
     assist Delivery 2031. These may involve seconded officers or assistance
     from staff of various non local authority agencies [BCC, 2004].

Delivering Cultural and Community Facilities

26. Aylesbury Vale District Council have produced Draft SPG on Sport and
    Leisure Facilities (2004). This suggests all housing sites of four or more
    new dwellings defined in the Local Plan should contribute to up to 14
    categories of community facility. These can be summarised as:
     an arts centre in Aylesbury, including four arts workshops, wet room
       and kiln;
     an entertainment complex in Aylesbury, including multi-purpose
       auditorium for 1200 persons and secondary theatre for 200 persons;
     heritage and interpretation facilities, including a nationally accredited
       museum in Aylesbury;
     dry sports centres and swimming pools in Aylesbury and other main
     multi use games areas and skateboard facilities for intensive use; and
     open space, play space and playing fields, including pavilions.

     Large community centres, with facilities for arts and performance
     activities, would also be funded in some of the towns outside Aylesbury,
     and to serve groupings of parishes [AVDC, 2004].


27. The scale of growth proposed for Ashford is 13,100 dwellings to 2016. A
    Delivery Board, set up as a partnership, will oversee the implementation
    of the growth area programme. A Delivery Co-ordination Team has been
    created, within Ashford Borough Council, which will report to the Delivery
    Board. Ashford BC will retain its role of preparing the LDF and any
    integral Area Action Plans, within the context of two master plans for
    major growth being prepared under the leadership of EP. Ashford BC will
    retain its development control powers [GOSE, 2004].

Delivering Cultural and Community Facilities

28. Ashford has a backlog in infrastructure provision, and must make this
    good, as well as providing community infrastructure in parallel with new
    development. Kent County Council, in its study What Price Growth?, has
    identified the need for a new library, arts and cultural centre in central
    Ashford (based on the Kent ‘Discovery Centre’ model) a regional sports
    facility, a community enterprise hub, and local sport and cultural provision
    in addition to the refurbishment of an existing sports centre. The
    estimated cost of these provisions is £41 million. There are proposals for
    two secondary and 20 primary schools in the area [Kent CC, 2003].

29. The timely provision of community facilities is part of a proposed new
    policy contained in recent amendments tabled to RPG 9 by GOSE
    [GOSE, 2004].

Thames Gateway

30. In order to plan the Gateway, the Government set up a Thames Gateway
     Strategic Partnership in 2001. This has developed a broad spatial
     strategy for the area (identifying ‘zones of change’), and a series of
     initiatives in issues such as innovation, education, health and
     environment. This forms the framework for local delivery arrangements.

31. In March 2004 the Government announced the setting up of a Gateway
    Delivery Office, to manage the ODPM funding programme, with local
    partnerships to operate in defined areas. Within the South East Region,
    partnerships have been created in the Kent Thameside, Medway and
    Swale areas. These will produce master plans and development
    frameworks for development in their areas. In terms of the development
    plan system, an Inter-regional Planning Statement is being drawn up by
    the Regional Planning Bodies concerned, including SEERA, and this will
    eventually form part of the SEPlan.

Delivering Cultural and Community Facilities

32. In What Price Growth? (2003), Kent County Council has identified broad
    needs for community infrastructure. In both Dartford and Gravesham
    town centres, there is a need for new library, arts and cultural facilities,
    (based on the Discovery Centre model), and community halls linked to
    new developments more locally. Within the area more generally there is
    a need for a multi-purpose arts and cultural facility for theatre and concert
    performances. Local multi-purpose sports halls, and a leisure pool, are
    also suggested. The total cost of these to 2021 is seen as £80 million. In
    Swale there is a need to implement the Sittingbourne Exchange Centre, a
    major cultural and information resource in the town centre. An additional
    leisure pool, and local sport and youth facilities are also listed. The need
    for a community enterprise hub is also suggested. The total cost of these
    facilities to 2021 is listed as £52 million. It should be noted that overall in
    Kent the estimated costs of community infrastructure, including leisure
    and cultural provision, is 20% of the total infrastructure cost. Quite clearly
    not all of these costs will be defrayed through developers’ contributions,
    and other sources of finance will need to be found.

33. As yet there are no commonly adopted standards for cultural and
    community facilities in the Gateway area, and there have been calls
    recently for these to be established and agreed in planning policies
    [CPRE, 2004]. Until this time ad hoc responses are the norm. The
    Eastern Quarry scheme in Dartford, for example, involves the
    construction of 10,000 houses. Sport England carried out a one-off
    analysis of sports need for the scheme in 2004. However it would clearly
    have been more effective if a district-level or sub-regional SPG could
    have specified the full range of cultural and community facilities required.

34. In its Parliamentary statement, Taking Forward the Growth Areas (March,
     2004), the Government announced arrangements for extra funding of
     Primary Care Trusts, and education authorities in growth areas. It
     suggested health facilities could be combined with libraries, for example.
     However, it is not clear how far sports provision in secondary schools,
     joint health-library or other forms of ‘health plus’ provision, and other
     types of community facility, will be allowed for in spending formulae. This
     needs to be clarified [ODPM, 2004].

The Emerging South East Plan

35. The SEPlan has progressed by a wide range of technical work on aspects
    such as housing needs, economic forecasts and studies of environmental
    conditions. More recently, in addition to RPG 9 revisions for the growth
    areas, work has been continuing to:
     secure revisions to RPG 9 which involve tourism and related sport and
       recreation; and
     generate discussion on key regional issues by producing a range of
       discussion papers and holding the ‘spring debates’ with stakeholders
       and partners.

