October 2008 November 2008
Issue 75 The Referral Guide for SINGAPORE The Referral Guide for SINGAPORE
352 Pages! Best Beaches, Lavish Villas,
Our meatiest issue ever! Great Shopping
EATING OUT Around Asia
BBQ Tips & SHAPING UP
SAILING & BOATING FACIALS BALL GOWNS
Accessories Fun Sports
PRESCHOOLS • ART • PHOTOGRAPHY
INSIGHT ON MAIDS Work
SIEM REAP Where to Buy Art
Temple Gazing Preschools
PEOPLE-MOVERS OVERSEAS MORTGAGES
Top Family Cars Watch Your Back!
MICA (P) : 058/02/2008
Picking up the Pieces
MICA (P) : 058/02/2008
Tell us all about you!
Where to Go INSIDE STORY
High School Trips
CAMBODIA • LAOS • GOLF GETAWAYS GREEK ISLANDS CYPRUS BOATING
The only referral guide for expats that takes the reader into the lifestyle of expats in
Singapore. Expat Living has a dedicated Fashion sections complete with happy client
testimonials, expert fashion tips and ideas and also fashion spreads showcasing
trendywear to give advertisers maximum exposure.
An audited circulation of 18,000 copies every month reaches 70,000 readers.
Affluent expatriate families, 75% being female readers aged 25-55.
High disposable incomes, big spending on products and services.
Retained for months beyond release date; advertising and editorial
used as reference for purchase decisions.
‘e-living’ online magazine
Online reproduction of the magazine, including searchable archives; video, audio
and flash content; online user auditing and tracking - using Google Analytics
The Expatriate Referral Guide
NEWS LIFE WINE & DINE
People, events and product launches. New tech products, articles on people, Restaurant and bar reviews, recipes
discovery, comment, fix-it and financial advice. from top chefs, new food and beverage
HOME products and related events.
Showcasing beautiful homes, interior PROPERTY
décor ideas and design, advice on Neighbourhood reviews, hassle-free COMPETITIONS
practical maintenance, suggestions for moving tips, hot properties for rent and Products, services, home and décor and
home office setups and garden layouts. sale and advice on serviced apartments. travel giveaways.
FAMILY TRAVEL IMPORTANT NUMBERS
Parenting tools, schools, maternity & Different destinations and travel activities Vital phone numbers and websites for
baby wear and accessories and teen talk. featured monthly plus international expats.
FASHION PARTING SHOTS
Colourful fashion centrespreads each BODY & MIND A snappy and thought provoking end to
month including fashion tips. Health and beauty news and advice. the magazine.
Advertising placement options
Expat Living publishes 12 issues in a year. Size of advertisements offered: full page, half page, quarter page, semi display and
directory*. Related editorial content and product images can be built into packages. Advertiser contact details are listed in the
months when the advertisement is placed.
* The directory section does not include related editorial content
Expat Living provides you, the advertiser, with a unique opportunity to be a regular part of the editorial content.
We have numerous portals where you can introduce yourself by showing photographs of products or events, or by letting us
interact with your happy customers. Peer referral is one of the biggest decision-making tools among the expatriate community.
For newcomers, especially, Expat Living provides an immediate source of support and referrals.
NEW! e-living is our exactly where readers have clicked
exciting online edition. Link on your advertisements — perfect
directly to your website from for unrivalled feedback. Using
your advertisement in e-living.
Enhance your advertisements
with audio, create interactivity
with Adobe Flash and add video
to make your company leap out see who has visited the online
at readers. edition and has then clicked
through to your website. Consult
We provide you with full ‘dot- your sales person for more
reports’, enabling you to see information.
Expat Living provides you, the advertiser, with a unique opportunity to be a regular part of the editorial content.
We have numerous portals where you can introduce yourself by showcasing your latest fashion and jewellery line in colourful
centrespreads, by letting our readers interact with your happy clients, be interviewed for your expert advice, comments or simply
let our readers discover what you have to offer. Other editorial opportunities include post event coverage, competition pages and
also news announcements.
FASHION SPREAD RELATED EDITORIAL ENTITLEMENTS INCLUDE:
JaNuary Office attire July Winter Fashion
FEbruary beach Wear august cocktail Dresses
March Maternity sEptEMbEr teen Fashion
april casual day-wear OctObEr tennis & golf Wear (Work Out attire)
May children’s Fashion NOvEMbEr Formal Evening Wear
JuNE all White DEcEMbEr christmas Festive Wear
FASHION CENTRESPREAD FASHION CENTRESPREAD FASHION CENTRESPREAD FASHION CENTRESPREAD
Zara Love for Earth
$229 PERFECT in BLACK eeni meeni miini moh
79 Kim Yam Road EGG Maternity
COCKTAIL COUTURE Red Carpet
58 Club Street
Sweet and Chic
Create a stir with these fab ﬁnds for evening ... When it comes to children’s clothing, low cost, durability and comfort are essential. But what about style?
