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					                                                                                                                 October 2008                                                                                           November 2008




                                                                                                                                  November 2008
                                   October 2008
                                   Issue 75                                                    The Referral Guide for SINGAPORE                                                                         The Referral Guide for SINGAPORE
                                                                                                                                                                         THAI GETAWAYS




                                                                                                                                  Issue 76
                                                                    352 Pages!                                                                                           Best Beaches, Lavish Villas,
                                                                    Our meatiest issue ever!                                                                             Great Shopping
                                                                                                              SPECIAL SPAS
                                                                    EATING OUT                                  Around Asia
                                                                    Steakhouse Roundup
                                                                    BBQ Tips &                                 SHAPING UP




                                                                                                                                  SAILING & BOATING FACIALS BALL GOWNS
                                                                    Accessories                                  Fun Sports
                                   PRESCHOOLS • ART • PHOTOGRAPHY




                                                                                                            Treatments that
                                                                    INSIGHT ON MAIDS                                  Work
                                                                    Their Stories
                                                                                                           INSIDE STORIES
                                                                    SIEM REAP                             Where to Buy Art
                                                                    Temple Gazing                               Preschools
                                                                    Cooking Class
                                                                                                          PEOPLE-MOVERS                                                  OVERSEAS MORTGAGES
                                                                                                            Top Family Cars                                              Watch Your Back!

                                                                                                                                                                         EXPAT DIVORCE
                                                                                                                                                                         Protecting Yourself,
                                                                                                                                                                                                               READER SURVEY




                                                                                                                                  MICA (P) : 058/02/2008
                                                                                                                                                                         Picking up the Pieces
                                   MICA (P) : 058/02/2008




                                                                                                                                                                                                                Tell us all about you!
                                                                                                                                                                         FAB FACIALS
                                                                                                                                                                         Where to Go                               INSIDE STORY
                                                                                                                                                                                                                    High School Trips
                                                                                                                                                                         MAMMA MIA!
                                                                                                                                                                         Italian Eateries
                                                                                                                                                                                                                                S$5.80
                                                                                                                       S$5.80

                                                                    CAMBODIA • LAOS • GOLF GETAWAYS                                                                        GREEK ISLANDS CYPRUS BOATING




 The only referral guide for expats that takes the reader into the lifestyle of expats in
 Singapore. Expat Living has a dedicated Fashion sections complete with happy client
 testimonials, expert fashion tips and ideas and also fashion spreads showcasing
 trendywear to give advertisers maximum exposure.


 Powerful reach
 An audited circulation of 18,000 copies every month reaches 70,000 readers.

 Demographic profile
 Affluent expatriate families, 75% being female readers aged 25-55.


 Spending power
 High disposable incomes, big spending on products and services.


 Strong retention
 Retained for months beyond release date; advertising and editorial
 used as reference for purchase decisions.


 ‘e-living’ online magazine
 Online reproduction of the magazine, including searchable archives; video, audio
 and flash content; online user auditing and tracking - using Google Analytics


 The Expatriate Referral Guide
www.expatlivingsingapore.com
Contents
 NEWS                                        LIFE                                             WINE & DINE
 People, events and product launches.        New tech products, articles on people,           Restaurant and bar reviews, recipes
                                             discovery, comment, fix-it and financial advice. from top chefs, new food and beverage
 HOME                                                                                         products and related events.
 Showcasing beautiful homes, interior        PROPERTY
 décor ideas and design, advice on           Neighbourhood reviews, hassle-free               COMPETITIONS
 practical maintenance, suggestions for      moving tips, hot properties for rent and         Products, services, home and décor and
 home office setups and garden layouts.      sale and advice on serviced apartments.          travel giveaways.

 FAMILY                                      TRAVEL                                           IMPORTANT NUMBERS
 Parenting tools, schools, maternity &       Different destinations and travel activities     Vital phone numbers and websites for
 baby wear and accessories and teen talk.    featured monthly plus international              expats.
                                             properties.
 FASHION                                                                                      PARTING SHOTS
 Colourful fashion centrespreads each        BODY & MIND                                      A snappy and thought provoking end to
 month including fashion tips.               Health and beauty news and advice.               the magazine.



 Advertising placement options
 Expat Living publishes 12 issues in a year. Size of advertisements offered: full page, half page, quarter page, semi display and
 directory*. Related editorial content and product images can be built into packages. Advertiser contact details are listed in the
 months when the advertisement is placed.




                                                                                 * The directory section does not include related editorial content




 Why advertise?
 Expat Living provides you, the advertiser, with a unique opportunity to be a regular part of the editorial content.

