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About This Document: The mobile Internet, which refers to accessing the Internet using a portable, handheld device, is transforming how and where consumers access information on the goods and services they use. The mobile revolution is already in full swing, so insurers and producers must also transform how consumers can find them anytime, anywhere -- and then provide content they will find valuable and compelling -- and keep them coming back. Mobile technology does offer the industry an enormous opportunity to connect with insurance buyers in an immediate, convenient, powerful way. Mobile enables hand-held, portable 24/7 connectivity, the opportunity to influence behavior in real time and gives buyers the ability to access almost anything, anytime, anywhere. All the more reason to embrace the technology, understand where it is going and how fast it is going, and develop a strategy to use it productively and safely.

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11/14/11

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THE MOBILE INTERNET

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THE MOBILE INTERNET

130-133_130-133 9/22/11 11:16 AM Page 130

Early-adopter USAA introduced

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