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Newsletter Of Hollywood Entertainment Museum

Volume 5 Winter 2001



YELLOWFACE: Asians on White Screens

This provocative new exhibit, which runs through 2001, explores

the historic practice of casting non-Asian performers in Asian roles and

photo: Eddie Brandt's Saturday Matinee Video









Asian stereotypes that have resulted in work being taken away from

Asian American actors.

Photographs and other images are used to confront these

historical practices. The exhibit is curated in conjunction with the

Media Action Network for Asian Americans and mounted from the

perspective of Asian Americans.

A special symposium will be held in conjunction with the

exhibit on Dec. 2 at 2 p.m. with filmmaker Guy Aoki, actress Kim

Miryori and journalist/film scholar Robert Payne, moderated by

European actor Warner Oland (l) portrays Chinese sleuth Museum Curator Jan-Christopher Horak.

Charlie Chan.

(See our Exhibition Calendar beginning on page 3)



MUSEUM JOINS CAMPAIGN TO ATTRACT MUSEUM UNVEILS NEW HIGH SCHOOL

LOCAL TOURISM CURRICULUM BEYOND THE STARS



Hollywood Entertainment Museum has joined a Under the direction of video educator Richard

region-wide campaign spearheaded by the Los Angeles Doran, acting director of the MuseumÕs Education

Convention and Visitors Bureau (LACVB) to promote Department, the Museum has developed a curriculum

local tourism. guide for educators called Beyond the Stars, to help

Discounted educators integrate the entertainment arts into core

admission to the school subjects.

Museum is part of a A six-month effort involving the coordinated work

Ò2 for 1Ó campaign of local high school teachers and industry professionals

centering on partici- has produced an extraordinary lesson plan to assist high

pating hotels that school teachers in effectively teaching English, math,

provide a second science and social science at the 11th and 12th grade lev-

night free for each els. It incorporates the vast spectrum of entertainment

night booked or a The revitalized Hollywood is a focus of the professions including screenwriting, editing, directing,

campaign. Photo: Hollywood 1958 courtesy of

second room at no Bison Archives. cinematography, production design, performing, sound

cost. For each hotel mixing, special visual effects and costume design,

package booked, guests will receive TheLAcard, pro- among others.

viding visitors with various offers from entertainment, ÒThis collaboration has taken our education pro-

cultural attractions, retail, dining, day spas, and tourist gram into the kind of support role for educators that we

attractions, including Hollywood Entertainment had always envisioned,Ó said Phyllis Caskey, president

Museum. of the Museum.

The Museum is also working closely with the Funding for the curriculum came through AT&T

Hollywood Chamber of Commerce and the Hollywood and California Employment Development Department.

Business District to generate visitor traffic from the Beyond The Stars incorporates the state education

immediate neighborhood and within Los Angeles. standards into each lesson plan and will be available

The LACVB is initiating the ÒLA Drive MarketÓ on-line at the HEM website. As part of its on-going

marketing campaign in response to recent assessments of educational outreach, the Museum will open the new

(continue on Page 6) (continue on Page 6)

THE MARQUEE Page 2000



PRODUCTION NOTES PHYLLIS CASKEY HONORED BY LA

A Message from the President BUSINESS JOURNAL

WELCOME TO HOLLYWOOD Hollywood

Entertainment

It has been difficult to watch and experience the Museum President and

tragedy that hit our country and the great loss of life and CEO Phyllis Caskey

threat to our freedoms. The nation is being tested right was one of seven

now, and we are showing we will meet the challenge. We women honored by the

may not get on a plane or go great distances, but we will Los Angeles Business

carry on with our lives.

Journal at its 10th

Some of us may wish to stay close to home for now

annual Women Who

and our own back yard is looking quite attractive. It is

Make a Difference

time for our local community to rediscover Hollywood.