Revisions to Regional Planning Guidance in RPG 9

36. Some elements of future cultural strategy are being dealt with in alterations
     to RPG 9. This follows a request by the Secretary of State for clearer
     guidance on tourism and sport and related recreation issues in an early
     review of the RPG. GOSE regard these alterations as perhaps a
     benchmark for the tourism elements of future RSS plans across the
     country. They consider that these alterations, when finalised, will largely
     constitute the policies for this topic in the South East Plan.

37. In order to inform the alterations, a regional study Destination South East
     was prepared, which assessed the spatial distribution of tourism
     attractions and accommodation, and put forward priorities for the future
     [SEERA, 2003]. SEERA then proposed seven policies for approval by
     GOSE (see Appendix A). Significant among these is a policy to define
     priority areas for tourism development and management. Priority areas
     include areas such as the Thames Valley, Oxford and West Oxfordshire
     and the Thames Gateway [SEERA, 2003]. In many cases these will
     require cross-authority working for their effective implementation. The
     EIP Panel consider that the implementation of tourism policies in such
     areas could be assisted by Area Action Plans, prepared under the new
     planning act. The Panel also makes clear that the alterations go beyond
     land use to deal with wider visitor management issues, and that this is
     relevant to achieving spatial development objectives.

38. The proposed alterations stress the importance of sport to regeneration,
    and the potential of the growth areas to accommodate new sports
    facilities of regional significance. The Panel propose, in an amended
    policy, that Sport England should be more proactive than in the past in
    encouraging local authorities to maximise the benefits to local
    communities from new and expanded sporting facilities.

39. For implementation, the Panel recommend:
     the need to firm up a long term vision for tourism by referring to
        integrated actions, such as the inclusion of tourism objectives within
        town centre management and regeneration, new open space
        strategies, heritage enhancement initiatives, or countryside
     future local cultural and tourism strategies should include spatial
     Area Action Plans could be used in frameworks to develop coastal
        resorts; and
     joint planning, including across regional boundaries, should be carried
        out where needed.

40. Outstanding issues for the SEPlan are seen by GOSE as:
    A need for more regionally specific guidance on the scale and broad
      locational options for major sports developments;
     Guidance on the location of regionally important casinos; and
    Some refinement to indicators in the light of data availability [GOSE,

The Spring Debates

41. The SEPlan process has, most recently, involved a series of 20 spring
    debates. These were designed to bring together the Assembly and a wide
    range of stakeholders, and were informed by a set of Discussion Papers.
    The emphasis of SEERA will now be on developing a draft SEPlan for
    formal consultation in early 2005. Key elements of the regional picture
     The need to find space for accelerated housing growth to 2016 and
     The need to provide for a continuing high level of economic activity and
     The likely need to define a further Growth Area in the western part of the
     The importance of health issues, and the need to reduce exclusion and
     The need for improved management of the region’s natural resources;
     On implementation, issues of how forward investment in infrastructure
       can be secured and coupled with effective delivery arrangements.

42. There is general recognition in the Social Issues Paper of the breadth and
    depth of the cultural agenda, and the potential benefits of a strong cultural
    sector to:
     Regeneration and economic improvement;
     Social and personal development;
     Health and well-being; and
     The development of ‘active’ lifestyles.
    Health and obesity issues are well covered, with comment on how far the
    development of more active lifestyles may necessitate new types of sport
    and recreation facility, and questions on how far this will raise new travel
    and access issues.

43. SEERA have put forward a draft Vision Statement for the Region. This
    essentially lists a set of cross-cutting issues, many of which are centrally
    related to the cultural agenda. They include, for individuals:
     A sustained improvement in the quality of life to 2026;
     Improved health and reductions in health inequalities;
     Reduced social exclusion;
     Increased levels of exercise and participation in sporting and cultural
     Improved access to essential services; and
     Stronger social cohesion;
    For the environment, the vision seeks improvements to the quality of
    urban and suburban areas, and for the economy, increased skills levels
    and the revival of priority regeneration areas. All of these have strong
    resonance with the concerns and current actions of the cultural sector.

Priorities of the Cultural Agencies

44.    The cultural agencies are acutely aware of the importance of cultural
      activity to creating an attractive region in which people will continue to
      want to live and work. Many have recently reorganised their activities to
      specifically address regional issues. It is important to realise that only
      certain strategic aspects of their activity, which are capable of being
      expressed spatially, are relevant to the RSS. This review and listing will
      therefore be selective. Many relevant detailed aspects will be included in
      the new Local Development Frameworks. This section looks, for each
      Agency, at aspects of the evidence base, and relevant strategic actions
      and programmes. It begins with a brief analysis of SEEDA and the RES
      because of their importance to the cultural agenda.


Evidence Base

45. SEEDA have carried out a wide range of studies of the economy of the
    region. These are listed in their report to the Regional Assembly Select
    Committee investigation on Culture and regeneration [SEEDA, 2003]. The
    recent study by Oakley Developing the Evidence Base for Cultural and
    Creative Activities (2004) provides an excellent critique of the evidence
    base for culture and the creative industries, using research from outside as
    well as inside the south east. It suggests:
       The cultural sectors will continue to grow and may well outstrip the rest
          of the economy; they deserve enhanced support;
       People value their cultural heritage, including the historic environment,
          and are willing to pay to see it protected;
       A strong creative sector is important in attracting further entrepreneurs
          in a knowledge based economy;
       The ‘creative class’ will pursue opportunities less on quality of employer
          and more on amenities and lifestyle on offer; ‘cultural amenities are
          what draw knowledge workers’;
       Cultural events of various types will have a wider economic impact;
       ‘Concentration effects’ are significant, suggesting the SEEDA clusters
          approach is probably successful; and
       Cultural and leisure facilities are important in attracting and retaining
          very high quality workers; it is this labour pool that then attracts further
          firms to the region [Oakley, 2004].

