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					                                     The IIS University

                                        CURRICULUM MBA

   (Marketing, Finance, HR, IT & Systems and International Business)

                                                  FIRST YEAR
Trimester-I - The IIS University
Course          Title                                          Marks   Credit
MBA-121         Principles and Practices of Management         100     4
MBA-122         Organization Behavior                          100     4
MBA-123         Marketing Management - I                       100     4
MBA-124         Human Resource Management – I                  100     4
MBA-125         Managerial Economics                           100     4
MBA-126         Business Communication & Soft Skills           100     4
                Total                                          600     24

Trimester II - The IIS University
Course          Title                                          Marks   Credit
MBA-221         Quantitative Applications in Management        100     4
MBA-222         Business Environment                           100     4
MBA-223         Marketing Management-II                        100     4
MBA-224         Human Resource Management – II                 100     4
MBA-225         Financial Management-I                         100     4
MBA-226         Seminar on Contemporary Management Issues      100     4
                Total                                          600     24

Trimester III - The IIS University
Course          Title                                          Marks   Credit
MBA-321         Production & Operation Management              100     4
MBA-322         IT for Management                              100     4
MBA-323         Management Accounting                          100     4
MBA-324         Research Methodology in Management             100     4
MBA-325         Financial Management-II                        100     4
MBA-326         Written Analysis of Cases (WAC)                100     4
                Total                                          600     24

                                              SECOND YEAR
Trimester IV - The IIS University
Course          Title                                          Marks   Credit
MBA-421         Summer Training Project Report                 100     4



                                                                                (1)
MBA-422        Business Laws                                          100     4
               Functional Electives (4)                               400     16
               Total                                                  600     24

Trimester V - The IIS University
Course         Title                                                  Marks   Credit
MBA-521        Project Management & Appraisal                         100     4
MBA-522        Industry Domain Knowledge                              100     4
               Functional Electives (4)                               400     16
               Total                                                  600     24

Trimester VI- The IIS University
Course         Title                                                  Marks   Credit
MBA-621        Business Policy & Strategic Management                 100     4
MBA-622        Corporate Governance & Business Ethics                 100     4
MBA-623        Entrepreneurship                                       100     4
               Functional Electives (2)                               200     8
               Total                                                  500     20
                                                        Grand Total   1700    68




                            Functional Electives (Marketing)

Trimester IV- The IIS University
S. No.         Title                                                  Marks   Credit
MBM-421        Product & Brand Management                             100     4
MBM-422        Consumer Behavior                                      100     4
MBM-423        Customer Relationship Marketing                        100     4
MBM-424        Rural Marketing                                        100     4


Trimester V- The IIS University
S. No.         Title                                                  Marks   Credit
MBM-521        Retail Marketing                                       100     4
MBM-522        Integrated Marketing Communication                     100     4
MBM-523        Sales and Distribution Management                      100     4
MBM-524        International Marketing                                100     4

Trimester VI- The IIS University
S. No.          Title                                                 Marks   Credit
MBM-621         Business to Business Marketing                        100     4
MBM-622         Internet Marketing                                    100     4
MBM-623         Marketing of Services                                 100     4



                                                                                       (2)
                               Functional Electives (Finance)

Trimester IV- The IIS University
S. No.         Title                                                    Marks   Credit
MBF-421        Investment Management & Portfolio Analysis               100     4
MBF-422        Financial System and Capital Market Operations           100     4
MBF-423        Insurance Management                                     100     4
MBF-424        Banking Services Operations                              100     4

Trimester-V- The IIS University
S. No.         Title                                                    Marks   Credit
MBF-521        Financial Derivates                                      100     4
MBF-522        Fixed Income Market & Analysis                           100     4
MBF-523        Financial Service & Products                             100     4
MBF-524        Retail Banking                                           100     4

Trimester-VI- The IIS University
S. No.         Title                                                    Marks   Credit
MBF-621        Mergers & Acquisitions and Corporate Restructuring       100     4
MBF-622        International Finance & Forex                            100     4
MBF-623        Legal Aspects of Banking & Insurance                     100     4



                                   Functional Electives (HR)

Trimester IV- The IIS University
S. No.         Title                                                    Marks   Credit
MBH-421        Organization Development: Nature, Origin and Prospects   100     4
MBH-422        Employee Recruitment and Selection                       100     4
MBH-423        Compensation Management                                  100     4
MBH-424        Managing People & Performance in Organizations           100     4

Trimester V- The IIS University
S. No.         Title                                                    Marks   Credit
MBH-521        International Human Resource Management                  100     4
MBH-522        Strategic HRM                                            100     4
MBH-523        Learning & Development                                   100     4
MBH-524        Managerial Effectiveness                                 100     4



Trimester VI- The IIS University


                                                                                         (3)
S. No.         Title                                                 Marks   Credit
MBH-621        HR Planning & Information System                      100     4
MBH-622        Employment Laws                                       100     4
MBH-623        Industrial Relations                                  100     4



                          Functional Electives (IT & Systems)

Trimester IV- The IIS University
S. No.         Title                                                 Marks   Credit
MBS-421        Computer Applications in Management                   100     4
MBS -422       System Analysis & Design                              100     4
MBS -423       IT Strategy                                           100     4
MBS -424       Introduction to Database Management System            100     4

Trimester V- The IIS University
S. No.         Title                                                 Marks   Credit
MBS -521       IT Infrastructure Management                          100     4
MBS -522       Software Engineering & Project Management             100     4
MBS -523       e-Business                                            100     4
MBS -524       Knowledge Management                                  100     4


Trimester VI- The IIS University
S. No.         Title                                                 Marks   Credit
MBS -621       IT Consulting Management                              100     4
MBS -622       Business Process Re-engineering                       100     4
MBS -623       Enterprise Resource Planning                          100     4


                  Functional Electives (International Business)

Trimester IV-The IIS University
S. No.         Title                                                 Marks   Credit
MBI-421        Foreign Trade Policy of India                         100     4
MBI-422        International Marketing Management                    100     4
MBI-423        Global Financial Markets and Instruments              100     4
MBI-424        Foreign Language For Business-I (German / French)     100     4

Trimester V-The IIS University
S. No.         Title                                                 Marks   Credit
MBI-521        Export-Import Procedures and Documentation            100     4
MBI-522        International Financial Management                    100     4
MBI-523        International Supply Chain Management and Logistics   100     4



                                                                                      (4)
MBI-524        Foreign Language For Business-II (German / French)   100     4

Trimester VI-The IIS University
S. No.         Title                                                Marks   Credit
MBI-621        International Human Resource Management              100     4
MBI-622        Forex Management and Currency Derivatives            100     4
MBI-623        International Marketing Research                     100     4




                                                                                     (5)
                         Trimester - IV - The IIS University

Course Code: MBA - 421                  Course Name: Summer Training Project Report
Course Credit: 4.0


Aims and Objectives          •   To enhance the practical knowledge of functioning of various
                                 departments at corporate houses


                                      Course Outline
         The summer training project report Evaluation and presentation will be done
         by examiners. There will be no internal assessment. The student will submit
         written report and make an oral presentation before a panel of examiners
         (Principal/Dean or his or her nominee) The assessment of the report and its
         presentation will be jointly done by the examiners.




                                                                                                (6)
Course Code: MBA- 422                    Course Name: Business laws
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives           •   To provide with practical legal knowledge of general business law
                                  issues and topics to help become more informed, sensitive and
                                  effective business leaders.
                              •   To understand fundamental legal issues pertaining to business
                                  world to enhance ability to lead and delegate.


Unit                                       Contents                                      Lectures
I        The Companies Act, 1956 – Formation of Company                                  07
         Company with Meaning & Characteristics and Kinds, Meaning of Corporate Veil,
         Registration & Incorporation-Memorandum of Association, Articles of
         Association.
II       The Companies Act, 1956 – Functioning of Company                                09
         Prospectus, Shares, Shareholders & Members, Directors: Position, appointment,
         removal, power & duties, Meetings.
III      The Consumer Protection Act, 1986                                               10
         Definitions of Consumer, Person, Goods, Service, Trader,
         Manufacturer, Meaning of Consumer Dispute, Complaint, Unfair
         Trade Practices, Restrictive Trade Practices; Consumer Protection
         Councils; Consumer Disputes Redressal Agencies
IV       Partnership Act, 1932                                                           07
         Nature of partnership, Relations of partners to one another, Relations
         of partners to third parties, Incoming and outgoing partners,
         Dissolution of firm, Registration of firms.
V        Intellectual Property Rights                                                    07
         Introduction, Characteristics, & Types of Intellectual Property,
         Intellectual Property Laws in India - Trade Marks Act, 1999, The
         Patent Act, 1970, The Copyright Act, 1957.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                   • V.S. Datey, Students' Guide To Economic Laws - 2006, Taxmann Publications
                       Pvt.Ltd., New Delhi
                   • Avatar Singh, Company Law, Eastern Books Company, Lucknow.
                   • Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill, 2007
                   • P. Saravanavel & S. Sumathi, Business Law for Management, Himalaya
                       Publishing house, 2004.
                     •   P. Kasliwal, Intellectual Property Rights,CBC, First Edition, 2009.
                Other readings:
                   • M C Kuchhal, Business Law –Vikas Publishing House, 4th. Edition, 2005.
                   • S.S. Gulshan & G.K.Kapoor, Business Laws, New Age International, 2004
                   • K. R. Bulchandani, Business Law, Himalaya Publishing house, 2009.
                   • N.D. Kapoor, Mercantile Law,2005 Sultan Chand & Sons, New Delhi, 2005
                   • S.K. Tuteja, Business Law for managers,1st edition Sultan Chand & Sons, New



                                                                                                      (7)
    Delhi
•   Majumdar A.K. and Dr. Kapoor G.K.., Company Law & Practice, Taxmann
    Publications Pvt. Ltd., New Delhi.
•   G. Prasad, Business and corporate law, Jai Bharat Publishers 2007
•   Bare Text of the relevant Act




                                                                          (8)
                               Trimester - V - The IIS University

Course Code: MBA-521                           Course Name: Project Management & Appraisal
Course Credit: 4.0
Total No of Lectures Allocated:40
Time: 4 Lecture Hours / Week
Aims and Objectives        •       Explore students to all aspects of Project Management covering project
                                   identification, formulation, planning, scheduling & control,
                           •       Enable students to acquire the concepts, tools & techniques of project
                                   management
                           •       Inculcate in the students the expertise required for formulating project
                                   ideas and projecting cash flows as well as evaluation of project
                                   proposals.


Unit     Contents                                                                               Lectures
I        Introduction to Project Management                                                     07
         Definition, functions, evolution of project management, classification of
         projects, product life cycle, project appraisal, managing risks in projects
II       Project Feasibility Study                                                              08
         Developing a project plan, market and technical analysis, financial analysis,
         evaluation of project proposals, risk analysis, sensitivity analysis and social cost
         benefit analysis
III      Project Planning                                                                       08
         Planning fundamentals, project master plan, work breakdown structure and
         other tools of project planning, work packages, project organization structures
         and responsibilities
IV       Project Scheduling, CPM, PERT & Resource Allocation                                    10
         Tools and techniques for scheduling development, crashing of networks, time-
         cost relationship
V        Project Cost Estimation & Budgeting                                                    07
         Cost estimating process, elements of budgeting, project cost accounting and
         management information systems, cost schedules & forecasts, project control
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                   • Project Management for Business and Technology by John M. Nicholas,
                       Pearson Education.
                Other readings:
                   • Project Management – A Managerial Approach by Jack R Meredith, JW &
                       Sons.
                   • Projects: Planning, Analysis, Financing, Implementation & Review by
                       Prasanna Chandra, Tata Mc-Graw Hill.


Course Code: MBA- 522                          Course Name: Industry Domain Knowledge
Course Credit: 4.0
Aims and Objectives:           •    To create awareness regarding current trends, issues and
                                    happenings related to corporate world.



                                                                                                              (9)
                                     Course Outline
Each student will be expected to take up a field project in the beginning of the Semester.
They will be required to do a power point presentation and a panel of examiners will
evaluate the presentation.
Students will also participate in Group discussion and personal Interview and will be
evaluated by a panel of examiners.




                                                                                         (10)
                          Trimester - VI – The IIS University

Course Code: MBA- 621                    Course Name:         Business    Policy    &     Strategic
                                         Management
Course Credit: 4.0
Total no. of Lectures Allocated: 40
Time: 4 lecture hrs per Week
Aims and Objectives                          •   Paper has been designed such that it enables
                                                 the students to understand the various
                                                 components of Business environment, and
                                                 device strategies to face global competition.


Unit                                         Contents                                     Lectures
I        Introduction                                                                     09
         Business policy-Evolution of the concept. Difference between business policy
         and strategic management, Introduction to Strategic Management-Concept,
         Importance of strategic Management, Strategic Management Process, Strategic
         Decision Making, Corporate governance.
II       Scanning the Environment                                                         07
         Environmental Scanning and Industry Analysis, Internal Scanning –
         Organizational Analysis
III      Strategy Formulation                                                             12
         Situation Analysis and Business Strategy, Corporate Strategy-Directional,
         Portfolio, and parenting strategy, Functional Strategy and Strategic Choice.
IV       Strategy Implementation                                                          06
         Organizing for Action, Staffing and Directing, Global Issues for 21st. Century
V        Evaluation and Control                                                           06
         Evaluation and Control in Strategic Management, Measuring Performance,
         Strategic Information Systems, Problems in Measuring Performance, Guidelines
         for Proper Control.
*A minimum of one case study will be discussed per unit of the syllabi.
References:   Text Book:
                  • J. David Hunger & Thomas L. Wheelen, Strategic Management, Addison
                     Wesley Longman.
                  • Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw
                     Hill,12th. Edition, New Delhi.
                  • Thompson & Strickland, Strategic Management-Concepts and Cases; Tata
                     McGraw Hill Pulishing Co. Ltd. New Delhi; 12th Ed. 2001
                  • Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management,
                     John Wiley & Sons, 1st Ed., 2001.
              Other Readings:
                  • J.D. Hunger and T. L. Wheelen, Strategic Management and Business Policy,
                     Pearson Education, N.Delhi ,12th Ed. 2010.
                  • John A. Pearce & R.B. Robinson, Strategic Management - Strategy
                     Formulation and Implementation, AIBT Publishers & Distributors, New
                     Delhi, 3th Ed. 2001.
                  • V.P. Michael, Business Policy and Environment, S. Chand & Co. Ltd. New
                     Delhi; 2nd Ed. 2000.
                  • Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate
                     Strategy, MacMillan India Ltd. New Delhi.
                  • P.K. Ghosh, Strategic Planning and Management, Sultan Chand & Sons, New



                                                                                                  (11)
                        Delhi, 8th Ed. 2000.



Course Code: MBA - 622                     Course Name: Corporate Governance and Business Ethics
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives           •    To improve ethical reasoning by correlating moral concepts to
                                   business practices and clarification of the values that determine
                                   managerial behaviour.
                              •    To understand Indian Ethos & Values, practices of Indian industry
                                   and business.