 We have numerous portals where you can introduce yourself by showing photographs of products or events, or by letting us
 interact with your happy customers. Peer referral is one of the biggest decision-making tools among the expatriate community.
 For newcomers, especially, Expat Living provides an immediate source of support and referrals.




 e-living
                                                             NEW!          e-living is our           exactly where readers have clicked
                                                             exciting online edition. Link           on your advertisements — perfect
                                                             directly to your website from           for unrivalled feedback. Using
                                                             your advertisement in e-living.
                                                             Enhance your advertisements
                                                             with audio, create interactivity
                                                             with Adobe Flash and add video
                                                             to make your company leap out           see who has visited the online
                                                             at readers.                             edition and has then clicked
                                                                                                     through to your website. Consult
                                                             We provide you with full ‘dot-          your sales person for more
                                                             reports’, enabling you to see           information.




www.expatlivingsingapore.com
Editorial opportunities
 Expat Living provides you, the advertiser, with a unique opportunity to be a regular part of the editorial content.

 We have numerous portals where you can introduce yourself by showcasing your latest fashion and jewellery line in colourful
 centrespreads, by letting our readers interact with your happy clients, be interviewed for your expert advice, comments or simply
 let our readers discover what you have to offer. Other editorial opportunities include post event coverage, competition pages and
 also news announcements.


 FASHION SPREAD RELATED EDITORIAL ENTITLEMENTS INCLUDE:
   JaNuary                                                                     Office attire                                                                                                                                                                                     July                                                                                           Winter Fashion

   FEbruary                                                                    beach Wear                                                                                                                                                                                        august                                                                                         cocktail Dresses

   March                                                                       Maternity                                                                                                                                                                                         sEptEMbEr                                                                                      teen Fashion

   april                                                                       casual day-wear                                                                                                                                                                                   OctObEr                                                                                        tennis & golf Wear (Work Out attire)

   May                                                                         children’s Fashion                                                                                                                                                                                NOvEMbEr                                                                                       Formal Evening Wear

   JuNE                                                                        all White                                                                                                                                                                                         DEcEMbEr                                                                                       christmas Festive Wear


     FASHION CENTRESPREAD                                                                                                                                                                                                              FASHION CENTRESPREAD                             FASHION CENTRESPREAD                                                                                                                                                                                                                     FASHION CENTRESPREAD

                                                                                                                                                                                                                                                                                                                                                                                                                          Speesees
                                                                                                                                                                      Zara                                                                                                                                                                                                                                                Love for Earth
                                                                                                                                                                      $229                                                                          PERFECT in BLACK                                                                                                                                                                                                  eeni meeni miini moh
                                                                                                                                                                                                                                                              79 Kim Yam Road                                                                                                                                                                                         EGG Maternity
                                                                                                                                                                                                                                                                         $750




    COCKTAIL COUTURE                                                                                                            Red Carpet
                                                                                                                                58 Club Street
                                                                                                                                          $68
                                                                                                                                                                                                                                                                                        Sweet and Chic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Monsoon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Metro




    Create a stir with these fab finds for evening ...                                                                                                                                                                                                                                   When it comes to children’s clothing, low cost, durability and comfort are essential. But what about style?
                                                                                                                                                                                                                                                                                        Here are some reasonably priced finds that will keep your kids looking fashionable and feeling good from
                                                                                                                                                                                                                                                                                        the swimming-pool to Sunday brunch.
                  DKNY                                                 Guess
                  Club 21and retailers island-wide
                                                                          $335



                                                                                                                                                                                                                                                                                                                                     ALL DRESSED UP
                  $499


                                                                                                    Cayen
                                                                                              54A Club Street
                                                                                                       $680
                                                                                                                                                                                                                                                                                                                                           Boboli
                                                                                                                                                                                                                                                                                                                                           CK Tangs                      Perfect in Black
                                         Red Carpet                                                                                                                                                  Shaw Sisters                                                                                                                                                        Perfect in Black store
                                           58 Club Street                                                                                                                                     #02-08 Holland Village
                                                     $39                                                                                                                                            Shopping Centre
                                                                                                                                                                                                                $95




                                                                                                                                                                                                                                 Makeup Tips    from F3 Image Consultants
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Eggshell
                                                                                                                                                                                                                                                                                                                                                                                                                                                                     EGG Maternity