Links to the SEPlan

46. SEEDA has no direct responsibility for prioritising culture, but recognises its
    potential in securing effective regeneration. SEEDA produced a Regional
    Economic Strategy in 2002, and this discussed a number of measures in
    the cultural sphere for implementation.          The following actions and
    mechanisms have been developed, and most of the SEECC partners are
    closely involved in the initiatives listed. Among those significant for the
    SEPlan are:

       Support for clusters and sectors of the economy, through sector groups,
         these include:
           -Marine technology sector group in the Isle of Wight, Southampton,
              Portsmouth area;
           -Media technology and telecommunications in the Brighton/East
              Sussex area; including ‘Wired Sussex’, which is creating new
              media businesses in the County, and has links here with Screen
           -Rural tourism, in association with development of the coastal strip
              and in rural areas; and
           -Motor car design and construction, equine and computer games
              clusters, are found in other parts of the region;

       Support for Area Investment Frameworks; which represent ways of
         applying single pot regeneration monies in localities in conjunction
         with LSPs. They involve cross sector investment in 10 priority areas,
         many of which are along the south coast. Each AIF produces a 1-3
         year investment plan, setting out the sequence of projects and
         funding. The penetration of cultural agendas into these plans varies
         by AIF;

       Support for the Kent Architecture Centre and the creation of a Regional
         Design Panel to advocate and promote high quality urban renaissance
         and design;

       Commitment to the cultural and creative sectors as part of urban
         regeneration schemes, as well as industries in their own right;

       Support for the Hastings Task Force and the Thames Gateway
         Partnership in pioneering collaborative approaches to master

       Work through the learning and skills team to develop skills of the
         workforce in the cultural and creative sectors;

       Support for developing the skills of the estimated 300,000 volunteers
         associated with the sector, with SPRITO;

       Funding projects on healthy living networks and centres in Portsmouth
         and Southampton; and

       Creation of joint posts with Sport England, Arts Council England South
         East and SEMLAC to promote this agenda [SEEDA, 2003].

Sport England South East

Evidence Base

47. This comes from a number of reports. Game Plan (2002), produced by
    the Government’s Strategy Unit, contains a range of evidence on the
    incidence of sporting and physical activity and its links to health and other
    benefits. The report states:
     Only 32% of adults in England take 30 minutes of moderate exercise
        five times a week, compared to 57% of Australians and a higher
        proportion of Finns (DCSM, 2002, 19);
     A 10% increase in activity would benefit the Exchequer by at least £500
        million a year (saving about 6,000 lives) (2.20);
     A variety of activities, from running, swimming, and walking to washing
        the car or raking leaves, can help meet ‘moderate physical activity’
        guidelines (Figure 2.6);
     Sport can promote social inclusion by building social capital through
        developing personal skills and enlarging individuals’ social networks

48. A report by the Governments Chief Medical Officer At Least Five A Week
    (2003) states that:
     The annual costs of physical inactivity nationally are £8.2 billion;
     Adults who are physically active have a 50% reduced risk of developing
        chronic diseases;
     Physical activity promotes muscoskeletal health and mental health and
     There is strong and consistent evidence showing that physical activity
        makes people feel better, and feel better about themselves.
    These reports were followed by Sport England’s national strategy A
    Framework for Sport (2004), and a Department of Health/DCMS
    consultation on Choosing Activity? (2004).

Links to the SEPlan

49. The SEPlan will need to reflect Mission Possible: The South East Plan for
    Sport (2004) produced by the Regional Sports Board, and the Regional
    Physical Activity Strategy (to be completed later in 2004) and to be
    implemented by a Regional Physical Activity Forum. The Regional
    Physical Activity Strategy is likely to say more about links between
    physical activity, the health agenda and PCTs, and to promote workplace-
    related physical activity programmes.

50. Mission Possible proposes the following actions. To provide economic
    benefits actions including:
     producing and supporting a regional events strategy (with SEECC and
        SEEDA) [see Sport England, 2004] ( para 2.11);
     supporting relevant ‘clusters’ defined by SEEDA, for example the marine
        industries cluster around the Solent (7.9);
     working with SEEDA defined Area Investment Frameworks to embed
        sport and recreation and promote best practice (5.15);
     maximising gain from the Olympic bid (2.12).

51. For improving health and well-being:

      develop workplace related sport and recreation (Workforce
       Development Plans) (4.30);
      encourage PCTs to produce and implement Physical Activity and
       Health Promotion Plans, through SE Public Health Group and Regional
       Physical Activity Forum (4.6;4.9);
      encourage health and sports provision to be co-located (4.6);
      support network of County disability sports development officers
       working with EFDS (3.32).

52. For the development process and the growth areas:
     work with local authorities in the three growth areas to ensure sport and
        recreation is integral part of new communities (5.9);
     produce a region wide position statement on planning obligations and
        priority actions to increase the level of resources secured through this
        route (1.45);
     develop robust Supplementary Planning Guidance in co-operation with
        key authorities (5.11);

53. For effective delivery, other actions include:
     working with County Sports Partnerships to deliver core participation
        benefits (1.37);
     Implementing the ‘Whole Sport Plans’ of the sports governing bodies,
        which include regional and sub-regional proposals for sport;
     Preparing a database of ‘Active Places’ for sports provision in the
        region, and setting up monitoring systems to measure the success of
        the Plan.
    One example of innovative delivery in the area of sport and health is the
    Southampton Healthy Living Centre. This includes, on one site, an indoor
    sports hall, fitness suite, healthcare facilities, dental care unit and
    physiotherapy services.

     A further example is of a multi-activity hub with community facilities
     serving a number of settlements in a rural area. The scheme includes a
     multi-purpose sports hall, conference rooms, changing facilities, crèche,
     and training rooms. Also facilities and space for internet access, adult
     and junior vocational courses, library, youth work and social area, advice
     and healthy living sessions and a dental practice.