Unit                                        Contents                                         Lectures
         Corporate Governance An Overview                                                    8
         Management of corporate governance, duties, responsibilities, attributes and
I        liabilities of corporate board, models of corporate governance, recent
         development in corporate governance, corporate governance in India –
         corporate governance reforms, corporate governance standards and practices
         in Indian industries.
         Business Ethics                                                                     8
II       Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics
         & moral standards; Ethics & Moral Decision Making, Corporate Social
         Responsibility
         Ethical Issues                                                                      6
III      Related with Advertisements, Finance, Investment, Technology; Secular versus
         Spiritual Values in Management; Work ethics, concept of Swadhram.
         Gandhian approach in Management and Relevance of Bhagvad Gita in                    10
         Management
IV       Gandhiji’s doctrine of Satya & Ahinsa, Concept, importance, Doctrine of Karma
         i..e Nishkama Karmayoga, Guna Theory (SRT i.e. Sat, Raj & Tam Model), Theory
         of Sanskaras, Bhagvad Gita & Self Management.
         Indian Ethos                                                                        8
V        Need, purpose & relevance of Indian Ethos; Salient features (Brain Stilling,
         Total Quality Mind, Intuition, Intellectual rational brain V/s Holistic-Spiritual
         Brain, Holistic Approach for Managers in Decision Making)
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                   • U.C Mathur, Coroporate Governance and business ethics MacMillan, 2009
                Other readings:
                   • C.V Baxi, Corporate Governance, Excel Books, 2009
                   • Jyotsna Diwan Mehta, Priti Gupta, Business Ethics and Ethos, Pragati
                       Prakashan, 2009-10
                   • Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot, 2009
                   • Keshav Prasad, Corporate Governance, Printice Hall Learning, 2009
                   • A.R Rao Business Ethics and Professional Values, Excel Books, 2009
                   • Balachandran & Chandrasekaran, Corporate Governance & Social
                       Responsibility, Printice Hall Learning, 2009
                   • Prof. P. S. Bajaj & Dr. Raj. Agarwal, Business Ethics: An Indian Perspectives,


                                                                                                        (12)
                         Wiley India Editor, 2010
                     •   Velasquez, Business Ethics: Concepts & Cases, Printice Hall Learning, 2010
                     •   Roverta G. Monks, Nill Minow, Corporate Governance, Wiley India Editor,
                         2010
                     •   Frederickson & Ghere, Ethics in Public Management, Printice Hall Learning,
                         2007
                     •   Das, Corporate Governance in India, Printice Hall Learning, 2009


Course Code: MBA- 623                       Course Name: Entrepreneurship
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives                             •    To explain development of entrepreneurs and
                                                     inculcate in the students the expertise
                                                     required for creating and starting the venture.
                                                •    This course enables the students to study the
                                                     strategies that will cultivate every student’s
                                                     entrepreneurial mindset and helps in
                                                     preparing them to launch their own business
                                                     venture in the future.


Unit                                         Contents                                      Lectures
I        Introduction to Entrepreneurship                                                  08
          Entrepreneur – meaning, importance, Qualities, nature, types, traits, culture,
         similarities and economic differences between Entrepreneur and Intrapreneur.
         Entrepreneurship development, its importance, Role of Entrepreneurship,
         Entrepreneurial environment.
II       Evolution of Entrepreneurs                                                        08
         Entrepreneurial promotion, Training and developing motivation factors,
         mobility of Entrepreneurs, Entrepreneurial change, occupational mobility-
         factors in mobility, Role of consultancy organizations in promoting
         Entrepreneurs, Forms of business for Entrepreneurs
III      Creating and starting the venture                                                 04
         Steps for starting a small industry - selection of types of organization
IV       Managing, growing and ending the new venture                                      10
         Preparing for the new venture launch–early management decisions Managing
         early growth of the new venture- new, venture expansion strategies and issues,
         Going public, ending the venture.
V        Entrepreneurship Development and Government                                       10
         Role of Central Government and State Government in promoting
         Entrepreneurship, Introduction to various incentives, subsidies and grants,
         Export Oriented Units, Fiscal and Tax concessions available. Women
         Entrepreneurs Reasons for low / no women Entrepreneurs, their Role,
         Problems and Prospects
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                   • Vasanth Desai “Dynamics of Entrepreneurial Development and Management
                       Himalaya Publishing House.
                Other readings:



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•   N.P.Srinivasan & G.P.Gupta," Entrepreneurial Development ", Sultanchand
    &Sons. P.Saravanavelu "Entrepreneurship Development ",Eskapee
    Publications.
•   Satish Taneja, Entrepreneur Development ", New Venture Creation.
•   Robert D.Hisrich, Michael P.Peters, " Entrepreneurship Development, Tata
    McGraw Hill edition




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                       Functional Electives (Marketing)

                          Trimester – IV – The IIS University

Course Code: MBM-421                          Course Name: Product & Brand Management
Course Credit: 4.0
Total Number of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives        • To present a contemporary view of the role of Product and Brand
                               management.
                           • To equip the students with the various dimensions of product
                               management such as new product development, product life cycle, and
                               product-line decisions.
                           • To explore the various issues related to Brand Management and to
                               enhance the understanding and appreciation of this important
                               intangible strategic asset.
                           • To develop a critical understanding of the processes involved in
                               building and managing brands.
 Unit                               Contents                                     Lectures
         Product Management                                                          08
   I     Marketing Mix and Product Strategy – Integrated Approach,
         Levels of a Product, Product-Mix Decisions
         Product Offering Decisions                                                  08
  II     New Product Development, Product Life Cycle Management,
         Category Management
         Strategic Brand Management                                                  08
  III    Concept of a Brand, Brand Name, Types of Brands, Brand
         Image, Identity, Personality and Brand Positioning
         Brand Equity Management and Brand Valuation                                 08
  IV     Brand Loyalty, Brand Equity and Brand Building, Managing,
         Financial Evaluation and Accounting for Brands
         Growing and Sustaining Brand Equity                                         08
         Introducing and Naming New Products and Brand
   V
         Extensions, Managing Multi-Brand Portfolios, Managing
         Brand Decline and revitalisation, Building Global Brands
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • Lehmann: Product Management; Tata McGraw Hill International.
                • Kevin Lane Keller: Strategic Brand Management (4th Ed.); Kogan Page, 2008.
                Other readings:
                • Moore William L., Pessemier: Product Planning & Management, McGraw Hill
                     International.
                • Wheelwright, Steven C and Clark, Kim b: Revolutionizing Product Development:
                     Quantum Leaps in speed efficiency and quality, New York, Free press.
                • Tycott, Paul: Innovation Management and New Product Development, Pitman,
                     London.
                • Kapferer, Jean Noel: The New Strategic Brand management, Kogan Page.
                • David A.Aaker: Building Strong Brands; The Free Press.
                • Harsh V Verma, Brand Management: Text and Cases, Excel Books.
                • David A. Aaaker: Brand Portfolio Strategy, Free Press.
                • S.A. Chunawalla, Brand Management, Himalaya Publishing House.
                • M. G. Parameswaran: Building Brand Value, Tata McGraw-Hill.
                • Subroto Sengupta: Brand Positioning, Tata-McGraw-Hill.
                • S. Ramesh Kumar: Managing Indian Brands, Vikas Publishing House.


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               •   Subroto Sengupta, Brand Positioning, Tata McGraw-Hill.
               •   Ulrich, Product Design and Development, Tata Mcgraw-Hill.


Course Code: MBM-422                      Course Name: Consumer Behavior
Course Credit: 4.0
Total Number of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To develop a comprehensive picture of the consumer psychology in
                           order to explain consumer motivation, learning, personality,
                           perception, and attitude formation.
                       • To develop an understanding of consumer’s social and cultural setting
                           to examine how group involvement and membership influence one’s
                           actions as consumer.
                       • To integrate the various psychological, social and cultural concepts and
                           build a useful conceptual framework that would equip the students for
                           practical application of consumer behavior principles on strategic
                           marketing decisions.


 Unit                                     Contents                                       Lectures
        Introduction to Consumer Behavior                                                   08
        Consumer Behaviour Strategic Applications, Consumer Research and
   I    Market Segmentation, Key Determinants of Buyer Behaviour, Family
        Influences, Group Influences, Cultural Influences and Social Class Influences
        on consumer behavior
        Understanding Buyer Behavior                                                        08
  II    Consumer Motivation, Perception, Learning and Personality, Formation
        and Modification of consumer attitudes
        Consumer Decision Making Process                                                    08
        Consumer Decision Process- Situational Influences, Problem Recognition,
  III
        Information Search, Evaluation of Alternatives and purchase, post-purchase
        process
        Models of Consumer Behavior                                                         08
  IV    Traditional models, contemporary models- Nicosia model, Howard Sheth
        model, Engel-Blackwell-Miniard model.
        Organizational buying behaviour and consumerism                                     08
   V    Influences on organizational buying Behaviour & organizational Buying
        Behavior Process, ethical issues in consumer behaviour.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
               • Schiffman and Kanuk: Consumer Behaviour (Ninth Edition): Pearson Prentice
                   Hall, Indian Reprint, 2009.
               Other readings:
               • Engel James F, Blackwell Roger and Miniard P. W: Consumer Behaviour;
                   Thomson South Western.
               • Loudon & Della Bitta: Consumer Behavior (fourth Edition); Tata McGraw-Hill
                   Publishing Company Limited, New Delhi.
               • Solomon: Consumer Behavior Buying, Having, and Being (Sixth Edition); Pearson
                   Education (Singapore) Pte. Ltd., Indian Reprint.
               • Lindquist & Sirgy: Shopper, Buyer and Consumer Behavior (Second Edition);
                   Biztantra.
               • Hawkins, Consumer Behaviour: Building Marketing Strategy
               • Del I Hawkins, Roger J Best, Kenneth A Coney, Amit Mookerjee, Consumer
                   Behavior: Building Marketing Strategy, Special Indian Edition, Tata McGraw-Hill.
               • S. Ramesh Kumar: Conceptual Issues in Consumer Behavior - The Indian Context


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                   (First Edition); Pearson Education (Singapore) Pte. Ltd., Indian Print.



Course Code: MBM-423                       Course Name: Customer Relationship Marketing
Course Credit: 4.0
Total Number of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives    • Emphasize on the importance of acquiring customers and retaining
                           them for a life time.
                       • To provide a conceptual understanding of CRM, its processes, and
                           structure.
                       • To enable participants to develop analytical approaches,
                           methodologies, tools, and techniques for applying CRM.


 Unit                                   Contents                                    Lectures
        Introduction to Customer Relationship Management                               08
        Definition and Significance of Customer Relationship Marketing, CRM –
   I    Internal and External Considerations, CRM Strategy Planning,
        Customer Satisfaction Index, Customer Life Time Value and Customer
        Equity, Relationship Life Cycle
        Building Customer Relationship Management                                      08
        Requisites for Effective Customer Acquisition, Customer Interaction
  II
        Management, Customer Retention Process, Strategies to Prevent
        Defection and Recover Lapsed Customers
        CRM Process                                                                    08
        Introduction and Objectives of a CRM Process, CRM Business
  III
        Transformation, CRM Process for Marketing Organisation, Insight into
        CRM and e-CRM
        CRM Implementation                                                             08
        Framework for Successful CRM, Implementing CRM Process,
  IV
        Client/Server CRM Model, Integration of CRM with ERP System,
        Barriers to effective CRM
         Trends and Issues in CRM                                                      08
   V    Integration of CRM with Data Warehouse, Technology Challenges and
        Issues in CRM, CRM in B2B, and B2C Markets
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                • Alok Kumar, Chabbi Sinha & Rakesh Kumar, Customer Relationship
                    Management: Concepts & Application Biztantra, Delhi, 2007
                • H Peeru Mohamed, A Sagadevan, Customer Relationship Management- A Step-
                    by-Step Approach, Vikas Publishing House Pvt. Ltd., Delhi, 2008
                Other readings:
                • Jill Dyche: The CRM Handbook, Pearson Education.
                • Barnes James G: Secrets of Customer Relationship Management, McGraw Hill.
                • Burnett Ken: The Handbook of Key Customer Relationship Management,
                    Pearson Education.
                • Zikmund G Williams, Mcleod Raymond, Gilbert W Faye, Customer Relationship
                    Management.
                • Jagdeesh N. Sheth, Atul Parvatiyar, G. Shailesh, Relationship Management:
                    Emerging Concepts, Tools, and Applications, Tata Mcgraw-Hill Publishing
                    Company Limited.
                • Jagdish N Sheth: Handbook of Relationship Marketing, Response Books.
                • Davis F. W., Mandrodt K. B.; Building a Customer Responsive Organization – The
                    Quality Way, Maya Blackwell Imprint.


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               •   Paul Greenberg, Customer Relationship Management at the speed of light,
                   Second Edition, Tata McGraw Hill




Course Code: MBM-424                     Course Name: Rural Marketing
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To make students understand the rural market environment.
                       • To provide an understanding of the changing profile of the rural
                           consumer, its consumption pattern, and buying process.
                       • To understand the inherent problems associated with rural marketing
                           and developing product, price, distribution and communication
                           strategies for different segments of rural markets which can be
                           successfully adopted.
                       • To expose the students to the innovations developed by Indian firms as
                           well as MNCs for the Rural Markets.


 Unit                              Contents                                      Lectures
        Introduction to Rural Marketing                                             08
   I    Rural Marketing Perspectives, Opportunities and Challenges,
        Profile of Urban/Rural Markets, Rural Marketing Environment
         Tapping Rural Market                                                       08
  II     Rural Consumer Behavior, Rural Market Research,
        Segmenting, Targeting, and Positioning in Rural Markets
        Rural Marketing Mix-I                                                       08
        New Product Development for the Rural Market, Rural Market
  III
        and Product Life Cycle, Product Strategy in Rural Markets,
        Pricing Strategy in Rural Markets
        Rural Marketing Mix-II                                                      08
  IV    Distribution Strategy in Rural Markets, Organised Rural
        Retailing, Communication Strategies for Rural Markets
        Future of Rural Marketing                                                   08
   V    Future of Rural Marketing in India, Innovation in Rural
        Markets, IT for Sustainable Rural Development
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • Balram Dogra and Karminder Ghuman, Rural Marketing- Concepts & Practices,
                    Tata McGraw Hill, First Edition, 2008
                 Other readings:
                • Pradeep Kashyap, Siddharth Raut: The Rural Marketing Book, Biztantra
                    Publishing.
                • Sukhpal Singh: Rural Marketing Management, Vikas Publishing.
                • T. T. Gopalswami: Rural Marketing, Wheeler Publishing.
                • Rajgopal: Rural Marketing, Rawat Publishing, Jaipur.
                • Sanal Kumar, Velayudhan: Rural Marketing - Targeting the Non-Urban
                    Consumer, Sage Publications
                • C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan: Rural Marketing, Text &
                    Cases, Pearson Education.
                • N. V. Badi and R.V. Badi , Rural Marketing, Himalaya Publishing House.
                • Awadesh Kumar Singh & Satyaprakash Pandey, Rural marketing –Indian
                    Perspective, New Age International Publishers.


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•   Dogra, Rural Marketing, Tata McGrawhill.




                                               (19)
                          Trimester – V – The IIS University

Course Code: MBM-521                      Course Name: Retail Marketing
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To expose students to the different ways of approaching the retail
                           marketplace, to learn a set of retail marketing principles and to feel
                           more confident about practical uses of retail marketing.
                       • To create a comprehensive application of marketing concepts to the
                           discipline of retail management.
                       • To provide an understanding of specific retail marketing concepts like
                           store design, visual merchandising, retail location strategies,
                           management of retail brand.


