Alumni_Kurilko by isbangee


									A Space for Us: Building an Online Alumni Community in a Web 2.0 World
Mary Beth Kurilko

Who has?
Read a blog Sent a text message Joined a listserv Posted photos online Posted a Facebook profile Made a myspace page Joined LinkedIn Started a blog Followed someone on Twitter Signed up for Twitter

2007 list

Who has?
Written a blog Posted videos online Shared documents on Google Over 100 followers on Twitter Built a site on Ning Built a site on Squidoo Bought a web domain Become a DJ? A FriendFeed

Are you task-driven? Or strategy-driven?

Think it’s a fad?
Twitter - 1,111,991,000 tweets as of June 9, 12:58 pm Blogs – 133 million indexed by Technorati since 2002 Podcasts – 21.9 million users download 1+ per week myspace – 112 million active users monthly (2008) Facebook – 200 million active users LinkedIn – 35 million professionals from 150+ industries YouTube – 100 million videos viewed daily

-Blogs are now used by 24% of Internet users up from 13% in 2006 - Social networks are now used by 26% of Internet users up from 17% in 2006 - Videocasts are now used by 11% of Internet users up from 6% in 2006
Slower growers include: - RSS feeds: growing from 5% to 7% - Podcasts: growing from 5% to 7% - Business news sites: flat at 8%

The first question people ask about using social media in their marketing mix is…

How can we control the content?

Talk Back
Message Board scenario

What would you do? a. Remove negative posts b. Respond with an official statement c. Ignore the posts Other options?

So what’s the answer?
• • • • •

Use only those tools that fit your institution. Be authentic and transparent. Share information generously. Ensure you can handle the workload. Have fun! Everyone likes fun people.

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