South East Museum, Library and Archive Council (SEMLAC)

Evidence Base

54. Nationally, the Museum. Library and Archive Council five year vision
    Investing in Knowledge (2004) looks at how the museum, library and
    archive sector can change people’s lives, and deliver across a wide range
    of public service targets, through creating new and enticing routes to
    knowledge and information. Using evidence-based planning, Investing in
    Knowledge aims to strengthen the UK’s position as a leading knowledge
    economy with new markets and employment opportunities, new tools for
    education and learning, and regenerated and revitalised communities.

55. There are four outcome areas specified within Investing in Knowledge:

        Education, learning and skills

          -inspiring and supporting learning as the core mission of sector
          -partnership working to offer high quality learning experiences which
          support both formal and accredited education and informal lifelong
          -museums, libraries and archives themselves to be learning

        Communities and creativity

          -community engagement in integrated museum, library and archive
          services, supporting community identity and citizenship
          -inclusive local services to reflect and support diverse cultures

        The knowledge economy

          -using knowledge stores for partnership benefit
          -providing sector resources to stimulate and support business
            creativity and intelligence
          -providing online cultural tourism networking

        Networking knowledge

          -distributed collections linked through a knowledge Web of digitised
          -web access supported by wireless and cellular technologies
          -communities of interest formed to share creativity and scholarship

56. A key strategic programme for delivering the vision is Renaissance in the
    Regions: A New Vision for England’s Museums (2001).                  This
    recommends more integration within the museums sector, based on a
    network of regional hubs. The development of hub learning activities can
    then be managed within a strategic context. There are similar
    programmes for libraries and archives, including Framework for the
    Future (2003), the Government’s strategy for modernising public library
    provision. This aims to transform libraries to be leading agents of e-
    government, social and community development, and learning support for
    all ages.

57. DCMS standards for library provision are in the report Comprehensive,
    Efficient and Modern Public Libraries (2001). This report is being revised
    currently and proposals are out to consultation. Existing standards relate
    to population density in local authority areas and access to libraries within
    geographical distances. For example, national standards for Unitary
    Authorities state that by 2004, 100 per cent of households should be
    within two miles, and 88 per cent of households should be within one

     mile, of a static library. Although mobile libraries need also be taken into
     account, this standard has particular significance for many large new
     housing developments and new communities in the region, particularly
     where they are remote from existing town or city centre provision.

58. SEMLAC has collected a wide range of evidence relating to the number
    and range of facilities in the region. This is contained in the following
     Realising Our Potential; Regional Library and Information Development
        Strategy (2003);
     Regional ICT Development Strategy (2004);
     Regional Museums Development Strategy (2004);
     Regional Archives Development Strategy (2004).
    There are over 300 museums in the South East, receiving over 10 million
    visits a year. The 500 public libraries in the region receive over 46 million
    visits. In addition, there are over 375 archive collections, with one fifth of
    the Nation’s archivists being employed in the region. Public library
    provision is, unlike some other cultural aspects, a statutory service for
    local authorities. Library provision also covers the NHS, HE, FE, schools
    and business sectors including over 100 University libraries and over 100
    health libraries.

59. Evidence shows that libraries are highly valued by their communities (96
    per cent of people believe that they are a valuable community resource).
    They are used by the most hard-to-reach groups, and provide safe,
    neutral environments for people from all walks of life. Some 60 per cent
    of the population are members of a library; 75 per cent of FE and HE
    students use public libraries as part of their study, and 27 per cent of
    regular public library users are from social classes D and E, compared
    with 22 per cent of the population as a whole. The People’s Network
    scheme has placed over 2,900 computer terminals in the region’s public
    libraries. National research has shown that 27 per cent of People’s
    Network users had never used the internet before.

Links to the SEPlan

60. The SEPlan will need to reflect a number of the following actions:

        Creation of the ‘People’s Network’ programme, that has provided
          access to IT facilities in all public libraries in the region; this is likely to
          develop into a major national strategy for ‘e-learning’ in the

        Implementation of the Regional Museum Hub concept; this is a
           partnership of Hampshire County Museums Service, Chatham Historic
           Dockyard Trust, Oxford University Museums and the Royal Pavilion,
           Libraries and Museums, Brighton and Hove; the Hub is creating an
           Education Programme Delivery Plan which looks at expanding
           services offered to aspects such as out of school hours learning,

          outreach provision and other learning services provision within the
          catchment areas of each of the Hub partners;

        The piloting of new library/community provision in the form of integrated
          library, museum, learning and information centres, some using smart
          cards to provide extended access to a network of services that best
          suit users. These can be tailored to the needs of specific communities
          and will be town centre facilities, although the idea is now being
          translated into rural and suburban locations. The idea is being piloted
          in Kent, for example in Dover. The ‘Discovery Centre’ model appears
          prominently in proposals by Kent County Council for parts of the
          Thames Gateway. ‘Ideas Stores’ are a similar concept;

        As a statutory service, library provision will need to keep pace with
          growth both within the growth areas and elsewhere; SEMLAC is
          looking at library provision and extensions to libraries in the growth
          areas and the potential for the use of planning obligations (2004); this
          also links to the public library standards currently under development;

        Links with regeneration; through learning and skills-led urban
           regeneration programmes, for example, the new University Centre in
           Hastings and the Heart of Slough project, where its centre is a new
           public library;

        SEMLAC have an important role in fostering community engagement;
          SEERA and local authorities will need to prepare Statements of
          Community Involvement as they prepare the SEPlan and LDFs under
          the new Planning and Compensation Act. The museums and libraries
          sector could well provide a key resource for this.