                                                                                                                   Zara
                                                                                                                    $189                                                                                                   When you go out in the evening, your makeup
                                                                                                                                       DKNY                                                                                should have a finished look to reflect your attire.
                                                                                                                                       Club 21and
                                                                                                                                       retailers island-wide                                                               This is the time to play with stronger colours,
                                                                                                                                          $499; $599                                                                       and, if you like, to apply your make-up more
                                                                                                                                                                                                                           heavily for a more dramatic look.                                                      Blossom
                                                                                                                                                                                                                                                                                                                    CK Tangs
                                                               DKNY
                                                               Club 21 and                                                                                                                                                 • Use a concealer to even out your complexion
                                                               retailers island-wide
                                                               $599                    Zara                                                                                                                                and brighten the area under the eyes.                                      Homegrown
                                                                                       $149                                                                                                                                • Wear a thicker foundation for more                                       CK Tangs
                                                                                                                                                                                                                                                                                                                                        Monsoon
                                                                                                                                                                                                                                                                                                                                        Metro
                                                                                                                                                                                                                           coverage.
                                                                                                                                                                                                                           • Use a matte, translucent powder to help your
                                                                                                                                                                                                                           makeup adhere to your face. Matte is also best if
                                                      Tiffany & Co.                                                                                                                Tiffany & Co.                           your photo will be taken, because shiny powder
                                                                                                                                                                                   From $1,700
                                                      From $2,800                                                                                                                  per ring                                can make you look as if you’re perspiring.
                                                      per ring                                                                                                 Guess                                                       • Use shiny eye-shadows to create a smoky
                                                                                                                                                               $295
                                                                                                                                                                                                                           look, if you like.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      eeni meeni miini moh
                                                                                                                                                                                                                           • Always use blush to give your cheeks some                                                                                                                                                                                                                                                EGG Maternity
                                                                                                                                                                                                                           colour.
                                                                                                                                                                                                                           • Choose darker shades of lipstick such as reds,
                                                                                                                                                                                                                           deep pinks, dark browns and purple.
                                                                                                                                                                                                                           • Wear either black or dark brown mascara to



                                                                                                                                                                                                                                                                                                                                                                                                                                                  GETTING COSY
                                                                                                                                                                                                                           open up the eyes. Coloured mascaras don’t
                        Glitterati                                                                                                                                                                                         work at night.
                        #02-05 Tudor Court
                        $465
                                                                                                                                                                                                                                                                                                                                                                                          DPAM
                                                                                                                                                                                                                           For more, visit www.f-3.com.sg                                                                                                                                 DPAM store



     90             August                                                                                                                                                                                                             August                          91
                                                                                                                                                                                                                                                                                        96                       May                                                                                                                                                                                                                May                        97




 OTHER EDITORIAL OFFERINGS:
   happy cliENt tEstiMONials                                                                                                                                                                                                                                    November                                                                                                                      Fashion & Jewelry

   spEcial FEaturE                                                                                                                                                                                                                                              December                                                                                                                      shopping


                                                                                         FASHION CENTRESPREAD                     FASHION DISCOVERY                                                                                                                                                                                                                                          FASHION DISCOVERY                                                                                                                         FASHION DISCOVERY




                                                               GO                                                                Excess                                                                                                                                                                                                                                                                                                                   Vintage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     beauty
                                                                                                                                                                                                                                                                                                                                                         For Sightseeing
                                                                                                                                                                                                                                                                                                                                                         When you’re pounding the pavement in Bangkok or Hanoi,
                                                                                                                                                                                                                                                                                                                                                         moving from one tourist attraction to the next, it’s helpful
                                                                                                                                                                                                                                                                                                                                                         to have a roomy bag that’s easy to carry. The Waifer is a