 Unit                                       Contents                                    Lectures
        Introduction to Retail Marketing                                                   08
   I    Retail Marketing in India- Basic Concepts, Opportunities and Challenges,
        Retail Organisation and Retail Formats, Trends in Retailing
        Strategic Planning in Retailing                                                    08
  II    Identification of Consumer Characteristics, Shopping Behavior, Targeting
        Customers and Gathering Information
        Marketing Strategies for Retailing                                                 08
  III   Retail Branding Strategies, Role of Private Labels, Retail Pricing and Retail
        Promotional Strategy, Retail Salesperson
        Store Location and Merchandise Management.                                         08
        Retail Store Location Strategies, Trading Area Analysis, Site Selection, Retail
  IV
        Store Design and Visual Merchandising, Developing and Implementing
        Merchandise Plans
        Managing a Retail Business                                                         08
        Operational Dimensions of Retailing, Management of Service and Quality in
   V
        Retailing, Human Resource Management in Retail Organisation, Integrating
        and Controlling Retail Strategy
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • Berman, Barry and Joel R Evans: Retail Management, A Strategic Approach,
                     Pearson Prentice Hall, 2008.
                Other readings:
                • David Gilbert: Retail Marketing Management, Prentice Hall.
                • Gibson G Vedamani: Retail Management: Functional Principles and Practices,
                     Jaico Publishing House.
                • Michael Levy, Barton A Weitz: Retailing Management, Tata McGraw Hill.
                • James R. Ogden and Denise T. Ogden: Integrated Retail Management, biztantra.
                • Chetan Bajaj, Rajnish Tuli, Nidhi V Srivastava: Retail Management, Oxford
                     University Press.
                • Swapna Pradhan: Retailing management, Text & Cases, Tata McGraw Hill.
                • P.K. Agarwal, N.C. Bansal, Rajan Yadav, Manoj Kumar, Retail Management,
                     Pragati Edition, First Edition.
                • A Sivakumar, Retail Marketing, Excel Books.
                • Bhalla , Visual Mechandising, Tata McGraw Hill




                                                                                                (20)
Course Code: MBM-522                   Course Name: Integrated Marketing Communication
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To equip participants with strategies, plan, and implementation of a
                           multi-channel communications program in synergy with the other
                           marketing mix strategies.
                       • To develop an understanding of the economic justifications for
                           marketing communications
                       • To sensitize the students to legal and ethical considerations in the
                           formulation and the implementation of marketing communications
                           strategy.


 Unit                                 Contents                                        Lectures
        Introduction to Integrated Marketing Communications                               08
        Role of IMC in Marketing Process, Promotion Mix and Integrated
   I    Marketing Communications Program, Developing and Control of
        marketing communication, marketing communication planning
        procedure
        IMC Advertising Tools                                                             08
        Advertising objectives and planning, Types of advertising, The
  II    advertising Agency, Creative Strategy- Types of Appeals, Message
        Strategies and Execution framework, Media Planning and Strategy,
        Measuring Advertising effectiveness
        IMC Promotional Tools-I                                                           08
  III   Personal Selling, Sales Promotions-Trade Promotions and Consumer
        Promotions, Web Advertising
        IMC Promotional Tools-II                                                          08
  IV    Direct Marketing, Event Marketing, Public Relations, Unconventional
        Promotional Media
        IMC Integration Tools                                                             08
   V    Implementation and Evaluation of Integrated Marketing Program,
        Legal and Ethical Considerations of Communication Strategies
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • George E. Belch & Michael A. Belch: Advertising & Promotions, An Integrated
                   Marketing Communications Perspective, Tata McGraw Hill.
                Other readings:
                • Clow Kenneth E, Baack Donald: Integrated Advertising, Promotion and
                   Marketing Communications, Prentice Hall of India Pvt. Ltd.
                • Kruti Shah, Alan D. Souza, Advertising & Promotions: An IMC Perspective, Tata
                   McGraw Hill.
                • Aaker, David A., Myers John, G., and Batra, Rajiv: Advertising Management,
                   Pearson Education.
                • Russel, J. Thomas and Lane, Ronald: ‘Kleppner’s Advertising Procedure’, Pearson
                   Education.
                • Dunn, S. Watson and Barban, Arnold M: Advertising – Its Role in Modern
                   Marketing, The Dryden Press
                • S. H. H. Kazmi and S. K. Batra: Advertising and Sales Promotion, Excel Books
                • John Philip Jones: How to Turn Advertising Expenses into Investments, Pearson
                   Education.
                • S N Murthy, U Bhojanna, Advertising-An IMC Perspective, Excel Books.


                                                                                                (21)
Course Code: MBM-523                     Course Name: Sales and Distribution Management
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To familiarize the students with the importance of gaining market
                           access and coverage as well as providing customer services through
                           proper design and management of sales force, marketing channels,
                           physical distribution systems in the context of the Indian marketing
                           environment.
                       • To make the students understand the key principles of organizing and
                           managing Sales force.
                       • To make the students aware of the key principles in designing,
                           managing, evaluating, and modifying marketing channels and physical
                           distribution system in the context of changing Indian marketing
                           environment.


 Unit                                  Contents                                          Lectures
        Introduction to Sales Management                                                     08
        Nature and Scope of Sales Management, Selling Process and Theories of
   I
        Selling, Objectives, characteristics and features of Personal Selling,
        Sales Personnel Planning Process
        Sales Force Management                                                               08
        Recruiting, Selecting, Training & Development of Sales Force,
  II
        Compensation and Motivation of Sales Personnel, Evaluation of Sales
        Personnel
        Sales Management                                                                     08
  III   Sales Forecasting, Designing and Allocation of Territories, Managing
        Sales Quota, Sales Budgeting and control, Sales Organization
        Distribution Channel Management- An Introduction                                     08
        Characteristics and significance of Marketing Channels, Channel Design
  IV
        and Planning, Managing Marketing Channels, Evaluation of Channel
        Performance
        Physical Distribution Management                                                     08
        Objectives, Role and importance of Physical Distribution, Components
   V    of Physical Distribution, Transportation, Warehousing and Inventory
        Control System, Strategic issues in Physical Distribution, Integrated
        Logistics Management
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • Still, Cundiff, & Govoni: Sales Management, Prentice Hall
                • Stern, L. W., El Ansari, A. I. Coughlan, A. T.: Marketing Channels. Prentice Hall
                Other readings:
                • Patrick Forsyth: Marketing and Selling of Professional Services, Kogan Page
                • Tapan K. Panda and Sunil Sahadev, Sales and Distribution Management, Oxford
                    University Press.
                • Earl D. Honeycutt, John B. Ford, Antonis C. Simintiras: Sales Management: A
                    Global Perspective, Routledge Group.
                • Noel Capon: Key Account Management and Planning, The Free Press
                • Robert L. Jolles: Customer Centered Selling, The Free Press
                • Neil Rackham: Major Account Sales Strategy, McGraw Hill


                                                                                                  (22)
               •   Donald J. Bowersox: Strategic Marketing Channel Management, Tata McGraw-
                   Hill
               •   Bert Rosenbloom: Marketing Channels, South-Western
               •   Pingali Venugopal: Marketing Channel Management, Response Books.
               •   Bowersox, Strategic Marketing Channel Management
               •   Futrell, Fundamentals of Selling, Tata McGraw Hill.

Course Code: MBM-524                   Course Name: International Marketing
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives           • To understand the range of strategic options open to companies
                                  competing internationally
                              • To enhance the students understanding of International
                                  Marketing Environment
                              • To make Strategic and Operational Marketing decisions in the
                                  context of different, complex International marketing
                                  environments


 Unit                             Contents                                      Lectures
        International Marketing: An Introduction                                   08
        Concept of International Marketing, International Marketing
   I    vs. Domestic Marketing,            International Marketing
        Environment, International Marketing Strategies, GLOCAL
        Marketing
        Market Entry Strategies                                                    08
        International Marketing Research and Opportunity Analysis,
  II
        Market Selection Process, Market Entry Modes, Framework,
        Structure and Strategies
        International Marketing –Mix Decisions-I                                   08
         International Product Management, Product Policy, Product
  III
        Life Cycle, New Product Development, International Pricing
        objectives, methods and strategies
        International Marketing –Mix Decisions-II                                  08
  IV    Management of International Distribution and Logistics,
        International Marketing Communications Strategy
        International Marketing Planning and Documentation                         08
        International Marketing Risks, International marketing
   V
        Planning and organisation, Future of International Marketing,
        Export Procedures and Documentation
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                • Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata
                    McGraw Hill, 2008.
                • Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis,
                    Development and Implementation, Thomson Business Press, India edition.
                Other readings:
                • Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education.
                • Cateora R Philip & Graham L John: International Marketing, McGraw Hill.
                • Subhas C. Jain: International Marketing, South Western.
                • Jean-Pierre: Global Marketing Strategies, biztantra.
                • Rakesh Mohan Joshi: International Marketing, Oxford University Press.
                • Warren J. Keegan: Global Marketing Management, Pearson Education.
                • Francis Cherunilam, International Marketing, Himalaya Publishing House.


                                                                                             (23)
•   R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi.




                                                                             (24)
                         Trimester – VI – The IIS University

Course Code: MBM-621                      Course Name: Business-to-Business Marketing
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To bring out the distinctive aspects of Business–to–Business (B2B)
                           Marketing and the need for a B2B paradigm.
                       • To explain how business firms are to be understood as customers and
                           the significant differences in segmentation bases between the business
                           market and consumer market.
                       • To give exposure to the various tools, techniques, and procedures
                           appropriate to B2B Marketing.
                       • To enhance their problem-solving and decision-making abilities in the
                           real life business situations.


 Unit                                      Contents                                    Lectures
        Introduction to Business Marketing                                                08
        Meaning and Scope of Business Marketing, Characteristics of Business Markets,
   I    Differences between Business and Consumer Marketing, Environment of
        Business Marketing, Understanding Business Customer’s Buying Process and
        Behavior
        Strategic Marketing Planning                                                      08
        Business-to-Business Marketing Strategy Planning Process,           Sustaining
  II
        Customer Relationships, Assessing Market opportunities, Business Market
        Segmentation and Positioning
        Managing Products and Pricing for Business Markets                                08
        Managing Product innovation and New Business Product Development,
  III
        Business–to-Business Product Decisions and Branding, Pricing objectives,
        methods and policies for Business Markets
        Business Marketing Communications                                                 08
  IV    Advertising and Sales Promotion, Managing the Personal Selling Function,
        Trade Fairs and Exhibitions, Public Relations
        Managing Business Marketing Channels                                              08
        Channel Strategy: The Structural elements, Dealer Evaluation, Formulating
   V
        Channel Strategy, Marketing Logistics, Physical Distribution and Customer
        Service
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
               • Michael D. Hutt & Thomas W. Speh: Business Marketing Management : B2B,
                   Ninth India Edition; Published by Thomson South-Western, 2007.
               • Ross Brennan, Louise Canning, Raymond McDowell, Business-to-Business
                   Marketing, Sage Publications, 2007.
               Other Readings :
               • Shapiro, Kasturi Rangan, & Moriatry: Business Marketing Strategy.
               • Vitale Giglierano: Business To Business Marketing; South-Western/Thomson
                   Learning.
               • Havalda, Business Marketing : Text & Cases, Tata McGraw Hill.
               • Robert R. Reeder, Edward G. Brierty, Betty H. Reeder: Industrial Marketing
                   Analysis, Planning & Control, Prentice Hall.
               • Steve Minnet, B2B Marketing: Financial Times/Prentice Hall.
               • Robert L. Jolles: Customer Centered Selling, The Free Press.
               • Daniel Michel, Peter Naude, Robert Salle and Jean-Paul Valla, Business-to-



                                                                                                (25)
                   Business Marketing, Palgrave Macmillan,
               •   Milind T. Phadtare, Industrial Marketing, PHI.
               •   Don Peppers and Martha Rogers: One to One B2B: Customer Development
                   Strategies for the Business-to-Business World, Doubleday Currency.


Course Code: MBM-622                     Course Name: Internet Marketing
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To develop a framework for understanding the forces driving the
                           Internet revolution in marketing and business.
                       • To serve as a bridge between the new technology and the relevant
                           areas of existing marketing knowledge.
                       • To focus on cutting-edge business models that generates revenue while
                           delivering customer value.


 Unit                                      Contents                                   Lectures
        Introduction to Internet Marketing                                               08
   I    Emergence of Internet Marketing, Internet Marketing Environment, Strategy
        and Performance, Internet User Characteristics and Behaviour,
        Strategic Internet Marketing                                                     08
        E-Marketing Plan, E-Marketing Planning Process, Online Marketing Research,
  II
        Targeting Market Segments and Communities, Differentiation and Positioning
        Strategies
        Internet Marketing Management-I                                                  08
  III   New Product Development and the Net, Brand Building and the Net, Pricing in
        an Online World
        Internet Marketing Management-II                                                 08
  IV
        E-Marketing Communications, , E-Distribution and E-Commerce
        Issues in Internet Marketing                                                     08
         CRM in E-Business Strategy, Customer Support and Online Quality, Cyber
   V
        Marketing in Emerging Economies, Ethical and Legal issues in Internet
        Marketing
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • Ward Hanson: Principles of Internet Marketing, Thompson Learning
                Other readings:
                • Rafi Mohammed, Robert J. Fisher, Bernard J. Jarworski: Internet Marketing, Tata
                    McGraw-Hill.
                • Judy Strauss, Adel El-Ansary and Raymond Frost: E-Marketing, Third Edition,
                    Prentice-Hall India.
                • Jerry Wind and Vijay Mahajan: Digital Marketing (Global Strategies from the
                    World’s Leading Experts), John Wiley & Sons.
                • Jim Sterne: World wide Web Marketing, John Wiley & Sons, (Integrating the Web
                    into Your Marketing Strategy).
                • Herbert Meyers & Richard Gerstman(Ed): Branding @ the digital age, Palgrave.
                • Deirdre Breakenridge: Cyber Branding, Financial Times/Prentice Hall (Brand
                    Building in Digital Economy).
                • Lawrence, Jennings, and Reynolds: eDistribution, Thompson Asia Pte Ltd.,
                    Singapore.
                • Matt Haig: B2B E-Commerce Handbook (How to transform your business-to-
                    business global marketing strategy), Kogan Page.
                • Adrian J Slywotzky, David J Morrison: How Digital is your Business, Nicholas


                                                                                                (26)
                    Brealey Publications.




Course Code: MBM-623                     Course Name: Marketing of Services
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives    • To explain why there is a need for special services marketing
                           discipline; the challenges for services marketing; and how to deal with
                           them.
                       • To acquaint the students with elements of services marketing mix,
                           ways to manage the service delivery process and strategies to
                           effectively implement Services marketing.


