India Energy Efficiency Standards and
Labeling Program Status
International Workshop on Standards and Labeling
Bangalore October 13 -14 2004
The Energy Conservation Act
Central Government to, in consultation with BEE,
Specify equipment and appliances for labeling
Specify the energy consumption norms and standards
Direct display of labels on specified appliances
Enforce minimum efficiency standards by prohibiting
manufacture, sale, and import of products not meeting
the minimum standards
BEE to
Recommend to the Central Government on labeling
2
S&L Key in BEE’s Strategy
Proven track record of being one of the
most cost effective ways of reducing
energy use
Direct benefit to the consumer
Partnerships are the key to success
3
Action Now will Impact the Future
Most of the energy-consuming products that will account
for building energy use 20 years from now have not yet
been manufactured
4
Influences on Purchase Process
5
Impact on Refrigerators: US Example
7791
6
Criteria for Selecting Products for Labeling
Products:
that use a significant amount of energy
that are present in most households or
where rapid growth is predicted
for which energy-efficient technology
exists but is not being used in most
products in the market
for which there is a significant variation
in the energy efficiency of different units
7
Top Candidates for Energy-Efficiency Labels
1. Domestic refrigerators
2. Air conditioners
3. Fluorescent lamp ballasts
4. Fluorescent tube lamps
5. Electric motors
6. Washing machines
7. Boilers
8. Furnaces
9. Storage water heaters
10. Heat pumps
11. Pumps
12. Fans
13. Television sets
8
Market Based Approach for Energy
Labeling
Govt. will empower the manufacturers to apply
labels
Manufacturers will self certify the products by
adopting approved testing procedure, and will be
liable for the accuracy of the label
Govt. will verify the application data through
verification testing
Consumers can also challenge the validity of the
label
If the products are incorrectly labeled, then,
apart from penal actions under existing legal
provisions, labels may be withdrawn
9
Implementation Strategy for labeling &
standards
Standing Committee of Parliament on Energy
recommended introduction of comparative label
as the first step followed by minimum standards
Minister committed to Parliament regarding
adoption of self regulation process
Accordingly, BEE has developed a labeling
process that is:
Collaborative in nature
Consensus based
Protecting consumer interests as the underlying factor
Protects the interests of SMEs
Market driven
01
Overview of the Labeling Process
1. Identify and prioritize products for
labeling
2. Set up Steering Committee including all
stakeholders
3. Identify critical issues and organize
technical subcommittees
4. Finalize test procedures, lab
specifications, minimum technical
qualifications
5. Assess market and product
characteristics wrt energy efficiency
11
Labeling Process
6. Develop technical criteria for labeling
7. Develop implementation and
enforcement plan
8. Notification after finalizing all the
technical and admin details
9. Launch labels
10. Consumer awareness campaign
11. Check and challenge testing
12. Program monitoring, review, and
updates
21
Indian Comparative Label Features
Stars (1-5) display the
relative efficiency of the
product
Daily/annual Power
consumption is used for
comparing the actual energy
use between different
models
Important product
specifications like brand,
model, type, capacity,
efficiency (EER), etc
Logo
31
Program Status
Refrigerator and Air-conditioners
Stakeholders in the Steering Committee
Refrigerator/Air Conditioner/Compressor
Manufacturers
Industry Associations
Government Agencies
Research Organizations
NGOs
Testing Agencies
Consumer Organizations
Indian/International Experts
51
Program Development
Development of test procedure
Evaluation of international test procedures
Coordination with BIS
Harmonization of Test Procedures
International workshops
Testing facilities Setup
Evaluation
Upgrading
Training of test engineers
Proficiency testing
Lab Accreditation
61
Market and Product Research
Market Research
Finalization of Label Design
Baseline for consumer awareness
Evaluation of existing products and energy consumption
Development of Star Rating Plan
International Comparison
Impact analysis
Energy and GHG
Techno-Economic and Thermodynamic Analysis
for Standard Setting
Computer simulation
Consumer and national impact analysis
71
Implementation Plan
Implementation Plan
Detailed structure for implementation
Enforcement and Compliance mechanism
Monitoring and Evaluation
Communication Campaign for Consumer
Awareness
Media/advertizing companies being solicited
for designing the media strategy and campaign
81
Status Summary
Overall program design completed
Implementation and enforcement plan developed
in the form of detailed regulations
Awareness campaign design in progress
Refrigerator
Labeling:
Technical criteria ready
Independent test labs are ready
Implementation plan is ready
Standards:
Techno-economic analysis in progress
Air-conditioners
Technical criteria being developed
International standard labs being established
91
Review of International Label Designs
Endorsement Label
dnalreztiwS
Comparative Labels
UE dnaliahT ASU adanaC
02
Nationwide Consumer Research
12
Ease of Understanding the Labels
Table 15: Ease of Understanding the Labels
(Q. Please take a look at this card and tell me how easy or difficult are these labels to
understand? Here “1” stands for “very difficult”, while “5” stands for “very easy”.)