                                                                    Glam Baggage
                                                                                                                                                                                                                                                                                                                                                         new take on the practical messenger bag and can be slung
                                                                                                                                                                                                                                                                                                                                                         across your body for comfort and safety.
                                                                                                                                                                                                                                                                                                                                                         Like the Concertine, this leather bag
                                                                                                                                                                                                                                                                                                                                                         can be folded flat in your
                                                                                                                                                                                                                                                                                                                                                         suitcase and is stylish
                                                                                                                                                                                                                                                                                                                                                         enough to use every
                                                                                                                                                                                                                                                                                                                                                         day. $910 for a tote
                                                                                                                                                                                                                                                                                 For Shopping Expeditions                                                and $1,410 for the
                                                                                                                                                                                                                                                                                 When shopping is your primary objective on holiday,
                                                                                                                                                                                                                                                                                                                                                         Boston bag.
                                                                                                                                                                                                                                                                                 getting all your purchases home can be difficult. The
                                                                                                                                                                                                                                                                                 Concertine bag folds completely flat and can be packed
                                                                                                                                                                                                                                                                                 in your suitcase at the beginning of a trip without taking                                                                                                                                How does one describe vintage Indian
                                                                                                                                  Whether for business or                                                                                                                        up any space. At the end of your buying bonanza, you                                                                                                                                      jewellery? It’s simultaneously subtle
                                                                                                                                  pleasure, travelling is a                                                                                                                      can expand it to fit all your new belongings and still look                                                                                                                               and bold, exotic and accessible. It
                                                                                                                                  way of life for expats in                                                                                                                      chic on the plane. This patent red makes for a stunning                                                                                                   Belle Epoque                    would go with a ball gown, but also
                                                                                                                                  Singapore – which means                                                                                                                        accessory, but it also comes in more subtle chocolate and                                                                                                     Necklace
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           with jeans. Gemologist Vinod More
                                                                                                                                  we need a lot of luggage!                                                                                                                      ecru. Bags in this collection range from $880 to $1,850.                                                                                                                                  and his wife, Sangeeta, showed me                    Story and photographs
                                                                                                                                  Check out these stylish new
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           the latest in their dynamic inventory                by Verne Maree
                                                                                                                                  bags from Samsonite Black
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           of one-of-a-kind vintage-inspired
                                                                                                                                  Label designed to suit every
                                                                                 The Christmas ball season                        occasion.
                                                                                                                                                                                                       eL                                                                                                                                                                                                                                                                  pieces.

                                                                                 is approaching, which                                                                                                                                                                           For Photo-safaris                                               Power Bags for Men
                                                                                                                                                                                                                                                                                 Avid photographers will want to bring their laptops with        Every global businessman should have a sleek garment bag for                               EL: What does “vintage-inspired”         crude and worn. What’s more, the
                                                                                  means you’ll need a                                                                                                                                                                            them on trips to view and organise their shots on the go.       suits, a functional briefcase, and a travel wallet, to make his trips                      mean?                                    younger generation is not coming
                                                                                                                                                                                                                                                                                 This compact laptop attaché, available in black or tan, is      easier while maintaining a professional look. If the man in your
                                                                                  fabulous gown or two.                                                                                                                                                                          sturdy and will transport a notebook computer with style.       life is missing one of the following accessories, you’ve got a great
                                                                                                                                                                                                                                                                                                                                                                                                                                            Vinod: To me, “vintage” is a style,
                                                                                                                                                                                                                                                                                                                                                                                                                                            not an age. Some of this jewellery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     into the business. They want to
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     wear the jewellery; they don’t want
                                                                                   What look will you                                                                                                                                                                            Priced at $1,870.                                               gift idea.                                                                                 may be 20 years old or so, but most      to do the work.
                                                                                                                                                                                                                                                                                                                                                                                                                                            of the pieces are fairly new ones
                                                                                   go for? From sultry                                                                                                                                                                                                                                                    The Garment Bag: $2,460
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           Belle Epoque ring
                                                                                                                                                                                                                                                                                                                                                                                      ▼




                                                                                                                                                                                                                                                                                                                                                                                                                                            that have been made in one of the        EL: How do you find these pieces?
                                                                                    and sexy to fresh and                                                                                                                                                                                                                                                                                                                                   four main vintage styles – Belle         Sangeeta: Vinod and I do a buying
                                                                                                                                                                                                                                                                                                                                                                                                                                            Epoque, Victorian, Moghul, or            trip to India every two months             the whole trip, which can be a bit
                                                                                    angelic, here’s our                                                                                                                                                                                                                                          The Briefcase: $1,470 for the one                                                          Indo-Western.                            or so, visiting various parts of           disappointing.
                                                                                     guide to achieving                                                                                                                                                                                                                                          gusset style and $1,720 for two
                                                                                                                                                                                                                                                                                                                                                 gussets. ▼
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     the country because different
                                                                                                                                                                                                                                                                                                                                                                                                                                            This kind of craftsmanship is a          areas produce different styles and         I was born in India and grew up
                                                                                     the total effect.                                                                                                                                                                                                                                                                                                                                      dying art, however. The average          aesthetics. We don’t have a fixed          in Mumbai, and it helps in our
                                                                                                                                                                                                                                                                                                                                                                                                                                            Moghul and Bell Epoque craftsman         plan or itinerary. Instead, we visit or    business that we speak the language
                                                                                                                                                                                                                                                                                                                                                                                                                                            is in his late 60s, and his tools are    call our contacts to see what they         as well as a few dialects.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     have, and sometimes they refer us
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     to other dealers or individuals. We        The jewellery we buy are one-of-
                                                                                                                                                                                                                                                                                                                                                                                                                               Indo-Western earrings                                 have sometimes travelled for three         a-kind pieces that we purchase
                                                                                                                                                 For Glamorous Weekends                                                                                                                                                                                                                                                                                                              or four hours to a remote village to       individually. Only a small portion
                                                                                                                                                 If you love jetting off to nearby exotic destinations for quickie breaks, you need a                                                                                                                                                                                                                                                follow a lead. Sometimes, we are           of what we sell is commissioned,
                                                                                                                                                 carry-on that looks first class, but is big enough to fit everything you need for a long                                                                                                                                                                                                                                            lucky; other times, we come home           but we have the contacts to
                                                                                                                                                 weekend. Samsonite’s new unisex Resort bags, available in leather and canvas, are                                                                                                                                                                                                                                                   with just three or four pieces from        commission what you request.
                                                                                                                                                 elegant yet durable and spacious, perfect for a few nights in Bali. They come in a
                                                                                                                                                 variety of colours including black, chocolate and red, but we especially love them in
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    “Jewellery takes people’s minds
                                                                                                                                                                                                                                                                                                        Black Label bags are available at
                                                                                                Detachable jewelled brastraps
                                                                                                                                                                                                                                                                                                                                                               The Organiser: $280                                                                                                                      off your wrinkles"
                                                                                                                                                                                                                                                                                                                                                                                      ▼