    Unit                                     Contents                                    Lectures
              Introduction to Services Marketing                                            08
      I       Understanding Services, Differences in Goods versus Services, Emerging
              Service Environment, Classification of Services, Service Quality
              Understanding Service Consumers and Markets                                   08
     II       Consumer Behavior in Services, Segmentation, Targetting and
              Positioning Services
              Elements of Services Marketing                                                08
              Elements of Services Marketing Mix, Service offer, Pricing of Services and
     III
              Revenue Management, Designing Integrated Services Marketing
              Communications, Location and Service Channels
              Managing Service Delivery Process                                             08
     IV       Managing Physical Evidence of Services, Managing People for Service
              Advantage, Designing and Managing Service Processes
              Implementing Services Marketing                                               08
      V       Improving Service Quality and Productivity, Customer Feedback, Service
              Failures and Recovery Strategies
*A minimum of one case study will be discussed per unit of the syllabi.
References:   Text Book:
              • Valarie A. Zeithaml & Mary Jo Bitner - Services Marketing: Integrating Customer
                  Focus Across The Firm, Third Edition, 2004; Tata McGraw-Hill Publishing
                  Company Ltd, 2008.
              Other readings:
              • Christopher H. Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing:
                  People, Technology, Strategy (A South Asian Perspective) Fifth Edition 2007;
                  Pearson Education
              • Cengiz Haksever, Barry Render, Roberta S. Russel, and Robert G. Murdic: Service
                  Management and Operations (Second Edition 2003); Pearson Education
                  (Singapore) Pte., Ltd.
              • Kenneth E. Clow & David L. Kurtz: Services Marketing, Biztantra Publication
              • Nimit Chowdhary & Monika Chowdhary, Textbook of Marketing of Services-The
                  Indian Experience, Macmillan India Ltd., 2005.




                                                                                                 (27)
                         Functional Electives (Finance)

                          Trimester – IV – The IIS University

Course Code: MBF-421                       Course Name: Investment Management & Portfolio
Course Credit: 4.0                         Analysis
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives        • To develop an understanding of practices of investment analysis and
                               management in business context.
                           • To develop the students’ ability to use financial information in
                               business analysis and manage return on investment.
                           • To understand various practices of capital market research theory and
                               use of information in pricing financial instruments.
                           • To familiarize the students with the current models of research and
                               evaluation in the Investment market.

    Unit                                       Content                                 Lectures
I       Investment : An introduction                                                   08
        Concept of investment-investment objectives, characteristics of investments,
        investment avenues, Motives of investment, Types of investors, investment vs.
        speculation, investment vs gambling, and gambling vs speculation.
II      Pricing and Valuation of securities:                                           09
        Valuation of Equity- one year holding period, multiple year holding period,
        constant growth model, multiple growth model, dividend discount models
        Valuation of Bonds: Coupon Rate, Current Yield and Yield to Maturity
III     Introduction to portfolio management                                           06
         Need for portfolio management and Portfolio Management Process & Analysis.
        Expected Return of a Portfolio, Risk of a Portfolio, Asset allocation process,
        types of asset allocation
IV       Models for portfolio management                                               09
         Markowitz model, Sharpe’s Single Index Portfolio Selection Method, Capital
        Asset Pricing Model, Arbitrage Pricing Theory, Basics of- Portfolio analysis,
        Portfolio Revision and Portfolio Evaluation.
V       Analysis for performance evaluation                                            08
        Fundamental Analysis- Economic analysis, Industry analysis, Company analysis
        and Technical analysis- Dow Theory, Support and Resistance Level, Moving
        Average, Relative Strength Index
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
               • Investments, William F Sharpe, Gordon J Alexander, and Jeffery V Baily, Sixth
                    Edition. Prentice Hall, 6th Edition,2009.
               • Security Analysis and Portfolio Management by Donald E Fisher and Ronald J.
                    Jordon, Prentice Hall, 6th Edition,2009
               • Investment Analysis and Portfolio Management, Prasanna Chandra, Tata
                    McGraw Hill, 3rd Edition, 2009.
               • Modern Portfolio Theory and Investment Analysis by Elton & Guper, John Wiley,
                    2008.
               • Investments Analysis and Behavior by Mark Hirschey and John Nofsinger,
                    McGraw- Hill, 2008
               Other readings:
                    • Investments, Zvi Bodie, Alex Kane, Alan J Marcus, Pitabas Mohanty, McGraw
                         Hill, 8th Edition,2009
                    • Security Analysis and Portfolio Management, Excel Books,2009


                                                                                                 (28)
                     •   The 7 Deadly Sins of Investing: How to Conquer Your Worst Impulses And
                         Save Your Financial Future, Maury Fertig, Amacon, 2006

Course Code: MBF-422                      Course Name: Financial System and Capital Market
Course Credit: 4.0                        Operations
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives       • The course will consider the economic principles underlying the
                              working of national and international financial institutions. It aims to
                              cover the basic theory and operation of financial systems from an
                              economist’s viewpoint. The stress is on financial instruments, markets
                              in which they are traded, and attendant structures.
                          • This course is intended to serve as a base for understanding bigger
                              deeper issues in financial services and products, derivatives and risk,
                              perspectives.

    Unit                                     Content                                     Lectures
I       The Financial System: An Introduction                                            06
        Introduction, Components of the Formal Financial System, functions of a
        financial system, key elements of a well functioning financial system, financial
        system designs, nature and role of financial institutions and financial markets
II      Reforms in the financial system                                                  05
        Indian financial system in the pre reform period, objectives of financial system
        reforms, a macro economic frame work analysis for exploring the role of the
        financial system in the economy.
III     Capital Markets                                                                  12
        Organization and structure of markets- Primary market and secondary market,
        Role of Stock Exchanges in India, Dematerialization of securities and its need,
        Depository / Depository Participant, Brokers and their role in Capital Market,
        Secondary Market - Screen based versus Open Out Cry, Stock Market Indices.
IV      Regulations for Public Issue                                                     11
        SEBI guidelines for public issue, IPO Process, Conventional Method versus Book
        Building Route (Fixed price versus price range), DIP Guidelines , Public Issue
        versus Private Placement, Listing Eligibility Requirements, IPO Process,
        Conventional Method versus Book Building Route (Fixed price versus price
        range), DIP Guidelines.
V       Legal Frame Work                                                                 06
        SEBI Act, Insider Trading Regulations, Corporate Governance Guidelines, Buy
        Back of Shares, ESOPs, Investor Protection Guidelines.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
                        • M.Y. Khan, and P. K. Jain, Indian Financial System, Tata McGraw
                             Hill,2009
                        • L.M. Bhole, Indian Financial Systems and Markets, Tata McGraw
                             Hill,2009
                        • Kohn Meir, Financial Institutions and Markets, Tata McGraw Hill, 2009.
                        • Security Analysis and Portfolio Management by Donald E Fisher and
                             Ronald J. Jordon, Prentice Hall, 6th Edition,2009
                        • Investment Analysis and Portfolio Management, Prasanna Chandra, Tata
                             McGraw Hill, 3rd Edition, 2009
                        • SEBI Manual, 2 Vols,2010, Taxman
               Other readings:
                        • Business World. Business India
                        • Finance Review. Economic Times
                        • RBI and SEBI websites.
                        • NSE and BSE websites


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(30)
Course Code: MBF-423                       Course Name: Insurance Management
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives        • To establish the context of the life insurance industry as part of the
                               financial services industry
                           • To familiarize students with the diverse aspects of ‘risk’ and its
                               relationship with the insurance business.
                           • To give students an overview of the structure of modern insurance
                               organizations
                           • To acquaint students with the salient features of the operations
                               performed by insurance companies
                           • To acquaint the students with the regulatory environment of and
                               framework of IRDA for the insurance industry.

    Unit                                    Content                                        Lectures
I       Introduction to Risk and Insurance                                                 10
        Concept of insurance, purpose and need of insurance, basic principles of
        insurance – utmost good faith, insurable interest material facts, indemnity,
        proximate cause. Insurance as a social security tool, role of insurance in
        economic development. Risk and its management, objectives of risk
        management, risk identification and measurement, pooling arrangement and
        diversification of risk.
II      Life Insurance                                                                     10
        Basic principles of life insurance, functions of life insurance, life insurance
        product – endowment, life annuities, unit and index linked, pension funds,
        Calculation of Premium and Settlement of Claim, Government’s role and
        contribution of LIC of India as economic & social security. Duties and rights of
        insurance agent, working system of insurance agent, Insurance Agent under
        Insurance Act 1938, IRDA (Licensing of Insurance Agent) Regulation 2000,
        Bancassurance
III     Fire Insurance                                                                     08
        Characteristics or nature of fire insurance, significance of fire insurance,
        principles of fire insurance, procedure of effecting fire insurance, types of fire
        insurance policies, claim procedure under fire insurance
IV      Marine Insurance                                                                   04
        Meaning and scope of marine insurance, procedure effecting marine insurance,
        types of marine polices
V       Legal Framework                                                                    08
         Insurance Act 1938, Insurance (Amendment) Act, 2002, IRDA Regulation 2002,
        General Insurance Business (Nationalisation) Amendment Act, 2002, Recent
        Developments in the insurance sector
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
               • Principles of Risk management and Insurance (9th Edition) – George E. Rejda,
                    Pearson Education, 2009.
               • Fundamentals of Risk & Insurance (9th Edition) - E.J. & Therese Vaughan, John
                    Wily & sons, 2007.
               Other readings:
               • Life and Health Insurance (13th Edition) - Kenneth Blackawd Harold Skipper,
                    Pearson, 2009.
               • Life Insurance, ICFAI University Press, 2009.
               • R.B.I. Bulletin.
               • IRDA Journal.
               • Asia Insurance Post.


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                  •   FORTE Insurance Journal
                  •   www.Insuranceinstituteofindia.com


Course Code: MBF-424                       Course Name: Banking Services Operations
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives        • The objective of the course is to develop the skills required for
                               understanding the banking sector in India. Banking Service Operation
                               will enable the management student to have an insight to the banking
                               sector and how it works.

    Unit                                      Content                                        Lectures
I          The Organization and Structure of Banking Industry                                08
           The Organization and Structure of Commercial Banking Industry, Types of
           Banking, Role and Functions of Banks , Mergers and Acquisitions Reshaping the
           Structure and Organization of the Banking Sector.
II          Changing Scenario of Banks                                                       08
           Banker-Customer Relations, Know your Customer (KYC) guidelines, Different
           Deposit Products, Principles of lending – various credit Products/ Facilities –
           working capital and term loans, Innovation In Banking- ATM, Bancassurance,
           Concept- Virtual Banking, Universal Banking.

III     Corporate Banking                                                              09
        Nature,developments,consortium finance, multiple banking arrangements and
        loan syndication. Introduction to electronic banking – electronic banking,e-
        banking,intrnet, ecommerce, ebanking in India, risk in e-banking, payment and
        settlement system, RTGS and clearing house.
IV      Rural Banking                                                                  07
        Rural Finance, Constraints of Rural Finance in India, Regional Rural Banks,
        NABARD, Concept of Micro Finance.
V       International Banking                                                          08
        Introduction, Types of International Banking, Regulation of International
        Banking, Services Supplied by Banks in International Markets, Challenges for
        International Banks in Foreign Markets.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
               • Peter S Rose and Sylvia C. Hudgins, Bank Management & Financial Services, Tata
                   McGraw Hill, 7th Edition, 2010
               • P.N. Varshney, Indian Financial System & Commercial Banking, Sultan Chand &
                   Sons, 2007
               Other readings:
                   • Vijayaragavan Iyengar, Introduction to Banking, Excel Books, 2009
                   • Padmalatha Suresh and Justin Paul, Management of Banking and Financial
                       Services, Pearson, 2 nd Edition, 2010
                   • Dr S Gurusamy, Banking Theory Law and Practice, McGraw Hill, 2008




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                          Trimester – V – The IIS University

Course Code: MBF-521                       Course Name: Financial Derivatives
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives       • To enable students to have a detailed understanding of the special
                              characteristics of derivatives including forwards, futures, swaps,
                              options and others, and their relationship to the underlying cash
                              securities.
                          • To be able to use these instruments to address a wide range of trading
                              and investment objectives.
                          • To understand and be able to control the risks of financial derivatives
                              and derivatives portfolios.

    Unit                                      Content                                      Lectures
I       Brief history and background of derivatives                                        04
         Evolution of Commodity, Currency, Stocks and Interest Rate Derivatives.
        Structure of derivative markets- Exchange traded markets and Over the
        counter markets, forwards, futures, options, swaps and other derivative
        contracts. Types of traders: Hedgers, Speculators and Arbitragers. Overview of
        Indian Derivatives Market.
II      Mechanics of Derivatives market                                                    08
        Background, Exchange Structure Requirements for membership of various
        markets and exchanges. Exchange revenue sources and costs, roles and
        responsibilities of market. Contract specification, Exchange clearing, Settlement
        and margins system, Types of traders and types of orders, Regulation, reasons
        for trading: risk management, speculation and arbitrage.
III     Pricing Derivatives                                                                10
        Investment assets v/s consumption assets, short selling, Forward price of an
        investment asset, valuing forward contracts, Futures price of stock indices
        ,forward and futures contracts on currencies, futures on commodities, interest
        rate futures, cost of carry model, relationship between futures and spot price
        (cost of carry and reverse cost of carry) difference between futures and
        forward price.
IV      Trading Strategies involving Futures, Options and Swaps                            10
        Hedging strategies using futures, basic option trading strategies, Spreads and
        combination strategies, Currency and interest rate swaps.
V       Option Pricing                                                                     08
        Factors affecting option prices, upper and lower bound for option prices, put
        call parity, Pricing options: Black and Scholes model, binomial trees.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • Future, Options and Derivatives, John C Hull, Prentice Hall of India, 2008.
                • Robert W. Kolb, Futures, Options, and Swaps, 3rd edition, Blackwell Publishers,
                     2008.
                Other readings:
                • Robert A. Jarrow, and Stuart M. Turnbull, Derivative Securities, 2nd edition,
                     South-Western College Publishing, 2007.
                • Economics Times,
                • Financial Times,
                •     NSE Report, and
                • Derivatives Exchange reports.




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Course Code: MBF-522                       Course Name: Fixed Income Market & Analysis
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives       •    To analyze the fixed income securities markets and its implications
                               for investments.
                          •    To understand market characteristics, instruments, selling
                               techniques of debt securities.
                          •    To understand the pricing and valuation issues of fixed and floating
                               rate instruments.
                          •    To evaluate Risk and return of fixed income securities and their
                               derivatives.
                          •    To study the role of government, corporate and institutional
                               investors in the debt market.

    Unit                                     Content                                     Lectures
I       Fixed Income Securities Markets                                                  06
        Overview of Markets, Participants and Scope, Regulatory Framework of Fixed
        Income Securities Market. Overview of Fixed Income Securities in Emerging
        Economies
II      Form and Structure of Securities                                                 08
         Various Types of Securities and their working, Organization and Conduct of
        Debt Market and the Mechanism, Auction and Selling
III     Debt security analysis                                                           10
        Bonds and Debenture valuations Yields, and Duration, Forecasting Techniques,
        Corporate Debt Markets, Structure, Rating, Spread, Issuers and Investors
        Perspectives, Valuation
IV      General Principles of Credit Analysis                                            06
        Meaning of Default Risk, Credit Spread Risk, Downgrade Risk, Credit Ratings,
        Credit Analysis- Assessing Borrower’s Character (including the quality of
        management) and capacity to pay (including sources of liquidity), Key ratios
        used by Credit Analysis to assess the ability of a Company to satisfy its debt
        obligation & limitations of these ratios, Corporate Governance ratings
V       Introduction to Bond Portfolio Management                                        10
        Investment Management Process- setting the investment objectives, developing
        & implementing a portfolio strategy, monitoring the portfolio & Adjusting the
        portfolio. Types of Benchmark- Liability Structure & Bond Index, Investment
        Objective of a Funded Investor, Major Broad- Based Bond Market Indexes, and
        Constraints imposed on managers and investors, Key Elements of Developing &
        Implementing a Portfolio Strategy, Active Strategies vs Passive Strategies.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
               • Fixed Income Markets and Their Derivatives, Suresh Sundaresan, Thomson
                    Press,2007.
               • The Bond & Money Markets, Choudhary; Butterworth-Heinemann.2008.
               • Fixed Income & Interest rate derivative analysis – Mark Britten – Jones, 2006.
               • Fixed Income Securities – Fabozzi,MCgrawhill, 2008.
               • Bartlett, W.W., Mortgage Backed Securities, NY. Inst. of Finance, 2009.
                   Other readings:
               • Economic Times, Financial Times
               • NSE Report
               • RBI Report




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Course Code: MBF-523                      Course Name: Financial Services & Products
Course Credit: 4.0

Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives       • To enable the students to have a detailed understanding of the financial
                             services and products in India. This course will help the students to
                             recognize which financial instruments are appropriate and required.

