Designer
Collections in
Retail
Stores
Target, Wal*Mart, H&M,
and JC Penney have all
featured designer
collections. These lines of
clothing are also known as
“fashion for the masses.”
Although the clothes still
possess the general
aesthetic and feeling of the
designer, they cost
considerably less than they
usually would. Because
they’re so affordable,
everyone can get a slice of
designer style.
Target
Besides featuring designers of
other items, such as furniture and
toilet brushes (remember?), Target
hosts the GO International
collection, featuring clothes from
a rising designer for about three
months. After these three months
are up, a new designer is featured.
The GO International collection
debuted in February of 2006 and
continues today. Over these two
years, many designers have been
featured, including Luella, Paul &
Joe, Behnaz Sarafpour, Proenza
Schouler, Libertine, Alice
Temperley, and the most recent,
Jovovich-Hawk.
This is a look from the
Proenza Schouler for
GO International line.
If one was to buy an
original corset such as
the blue one shown in
this picture, they could
expect to pay around
$10,000. But at
Target, the same corset
(made with cheaper
materials) was only
$50!
http://www.target.com/GO-
International-
Design/b/ref=nav_t_spc_1_37/601-
5958008-
5899311?ie=UTF8&node=16275561
(This is the link to the GO
International collection on the Target
website.)
H&M
H & M is a Swedish clothing chain
that features affordable, fashion-
forward clothing. They have
locations all over the world,
including ones in Europe, North
America, Asia, and Australia.
They have had collaborations with
Chanel designer Karl Lagerfeld,
Stella McCartney, avant-garde
Dutch designers Viktor & Rolf,
Madonna. Their most recent
collaboration was with Italian
designer Roberto Cavalli.
Clothes from these
collaborations tend
to sell out very
quickly. When Karl
Lagerfeld’s collection
debuted, it was
reported that much
of the inventory in
most of the stores
Karl Lagerfeld with a model
wearing clothing from his
sold out in about an
collaboration with H&M hour.
Italian designer Roberto Cavalli working on his line
for H&M
Wal*Mart
Wal*Mart is home to the
Metro7 collection, designed
by actress and soap opera
star Dayanara Torres.
Featuring almost nothing
over $20, it consists of hip,
of-the-moment clothing and
shoes.
Designer of Metro7,
Dayanara Torres, in
some looks from
the line
JC Penney
Department store JC Penney
recently introduced a collection
by designer denim dominates
and identical twins Chip and
Pepper. The collection features
basics such as t-shirts and
tanks, but even better, Chip and
Pepper’s usual $200 jeans for
about $50!
The embellished
A pair of jeans from pocket that is a fixture
the Chip and Pepper of designer jeans
line comes to JC Penney!
Hopefully this has given
you a better idea and visual
of the designer collections I
describe in my third
paragraph!
show came from the following
websites:
http://www.jacqueline-
oud.com/IMG/png/lagerfeld-hm.png
http://www.sfgate.com/blogs/image
s/sfgate/culture/2007/02/01/look_
10_lr350x350.jpg
http://www.dexigner.com/detail/fil
es/12657.jpg
http://www.dexigner.com/forum/upl
oads/post-92-
1129124512_thumb.jpg