61. An example of an innovative facility is the Heart of Slough Creative Hub.
    This is part of a scheme to create a cultural quarter comprising a national
    and international focus for creative industries. The centre of the scheme
    would be an ‘iconic’ building offering a digital learning library, an
    enterprise hub for the digital and creative industries, a healthy living
    centre and performance, exhibition and film production space. Outside
    the building would be an open space for public art, cultural festivals and

62. An example of the use of section 106 agreements for library provision is in
    Wokingham Unitary Authority, Berkshire. The approved Supplementary
    Planning Guidance seeks developer contributions for service
    enhancements appropriate in scale and nature to developments. These
    may include the enhancement of library stock and ICT provision as well
    as the extension or provision of libraries. The Council seeks to ensure
     communities with a population of up to 1,500 people will be served at
       least by mobile libraries;
     communities with a population of 1,500-4,000 people will be served by
       permanent or container libraries open 10-30 hours a week;

       communities with a population of 5,000 or more will be served by a
          branch library open not less than 30 hours a week;
       major central libraries in main towns will offer a comprehensive
          information service, study facilities and the services of specialist
          librarians and equipment.
      Where provision is made, the cost should include the cost of initial stock,
      furniture and fittings as well as the building. Where mobile provision is
      the most appropriate, the applicant will be asked to provide a financial
      contribution towards the purchase cost of an additional vehicle, and the
      costs of a suitable overnight parking area. Static libraries will be built to a
      space standard of 28 sq m per 1,000 population, subject to a minimum
      size of 200 sq m. A balanced stock of two items per head of population,
      and ICT facilities and internet connectivity, should be provided. Any land
      for libraries will be provided to the Council at no charge [Wokingham
      Unitary, 2002].

Arts Council England, South East

Evidence Base

63.   Arts Council England has produced Ambitions for the Arts 2003-2006
      (2003). This manifesto had as its main aims:
       to create more opportunities to experience and take part in life-changing
          artistic experiences;
       to place cultural diversity at the heart of its work;
       to support artists directly, including with spaces to work;
       supporting Creative Partnerships, putting people and high quality artists
          and art together; and
       partnership working with the development agencies, local authorities
          and others to deliver a growth in resources and activity.

Links to the SEPlan

64.             The SEPlan will need to take account of the following actions:

         Identification of three types of urban centre where there is a critical
            mass of creative activity that can be further developed. These are:
            -Centres of cultural leadership; Oxford, Brighton and Hove and
            Canterbury and East Kent;
            -Centres of urban renaissance; Slough, Hastings and Bexhill, the
            Thames Gateway and Margate; and
            -Centres of cultural development; Guildford, Southampton, Reading,
            Basingstoke, Milton Keynes and Chichester.

         Support for major projects as part of sub-regional regeneration
           schemes; including:
             -Southampton: North Above Bar cultural quarter;
             -Portsmouth: new Theatre Royal and Aspex Art Gallery relocation;
             -Aylesbury: new arts centre;
             -Shoreham: Ropetackle Arts Centre;

            -Eastbourne: re-location of Towner Art Gallery;
            -Folkestone: Creative Foundation (artists studios and other arts
            spaces in the town centre);
            -Margate: Turner Contemporary (new art gallery).

        Support for physical regeneration programmes; including:
           -Developing a new phase of the Art at the Centre scheme; the first
           phase, the Art at the Centre pilot projects (in Slough, Reading and
           Bicester) were designed to bring together design quality and the
           cultural life of town and city centres; the scheme is a positive
           contribution to creating a sense of place for urban areas. A report on
           the scheme concluded ‘Participating towns have clearly embraced
           the benefits to be gained from including the arts within planning
           briefs from the outset. Similarly the process has encouraged
           developers to take a bolder, more imaginative approach and to work
           actively with the support of both planning and arts departments in the
           local authorities’ [Southern and South East Arts, 2003, 17].
           -Artists working as part of the master planning teams in Milton
           Keynes and Ashford;
           -Art Plus: an Arts Council England/SEEDA partnership promoting art
           in public places;
           -Thames Gateway Cultural Regeneration Co-ordinator (with other
           SEECC members).

        Support for social regeneration and partnership programmes; including:
           -Creative Partnerships in East Kent, Slough, Southampton/Isle of
           Wight and Hastings/East Sussex (schools and spaces for young
           -Arts and health programmes including the healthcare sector (for
           example in Hastings and Isle of Wight);
           -Working with the AIFs; such as work with Shepway and Maidstone
           to secure arts investment in the ‘Channel Corridor’ Area Investment
           -Social and physical regeneration through the Urban Cultural

        Contribution to the improvement of the public realm with public arts
          projects; some through ‘Per Cent for Art’ scheme;

        Arts Council South East are concerned that successful regeneration will
          raise rent and purchase costs, and local creative groups will be
          displaced from properties in emerging cultural quarters.

65. An example of an innovative facility linking arts to the regeneration of
    coastal areas is the Ropetackle Project in Shoreham. Here a community
    arts facility, funded through section 106, is providing space for live arts
    performance and for presentation space. This centre will provide
    educational opportunities for the arts sector, and a public arts strategy
    based on the facility is being developed [SEEDA, 2003, p 18].

English Heritage South East

Evidence Base

66. The annual State of the Historic Environment report, Heritage Counts, the
    most recent of which was published in November 2003, is produced by
    EH at regional level. This provides data on listed buildings, scheduled
    ancient monuments, historic landscapes, conservation areas and other
    designated elements of the historic environment, and records any
    changes.      It will feed into SEERA’s Integrated Regional Strategy
    sustainability targets. For the region, the statement Influencing Change in
    the South East; English Heritage Priorities for 2003-2005, gives an up to
    date position on progress in protecting the historic environment.