Here are some reasonably priced ﬁnds that will keep your kids looking fashionable and feeling good from
the swimming-pool to Sunday brunch.
Club 21and retailers island-wide
ALL DRESSED UP
54A Club Street
CK Tangs Perfect in Black
Red Carpet Shaw Sisters Perfect in Black store
58 Club Street #02-08 Holland Village
$39 Shopping Centre
Makeup Tips from F3 Image Consultants
$189 When you go out in the evening, your makeup
DKNY should have a finished look to reflect your attire.
retailers island-wide This is the time to play with stronger colours,
$499; $599 and, if you like, to apply your make-up more
heavily for a more dramatic look. Blossom
Club 21 and • Use a concealer to even out your complexion
$599 Zara and brighten the area under the eyes. Homegrown
$149 • Wear a thicker foundation for more CK Tangs
• Use a matte, translucent powder to help your
makeup adhere to your face. Matte is also best if
Tiffany & Co. Tiffany & Co. your photo will be taken, because shiny powder
From $2,800 per ring can make you look as if you’re perspiring.
per ring Guess • Use shiny eye-shadows to create a smoky
look, if you like.
eeni meeni miini moh
• Always use blush to give your cheeks some EGG Maternity
• Choose darker shades of lipstick such as reds,
deep pinks, dark browns and purple.
• Wear either black or dark brown mascara to
open up the eyes. Coloured mascaras don’t
Glitterati work at night.
#02-05 Tudor Court
For more, visit www.f-3.com.sg DPAM store
90 August August 91
96 May May 97
OTHER EDITORIAL OFFERINGS:
happy cliENt tEstiMONials November Fashion & Jewelry
spEcial FEaturE December shopping
FASHION CENTRESPREAD FASHION DISCOVERY FASHION DISCOVERY FASHION DISCOVERY
GO Excess Vintage
When you’re pounding the pavement in Bangkok or Hanoi,
moving from one tourist attraction to the next, it’s helpful
to have a roomy bag that’s easy to carry. The Waifer is a
new take on the practical messenger bag and can be slung
across your body for comfort and safety.
Like the Concertine, this leather bag
can be folded flat in your
suitcase and is stylish
enough to use every
day. $910 for a tote
For Shopping Expeditions and $1,410 for the
When shopping is your primary objective on holiday,
getting all your purchases home can be difficult. The
Concertine bag folds completely flat and can be packed
in your suitcase at the beginning of a trip without taking How does one describe vintage Indian
Whether for business or up any space. At the end of your buying bonanza, you jewellery? It’s simultaneously subtle
pleasure, travelling is a can expand it to fit all your new belongings and still look and bold, exotic and accessible. It
way of life for expats in chic on the plane. This patent red makes for a stunning Belle Epoque would go with a ball gown, but also
Singapore – which means accessory, but it also comes in more subtle chocolate and Necklace
with jeans. Gemologist Vinod More
we need a lot of luggage! ecru. Bags in this collection range from $880 to $1,850. and his wife, Sangeeta, showed me Story and photographs
Check out these stylish new
the latest in their dynamic inventory by Verne Maree
bags from Samsonite Black
of one-of-a-kind vintage-inspired
Label designed to suit every
The Christmas ball season occasion.
is approaching, which For Photo-safaris Power Bags for Men
Avid photographers will want to bring their laptops with Every global businessman should have a sleek garment bag for EL: What does “vintage-inspired” crude and worn. What’s more, the
means you’ll need a them on trips to view and organise their shots on the go. suits, a functional briefcase, and a travel wallet, to make his trips mean? younger generation is not coming
This compact laptop attaché, available in black or tan, is easier while maintaining a professional look. If the man in your
fabulous gown or two. sturdy and will transport a notebook computer with style. life is missing one of the following accessories, you’ve got a great
Vinod: To me, “vintage” is a style,
not an age. Some of this jewellery
into the business. They want to
wear the jewellery; they don’t want
What look will you Priced at $1,870. gift idea. may be 20 years old or so, but most to do the work.
