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Mobile Ad Market in India 2011 - Sample

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					Mobile Advertising Market in India
November 2011
Executive Summary

              Current market size of the Mobile Advertisement Market in India is approximately INR x1 bn
              The number of mobile advertising served in India is the highest with roughly x2 bn additions in
  Market      the yth quarter of 20-- alone, taking the number to x3 bn
              Globally mobile marketing is expected to reach market size of INR x4 tr by 20--

              Drivers:                                                  Challenges:
               Colossal Wireless Subscriber Base                          Affordability of Next Generation
 Drivers &     Burgeoning Penetration of Mobile Devices                   Mobile Networks
Challenges     Rising Usage of Mobile VAS, Applications &                 Low Smartphone & Tablet Penetration
               Online Contents                                            in Rural Areas
               High Affordability
               Next Generation Mobile Networks

               Trend of trend1 has increased which includes advertising
  Trends       Companies are opting for ads on trend2 which insures mobile inventory & efficiency
               With the growing numbers of element1 & element2, platform1 & platform2 has become
               immensely attractive platform for mobile advertising

                                               Major Mobile Advertising Players
Competition                Player1                              Player2                         Player3
                           Player4                              Player5                         Player6



                                 MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                                    2
•Introduction
•Market Overview
•Scope & Opportunities
•Drivers and Challenges
•Major Players
•Vendor Opportunity
•Key Trends & Developments
•Case Studies
•Strategic Recommendation
•Appendix – Mobile Ad Examples
   MOBILE ADVERTISING MARKET IN INDIA 2011.PPT   3
While element1 creates the content1 of the ad, element2 &
element3 offer resource1 to reach the consumers
Mobile Marketing Ecosystem




      Element4                    Element5                                Element6       Element7




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                                      MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                     4
Mobile Marketing Value Chain

      Marketing Planning & Content Creation

                        Solution1


                                                                   Element5
                        Solution2
                                                                                                    Solution4
                                                                   Element6
             Element1           Element2
                                                                  Solution3

             Element3           Element4




                                      Portable
       Cellular Phone    Tablet PC
                                     Media Player
         Target Consumer (Via Devices)                                              Mobile Networks & Wi-Fi Broadcast


                                      MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                                       5
Rapidly increasing mobile device usage has led to immense
opportunity for mobile advertising globally
Market Overview – Global
• Burgeoning numbers of smartphones & Tablet PCs worldwide has opened newer avenues for mobile marketing
• Approximately x1 mn US citizen possess a smartphone
 With the growing trend of element1 usage, ad_type1 is set to gain significant momentum in the coming years
 Numbers of smartphone apps download is expected to increase from x2 bn in 20-- to x3 bn in 20-- generating a revenue of INR x4 bn
 approximately
• Globally mobile marketing is expected to reach market size of INR x5 tr by 20--
• Cellular subscribers in Spain, France & Japan receive a1%, a2% and a3% mobile ads respectively

                         Mobile Ad Banners Served (Volume) – Top Nations
                                 Nation              Market Size (mn) (Q1 2010)              Quarterly Growth
                                 Indonesia                          Y1                             z1%
                                   India                            Y2                             z2%
                                    US                              Y3                             z3%
                               South Africa                         Y4                             z4%
                                  Canada                            Y5                             z5%
                                    UK                              Y6                             z6%
                               Saudi Arabia                         Y7                             z7%
                                 Norway                             Y8                             z8%



                                               MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                                           6
Scope & Opportunities - Various Verticals (-/-)

• India houses colossal consumer base for various products and services in urban as well as in rural areas
• With rising economy & income levels of the citizens across the country, the opportunities for companies belonging to
  various industries have intensified furthermore
• The major industries where mobile ad & mobile marketing hold immense opportunities are briefed below


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                                              MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                            7
Drivers & Challenges