    Unit                                     Content                                     Lectures
I       Management Issues in Financial Service                                           10
        An Overview, Reserve Bank and Financial system-Its role functions and
        organization,     Financial    Instruments–Stocks,     Debentures,     Warrants,
        Convertibles; Valuation of Different instruments and need for different types of
        Financial Instruments.
II      Financial Management of NBFCs                                                    08
        Capital Adequacy Norms, Issues relating to raising of public deposit, risk
        management strategies.
III     Commercial Banking                                                               06
        Function of commercial banks and the services rendered by them, general
        structure and methods of commercial banking, Mechanism of credit creation,
        credit card service - operation issues, pricing issues
IV      Merchant Banking Activities                                                      06
        Structuring financial instruments including hybrid instruments issues
        Management –market making and book building, private placement, loan
        syndication, underwriting management mergers, acquisitions and buy backs
V       Securitization                                                                   10
        Special purpose vehicle - need for permission, operation structure business
        model, functioning of a special purposes vehicle in the context of securitized
        instrument , Factoring – activities of factoring companies, basic business model
        of factoring, Stock broking, Functioning of primary dealers in money market –
        currency dealer, money changer, depository organizations, clearing houses etc.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • M.Y. Khan, Financial Services, Tata McGraw Hill, 2009.
                • L. M. Bhole, Indian Financial System & Markets, Tata McGraw Hill, 2009.
                Other Readings:
                • V. A. Avadhani Marketing of Financial Services, Himalaya Publicatons.2008.
                • Various notification of the Reserve Bank of India
                • Economics Times

Course Code: MBF-524                       Course Name: Retail Banking
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives         • This course is designed for preparing the professionals to serve the
                               financial services industry, and it will provide them with a
                               fundamental understanding of the retail banking industry on
                               completion of this course
                            • Explain customer needs met by retail banks
                            • Identify different types of banks and other financial institutions
                            • Describe the retail banking products and services offered by banks
                            • Discuss retail banking delivery channels used by banks
                            • Recognize risks facing retail banks and techniques used to manage



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                               these risks
                            • Understand how banks make money in retail banking.

    Unit                                       Content                                       Lectures
I       Retail Banking Customers                                                             08
        Retail Mantra–need for new retail focus in banking Customer types, Financial
        needs of customers; What customers value in general in banking services.
        Retail Banking Institutions: Introduction to retail banking services by
        Commercial banks, Finance companies, Retail brokerage firms, Insurance
        companies Financial portals, Retail banking and the economy
II      Different categories of retail lending                                               06
         Consumer Loans, Housing Loans, Car Loans. Overview of appraisal and
        sanction, processing, monitoring, security and documentation procedures.
III     Retail Banking Products and Services                                                 10
        Deposit services, Payment services, The new age money, Retail credit–macro
        and micro perspectives, Housing / auto/consumer/ personal loans / SME
        credit/ Micro credit. Retail Banking Delivery Channels: Branches, Self-service
        terminals, Phone-based services, On-line services, Wireless services, Retail
        banking–a technology led customer service.
IV      Managing Risks in Retail Banking                                                     06
        Market risk (e.g., interest rate risk, prepayment risk) Credit risk, Liquidity risk,
        Operational risk, Political/regulatory risk. Making Money in Retail Banking:
        Sources of revenue, Sources of expense.
V       Successful e-Business Strategies for Retail Banking                                  10
        Assess an organization’s e-business strategy and examine ways to gain
        competitive advantage, Explore opportunities and challenges of using the Web
        as a channel to deliver customer value in retail banking, Learn successful e-
        business models and best practices for online marketing and customer service.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
               • Achieving Excellence in Retail banking, John Wiley and Sons, Reinhold
                   Leichtful,2009.
               • The Future of Retail Banking: Delivering Value to Global Customer: Books: Joseph
                   A. DiVanna by Joseph A. DiVanna.2008.
               • Retail Banking - Emerging Trends : N Rajashekar ICFAI University Press
                   Hyderabad,2008.
               Other readings:
               • Islamic Retail Banking and Finance Global Challenges and Opportunities :Sohail
                   Jaffer: Euro money Institutional Investor 2005 Edition: 1st
               • IIBF, Risk Management, Macmillian, 2007.
               • Prasad K Nirmala and Chandras, banking and Financial System, 2006.
               • Successful Web Portals in Retail Banking by Daniel Singer, Douglas Ross and
                   Albert Avery John Wiley & Sons,2006.
               • Banking Theory Law and Practice, Dr. S. Gurusamy, McGraw Hill, Education, 2007.




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                          Trimester – VI – The IIS University

Course Code : MBF-621                        Course Name: Mergers & Acquisitions and Corporate
Course Credit: 4.0                                           Restructuring
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives       • To give an understanding to the students about the corporate
                              restructuring process.
                          • To acquaint the students about the procedures of mergers and
                              acquisitions.

    Unit                                       Content                                    Lectures
I       Mergers                                                                           06
        Mergers in the nature of acquisitions and amalgamations. types of merger –
        motives behind mergers – theories of mergers – operating, financial and
        managerial synergy of mergers – value creation in horizontal, vertical and
        conglomerate mergers – internal and external change forces contributing to
        M & Activities.
II      Corporate restructuring                                                           08
         different methods of restructuring – joint ventures –
        sell off and spin off – divestitures – equity carve out – leveraged buy outs
        (LBO) – management buy outs – master limited partnerships – employee
        stock ownership plans (ESOP).
III     Merger Process                                                                    06
         Dynamics of M&A process- identification of targets negotiation-
        closing the deal. Five-stage model – due diligence. Process of merger
        integration – organizational and human aspects –managerial challenges of M&
        A.
IV      Valuation                                                                         10
        Valuation approaches – discounted cash flow valuation – relative
        valuation – valuing operating and financial synergy – valuing corporate
        control – valuing of LBO
        Methods of financing mergers – cash offer, share exchange ratio – mergers as a
        capital budgeting decision.
V       Takeovers                                                                         10
        Types, hostile takeover approaches, Takeover defenses – financial
        defensive measures – Coercive offer and defense – anti-takeover
        amendments – poison pill defense.
*A minimum of one case study will be discussed per unit of the syllabi.
References:           Text Books :
                      1. Fred Weston, Kwang S Chung, Susan E Hoag – Mergers,
                      Restructuring And Corporate Control – Pearson Education, 4/e,2008.
                      2. Mergers acquisitions and Business valuation, Ravindhar Vadapalli
                      Excel books, 1/e 2009.
                      3. Ashwath Damodaran – Corporate Finance-Theory And Practice,
                      John Wiley & Sons, 2009.
                      Other Readings:
                      1. Sudi Sudarsanam – Value Creation From Mergers And Acquisitions,Pearson
                      Education, 3/e, 2009.
                      2. Valuation for mergers Buyouts & Restructuring – Arzak Wiley
                      India (P) Ltd.2004.
                      3. Merger Acquisitions & Corporate Restructuring – Chandrashekar
                      Krishna Murthy & S.R Vishwanath, Sage Publication.2007
                      4. Weston, Mitchel And Mulherin - Takeovers,Restructuring And
                      Corporate Governance – Pearson Education, 4/e, 2003.
                      5. Shiv Ramu – Corporate Growth Through Mergers And Acquisitions


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                      – Response Books,2006.
                      6. P Mohan Rao – Mergers And Acquisitions – Deep And Deep
                      Publications,2007
                      7. Machiraju – Mergers And Acquisitions – New Age Publisherss
                      8. Ramanujam et al – Megers – TMH, 2009
                      9. Handbook of International Mergers & Acquisitions – Gerard Picot-
                      Palgrave Publishers Ltd. 2008.
                      10. Restructuring for Growth – John C. Michelson – TMH, 2008.



Course Code: MBF-622                      Course Name: International Finance & Forex
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives       • The basic objective of this course is to give a fair understanding of the
                              financial management at the global level. The paper aims in giving an
                              understanding to the participants about the foreign exchange markets,
                              risk involved in this market and also the short term and long term
                              financing aspects involved in international markets.

    Unit                                    Content                                     Lectures
I       Financial Management in a Global Perspective                                    10
        Increasing Independence in the Global Economy, Trends in International Trade.
        Recent Developments In Global Financial Markets, Liberalization, Integration
        and Innovation – Challenges of International Financial Management.
II      International Monetary System and Financial Markets                             07
         An overview of Balance of Payments and International Monetary System. An
        Overview of International Financial Markets, Exchange Rate Determination.
III     International Financial Management                                              06
        Genesis international flow of funds. Exchange rate mechanism, balance of
        payment, Risk: political and country risk.
IV      Intricacies of Foreign Exchange Markets                                         07
        Structure and participants-types of transactions mechanics of currency dealing-
        exchange rate quotations-arbitrage-forward rates-evolution of exchange
        control and foreign exchange market in India. Exchange rate computations.
V       Parity conditions and borrowings in International Markets                       10
        Purchasing Power Parity, Covered Interest Parity. Short term and long term
        borrowings in international markets: short term funding and investment-
        centralized vs decentralized cash management-pooling-exposure management.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
                    • International Finance by Maurice Levis,Routledge.2009.
                    • Multinational Finance by Allan Shapiro,PHI,2008.
                    • International Finance by P.G.Apte,TMH,2009.
               Other Readings:
                    • International Financial Management by V. A. Avadhani,HPH.2007.
                    • Multinational Business Finance- David Eiteman, Arthur Stonehill, Michael
                        Moffett, Pearson Education,2006.
                    • Cases in International Finance Michael Moffett, 2006.

Course Code: MBF-623                   Course Name: Legal Aspects Of Banking & Insurance
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives           • The objective of this course is to make the students aware of the



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                                   legal framework of the Banking and Insurance Sector.

    Unit                                      Content                                     Lectures
I          Legal framework of regulation of banks – Control over organization of banks    08
           – Regulation of banking business- Returns- Inspection and winding up –
           Banking Regulation Act, 1949 - RBI Act, 1934.
II         Legal aspects of banking operations – Responsibility of paying banker-         04
           Collecting banker - Indemnities- Bank Guarantees- Letters of Credit – Bill
           Finance.
III        SARFAESI Act, 2002: Introduction – Securitization of financial assets –        10
           Enforcement of security interest – Banking Ombudsman Scheme, 2002-
           Procedure for redressal of grievances – Arbitration procedure- Conciliation
IV       Recovery of assets due to Banks and FIs Act, 1993- Tribunal and appellate        08
        tribunals – Provisions and procedure of tribunals – Bankers Book Evidence Act
        1891.
V       Legal Aspects of Insurance Act 1938                                               10
         Insurance Ombudsman – Contract of agency - Re-Insurance and Double-
        Insurance. Insurance Documents – Insurance forms –Proposal forms – Cover
        Notes – Certificate of Insurance – Policy Forms – Endorsements – Other
        Documents.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books :
                 •   IIBF. “Principles of Banking” Macmillan, New Delhi, 2009.
                 •   IIBF, “Legal Aspects of Banking Operations” Macmillan, New Delhi, 2009.
                 •   Gupta P.K, Legal Aspects of Insurance, Himalaya Publishing House, Mumbai,
                     2008
                 •   National Insurance Academy, Legal & Regulatory Aspects of Insurance, Cengage
                     Learning, 2009.
                 Reference Books:
                     1. Srivastava P. K. “Banking Theory& Practice” Himalaya publishing House,
                         Mumbai,2007.
                     2. Natarajan and Gorden. “Banking Theory Law and Practice”, Himalaya
                         Publishing House, 2009.




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                              Functional Electives (HR)

                          Trimester – IV – The IIS University

Course Code: MBH- 421                       Course Name: Organization Development: Nature, Origin
Course Credit: 4.0                          and Prospects

Total No of lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives           •      The course is designed to assist students to understand the
                                     processes of change in organizations and implement various
                                     behavioural science principles and practices in the form of
                                     interventions towards the goals of effective organization
                                     development.


Unit                                         Contents                                      Lectures
I        Introduction:                                                                     4
         Definition, Introduction & Foundations of Organisational Development:
         Conceptual Framework of OD, History of OD, First order & Second order
         Change, Values, assumptions & believes in OD, Characteristics of OD,
         Participation & Empowerment, Teams & Teamwork, Parallel learning
         structures
II       Managing the OD Process:                                                          10
         Components of OD process, Diagnosis, Diagnosing the system, its subunits &
         processes, diagnosis using the Six-box Organisational Model, the program
         management concept: phases of OD programs, Third Wave Consulting: The
         Action component: nature of OD intervention, analyzing discrepancies
III      OD Interventions:                                                                 14
         Definition, factors to be considered, choosing & sequencing intervention
         activities, classification of interventions: individual (coaching, counseling,
         training, behavioral modeling & mentoring), group (conflict management,
         group facilitation, group learning, self-directed work teams, team building &
         virtual teams), technical (structures, technologies, positions etc) & strategic
         interventions (techno structural)
IV        Organizational Change:                                                           6
         Concept, Scope, Models and Theories of Planned Change:
         Force Field Analysis, Systems Theory, Normative Reduction Strategy,
         Resistance to Change: Individual Resistance, Organizational Resistance to
         change, Overcoming Resistance to Change. Approaches to Managing
         Organizational Change: Lewin’s Three-Step Model, Action Research, Change
         Agents’ , external and internal change agents, Skills, Knowledge and Style of
         change agents, Role of change agents in Effective Change
V        Contempory Issues:                                                                6
         The Future & OD: The changing environment, Fundamental strengths of OD,
         Implications of OD for the client, ethical standards in OD, OD’ future, OD
         consultants role, issues in consultant-client relationship.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Organization Design & Development: Concepts & applications, Dr. Bhupen



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                          Srivastava, Biztantra
                     •    An experiential approach to Organization Development, Harvey, D.F. &
                          Brown, D.R., 3rd edition, PH.
                     •    Organizational       Development:    Behavioral    Science   Interventions,
                          French.L.Wendell, Bell.H.Cecil, Pearson Education
                Other    readings:
                   •      Organization Development-Values, Process & Technology, Margulies, N. &
                          Raia, A.P., TMH.
                     •     Organizational Theory & Design, Richard L Draft, Cengage Learning, 8th
                          Edition
                     •    “OD Intervention and Change Management: In search of Rhythm Devine”,
                          Aniruddh Banerjee & Rajlakshmi Saikia, The Human Factor, May-July 2006,
                          Vol. 1, Issue 2, pp. 7-13.
                     •    “No quick fix in managing change”, Nilesh Mitra, The Human Factor, May-July
                          2006, Vol.1, Issue 2, pp. 81-84.