At Hollywood Entertainment Museum, we are Los Angeles Business Journal Publisher

Awards ceremony at

continuing our campaign to offer varied exhibits and Matthew Toledo presents award to the Peninsula Beverly

programs to reaffirm that, indeed, this region finally has Phyllis Caskey Hills Hotel.

the world-class Hollywood museum everyone has been The 2001 celebration honored Los Angeles-based

waiting for. women who Òlead by example,Ó successfully blending

Over the past five years, since the Museum opened effective business vision with a commitment to Òmak-

on October 6, 1996, Hollywood has undergone an amaz- ing a difference,Ó both in the world of business and in

ing transformation. This month, one of the brightest the community. The seven were selected from more

spots in Los Angeles will be shining in Hollywood as the than 60 nominees.

Hollywood/Highland project opens Ð the permanent Caskey was cited for surmounting Ò a series of

home of the Academy Awards and a veritable feast of decade-long challenges to open Hollywood

shopping, dining and entertainment experiences. Entertainment Museum, one of the first major ele-

Whether you have visitors from out of town or want ments of the Hollywood renewal when it opened in

something fun to do with your family, please visit. You 1996,Ó and for Òher remarkable portfolio of work on

might want to buy a Hollywood CityPass for your fam- behalf of Hollywood the place, the preservation of

ily. ItÕs such a good deal and you too can be a tourist in valuable artifacts from the entertainment industry and

your own hometown. The CityPass can be purchased at programs to help at-risk youth through the Education

the MuseumÕs gift shop and includes entrance to the Center for the Entertainment Arts.Ó

Museum. You have 30 days to use itÑthatÕs four week- Others recognized were Peggy Tsiang Cherng,

endsÑand see a variety of attractions that you may never

president and CEO of Panda Restaurant Group; Kelly

have had the time to visit.

Edwards, senior vice president of Comedy

As we take renewed pride in America, itÕs time

Development for UPN; Judi Kaufman, chairman of the

to also take pride in our community and share in its cul-

tural treasures. The celebration of our 5th anniversary board for Art of the Brain; Victoria Lowe, founder,

has begun soberly, but we are here ready to welcome you president and CEO of Alert Staffing; Stacy D. Phillips,

to all that is Hollywood. founding partner of Phillips, Lerner & Lauzon, LLP;

PHYLLIS CASKEY and Tanya Tull, president, CEO and founder of

Beyond Shelter.





ANIMAL HOUSE

Hollywood Entertainment Museum was a zoo on August 25 when Martine

Colette, founder of the Wildlife Waystation, hosted four afternoon presentations

in the MuseumÕs Rotunda with a wolf, eagle and exotic reptiles from her renowned

sanctuary.

Delighted children and adults were enthralled by her menagerie as well as by

the covey of acting animals from trainer Bob Dunn that shared the Rotunda stage.

The beastly thespians included the monkey from the television show ÒFriends,Ó

Orangutan with one of Bob Dunn's the baby chimpanzee from the upcoming Disney movie ÒJennyÓ and the Taco Bell

trainers eyes Museum crowd. Chihuahua.

THE MARQUEE Page 3000





EXHIBITION CALENDAR

NOVEMBER 2001 THRU MARCH 2002

SCREENWRITERS: The Faces Behind the Camera

Nov. 1 thru Dec. 16

A revealing photographic essay showcasing the hidden talent behind some of HollywoodÕs

biggest films.

Internationally acclaimed photographers/authors Helena

Lumme and Mika Manninen transport visitors behind the scenes and

give face to the cadre of screenwriters who often toil for their art in

the shadows of HollywoodÕs dream machine and on screen stars.

They have created the indelible impression of the screenwriter as the

invisible link in the film industryÕs food chain.

The 20-photo exhibition is based on their book, Screenwriters:

AmericaÕs Storytellers in Portrait, in which the authors shot and

interviewed the 47 featured writers. It includes unique and

intimate portraits of Billy Wilder ( ÒSunset BoulevardÓ), Frank

Darabont (ÒThe Green MileÓ), Robert Benton (ÒBilly BathgateÓ),

Screenwriter-director Frank Nora Ephron (ÒYouÕve Got MailÓ), Julius Epstein (ÒCasablancaÓ),

Darabont. William Goldman (ÒAbsolute PowerÓ) and Ruth Prawer Jhabvala

Screenwriter-director Billy Wilder.

(ÒHowardÕs EndÓ).