Links to the SEPlan

67.       The following activities of English Heritage relate to the Plan:

         Seeking to manage change in a way that secures a sustainable future
           for the historic environment; in particular the need to retain ‘sense of
           place’ in the region in the face of rapid growth and change;

         The need to identify what elements comprise sense of place or local
           character, by improved research, so that they might be better

         Detailed work on historic landscape characterisation is being carried out
           in priority areas such as the Thames Gateway; the whole of this
           extensive area is being covered;

         Priority is given to working with Area Investment Frameworks to provide
           strategic information on the historic environment in such areas and to
           influence priorities and schemes;

         Work to identify appropriate policies in strategic and local development
           plans (with the Countryside Agency, English Nature), to be completed
           by Autumn 2004;

         Assessment of historic aspects of the landscape of the proposed South
           Downs National Park area;

         In Conservation Areas, priority to completing Heritage Economic
            Regeneration Schemes in Worthing, Bexhill, Faversham, Maidstone,
            Dover and Gravesend;

         Need to protect the quality of market towns by developing ‘design
           principles’; and support for the South East Rural Towns Partnership to
           build on the Countryside Agency’s Toolkit approach;

        Support for Kent Architecture Centre to develop a programme to
          improve the capacity of developers and decision-makers to deliver
          good quality design;

        Local authorities to ‘culture proof’ master plans for development areas,
          so that plans communicate a ‘sense of the existing historic

        English Heritage to support the development of a Management Plan for
          the Chatham Historic Dockyard and defences;

        Work to protect the region’s six historic battlefields, including the site of
          the Battle of Hastings;

      Work to assess the heritage significance of the Defence Estate,
        particularly where large strategic sites are being considered for
        disposal; and work to influence the quality of site master plans for
        such areas;
      The development of an outreach strategy for the region, in order to
        better explain the importance of the historic environment.

Tourism South East

Evidence Base

68. Priorities have been fully debated during the selective review process for
    RPG 9 (see above). The evidence base on which these were founded is
    in Destination South East (2003). A tourism strategy for the Region will
    be published later in 2004 [Tourism South East, 2004].

Links to SEPlan

69. In order to give an indication of the types of policy likely to be acceptable
     in the SEPlan, summaries of the eight relevant policies proposed by the
     EIP Panel in March 2004 are given below. These policies are detailed,
     each one being some 150-250 words in length. Some samples of the full
     wording proposed are given in Appendix A.

70. The proposed policies suggest:

        Opportunities should be taken to diversify the economic base of coastal
          resorts through tourism development, using local development plans
          and supplementary planning guidance, and with SEEDA assistance in

        Opportunities to promote tourism and recreation based rural
          diversification should be encouraged; local development plans and
          tourism strategies should inter alia provide guidance on tourism-
          related development and support informal recreation and leisure;

         Regionally significant sports facilities should be protected and upgraded,
           and development plans should make adequate provision for new or
           expanded regionally significant sporting venues;

         New regionally significant tourist attractions should be developed only
           where they can expand the overall market and can be easily accessed
           by public transport; the most suitable locations inter alia, include the
           PAERs or the Thames Gateway, Milton Keynes or Ashford Growth

         The diversity of the tourism accommodation sector should be reflected
           in tourism and planning policies, including inter alia, hotels, affordable
           staff accommodation and the upgrading and enhancement of existing
           un-serviced accommodation;

         Development plans should identify areas that would benefit from the
           development and implementation of visitor management;

         Development plans should seek to emphasise sub-regional priorities in
           the following areas:
           -the coastal strip and the Isle of Wight;
           -Windsor and surrounds;
           -River Thames;
           -Thames Gateway;
           -Milton Keynes, Aylesbury and Ashford;

         Visitor management plans should be prepared for areas experiencing
           major pressures in order to safeguard the natural asset, particularly in
           National Parks, AONBs and National Nature Reserves.

      What can be seen here is reference to matters that are wider than a
      traditional concern with land use.     Other mechanisms, such as
      management plans and local tourism and cultural strategies, are referred
      to. In some cases detailed matters are covered, for example the policy
      listing the variety of tourism accommodation needs which should be
      catered for locally.

Learning and Skills

71.    The Learning and Skills Councils are charged with bringing forward
      ‘strategic area reviews’ of post-16 learning, and with making
      recommendations to the Government for any structural changes relating
      to employer and community needs. This presents an opportunity to
      create partnerships between community and educational providers, for
      example placing FE colleges closer to the heart of the communities they
      serve. There is significant sport and arts infrastructure in FE and HE
      colleges in many of the medium sized country towns, as well as larger
      cities across the region, and this should be taken into account in the


The Importance of Culture

72. This paper has suggested that cultural issues are of wide significance to
    SEERA and other organisations in their quest to improve the quality of life
    for existing and future residents. A rich and varied cultural ‘landscape’ is
    essential to delivering a competitive information-led economy. Successful
    cultural policies can help make regeneration and urban renaissance work.
    They can improve and enrich the daily lives of those living in the new
    Growth Areas. They can protect the unique sense of place that has
    attracted firms and people to the region for many years. At a personal
    level, cultural activities promote health, including physical and mental

Developing Policies for the SEPlan

73. The SEPlan is different from its predecessors, and provides opportunities
    for a wide-ranging cross cutting agenda to be recognised and promoted in
    the region. However, much existing cultural activity is disparate and
    unco-ordinated. There is a need for the cultural agencies to identify their
    key regionally important initiatives and to give spatial expression to those
    that relate to buildings, land or the environment. Agencies should think in
    terms of the following sequence:
     How supportable is the background evidence;
     Which strategy frameworks and policy vehicles are likely to be most
        successful in implementation; and
     What policies for cultural aspects should be included in the SEPlan?

     Consideration should be given to drafting some key policies relating to
     culture, and proposing them for inclusion in the SEPlan. Such policies
     could state important principles for cultural provision, for example relating
     to principles of access, or could be ‘enabling’ policies that could be picked
     up later and used by cultural agencies.

