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About This Document: Robert Deutsch sees his new role as senior director of marketing at Credo Reference as more than a list of goals and responsibilities outlined in his job description. To him, success means preparing members of this generation, who so often make due with cubic zirconium when diamonds were near -- or in some cases IN -- their hands, to take their place in the knowledgeable economy. Before joining Credo, Deutsch spent 6 years with IAC/InterActive Corp, where he co-founded Life123 Inc and marketed Match.com, Ask.com, Citysearch, and Evite.

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