Lumme is a devoted profiler of film industry lore with the ability to look beyond the public fa•ade of her subjects.

Manninen has garnered an international reputation for his warm and humorous portraits of musicians, filmmakers, writers

and other artists. Together they also published the award-winning book, The Creative Manifesto.



YELLOWFACE: Asians on White Screens

Nov. 8 Ð Dec. 31

This singular exhibit probes the practice of engaging Caucasian actors to play Asian

roles in Hollywood films and television shows, as well as Asian stereotypes in film.

"While blackface has been long recognized as deeply offensive to AfricanAmericans,

yellowface has remained a generally accepted practice in Hollywood when major roles

are at stake," says Chris Horak, curator at Hollywood Entertainment Museum.

The exhibit is curated in conjunction with the Media Action Network for Asian

Americans and mounted from the perspective of Asian Americans.

Among the exhibitÕs singular examples of Anglos playing Asians are Paul Muni as a

Chinese man in ÒThe Good Earth;Ó Mickey Rooney as the buck-toothed Japanese in

ÒBreakfast at TiffanyÕs;Ó and western hero John Wayne as Ghengis Khan in ÒThe

Conqueror.Ó

Peter Ustinov portraying Chinese

The exhibit also spotlights one of the most famous movie detectives of all time, sleuth Charlie Chan. Photo courtesy

Chinese Charlie Chan, who was never played by an Asian actor, but was popularized by of Eddie Brandt's Saturday Matinee

the likes of Warner Oland, Sidney Toler and Peter Ustinov. Video.





YELLOWFACE SYMPOSIUM

Dec. 2 Ð 2 p.m.

Panel discussion on the representation of Asian Americans and Asians in Hollywood films will include filmmaker Guy

Aoki, actress Kim Miyori and journalist/film scholar Robert Payne, moderated by Museum Curator Chris Horak. Aoki

is president of Media Action Network for Asian Americans and has lobbied for more representation of Asian Americans

behind and in front of the camera. Miyori's numerous Hollywood credits include "Metro" (1997), "Body Shot" (1993),

"John and Yoko: A Love Story" (1985) and numerous television guests appearances. The discussion is being supported by

the Media Action Network for Asian Americans and the East West Players of Los Angeles.

THE MARQUEE Page 4000



PETER ALEXANDER SAMUELS: MONDAY NIGHTS AT CHEERS

Painting the Stars The Monday night football tradition continues

Dec. 20 Ð Feb. 18, 2002 this season thru Dec. 17 at the famed ÒCheersÓ bar in

Using famous Hollywood Entertainment Museum and culminates

movie stills as with a rousing Super Bowl party on Sunday,

his models, artist Feb. 3, 2002.

Peter Alexander Every Monday night you can belly-up to NormÕs

Samuels recreates bar stool, or a host of others, to cheer on your

images of favorite teams on large screen televisions. The

Hollywood stars famed barroom has all the original props from its

in oil on canvas. television days, giving visitors the chance to person-

The hyper-real ally revisit Òthe most famous bar in the world.Ó This

paintings accentu- is a great way for business in Hollywood to mingle,

ate the unreality of boost morale and thank employees for a good job.

Judy Garland in "A Star is Born" the Hollywood Doors open at 6 p.m. The bar serves beer,

dream factory in a magical way. wine, and football fare. Call (323) 960-4833 to make

The exhibit features 20 of his images including reservations.

Judy Garland in ÒA Star is Born,Ó Bette Davis as

Queen Elizabeth in ÒElizabeth and Essex,Ó Tony

Curtis and Jack Lemmon in ÒSome Like It Hot,Ó

and Joan Crawford and Bette Davis in ÒWhatever

Happened to Baby Jane?Ó

Samuels began developing his unique abilities as

a teenager in the mid-1950s, working as an assistant

restorer, conserving marionettes built in the 1930Õs

by the W.P.A. He also began exhibiting his first oil

portraits. He later worked in theatrical costuming

and then became a fulltime portrait artist in 1981,

launching an international career.