Culture Proofing the Plan

74. It is unlikely that ‘culture’ will be a separate chapter or section within the
    SEPlan. It is most likely it will feed into the successful implementation of
    a range of policies. The consultation draft is likely to be publicised at the
    end of 2004 or early in 2005. In this situation the SEECC should develop
    and operate a system of ‘culture proofing’ the emerging Plan. This would
    involve listing the areas within the cultural spectrum that the Plan could be
    expected to cover, and then investigating policy documents for this
    content as they emerge. Suggestions could then be made on a more
    systematic basis for improvements.

Soft Infrastructure in the Growth Areas

75. A wide range of complex arrangements have been made to help deliver
    new communities in the Growth Areas. However growth area decision-
    making is moving ahead fast. There is a need for a SEECC response to
    this situation along the lines of the ‘green infrastructure’ paper produced
    by the conservation agencies in 2003 [East Midlands Environment Link].
    The paper should cover for the growth areas:
     Types of cultural provision appropriate at city, town and neighbourhood
        levels and for groupings of rural settlements;
     Any useful standards for provision;
     The roles of different types of funding; and
     The possible drafting of strategic Supplementary Planning Guidance
        (SPG) listing tariffs for cultural facilities. The state of infrastructure
        should be examined together with any existing/draft SPG, before
        proposing a new strategic SPG. The paper would be prepared for the
        MKSM Co-ordination Group; the Ashford Borough Council and the
        Thames Gateway Co-ordinating Committee.

     Given the scale of growth in the region, this type of analysis should be
     carried out for other areas, such as the probable growth area to the west
     of London, and other areas of concentrated development.

Innovative Mixes and Types of Facility

76. This study has uncovered exciting and innovative thinking on new mixes of
    cultural and community facilities. Many are buildings and spaces which
    can be readily adapted to changing cultural requirements, and which can
    respond to community wishes. Others combine aspects of different life
    domains, such as finding a job, developing a leisure time skill, or making
    new friends. An assessment should be made of the models that are
    currently being implemented and planned, together with some
    assessment of their long term potential to deliver sustainable community
    facilities. Concepts to be included in such an analysis could include:
     Discovery centre
     Healthy living centre
     Culture hub
     Sub regional multi-sports hub
     Ideas shop
     Multi sports club
     Innovation centre
     Museum hub

Good Practice in Delivering the Cultural Dividend

77. There are many examples of good practice in the delivery of cultural
    benefits within the region. These relate to the regeneration agenda
    (SEEDA and TSE), skills and knowledge development and use
    (SEMLAC), sport, increased participation and health (SESE), the built
    environment and sense of place (EH) and formative experience through

arts and media (ACSE). A report to evaluate and celebrate this work in
the context of the concerns of the SEPlan would do much to raise the
profile of culture and of the SEECC in the region.


Arts Council England (2003) Ambitions for the Arts, London, Arts Council

Arts Council England, South East (2003) The Arts in Urban Renaissance,
Oxford, Arts Council England

Arts Council England, South East (2004) Focus on Growth, News, Issue No6,
Brighton, Arts Council England, South East

Aylesbury Vale District Council (2004) Draft Supplementary Planning
Guidance, Sport and Leisure Facilities, Aylesbury, AVDC

Buckinghamshire County Council (2004) The Development of the Aylesbury
LDV, Agenda Item to County and Parishes Liaison Committee, by Head of
Planning and Environment, Bucks County Council

Cabinet Office Strategy Unit (2002) Game Plan; A Strategy for Delivering the
Government’s Sport and Physical Activity Objectives, London, SO

Chief Medical Officer (2004) At Least Five A Week?; Evidence on the Impact of
Physical Activity and Its Relationship to Health, London, Department of Health

CPRE (2004) Thames Gateway: Making Progress, London, CPRE

DCMS (2001) Comprehensive, Efficient and Modern Public Libraries, London,

DCMS and Department of Health (2004) Choosing Health? Choosing Activity;
A Consultation on How to Increase Physical Activity, London, Department of
Health and DCMS

East of England Regional Assembly, East Midlands Assembly and South East
Regional Assembly (2003) Milton Keynes and South Midlands Sub-Regional
Strategy, Cambridge, GOE.

East Midlands Environment Link (2004) Green Infrastructure in the Milton
Keynes and South Midlands Sub-Regional Strategy; A Report of the
Environment Task Group of the Milton Keynes and South Midlands Steering
Group, Bedford, Environment Link

Elson MJ and L Downing (2004) Joint Pilot Project; Supplementary Planning
Guidance on Open Space, Sport and Recreation, English Partnerships, Sport
England and Milton Keynes Council, Milton Keynes, MKC

English Heritage (2003) Influencing Change in the South East; English
Heritage Priorities for 2003-5, Guildford, EH

English Heritage (2004)      Planning   and   Development    in   the   Historic
Environment, London, EH

GOSE (2004) Proposed Alterations to Regional Planning Guidance for the
South East; RPG 9-Energy and Tourism, Public Examination, Panel Report,
Guildford, GOSE

GOSE (2004) Proposed Alterations to Regional Planning Guidance for the
South East (RPG 9), Chapter 12 – Ashford Growth Area; Public Consultation,
Guildford, GOSE

GOSE (2004) RPG 9 Proposed Alterations – Ashford Growth Area; Panel
Report, Guildford, GOSE

Impact (2003) Time for Measuring Culture; Road Testing the Indicators, for
Culture East Midlands

Kent County Council (2003) What Price Growth?, Maidstone, Kent County

Museum, Library and Archive Council (2004) Investing in Knowledge, A Five
Year Vision for England’s Museums, Libraries and Archives, London, MLA