  Drivers

  Colossal Wireless Subscriber Base                                   Challenges
  Burgeoning Penetration of Mobile                                    Affordability of Next Generation
  Devices                                                             Mobile Networks
  Rising Usage of Mobile VAS,                                         Low Smartphone & Tablet Penetration
  Applications & Online Contents                                      in Rural Areas

  High Affordability

  Next Generation Mobile Networks




                                      MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                           8
Major Mobile Advertising Players (-/-)

Company Snapshot: Company1
Corporate Information                                                   Business Highlights
Head Quarters          City, Country                                    • mmmmmmm
                                                                        • nnnnnnnnnn
Industry               Industry1
                                                                        • ttttttttttttttttt
No. of.
                       X                                                • vvvvvvvvvvvvv
Employees
                                                                        • wwwwwwwww
Website                http://www.abcd.com


                                                           Key Contacts
Mr. X                                  Mr. X                                               Mr. X
Position                               Position                                            Position

Professional History                   Professional History                                Professional History
Past Jobs                              Past Jobs                                           Past Jobs



Other                                  Other                                               Other
Education                              Education                                           Education




                                             MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                          9
Some recent developments & trends in the domestic and
emerging markets
Key Trends & Development – India & Other Emerging Markets
Trends & Developments                                                      Description
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       Trend1           • Text text text text text text text text text text text text text
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    Development3        • Text text text text text text text text text text text text text
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                                          MOBILE ADVERTISING MARKET IN INDIA 2011.PPT        10
Case Study X

       Client Organization                            Industry                          Advertising Platform

            Brand1                                   industry1                                  Platform1

                                               Case: case_title1


           Objective                        Mobile Ad Application                               Outcome




                                        • Ad Tech Application1                      • Result1
  • Objective1                          • Ad Tech Application2                      • Result2
  • Objective2                          • Ad Tech Application3                      • Result3
  • Objective3                          • Ad Tech Application4                      • Result4
                                        • Ad Tech Application5                      • Result5



                                       Measurement Technology Used

                       Technology1, Technology2, Technology3, Technology4, Technology5


                                      MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                              11
Strategic Recommendations (-/-)

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                                MOBILE ADVERTISING MARKET IN INDIA 2011.PPT            12
Mobile Ad 1 – Company1 Country1




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                                                MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                         13
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                                                             MOBILE ADVERTISING MARKET IN INDIA 2011.PPT                                                                 14

				
DOCUMENT INFO
Description: Mobile devices such as Smartphones & Tablets are seeing rapid adoption rate not only globally but also in India. With consumers carrying the mobile devices along for the majority of the time, it has become the most efficient medium to reach larger number of consumers with advertisements & promotions. Mobile advertising platform & technology allow advertisers to use advance targeting technologies to reach the desired consumers of differential characteristics & criteria. The extensive measurability is further driving the mobile advertising market in India. The report begins with ‘Introduction’ section covering ‘Mobile Advertising Overview’ where generic idea about mobile advertising are discussed with diagram depicting the basic elements of mobile marketing activities. ‘Mobile Marketing Ecosystem’ illuminates the basic flow of the mobile marketing from advertiser to consumers or target audience. ‘Mobile Marketing Frameworks’ briefs about the various types of mobile advertising through the common process of brand awareness & image building, promotional activity and processing & viral promotion. ‘Mobile Marketing Value Chain’ describes the specific process of mobile ad via the various stages in terms of pictorial representation. It is followed by the section ‘Market Overview’ section which elaborates the global & Indian market state of mobile advertising market, mobile advertising benefits, elaborating the various advantages of mobile advertising, and mobile advertisement formats which elaborate the various formats available for mobile advertising such as mobile messaging, web, media & application. Next, ‘Scope & Opportunities’ section highlights the various verticals that stand to be benefited greatly when using mobile advertising media & formats. Each of these sectors is detailed with market size & growth as well as growth predictions. The report continues with ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for mobile advertising ma