Cheers Bar opens for Monday Night Football







SMOKE, LIES AND VIDEOTAPE

CONTINUING EXHIBIT

March 3 – Dec. 31, 2002

44 TELEVISION SETS ON THE WALL

Does the media influence tobacco usage? This Thru March 2003

major interactive exhibition, funded by the California

A cornucopia of televi-

Department of Health Services, Tobacco Control

sion sets, representing an

Section, explores the image of tobacco in the media

exotic universe of Òboob

from the earliest days of the nickelodeon to the pre-

tubesÓ of every imagin-

sent day multiplex, from old time radio to todayÕs

able size and shape that

100-channel cable television wonderland. This will

graced living rooms

be an entertaining look at tobaccoÕs depiction in the

throughout the past 50

media over the years.

years. It is comprised of

44 sets from the private collection of television

writer-producer Phil Savenick and provides a

MUSEUM IS CLOSED ON panoramic overview of fascinating, often

THANKGIVING DAY, bizarre TV sets that were offered for sale from

CHRISTMAS DAY, 1946 through the late 1990s.

AND NEW YEARÕS DAY

THE MARQUEE Page 5000



HOLLY-DAY SHOPPING

For unique holiday gifts, look no further than the Museum Shop. Its holi-

day themed selection is available at reasonable prices and, as a special incen-

tive, members receive a 10 percent discount on all purchases. New items arrive

every week.

The ShopÕs industry-related merchandize includes specialty themed bas-

kets, such as ÒCheers,Ó ÒStar Trek,Ó ÒWizard of OzÓ and ÒI Love Lucy,Ó as well

as ÒTVÓ and ÒMotion Picture,Ó available for gifting the ultimate fan, business

associate, friends and family. Kids baskets are also available. An exclusive

Star Wares retail outlet features movie and television starsÕ clothing & props.

Our new shop supervisor Karen Ghazi will be happy to help you design a

custom basket, as well as provide gift ideas for individual and corporate buy-

ers. Personal shopping services are also available, but call early to assure your

holiday selections. Karen can be reached at (323) 960-4818. The Museum

Shop is open during Museum hours, 11 a.m. Ð 6 p.m. daily except Wednesdays. Gifts at the Museum Shop





PARTY-ON

Imagine your holiday party at one of the Museum’s exciting and unique settings. It might

be an elegant celebration in our Rotunda, a relaxed party in the Cheers bar or an out-of-this-

world soiree on the Star Trek set. The Museum can accommodate an event of any size – from

nine to 900 people.

The Kodak Spotlight Theater is also available during events to create distinctive party

favors that place your guests in a variety of Hollywood settings using our very own movie magic.

This is proving to be a heavy holiday season at the Museum, so please call early. For

Museum Rotunda additional information and to book holiday parties, call Beth Muckler at (323) 960-4812.





JOIN THE HOLLYWOOD EXPERIENCE AT

HOLLYWOOD ENTERTAINMENT MUSEUM

As we celebrate our 5th Anniversary and look forward to a Want Ad

new and exciting future we invite you to become a member of

Hollywood Entertainment Museum. TALKING PARTS; ALL TYPES

Memberships support our efforts to:

Snag a starring role as a volunteer at

¥ conserve artifacts

¥ celebrate and preserve our communityÕs culture and one of HollywoodÕs most unique

history venues. If you are outgoing, friendly

¥ develop educational programs and events and interested in Òsharing the magicÓ of

¥ present specialized programs for at-risk youth Hollywood with visitors from around

¥ share the magic that is Hollywood the world Ð this is the place for you!

And you will benefit too! You will be able to visit the No prior experience necessary.

Museum as many times as you wish, receive a 10% discount on WeÕll have you knowledgeable about

your purchases in the Museum Shop, receive advance invita- the Museum and ready to go in no time.

tions to the Museum special events and discounts on seminar Benefits include free parking and dis-

tickets, education programs and events Ð just to name a few of

counts in the Museum Shop. For more

the benefits.

information about the opportunity to get

A variety of other individual and corporate membership

categories provide additional opportunities for involvement and involved, please contact Alicia Syres,

benefits from the Museum. Manager of Volunteer Resources at

Celebrate the future by joining now! It is so easy Ð (323) 960-4815, or e-mail her at

just call Alicia Syres at (323) 960-4815 or email her at a.syres@hollywoodmuseum.com

a.syres@hollywoodmuseum.com for information and to order

your membership by phone.