Course Code: MBH- 422                      Course Name: Employee Recruitment and Selection
Course Credit: 4.0
Total No. of lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives            •   To understand and explore the operational issues involved in
                                   recruitment and selection
                               •   To understand the extent of innovation and contemporary
                                   concerns and challenges in recruitment and selection


Unit                                         Contents                                        Lectures
I         Job Analysis:                                                                      8
         Meaning, definition & purpose. Methods of job analysis: job analysis interviews,
         job analysis questionnaire, task analysis inventory, position analysis
         questionnaire, subject expert workshops, critical incident technique,
         Fleiscluann job analysis survey, functional job analysis, job element method,
         repertory grid, critical incident technique
II       Hiring Process:                                                                     8
         Nature of hiring: regular, temporary, full time, part time, apprentice,
         contractual, & outsourcing. Need analysis, cost analysis & job analysis. Internal
         Hiring: meaning & definition of internal recruitment. Advantages &
         disadvantages. Sources of internal recruitment: circulars, intranet, employee
         referrals. Appointment or promotion. External hiring: meaning & definition of
         external recruitment, sources of recruitment; their advantages &
         disadvantages. Job advertisement: drafting, size & contents
III       Screening Process:                                                                 10
         Screening the candidates: Application Forms: bio-data & weighted application
         blanks: meaning definition, purpose- taking a behavioral approach to
         recruitment: spotting personality patterns, predicting the future, strategy vs
         technique. Assessing what is needed: targeted interviewing, focusing on
         behavior, assessing how person performs, successful candidates profile,
         challenges in the interview, studying the CV
IV       Testing & Interviewing candidate :                                                  8
         Testing: meaning, definition, purpose, advantages & disadvantages. Ability



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         tests: clerical ability tests, mechanical ability tests, mental ability test & physical
         ability test, personality assessment tests. Interviewing: planning the interview,
         interview process: getting started, examining the 5 interview areas, examining
         the strength & weaknesses, spotting the pattern, using the interview checklist,
         conclusion of selection process
V        Reference Checking & Appointment orders:                                        6
         Meaning, definition & purpose. Verification of character, criminal antecedents,
         previous work behavior & educational qualifications. Verification of community
         certificates in public sector companies. Appointment orders: meaning,
         definition & purpose
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Human Resource Management, Dessler Gary, Varkkey Biju, Pearson Prentice
                       Hall, 2008
                   • Staffing Organisation, Herbert G. Heneman III, Timothy A. Judge, 5th Edition,
                       McGraw Hill International
                Other readings:
                   • The Open Book Management Experience: John Case.
                   • Human Resource Planning, Dipak Kumar Bhattacharyya, 2nd edition, Excel
                       Books
                   • Employee Selection, Lilly M Berry, Thomson Publications


Course Code: MBH- 423                        Course Name: Compensation Management
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lectures/ Week
Aims and Objectives           • The course aims to impart knowledge in the design, implementation
                                and administration of compensation and benefits in the
                                organisations, taking into account the legal provisions. This would
                                enable the future HRD manager to leverage compensation in creating
                                a high performing organization.
                              • The course would facilitate the student to become a contemporary
                                compensation manager by gaining insights into current practices of
                                compensation in Indian organizations


Unit                                           Contents                                            Lectures
I        Introduction:                                                                             8
         Compensation meaning, objectives, nature of compensation, types of
         compensation, compensation responsibilities, compensation system, design
         issues: compensations philosophies, compensation approaches, decision about
         compensation, compensation: base to pay, individual vs team rewards,
         perception of pay fairness, compensation as a strategy for attracting & retaining
         employees
II       Compensation Management:                                                                  8
         Strategic compensation planning, determining compensation, development of a
         base pay system: job evaluation systems, the compensation structure- wage &
         salary surveys, the wage curve, pay grades & rate ranges, preparing salary
         matrix, broad banding
III      Variable Pay & Executive compensation:                                                    8
         Strategic reasons for incentive plans, administering incentive plans, individual


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         incentive plans-piecework, standard hour plan, bonuses, merit pay, group
         incentive plans-team compensation, gain sharing incentive plans, enterprise
         incentive plans-profit sharing plans, stock options, executive compensation:
         elements of executive compensation & its management,
IV       Employee Benefits and Allowances:                                                    8
         Benefits: meaning, strategic perspectives on benefits-goals for benefits, benefit
         need analysis, funding benefits, benchmarking benefit schemes, nature & types
         of benefits, employee benefits programs- security benefits, retirement security
         benefits, health care benefits, time-off benefits
V        Statutory provisions/legal framework: Wage legislation in India:                     8
         Payment of wages act; Minimum wages act; Bonus act; Social security
         legislation-PF, ESI, Gratuity, Pension etc.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                 • Employee Reward: Michael Armstrong, Universities press India Limited
                 • Compensation & Reward Management, BD Singh, Excel Books
                Other readings:
                 • Compensation Management in a Knowledge based world, Richard I. Andreson
                    10th edition, Pearson Education
                 • Compensation Management, Er Soni Shyam Singh, Excel Books
                 • The Compensation handbook: a state guide to compensation strategy and
                    design, 4th edition, Lance Berger, A., New York, McGraw Hill


Course Code: MBH- 424                      Course Name:       Managing People and Performance in
Course Credit: 4.0                         Organizations.

Total No. of lectures Allocated: 40
Time: 4 lecture hours per week
Aims and Objectives            •   To understand the meaning and importance of the terms
                                   performance management and performance evaluation.
                               •   To explore different types of performance management and
                                   evaluations criteria, techniques and programmes.
                               •   To understand the process of review, feedback, counselling and
                                   the skills required for it.


Unit                                         Contents                                         Lectures
I        Introduction to Performance Management:                                              10
         Concepts and Issues, Role of Performance Management in Organisational
         Development; Framework for Performance Management. Appraisal System and
         Its Implications–What is appraised? Who appraises? Periodicity of appraisal,
         Purpose for which the appraisal data is used, Individual vs Team based
         appraisal, Current performance and potential performance management
II       Performance Management Systems implementation:                                       12
         Determinants of performance, performance dimensions, approaches to
         measuring performance, diagnosing the causes of poor performance,
         differentiating task from contextual performance, choosing a performance
         measurement approach. Measuring results & behaviours, gathering
         performance information. Conducting staff appraisal: introduction, need, skill
         required, the role of appraises, appraisal methods, rater errors, data collection,
         conducting an appraisal interview, follow up & validation



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III      Performance management & employee development:                                   6
         Personal development plans, 360 degree feed back as a developmental tool,
         performance management & reward systems: performance linked
         remuneration system, performance linked career planning & promotion policy
IV       Performance Management System and HRD Systems:                                   8
         Role of the HRD Department – How can HRD department contribute to the
         effectiveness of performance management system, biases of HRD department
         and its impact on the effectiveness of the appraisal system
V        Performance linked Compensation Management & performance                         4
         consulting: - Development, First, Second, Third generation Balanced scorecard,
         key components. Performance consulting: concept, the need for performance
         consulting, role of the performance consulting, designing & using performance
         relationship maps,
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
                  • Performance Management: Its about performing, not just appraising, Chadha,
                      Prem, McMillan.
                  • Performance Management, Herman Aguinis, Pearson Education, 2007
                  Other readings:
                  • Performance Management: Key Strategies and Practical Guidelines,
                      Armstrong, Kogan Page
                  • Appraising and Developing Managerial Performance, T.V. Rao.
                  • William B. Werther and Keith Davis.




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                           Trimester – V – The IIS University

Course Code: MBH- 521                      Course Name:           International    Human     Resource
Course Credit: 4.0                         Management

Total No. of Lectures Allocated: 40
Time: 4 Lecture hours per Week
Aims and Objectives       •   This course is aimed to familiarize the students with the latest global
                              trends in HRM across differing countries, HR Systems & policies.
                              Management across borders requires global managerial staffing &
                              International decision-making.


Unit                                        Contents                                         Lectures
I        Introduction:                                                                       8
         Definition, Reasons for going global, approaches, difference between domestic
         & international HRM, internationalisation of HRM: Socio-cultural context,
         organisational dynamics & IHRM: Role of culture in International HRM,
         organisational process in IHRM, linking HR to international strategies,
         challenges of IHRM
II       Recruitment, Selection & Staffing in International Context:                         8
         International managers-parent country nationals, third country nationals, host
         country nationals, third country nationals, advantages & disadvantages of
         different selection methods, different approaches to multinational staffing
         decisions, recruitment methods using head-hunters, cross-national advertising,
         e-recruitment; selection criteria & techniques, use of selection tests, interview
         for international selection, international staffing issues
III      Performance Management:                                                             8
         A conceptual background, constraints in global attainment, performance
         management cycle, models, performance & appraisal in IHRM appraisal of
         expatriate, third & host country employees, issues & challenges in international
         performance management, country
IV       Training & Development in International Context:                                    8
         Context backdrop of international training, current scenario in international
         training & development, training & development of international staff, types of
         expatriate training, HCN training, Career Development, repatriate training,
         developing international staff & multinational teams, knowledge transfer in
         multinational companies
V        International compensation & Labor Relations:                                       8
         Forms of compensation & factors that influence compensation policy, key
         components of international compensation policy, key components of
         international compensation, approaches to international compensation,
         compensation practices across the countries, social security systems across the
         countries, global compensation: emerging issues
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • The Global Challenge-framework for international human resource
                       management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin
                   • International Human Resource Management-Peter J Dowling, Denice E Welch,
                       Cengage Learning
                Other readings:
                   • International Human Resource Management, K Aswathappa, Sadhna Das,


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                         McGraw Hill Companies
                     •   International Human Resource Management, Tony Edwards, Chris Rees,
                         Pearson Education
                     •   International Human Resource Management- PL Rao, Excel Books


Course Code: MBH- 522                      Course Name: Strategic HRM
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives            •   The course is designed to provide linkages of Business Strategy to
                                   HR Strategies-Policies & Systems.
                               •   It is designed to equip the student with the tools & techniques
                                   essential for strategic contribution of HRM to organisational
                                   success.
                               •   Familiarising the students with the latest trends in HRM that
                                   provide a strategic orientation to the function.


Unit                                        Contents                                          Lectures
I        Understanding Strategic HRM:                                                         04
         Traditional vs. strategic HR, Typology of HR activities, "best fit" approach vs.
         "best practice" approach, HR strategy and the role of national context, sectoral
         context and organizational context on HR strategy and practices, investment
         perspective of human resources
II       Aligning HR systems with business strategy:                                          12
         Sustained competitive advantage – how HR adds value to the firm – HR as
         sacarce resource – non-substitutable resource, linking HRM practices to
         organizational outcomes – assessing and reducing costs – behavioral impact of
         HR practices – marginal utility models – auditing HR practices and department,
         linking strategy to HRM practices – corporate HR philosophy and company
         wide HR standards – HRM leading strategy formulation, alternative HR systems
         – universalistic – contingency – configurational, congruence and integrated HR
         systems
III      HR Strategy in work force utilization:                                               10
         Efficient utilization of human resource – cross training and flexible work
         assignment – work teams – non unionization, strategies for employee
         shortages, strategies for employee surpluses. Strategies for performance and
         development : Typology of performance types – marginal performers – under
         achievers – stars – solid citizens, managing employee ability – recruitment and
         selection strategy typology, incentive alignment, psychological contracting
IV       Evaluating HR Function:                                                              10
         Overview of evaluation – scope – strategic impact – level of analysis – criteria –
         level of constituents – ethical dimensions, approaches to evaluation – audit
         approach – analytical approach – quantitative and qualitative measures – out
         come and process criteria, balanced score card perspective, bench marking,
         accounting for HRM – purpose of measuring cost and benefits of HRM –
         approaches to HRM performances – employee wastage and turn over rates –
         cost of absenteeism – measuring human resource cost
V        HR Score card:                                                                       04
         HR as a strategic partner and measurement challenge, seven step model for
         implementing HR strategic role, creating an HR score card, measuring HR
         alignment – two dimensions of alignment – assessing internal and external


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         alignment – systems alignment map.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
                  • Charles R Greer Strategic Human Resource Management- A General
                     Managerial Approach-Pearson
                  • Jeffrey A Mello, Strategic Human Resource Management, South western
                     Thomson Learning
               Other readings:
                  • Managing Human Resources: Bohlander, Snell & Sherman.
                  • Strategic Management: Pearce II & Robinson J R.
                  • Human Resources Management-Gaining a competitive advantage, Noe,
                      Hollenbeck, Gerhart, Wright-IRWIN 2e.




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Course Code: MBH- 523                      Course Name: Learning & Development
Course Credit: 4.0
Total No. of lectures allocates: 40
Time: 4 Lecture hours per week
Aims and Objectives        • The course would facilitate understanding of the role, importance and
                             place of training in organizations as well as the approach to adult
                             learning.
                           • It would equip students with both theoretical concepts and practical
                             techniques to manage the training and development function in an
                             organization.
                           • The course would give an overview of identifying and analyzing
                             training needs, planning and designing training and development
                             programmes, delivery of training, training methods, training evaluation
                             and contemporary training practices in Indian organizations.
                           • The course would facilitate the appreciation of various traditional and
                             innovative media and methods for delivering training and insight into
                             how to be an effective trainer.
                           • The course also involves an understanding of the techniques and
                             approaches to management development.


Unit                                         Contents                                         Lectures
I        Introduction to Employee Learning and Development in Organizations:                  10
         Learning, the forces influencing working & learning, classification of learned
         capabilities, learning theories-reinforcement theory, social learning theory, goal
         theories, need theories, expectancy theories, adult learning theory, information
         processing theory; the basic principles of learning, the learning process, mental
         & physical processes, the learning cycle, age influences on learning,
         instructional emphasis for learning outcomes
II       Training & Learning:                                                                 08
         Introduction, relationship, meaning, designing effective training, forces
         influencing working & learning, training practices, strategic training, training
         needs assessment. Transfer of learning: introduction, training design, work
         environment characteristics influencing transfer, organizational environments
         encouraging transfer, implementation of the training programme
III      Training Methods                                                                     08
         Traditional training methods: presentation methods, hands-on methods, group
         building methods. Choosing training methods. E-learning & use of technology in
         training, technology & multimedia, computer-based training, developing
         effective online learning, blended learning, simulations, simulations, mobile
         technology & training methods, intelligent tutoring systems, distance learning,
         technologies for training support, learning management systems, systems for
         training delivery
IV       Evaluation of Training & Employee development:                                       06
         Reasons for evaluating training, overview of the evaluation process, outcomes
         used in the evaluation of training programs, determining whether outcomes are
         good, evaluation practices, evaluation designs, threats to validity, types of
         evaluation designs, considerations in choosing as evaluation designs,
         determining ROI, determining costs, measuring human capital & training
         activity. Employee Development: introduction, approaches to employee
         development, the development planning process, company strategies for



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         providing development, special issues in training & employee development
V        Contemporary issues in Learning & Development:                                   08
         The future of learning & development: introduction, learning for virtual work
         arrangements, focus in content & use of multiple delivery methods, capturing &
         sharing intellectual capital, increased use of true performance support,
         performance analysis & learning for business enhancement, use of training
         partnerships & outsourcing training, training & development from a change
         model perspective, key issues in implementing change
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
                • Training for Development, Lynton, R.P. & Pareek, U., Vistaar Publications.
                • G. Pandu naik-HRD Solutions for excellence-T&D, Text Research & Cases, Excel
                  Books
               Other readings:
                • Training for Organizational Transformation, Lynton R.P & Pareek Udai, Sage
                  Publication.
                • How to plan and design training programmes, Rae Leslie, Infinity Books.
                • Training for Development-All you need to know, Sahu, R.K., Excel Books.