of the pieces are fairly new ones
go for? From sultry The Garment Bag: $2,460
Belle Epoque ring
that have been made in one of the EL: How do you find these pieces?
and sexy to fresh and four main vintage styles – Belle Sangeeta: Vinod and I do a buying
Epoque, Victorian, Moghul, or trip to India every two months the whole trip, which can be a bit
angelic, here’s our The Briefcase: $1,470 for the one Indo-Western. or so, visiting various parts of disappointing.
guide to achieving gusset style and $1,720 for two
the country because different
This kind of craftsmanship is a areas produce different styles and I was born in India and grew up
the total effect. dying art, however. The average aesthetics. We don’t have a fixed in Mumbai, and it helps in our
Moghul and Bell Epoque craftsman plan or itinerary. Instead, we visit or business that we speak the language
is in his late 60s, and his tools are call our contacts to see what they as well as a few dialects.
have, and sometimes they refer us
to other dealers or individuals. We The jewellery we buy are one-of-
Indo-Western earrings have sometimes travelled for three a-kind pieces that we purchase
For Glamorous Weekends or four hours to a remote village to individually. Only a small portion
If you love jetting off to nearby exotic destinations for quickie breaks, you need a follow a lead. Sometimes, we are of what we sell is commissioned,
carry-on that looks first class, but is big enough to fit everything you need for a long lucky; other times, we come home but we have the contacts to
weekend. Samsonite’s new unisex Resort bags, available in leather and canvas, are with just three or four pieces from commission what you request.
elegant yet durable and spacious, perfect for a few nights in Bali. They come in a
variety of colours including black, chocolate and red, but we especially love them in
“Jewellery takes people’s minds
Black Label bags are available at
Detachable jewelled brastraps
The Organiser: $280 off your wrinkles"
from Glitterati metallic silver. Available in a slim bowling bag for $1,880 and in a messenger style the Samsonite shops in Rafﬂes Hotel Arcade and
for $1,950. Takashimaya Shopping Centre. Call 6334 0955. Sonia Henie
94 July July 95 September 129
MICA (P) 036/03/2008
TRAVEL GUIDE 2008
• Agra and the Taj Mahal • Wonderful Bali
• Panda-hugging in Chengdu • Sweden’s Ice Hotel
• Cheetahs in the Wild • Diving the Philippines
• New Zealand on a Budget • Tokyo Disneyland
aNNual guiDEs: Except for the travel guide the above guides are a5 supplements, designed to be easily
portable. all advertisers who sign up for the guides in good time are assured of editorial content to maximize
the Body & Mind Guide is published in February and covers details of the latest treatments and services on
offer in singapore, in the form of an a-to-Z of therapies and referrals on health and beauty options. its targeted
distribution includes subscribers, retailers, beauty salons, spas and medical practitioners.
the Travel Guide is published in March. this publication has the same specifications as the monthly magazine.
it features travel destinations, resorts, villas, excursions and activities, as well as travel-related products and
the City Guide, published in June, is a comprehensive referral guide to all aspects of singapore, providing
information to people who are interested in moving here, those on reconnaissance trips and those who have
recently moved here. Distribution channels include international relocation companies, hr departments of multi-
national companies, serviced apartments, embassies, clubs and associations; it also retails at the major bookstores
and news stands.
the Kids Guide is published in November. this guide covers a wide variety of topics such as prenatal care,
education, medical resources, enrichment, retail, special needs, parties, sports and décor – a real one-stop
publication for those who have children or are thinking about it. it is sent to subscribers, assorted retailers
Where to find us*
You will find us at most bookstores including Gift copies are given to our advertisers who provide goods and
Borders, Kinokuniya, Times, Harris, and Page One, services to expats.
and at convenience stores such as Cheers and 7-
11, Guardian Pharmacies, Cold Storage and NTUC New arrivals – copies are provided to new arrivals in town by all
supermarkets, Shell and Exxon Mobil Petrol Chains the major human resource departments, removal and relocation
as well as over 100 newstands islandwide. companies, serviced apartments and international schools.
Reading copies are distributed to clubs, embassies, *Full list available upon request.
schools, shopping centres, hotels, restaurants,
bars and cafés, ferry and airline terminals lounges,
beauty salons, spas, medical clinics, dentists and EXPAT LIVING PUBLICATIONS PTE LTD
Tel: (65) 6259 0058 • Fax: (65) 6259 6076 • Mob: (65) 9235 7702
Our subscriber base comprises a mix of businesses Email: firstname.lastname@example.org
and individuals. www.expatlivingsingapore.com