THE MARQUEE Page 6000





EDUCATION REPORT LOCAL TOURISM (continue from page 1)





the current travel trends, targeting the cities of

The Job Outlook Bakersfield, Fresno, Santa Barbara, San Diego,

Las Vegas, Phoenix, Monterey and the San Francisco

Robert Hernandez has started his internship at Bay Area.

Paramount Studios in post production and through The campaign, running from November through

the encouragement of the studio he will enroll in com- February, will include radio, newspaper ads and inserts

munity college during the internship. and a significant web presence, and the LACVB says it

Badiah Raham concluded an six-week internship will reach more than 9.2 million visitors.

at Deluxe Laboratories where she shadowed employ-

ees/supervisors within departments, including human

resources, sales, engineering and operations and pro- HIGH SCHOOL CURRICULUM (continue from page 1)



duced a summary about Deluxe for new employees.

Teacher Resource Center in November. The Center

Claude Wilson was one of 37 students selected will provide a reference library, computers and a

from more than 300 applicants to attend the Inner-City research assistant to maximize the teachersÕ visits there.

Filmmakers 2001 Summer Program at USC. He is the ÒPlanning of the resource guide involved an extra-

second consecutive student from Hollywood ordinary collaboration with eight teachers from

Entertainment MuseumÕs education program to attend Hollywood, JFK, Simi Valley, Royal, and Chatsworth

and has been invited back for the winter program. High Schools and eight industry professionals who con-

Claude is now in an internship with U & I tributed to the creation of the curriculum guide through

Entertainment, an Avid sales, rental and post produc- a series of workshops,Ó said Richard Doran.

tion company, and has completed another internship at Special thanks go to teachers Karen Cusolito, John

Mostow & Liberman Production Company at Curtis, and Barbara Gordon of Hollywood High; Jenny

Universal Studios. Green and Connie Sparks, JFK High, Kate Remo,

Approximately 40 students received work experi- Chatsworth High; Susan Mussak, Simi Valley High;

ence in the entertainment arts between March and and Wendy Lewis at Royal High; and to sound editor

September, including the Los Angeles Office of Sandy Berman, writer/director Peter Beuhl, cinematog-

EducationÕs 2nd Annual Student Conference, Wildlife rapher Steve Gainer, costume designer Marcy Gossett,

Waystation Animal Day, Marilyn Monroe Look-A-Like picture editor Brian Waingro, post production specialist

Contest, Kelsey Grammer Star on the Walk of Fame John Wiseman, digital mastering specialist Garrett

ceremony and covering visits from dignitaries. Smith, casting director Ellie Kanner and production

Since August, the Museum has been collaborating designer Wendell Johnson.

with D&S Media Productions to provide up to four Each of these 16 individuals gave of themselves

hours of work experience to two to four students every unselfishly to the creation of the curriculum guide.

Saturday in paid and non-paid activities. Anita Woerner at Paramount was instrumental in pro-

The education program is actively seeking viding the Museum with industry professional contacts.

Employment Partners to provide opportunities for our Thanks to all.

students. Talks are currently underway with

StreetLights, a production assistant training program;

Global Cuisine, a catering and event production com-

pany; and FotoKem, a film processing company. Thanks To Our Renewing Members

Since establishing a Mentoring Program earlier

Hollywood Entertainment Museum wishes to

this year, we have matched three students, two of whom

thank all members who renewed their support this

are in the process of being matched and two more will

past year.

be ready for mentoring by December. We are actively

Special thanks go to the following individuals:

seeking professionals in the entertainment industry who

are willing to become mentors. Donna and John Crean $2500

Albert and Janey Sweet Fund $500

If you are an interested employer or want Russell Weinstein $250

more information, contact Bruce Walker at Julie Reding-Hunter $200

(323) 960-4808. Lloyd Weinstein $150

THE MARQUEE Page 7000



RICHARD AYSON TO LEAD MUSEUM’S Ayson is joining the Museum from a position as

EXPANDED MARKETING PROGRAM Director of Sales and Marketing for the world famous

Athenaeum Hotel London, where he managed the sales

Richard Ayson, a seasoned marketing executive in reservation and marketing departments. Prior to that, he

the hospitality and tourism arena whose experience spent seven years with World Brands Duty Free, the

spans five continents, has joined global duty-free division of Pernod Ricard,

Hollywood Entertainment Museum as the worldÕs fourth largest wine and spirits

Director of Marketing. company.