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Course Code: MBH- 524                     Course Name: Managerial Effectiveness
Course Credit: 4.0
No of lectures: 40
Time: 4 lecture hours per week
Aims and Objectives           •   To internalise the role of positive attitude in all spheres of human
                                  endeavour.
                              •   To understand and review the process of managerial effectiveness.
                              •   To understand the reality and relevance of managerial job


Unit                                       Contents                                        Lectures
I        Managerial Job:                                                                   8
         Definition & descriptive dimensions, methods, models & time dimensions, job
         behavior-effective & ineffective, managerial job behavior-functional & level
         differences
II       Designing managerial job:                                                         8
         Identifying managerial talent, selection & recruitment, management skill
         development, managerial motivation, pay & rewards
III      Management criteria & managerial effectiveness:                                   8
         Effective management criteria: performance appraisal measures, feedback,
         career management, balance scorecard; Managerial effectiveness: concept &
         definition, the person, process & product approaches, bridging the gap
IV       Measuring Managerial effectiveness & Issues:                                      8
         Current practices in Industry & Government, effective manager as an optimizer.
         Issues in Managerial effectiveness: organizational process, climate, leadership
         & Group influences, job challenges, competition & managerial styles
V        Contemporary Issues:                                                              8
         Self development, negotiation skills, development of competitive spirit,
         knowledge management, fostering creativity & innovation, management of
         creativity & innovation
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Chakraborty, Managerial Effectiveness & Quality of Work life Indian Insights,
                       1st edition, Tata McGraw Hill, 2007
                   • S. Naranyan Roa, Counselling & Guidance, Tata McGraw Hill, 2nd Edition,
                       2007
                Other readings:
                   • Adwin, C.M., Park, C.L. & Spiroo, A. III (Ed.) Handbook of health psychology
                       and aging. New York: Sinlford Press
                   • Gary Yuki, leadership in Organisation, Pearson Education, 2007
                   • Strategic Human Resource Leader, Jaico Publishing




                                                                                                      (51)
                          Trimester – VI – The IIS University

Course Code: MBH- 621                      Course Name: HR Planning & Information Systems
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture hours per week
Aims and Objectives           •    To discuss the concept and importance of human resources
                                   planning in organisations
                              •    To describe the critical linkages that exist between strategic
                                   planning and human resources planning
                              •    To identify the factors that shape an organisation’s demand for
                                   human resources
                              •    To describe the methods used to forecast the demand for human
                                   resources
                              •    To explain the role of skill inventories in developing succession
                                   plans
                              •    To recommend solutions to staffing shortages or surpluses
                              •    To identify reasons why a computerized human resource planning
                                   system could be useful to an organisation.


Unit                                        Contents                                         Lectures
I        Concept and Benefits of HR Planning:                                                8
         Macro level HR Planning and Labour Market Analysis, Micro level
         (Organisational) HR Planning, HRP components, benefits and process
II       Job Analysis:                                                                       8
          Meaning and definition, job analysis process, techniques of Job Evaluation, Job
         Design and Role Analysis and Job Enlargement and Enrichment, competency
         based approach
III      Workforce analysis and forecasting:                                                 8
          Forecasting manpower needs, process, projecting future talent
         supply,Workload Analysis, Work force flow mapping, Models and techniques of
         human resource demand and supply forecasting, Wastage Analysis, scenario
         forecasting, regression analysis
IV       Human Resource Information System: HRIS A Framework: Concept,                       8
         Management, Information, System, HRIS
         definitions, Nature & Scope, Characteristics, Functions, Importance & Failures,
         and
         MIS & Use of Computers.
         Management Process: Introduction to management, Approaches to
         management,
         Functions of the manager, HRIS: A support to the management, Management
         effectiveness, Planning, Organizing, Staffing, Directing, Controlling, and MIS: A
         tool for management process
V        Important Concepts:                                                                 10
         Human Resource Audit, Behavioural factors in human resource planning and
          Skills Inventory, challenges of succession management, replacement analysis,
         career planning and its process, Human Resource Valuation and Accounting
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:



                                                                                                        (52)
   •   Human Resource Planning, Bramham J., Institute of Personnel Management,
       London
   • Human Resource Information System: Development and Applications,
       Kavanagh, M. J. etc., PWS-Kent, Boston
Other readings:
   • The Manpower Planning Handbook, Bennison, M and Casson, J., McGraw Hill,
       London.
   • Human Resource Valuation: A Guide to Strategies and Techniques, Belkaoui,
       A.R. and Belkaoui, J.M., Quorum Books, Greenwood.




                                                                             (53)
Course Code: MBH- 622                     Course Name: Employment Laws
Course Credit: 4.0
Total No. of lectures allocated: 40
Time: 4 lecture hours per week
Aims and Objectives           •   This course is designed to understand basic concept behind
                                  procedural substantive and protective legislation relating to
                                  employment laws.


Unit                                       Contents                                        Lectures
I        Employment Legislations:                                                          06
         Contract Labour (Regulation and Abolition) Act, 1970, Employment exchanges
         (compulsory notification of vacancies) Act 1959.
II       Compensation Legislations:                                                        08
         Payment of Wages Act, 1936, Minimum Wages Act, 1948, Equal Remuneration
         Act, 1976, Payment of Bonus Act,1965
III      Social security Legislations:                                                     10
         Employee’s State Insurance Act, 1948, Employees Provident Fund and
         Miscellaneous Provisions Act, 1952, Payment of Gratuity Act, 1972, Workmen’s
         Compensation Act, 1923, Maternity Benefit Act, 1961
IV       IR Legislations:                                                                  10
         Trade Union Act, 1926, Industrial Dispute act, 1947-Authorities Under this Act,
         Notice of Change, Procedures, Powers and Duties of Authorities, Strikes and
         Lock-Outs, Lay off and Retrenchment, Unfair labour practices and penalties
V        Work place Legislations:                                                          06
         Factories Act, 1948 (Safety of welfare provisions), Industrial Employment
         (Standing Orders) Act, 1946(Setting up of model standing orders)
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • State and Labour in India: AN Vaid, Asia Publishing House, Bombay
                   • Labour Relations Law in India: SL Agarwal
                   • Law and Practice Relating to Lay off. Retrenchment and Closure VP Arya,
                       Oxford and IBH Publishing Co., Delhi
                Other readings:
                   • Report of National Commission on Labour: Govt. Of India
                   • The Indian Labour Year Book (Latest Issue). Ministry of Labour Govt. of
                       India.




                                                                                                      (54)
Course Code: MBH- 623                       Course Name: Industrial Relations
Course Credit: 4.0
Total No. of Lectures allocated: 40
Time: 4 lecture hours per week
Aims and Objectives            •   The course is directed towards understanding of conceptual and
                                   operational aspects of issues relating to industrial relations


Unit                                         Contents                                          Lectures
I         Industrial relations Introduction:                                                   08
         Introduction, Complexity of industrial relations, conflict, industrial relations as
         a field of study, pluralism, Dunlop’s Industrial Relations System, Characteristics
         of the Indian IR system
II       Industrial Relations System in India:                                                 08
         Labor Policy: introduction, Phases of labor policy till sixth policy. Settlement of
         Disputes: Role of the state, the dispute settlement machinery and it
         instruments, legislations
III      Collective Bargaining:                                                                08
         Definition, Nature and Flexibility, theories, problems, objectives of bargaining,
         environment of collective bargaining, pre-conditions, legality, structure of
         bargaining, steps in negotiation process, formats of agreements and their issues
         and concerns, specific agreements.
IV       Grievance Handling and Labor Welfare:                                                 08
         Grievance handling, causes of grievances, formal systems, labor welfare.
         Concept of labor welfare, development in labor welfare, welfare provisions,
         social security
V        Workers’ Participation in Management:                                                 08
         What is participation, why participation, participation in India, failure and its
         reasons, role of industry in workers participation
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Labour Problems in the Industrialization of India: Charles Harward
                       University Press, Cambridge.
                   • Unionism in a Developing Economy: CK Jhohari, Shtirm Centre of Industrial
                       Relations, New Delhi
                Other readings:
                   • Report of the National Commission on Labour
                   • India's Five-year Plans, Labour Policy
                   • Unions, Employers and Government: Van Duseen Kenned Manaktalas,
                       Bombay




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                     Functional Electives (IT & Systems)

                          Trimester – IV – The IIS University

Course Code: MBS-421                     Course Name: Computer Applications in Management
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives          • This course is designed to make the students of management
                                 familiar with the applications of computers in Business
                                 Management. This paper shall prepare students to learn and
                                 acquire necessary computer skills required for day to day office
                                 application. The students will also be able to learn to solve
                                 business mathematical problems with the aid of computers.

    Unit                                     Content                                       Lectures
I       Application of Computers                                                          8
        Working of a Computer System, Evolution of Computers, Generations of
        Computer Languages, Applications of Computers, Use of Computer in
        Marketing, Finance, HR. IT Outsourcing Advantages and Disadvantages.
II      Operating System Concepts                                                         8
        Introduction, Types of Operating System, Features & Functions of Operating
        System, Using the Windows Operating System, Basics of Word Processing,
        Spreadsheets, Database Management, Electronic Presentations.
III     Telecommunication Concepts                                                        8
        Networking Basics, Topologies, LAN, MAN, WAN, OSI Model, TCP/IP
        fundamentals, Internet, Intranet, Extranet and the World-Wide Web,
        Introduction to Wi-Fi & Mobile Communications.
IV      Financial Analysis using spreadsheets                                             8
        Financial Functions-PMT(), PV(), NPV(), FV(), IRR(),RATE(), DDB(), CTERM(),
        SLN(), HLOOKUP(), VLOOKUP(), Data Tables
V       Computer Applications in Finance using spreadsheets                               8
        Data Analysis, Query, Charts, What-if-Analysis tools: Data Summarization and
        visualization using pivot tables, scenarios, goal seek
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
                    • Fundamentals of Computers, V Rajaraman, Prentice-Hall of India, 2004.
                    • Fundamentals of Information Technology, Alexis Leon, Vikas Publishing
                        House, 2008.
               Other readings:
                    • Using Information Technology, Brian Williams, McGraw-Hill, 2010
                    • Elementary Data Analysis Using Microsoft Excel, Anita M Meehan, C. Bruce
                        Warner, McGraw-Hill, 1999.
                    • Corporate Financial Analysis with Microsoft Excel, Francis J. Clauss, McGraw-
                        Hill, 2009.
                    • Computer Finance and its Applications, Wessex Institute of Technology
                        Southampton, UK, WIT Press, 2004.




                                                                                                  (56)
Course Code: MBS -422                   Course Name: System Analysis and Design
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives          • The course will enable the students to have the insight of the
                                 systems concept and the procedure & methodologies of analysis
                                 and design of the system. The course will also help them
                                 understand the systems implementation and scheduling.

    Unit                                       Content                                     Lectures
I       System Concept and Information System Environment:                                08
        Definition, Characteristics of a system, Elements of a System, Open and closed
        System, Formal and Informal Information System, Computer based Information
        System, Decision Support System, General Business knowledge and
        Interpersonal communicational System.
II      System Development Life Cycle:                                                    08
        Recognition of need, Impetus for system change, Feasibility study, analysis,
        design, implementation, Post implementation and maintenance. Role of System
        Analyst, The Analyst/User Interface.
III     System Planning and Initial Investigation:                                        08
        Strategies for determining Information requirement, problem definition and
        project initiation, background analysis, fact analysis, review of written
        documents, Onsite observations, Interviews, Questionnaires, Fact analysis,
        Efficiency Analysis, Performance Analysis, Service Analysis
IV      Information Gathering:                                                            08
        Need, Information about firms, information gathering tools: Interviewing,
        Arranging the Interview, Guide to successful Interview, Types of interview and
        questionnaires, The structured and unstructured Alternatives.
V       Feasibility Study:                                                                08
        System Performance, Economic and Technical Feasibility, Input/ Output Forms
        Design, Hardware/Software selection, Documentation and its importance
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                     • Systems Analysis and Design, Elias M.Awad, McGraw-Hill Professional
                Other readings:
                     • Structured System Analysis and Design, S.A Kelkar, Prentice Hall, India,
                         2004
                     • 3. System analysis, design, and development: concepts, principles, and
                         practices, Charles S. Wasson, Wiley.


Course Code: MBS - 423                    Course Name: IT Strategy
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives          • Aimed at developing and understanding the use of IT as a strategic
                                 tool for Business Management.

    Unit                                        Content                                       Lectures
           Introduction:                                                                         08
           Emergence of IT as a strategic issue, Role of IT in Business Transformation,
     I
           Internal & External Factors influencing the transformation, Evolution of IT from
           a supporting function to a business.
           Information System Planning:                                                         08
     II
           Information System Plans in Context, global perspective, Approaches in IS


                                                                                                         (57)
        Planning, The IS Planning Process, Managing IT evaluation, techniques &
        outcomes of evaluation.
        The IT & Business Strategy Relationship:                                           08
        Factors influencing the social dimensions of alignment between business and IT
  III
        objectives, the dynamics of alignment, Strategy and the Internet, Evaluating the
        impact of IT on organization.
        IT Strategy & the organizational environment:                                      08
        IT and new organizational forms, IT and organizational decision making,
  IV
        Integrating Knowledge Management System into organizational, IT & customer
        Service, IT and organization Performance.
        Strategic Planning for IT:                                                         08
        Managing IT for competitive advantage, the strategy for applying IT,
   V
        assessment, execution, quality control, administration, strategic alignment
        model to align IT & business strategy, IT policies, national & global.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
                    • Galliers,R.D. Strategic Information Management and strategies in Managing
                         Information Systems, Oxford.
               Other Readings:
                    • McKenny, James Waves of change: Business evolution through Information
                         Technology.
                    • Neuman, Seev Strategic Information System: Competition through
                         Information technologies.
                    • Boar BH, The Art of Strategic Planning for Information Technology, Wiley


Course Code: MBS - 424                   Course Name: Introduction To Database Management
Course Credit: 4.0                       System
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives          • This course has been designed to introduce the students to
                                 applications of systems designed to manage the data resources of
                                 organizations. It provides them an opportunity to study the hands-
                                 on implementation of a data base in corporate environment.