Label 1 – Stars Label 2 – Stars Label 3 – Stars +
+ Currency + + Lightning + Currency + Rupees
Units consumed Units consumed consumed
Base: All consumers & retailers 2209 2209 2209
% % %
Very difficult 6 6 5
Somewhat difficult 12 13 11
Neither easy nor difficult 11 13 12
Somewhat easy 40 39 38
Very easy 31 30 32
TOP TWO 71 68 71
22
Use of Label in the Purchase Process
Table 16: Use of Labels in the Purchase Process
(Q. Please look at this card and tell me how do you feel about this label in terms of usefulness
of the label in the purchase process? Here “1” stands for “not at all useful”, while “4” stands
for “very useful”.)
Consumers View
Label 1 – Stars Label 2 – Stars Label 3 – Stars +
+ Currency + + Lightning + Currency + Rupees
Units consumed Units consumed consumed
Base: All consumers 1828 1828 1828
% % %
Not at all useful 3 4 4
Somewhat useful 16 18 17
Useful 47 47 45
Very useful 33 31 32
TOP TWO 80 78 77
32
Factors Considered for Refrigerator
Purchase
Table 2: Factors considered for Refrigerator purchase
(Q. What are the factors that you’ll consider before purchasing your refrigerator?)
Total 4 Million 1-4 <1 Semi-
+ Million million Urban
Base: All refrigerator consumers 1232 546 359 280 47
% Responses to the factors they consider %* % % % %
PRODUCT FEATURES 59 61 59 58 63
BRAND 54 52 55 52 60
PRICE 53 59 60 41 57
ELECTRICITY CONSUMPTION 52 41 51 64 29
CAPACITY 36 39 42 27 45
COMPRESSOR 34 40 32 30 49
SALES PROMOTIONS / WARRANTY 33 46 35 21 40
DURABLE 29 40 27 22 51
AFTERSALES SERVICE 22 29 18 21 18
LATEST TECHNOLOGY 20 21 17 23 16
LOOKS 16 13 23 11 16
RECOMMENDATIONS 10 15 12 5 10
MARKET LEADER 5 3 8 4 0
* Respondents were encouraged to give more than one response, so totals may exceed 100% 42
Factors considered for Refrigerator
Purchase
52
Factors Considered for AC Purchase
62
Development of the Label Rating Plan
Star rating plan for Frost Free
1300 1 Star
1200 2 Star
1100 3 Star
1000 4 Star
Energy Use (kWh/Year)
900 5 Star
800
700
600
500
400
300
200
0 100 200 300 400 500 600 700
Total Adjuste d Volume (Liters)
1 Star 2 Star 3 Star 4 Star 5 Star RA RB RC RD
72
Compared to the Australian Minimum
Standards (1999 and 2004)
Star rating plan for Frost Free
1300
Australia 1999
1200
1100
1000
Energy Use (kWh/Year)
900
800
700 Australia 2004
600
500
400
300
200
0 100 200 300 400 500 600 700
Total Adjusted Volume (Liters)
1 Star 2 Star 3 Star 4 Star
5 Star RA RB RC
RD Austrailia 1999 Austrailia 2004
82
Proposed Rating Plan
NF Refrigerator Star-Rating Plan
Revised Feb 04
1300
1 Star
1200
1100
1000 2 Star
Annual Energy Use
900
(kWh/Year)
800 3 Star
700
4 Star
600
500 Average 5 Star
Efficiency
400
300
200
100
100 200 300 400 500 600 700 800
Adjusted Volume
(Liters)
92
Example of LCC Analysis for
Consumers
Star Level Annual Energy Use (kWh) Annual Running Cost* (Rs.)
1 - Star 948 2844.00
2 - Star 759 2277.00
3 - Star 607 1821.00
4 - Star 484 1452.00
5 - Star 364 1092.00
l e d o M r e ti L 0 5 2 a r o F *
s R g ni m u s s A
tso C yticirtcelE hW k/0 0.3 .
Difference in running cost between 2-Star and 5-Star models
= 2277-1092 = Rs. 1185/Year
Refrigerators have a longer life, but even in the first five years
Savings (1185 x 5) = Rs. 5925
If the difference in cost is less than Rs. 6000, then it makes
sense to buy 5-Star 03
Refrigerator GHG Reduction Potential
13
AC GHG Reduction Potential
23
Preliminary GHG Energy Saving Estimates
Estimated cumulative reduction of 4.03 Million
Metric Tons of CO2 for air-conditioners and 3.71
Million Metric Tons of CO2 for refrigerators over
a timeframe of ten years (2002 to 2012).
Figures correspond to a cumulative approximate
(ten years) reduction of 3450 GWh and 3180
GWh for air-conditioners and refrigerators
respectively.
33
Refrigerator Test Engineers’ Training
43
Workshop on Thermodynamic and
Techno-Economic Analysis
53
Next Steps
Implementation Arrangements/Institutional
Setup for enforcement
Notification
Program Promotion
Incentive Programs
Specs. for Govt. Purchasing
Consumer Awareness Campaign
Continue Training and capacity Building
Support to the Industry
Testing and Research
Monitoring and Evaluation
63
Thanks
Tanmay Tathagat
Bureau of Energy Efficiency
International Institute for Energy Conservation
ttathagat@iiec.org