ÒRichard will bring new sophistication With World Brands, he served as

to our marketing program and take us to the International Sales Director headquartered in

next level in establishing the image of London and developed profitable sales of

Hollywood Entertainment Museum as a brands across the global duty-free market. He

major attraction for local visitors as well as also had stints in San Francisco and Hong

national and international tourists,Ó said Kong with World Brands.

Phyllis Caskey, president of the Museum. Prior to World Brands, Ayson managed

ÒWhile we have built our marketing national sales efforts for Orlando Wyndham,

efforts over the last five years, RichardÕs Richard Ayson the second largest Australian wine company

Director of Marketing

experience in brand development is the key and part of Groupe Pernod Ricard.

to tying together our efforts in a concerted program of He is a graduate of Canterbury University,

name awareness and image building. We are very Christchurch, New Zealand, where he studied psycholo-

excited by the potential that Richard represents.Ó gy, political science and history.





CURATOR HORAK DEBUTS

“THE MOVING IMAGE” A NOTE FROM ENGLAND

A unique new film publication, The Moving (We often receive letters from visitors to the

Image, has debuted under the editorship of Museum and thought this one merited sharing.)

Hollywood Entertainment Museum Curator Jan-

Christopher Horak for the Association of Moving To all the team at Hollywood Entertainment

Image Archivists. The 10-year-old organization Museum Greetings from England!

provides a forum for This is just a quick note to say thank you to all

the exchange of the team for a very entertaining and interesting after-

views among the noon spent in the museum in February this year. (I’ve

people who protect been traveling around quite a bit, since then, and this

the worldÕs moving is my first opportunity to write.)

picture heritage. As an artist and illustrator, I found it fascinat-

The first issue ing to gain an insight into how things look in the

of The Moving industry (especially the design of storyboards); and

Image includes arti- simply being taken around on the guided tour was,

cles on the forma-

well, fun!

tion of the Museum

I visit California, from time to time, so I’m sure

of Modern ArtÕs

Film Department;

I’ll be calling again some time.

evolution of moving images and preservation; ama-

The very best wishes to everyone. Thanks again

teur film as a visual history of our culture; a for a fascinating tour.

film/videography of black and gay visual culture; a All the very best.

forum section and reviews. A subscription (two

Ian

issues) is $30 through the University of Minnesota

Press, 111 3 rd Ave. S., Suite 290, Minneapolis, MN 7th June, 2001

66502-2520. ISSN 1532-3978.

CONTACT US

VOLUNTEERS

Want to add an exciting new dimen-

sion to your life? Become a volunteer

at the Museum. Call Alicia Syres for

information at 323-960-4815

MEMBERSHIP

Tony Curtis and Jack Lemmon in “Some Like It Hot”









Join us! Call Alicia Syres for your

membership now! 323-960-4815

ASSOCIATES

Our young professionals, 25-45, who

help increase awareness of the

Museum and its programs. For more

information, call Beth Muckler,

323-960-4812

SHOP TALK

Industry professionals Ð would you

like to share your professional

experiences and skills with our

at-risk youth? Call Alicia Syres,

323-960-4815

Peter Alexander Samuels: ALIDA AMABILE FUND

Scholarship fund for at-risk youth in

PAINTING THE STARS Museum programs. 323-960-4803

DEC. 20 Ð FEB. 18, 2002









Monday Night Football

Cheers Bar open for









Address Service Requested

ADMA

PAID www.hollywoodmuseum.com

Hollywood, CA 90028

U.S. Postage 7021 Hollywood Blvd.

NON-PROFIT Hollywood Entertainment Museum



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