Oakley K (2004) Developing the Evidence Base for Support of Cultural and
Creative Industries in South East England, Draft Report to SEEDA and
SEECC, London, Demos

ODPM (2003) Consultation Paper on Planning Policy Statement 1: Creating
Sustainable Communities, London, ODPM

ODPM (2003) Sustainable Communities; Building for the Future, London,

ODPM (2003) Regional Spatial Strategies, Supplement to PPG 11 Regional
Planning, London, ODPM

ODPM (2003) Consultation Draft of PPS 11 – Regional Planning, London,

ODPM (2004) Taking Forward the Growth Areas, Parliamentary Statement,
March, London, ODPM

Oxford Brookes University and Bell Cornwell Partnership (2001) Providing for
Sport and Recreation in New Housing Areas, Good Practice Guide, London,
Sport England

Powell D (2003) Creative and Cultural Industries: An Economic Impact Study
for South East England, London, David Powell Associates

Pretty J, M Griffin, M Sellens and C Pretty (2003) Green Exercise:
Complementary Roles of Nature, Exercise and Diet in Physical Well-Being and
Implications for Public Health Policy, Centre for Environment and Society and

Centre for Sports and Exercise Science, University of Essex, Colchester,

Reeves M (2002) Measuring the Economic and Social Impact of the Arts: A
Review, London, Arts Council

SEECC (2001) The Cultural Cornerstone, A Strategy for the Development of
Cultural Activity and its Benefits in the South East, Guildford, SEECC

SEECC (2002) The Cultural Agenda, Realising the Cultural Strategy of the
South East England Cultural Consortium, Guildford, SEECC.

SEEDA (2002) Regional Economic Strategy for South East England: 2002-
2012, Guildford, SEEDA

SEEDA (2003) Report to the Regional Assembly Select Committee on Culture
and Regeneration, Guildford, SEEDA

SEERA (2003) Proposed Alterations to Regional Planning Guidance, South
East – Tourism and Related Sport and Recreation, Guildford, SEERA

SEERA (2003) Destination South East, The Supporting Statement to the
Proposed Alterations to Regional Planning Guidance, South East – Tourism
and Related Sport and Recreation, Guildford, SEERA

SEERA (2004) South East Plan; Spring Debates; Discussion Papers,
Guildford, SEERA

SEMLAC (2002) Realising Our Potential; A Library and Information Strategy for
the South East 2002-2006, SEMLAC

SEMLAC (2003) Evidence to SEERA Select Committee to Examine the Impact
of SEEDA’s Exploitation of the Cultural Dividend for Regeneration, Winchester,

SEMLAC (2004) SEMLAC Business Plan 2004-2007, Winchester, SEMLAC

Southern and South East Arts (2003) Art at the Centre: City and Town Centres
Initiative, Winchester, Southern and South East Arts

Sport England (2004) Mission Possible; The South East Plan for Sport,
Reading, Sport England South East.

Sport England (2004) A Framework for Sport, London, Sport England

Sport England, Tourism South East and SEEDA (2004) South East Events
Strategy, Reading, Sport England

Tourism South East (2004) Tourism ExSEellence, A Strategy for Tourism in
the South East, Guildford, TSE

Wokingham Unitary Authority (2002) Adopted Supplementary Planning
Guidance, Wokingham, WUA

Appendix A:

Selected Proposed Policies for Tourism in the Amended RPG.


‘Within the framework set by the overall vision and objectives of the Regional Spatial
planning Strategy for Tourism, development plans, tourism/cultural strategies and
local transport plans should seek to emphasise and implement the following sub-
regional priorities:
     The Coastal Strip and the Isle of Wight- Seeking complementary approaches
        to the development and management of tourism so as to upgrade facilities,
        promote diversity, reduce seasonality and improve access, whilst retaining and
        enhancing the natural character of the area. Use the attraction of Canterbury
        and Brighton to encourage longer stays through linked trips to surrounding
     Windsor and Surrounds-Cross border working to manage the pressures
        associated with existing high levels of business and leisure tourism activity,
        through improved visitor management, enhanced public transport access
        including coach travel to larger attractions and strategic planning of visitor
     Oxford-Joint working with neighbouring authorities to encourage longer stays
        and to provide improved visitor management;
     River Thames-Joint working with neighbouring authorities to encourage longer
        stays and to provide improved visitor management;
     Thames Gateway-Realising the potential for growth in business, sporting
        environmental and attraction-based tourism as part of the wider regeneration
        strategy for the Gateway, adding value to the existing tourism market;
     Milton Keynes/Aylesbury and Ashford-Making appropriate provision for
        tourism, sport and recreation within the context of their identification as growth
        areas for the delivery of sustainable communities.

Local authorities and the regional tourist board should pursue an inter-regional
approach to co-ordination and management in the following tourism areas:
    The Thames Gateway (London and South Essex)
    Oxford (Cotswolds)
    New Forest (Dorset)
    Windsor and Surrounds (London)
    Chilterns AONB (East of England)
    Milton Keynes (South Midlands)’.


‘Opportunities should be sought to protect and upgrade existing regionally significant
sports facilities and to develop new such facilities particularly in Thames Gateway,
Milton Keynes/Aylesbury and Ashford.
     Development plans should make adequate provision for new and expanded
       regionally significant sporting venues to meet future demands and
       requirements of the sport and the spectator, taking into account sports
       governing bodies needs strategies as they become available;
     Sport England should be proactive in advising local authorities on the need for
       new or expanded regionally significant sporting venues;
     Local authorities should be proactive in maximising the benefits to local
       communities of new or expanded regionally significant sporting venues;

   Regional partners, including Sport England, SEEDA and the Regional
    Assembly, should in partnership with the Greater London Authority, identify
    and promote opportunities for new investment in sports facilities which may be
    needed to underpin a successful bid for a London Olympics in 2012’.


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