                                                                                                              from Glitterati                    metallic silver. Available in a slim bowling bag for $1,880 and in a messenger style                                                    the Samsonite shops in Raffles Hotel Arcade and
                                                                                                                                                 for $1,950.                                                                                                                               Takashimaya Shopping Centre. Call 6334 0955.                                                                                                                                                                              Sonia Henie


                                                                                                                                  94                           July                                                                                                                                                                                                                        July                      95                                                                                                        September                      129




www.expatlivingsingapore.com
                                                   MICA (P) 036/03/2008




                               TRAVEL GUIDE 2008




                                                   •   Agra and the Taj Mahal     • Wonderful Bali
                                                                                                                S$6.00
                                                   •   Panda-hugging in Chengdu   • Sweden’s Ice Hotel
                                                   •   Cheetahs in the Wild       • Diving the Philippines
                                                   •   New Zealand on a Budget    • Tokyo Disneyland




 Our guides
 aNNual guiDEs: Except for the travel guide the above guides are a5 supplements, designed to be easily
 portable. all advertisers who sign up for the guides in good time are assured of editorial content to maximize
 their exposure.

 the Body & Mind Guide is published in February and covers details of the latest treatments and services on
 offer in singapore, in the form of an a-to-Z of therapies and referrals on health and beauty options. its targeted
 distribution includes subscribers, retailers, beauty salons, spas and medical practitioners.

 the Travel Guide is published in March. this publication has the same specifications as the monthly magazine.
 it features travel destinations, resorts, villas, excursions and activities, as well as travel-related products and
 health issues.

 the City Guide, published in June, is a comprehensive referral guide to all aspects of singapore, providing
 information to people who are interested in moving here, those on reconnaissance trips and those who have
 recently moved here. Distribution channels include international relocation companies, hr departments of multi-
 national companies, serviced apartments, embassies, clubs and associations; it also retails at the major bookstores
 and news stands.

 the Kids Guide is published in November. this guide covers a wide variety of topics such as prenatal care,
 education, medical resources, enrichment, retail, special needs, parties, sports and décor – a real one-stop
 publication for those who have children or are thinking about it. it is sent to subscribers, assorted retailers
 and others.




 Where to find us*
 You will find us at most bookstores including                                                               Gift copies are given to our advertisers who provide goods and
 Borders, Kinokuniya, Times, Harris, and Page One,                                                           services to expats.
 and at convenience stores such as Cheers and 7-
 11, Guardian Pharmacies, Cold Storage and NTUC                                                              New arrivals – copies are provided to new arrivals in town by all
 supermarkets, Shell and Exxon Mobil Petrol Chains                                                           the major human resource departments, removal and relocation
 as well as over 100 newstands islandwide.                                                                   companies, serviced apartments and international schools.

 Reading copies are distributed to clubs, embassies,                                                         *Full list available upon request.
 schools, shopping centres, hotels, restaurants,
 bars and cafés, ferry and airline terminals lounges,
 beauty salons, spas, medical clinics, dentists and                                                                          EXPAT LIVING PUBLICATIONS PTE LTD
 taxis.
                                                                                                              Tel: (65) 6259 0058 • Fax: (65) 6259 6076 • Mob: (65) 9235 7702
 Our subscriber base comprises a mix of businesses                                                                                        Email: sarah@expatlivingsingapore.com
 and individuals.                                                                                                                                 www.expatlivingsingapore.com



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