    Unit                                     Content                                      Lectures
I       File System and Databases                                                         06
        Introduction to files and file system, Database System, Database Models, Types
        of Database Systems: Client Server, Object Oriented, Distributed DBMS,
        Advantages of DBMS.
II      The Relational Database Model                                                     05
        Database Architecture: Database Abstraction, Data Independence, Integrity
        Rules, Relational Database, Keys: Primary Key, Foreign Key, Alternate Key,
        Candidate Key.
III     Database Design                                                                   05
        E-R Model, Designing Tables from the ER model, Normalization: 1NF, 2NF, 3NF.
IV      Structured Query Language                                                         14
        Creating tables, Select Statement, Handling Null Values, ORDER BY clause,
        WHERE clause, GROUP BY clause, Relational Operators, Logical Operators, SQL
        Operators, Numeric Functions, String Functions, Date Functions, Joining Tables,
        Views.
V       Database Security and Administration                                              10
        Database Security, Access Control, Access Controls on Views and Integrity
        Constraint, The DBA’s Managerial Role.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:


                                                                                                     (58)
   •   Ramakrishna and Geherke, Database Management Systems, Tata Mc Graw
       Hill Pub. Co. Ltd.
   • Ivan BayRoss, Database Technologies, Sybex Computer Books Inc.
   • Ramez Elmasri and Shamkant B. Navathe, “Fundamental Database Systems”,
       Third Edition, Pearson Education, 2003.
Other Readings:
   • Database System Concepts, Silberschatz, Korth, Sudarshan, Tata Mc GrawHill
       Pub. Co. Ltd.




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                           Trimester – V – The IIS University

Course Code: MBS -521                    Course Name: IT Infrastructure Management
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives          • To manage the present computerized environment and to bridge
                                 the gap between the need of business process knowledge and
                                 functional computer expertise

    Unit                                     Content                                        Lectures
I       Infrastructure Management Overview                                                  08
        Definitions, Infrastructure management activities, Evolutions of Systems,
        (Mainframes-to-Midrange-to-PCs-to-Client-server computing-to-New age
        systems) and their management, growth of internet, current business demands
        and IT systems issues, complexity of today's computing environment, Total cost
        of complexity issues, Value of Systems management for business.
II      Preparing for Infrastructure Management                                             08
        Factors to consider in designing IT organizations and IT infrastructure,
        Determining customer's Requirements, Identifying System Components to
        manage, Exist Processes, Data, applications, Tools and their integration,
        Patterns for IT systems management, Introduction to the design process for
        information systems, Models, Information Technology Infrastructure Library
        (ITIL).
III     Service Delivery Processes                                                          08
        Service-level management, financial management and costing, IT services
        continuity management, Capacity management, Availability management.
IV      Service Support Processes                                                           08
        Configuration Management, Service desk. Incident management. Problem
        management, Change management, Release management.
V       Storage and Security Management                                                     08
        Introduction Security, Identity management, Single sign-on, Access
        Management, Basics of network security, LDAP fundamentals, Intrusion
        detection, firewall, security information management Introduction to Storage,
        Backup & Restore, Archive & Retrieve, Space Management, SAN & NAS, Disaster
        Recovery, Hierarchical space management, Database & Application protection,
        Bare machine recovery, Data retention.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                    • Foundations of IT Service Management: based on ITIL, by Jan Van Bon, Van
                         Haren Publishing, 2nd edition 2005
                Other Readings:
                    • High Availability: Design, Techniques, and Processe, by Floyd Piedad,
                         Michael Hawkins, Prentice Hall, 2000
                         IT Organization: Building a Worldclass Infrastructure, by Harris Kem, Stuart
                         Gaiup, Guy Nemiro, Publisher: Prentice Hall, 2000
                    • IT Systems Management: Designing, Implementing, and Managing World-
                         Class Infrastructures Rich Schiesser, Prentice Hall PTR; 2001

Course Code: MBS - 522                 Course Name: Software Engineering and Project
Course Credit: 4.0                     Management
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives       • Expose the students to systematic software development techniques
                             such as techniques for sofware design, coding, testing, and


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                                 maintenance and project management.

    Unit                                     Content                                     Lectures
I       Introduction to Software Engineering Paradigms                                   06
        Software Engineering Paradigms: Software Characteristics, Software myths,
        Software Applications, Software Engineering Definitions, Various Software
        Process Models, Process iteration, Process activities, The Rational Unified
        Process, Computer-aided software engineering
II      Software Requirements Specification                                              10
        Software Requirements, Functional and non-functional requirements, User
        requirements, System requirements, Interface specification, software
        requirement document, Requirements Engineering Processes, Feasibility
        studies, Requirements elicitation and analysis, Requirements validation,
        Requirements management System Models, Critical Systems Specifications.
III     Project Management and Cost Estimation                                           11
        Project Management, Management activities, Project planning, Project
        scheduling, Risk Management, Software Metrics and Measures — Process
        Metrics, Project metrics, Software Project Planning, Empirical, Putnam,
        COCOMO. Project duration and staffing. Risk Identification and Projection:
        RMMM; PERT and CPM.
IV      Verification and Validation                                                      07
        Verification and validation, Verification and Validation — Planning verification
        and validation, Verification and formal methods. Software Testing — System
        testing, Component testing, Test case design, Test automation.
V       Quality Management                                                               06
        Quality Management — Process and product quality, Quality planning, Quality
        control, Software measurement and metrics Process Improvement — Process
        and product quality improvement, Process classification, Process measurement
        — Process analysis and modeling, Process change, The CMMI process
        improvement framework.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book
                • R.S Pressman: Software Engineering, A Practitioner’s Approach, McGraw Hill
                • Ian Somerville, Software Engineering, Pearson Education
                Other readings:
                • R.E Farley: Software engineering concepts, Tata McGraw Hill
                • Pankaj Jalote, An Integrated Approach to Software Engineering, Narosa
                    Publishing House


Course Code: MBS -523                     Course Name: e-Business
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives       • To provide the students with an analytical and technical framework to
                             understand the emerging world of e-Business.
                          • To know underlying technological infrastructure.

Unit       Contents                                                                           Lectures
I          Introduction to e-business models and frameworks:                                  08
           Digital economy, principles of e-business, e-business models. e-selling process,
           e-buying planning, e-procurement, convergence strategies
II         e-business design and e-markets:                                                   08
           Overview, steps in e-business design, reversing the value chain, knowledge
           building. E-market models, benefits of e-market, direct B2B markets, coalitions.
III        Integrating supply chain management process:                                       08


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       Introduction to supply chain management, theories of supply chain
       management, components of e-supply chain, managing relations in e-supply
       chain, global supply chain management.
IV     ERP Basics, communication and collaboration:                                        08
       Need and Evolution of ERP Systems, ERP and Related Technologies, pros and
       cons, classification, market scenario, Enterprise architecture planning, VoIP, e-
       mail, voice mail, web conferencing, content management system
V      Selling chain management process:                                                   08
       Definition, business and technology drivers, infrastructure, sales and
       distribution configuration. e-CRM processes and their integration, e-banking, e-
       governance. E-Business strategy into action, Challenges, e-Transition and
       Summary. e-Security
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
               • Daniel Amor, R=The E-Business revolution: Living and Working in an
                    interconnected world, Prentice Hall.
               Other readings:
               • Laudon & Laudon, Management Information System, Pearson Education.
               • Ravi Kalakota and Marcia Robinson : e-Business Roadmap for Success, Addison
                    Wesley, 1999
               • Abhijit Chaudhury, Jean- Pierre Kuilboer, E business and E commerce,
                    Infrastructure : Technologies Supporting the e- Business Initiative, Mc-Graw Hill.


Course Code: MBS -524                    Course Name: Knowledge Management
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives       • Essential principles of knowledge management
                          • Impact of KM and technology on IT infrastructure
                          • Team building and goal setting

    Unit                                     Content                                     Lectures
I       Introduction to Knowledge Society                                                08
        Knowledge society-from data to information to knowledge- Drivers of
        knowledge management-Intellectual capital-KM and learning organizations
II      Strategic Alignment                                                              08
        Strategic alignment – creating awareness- articulation- Evaluation and Strategic
        alignment- Infrastructure development and deployment- Leadership,
        measurement and refinement- Role of CKO
III     Analyzing Business Environment                                                   08
        Knowledge audit and analysis, design KM team, creating KM system blue print,
        implementation, capture, store and sharing
IV      Technology Components                                                            08
        Technology components, Intranet and Groupware solutions, tools for
        collaborative intelligence, package choices, implementing security.
V       Integration with web-based systems                                               08
        Integration with web-based and internal operational and support systems,
        change management, reward systems, continuous improvement-case studies
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book
               • The Essential Guide to Knowledge management, Pearson Education
               • Amrit Tiwana, The Knowledge Management Tool Kit, Pearson Education
               Other readings:
               • Sudhir Warier, Knowledge management
               • Davenport Thomas H, Prusak Laurence : Working knowledge : How organization


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    manage what they know, Harward Business School Press
•   Elias M. Awad Hasan M. Ghazri : Knowledge Management, Pearson Education
•   Amrit Tiwana, The essential Guide to Knowledge Management




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                          Trimester – VI – The IIS University

Course Code: MBS -621                     Course Name: IT Consulting Management
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives          • Appreciating the techniques for utilization of resources in effective
                                 and efficient way and Investment to make a significant difference
                                 to clients

    Unit                                     Content                                    Lectures
        The Business of Advice                                                          08
        Introduction to Consulting, Components of a generic consulting project, The IT
   I
        Consulting Framework, Role of a Consultant, Developing Superior Consulting
        Skills.
        IT Consulting Environment                                                       08
        Understanding the IT Industry, Categories of Consulting Engagements, Bridging
  II
        the gap between business and technology, Project planning & implementation,
        Helpdesk services, Remote management Services, Major IT consulting Firms.
        Basics of Consulting Projects of different types                                08
        Network management, system assessment, project management, network
  III   design, integration and security, application development, risk assessment,
        contingency planning, compliance consulting, data warehousing, and other
        information technology services and IT operations.
        IT Consulting Critical Issues                                                   08
  IV    Trends in consulting, IT Staffing, outsourcing and project management, security
        and control, compliance, and disaster recovery planning
        Intellectual Property Rights                                                    08
   V    Introduction, Invention and Creativity, Types of property, Patents, Copyrights
        and Related Rights, Trademarks.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • L Antonio Joia, IT Based Management Challenges and Solution
                   • Jaykumar, Ramkumar, Intellectual Property Rights Demystified: New India
                        Publishing Agency, New Delhi.
                Other Readings:
                   • D Mohammad, IT Management in Developing Countries
                   • John Prescott Careers in Management Consulting
                   • S. Berkun, The art of project management, O’rielly, 2005
                   • Intellectual Property Today, [www.iptoday.com]

Course Code: MBS -622                    Course Name: Business Process Re-engineering
Course Credit: 4.0
Total No of Lectures Allocated: 40
Time: 4 Lecture Hours per Week
Aims and Objectives        • To get an exposure on the various aspects of business process
                              reengineering
                           • To understand the steps to be followed in implementing the process
                              reengineering in business enterprises.
                           • To make use of information technology for reengineering purpose in
                              business enterprises.

    Unit                                    Content                                       Lectures
I          Introduction                                                                   08



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        Changing business scenario, Definitions on business process, Definitions on
        business process reengineering and Comparison with other performance
        improvement concepts, Reasons & Benefits for Reengineering.
II      BPR and Change Management                                                     08
        Preparing for change, Planning for change, Designing change, Evaluating
        change, To or Not To Outsource.
III     Process Design, Analysis And Mapping                                          08
        Functional areas in business enterprises, Process performance metrics,
        Mapping the process flow.
        Transforming The New Process: Behavioral reengineering, Implementing the
        new process, Process Management.
IV      Relevance of IT enablers in BPR: Significance of BPR in implementation of     08
        software products.
        Integration of BPR With Emerging Concepts: Electronic commerce, Supply
        chain management.
V       Reengineering Scenario:                                                       08
        BPR in India- The State of the art, BPR in USA, BPR in Japan, Analysis,
        Imperatives.
        Issues Related To Human Factor In Business Enterprises: Change in
        attitude, Training, Leadership.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Book:
                  • Michael Hammer & James Champy – Reengineering the Corporation – A
                      manifesto for Business Revolution – Nicholas Brealey UK 2001.
                  • Michael Hammer – Beyond Reengineering – Harper Collins Publishers INC New
                      York.
               Other readings:
                  • Gerard Burke & Joe Peppard (edited) – Examining business process re-
                      engineering – Kogan Page Ltd. London.
                  • Lon Roberts – Process Reengineering the - Key to Achieving Break Through
                      Success – Tata McGraw – Hill Publishing Company Ltd. New Delhi.
                  • Warren Winslow – Strategic business transformation – The McGraw – hill
                      Companies – England
                  • Dr. Johnson A Edosomwan – Organizational Transformation and Process
                      Reengineering – Kogan Page Lted. London
                  • Cheryl Currid & Company – The Reengineering Tool Kit – Synergy Books
                      International Malaysia

Course Code: MBS - 623                   Course Name: Enterprise Resource Planning
Course Credit: 5.0
Total No of Lectures Allocated: 50
Time: 5 Lecture Hours per Week
Aims and Objectives        • To get an exposure on the various aspects of business process
                              reengineering
                           • To understand the steps to be followed in implementing the process
                              reengineering in business enterprises.
                           • To make use of information technology for reengineering purpose in
                              business enterprises.

    Unit                                    Content                                    Lectures
I          Introduction to ERP:                                                        08
           Enterprise wide information system, Custom built and packaged approaches,
           Needs and Evolution of ERP Systems, Common myths and evolving realities,
           ERP and Related Technologies, Business Process Reengineering and
           Information Technology, Supply Chain Management, Relevance to Data
           Warehousing, Data Mining and OLAP, ERP Drivers, Decision support system.


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II      Market & Life Cycle:                                                             08
        ERP Domain, ERP Benefits classification, Present global and Indian market
        scenario, milestones and pitfalls, Forecast, Market players and profiles,
        Evaluation criterion for ERP product, ERP Life Cycle: Adoption decision,
        Acquisition, Implementation, Use & Maintenance, Evolution and Retirement
        phases, ERP Modules.
III     Evaluation:                                                                      08
        Framework for evaluating ERP acquisition, Analytical Hierarchy Processes
        (AHP), Applications of AHP in evaluating ERP, Selection of Weights, Role of
        consultants, vendors and users in ERP implementation; Implementation
        vendors evaluation criterion, ERP Implementation approaches and
        methodology, ERP implementation strategies, ERP Customization, ERP-A
        manufacturing Perspective.
IV      Critical success and failure factors for implementation:                         08
        Model for improving ERP effectiveness, ROI of ERP implementation, Hidden
        costs, ERP success inhibitors and accelerators, Management concern for ERP
        success, Strategic Grid: Useful guidelines for ERP Implementations.
V       Technologies in ERP Systems and Extended ERP:                                    08
        Case Studies Development and Analysis of ERP Implementations in focusing the
        various issues discussed in above units through Soft System approaches or
        qualitative Analysis tools, Learning and Emerging Issues, ERP and ECommerce.
        Concept of E-Governance: Concept, E-Governance frame work, area of
        application like public sector, service industry.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                    • Textbook of Enterprise Resource Planning, Mahadeo Jaiswal, Ganesh
                        Vanapalli, Macmillan Publishers India, 2005.
                    • ERP: A Managerial Perspective Book Description, Sadagopan S, Tata McGraw
                        Hill,
                Other readings:
                    • ERP tools techniques and applications for integrating the supply chain by
                        Carol A. Ptak, Eli Schragenheim.
                    • ERP A-Z Implementer's Guide for success by Travis Anderegg, Resource
                        Publishing, 2000.
                    • Enterprise Resource Planning Systems System, Lifecycle, Electronic
                        Commerce and Risk by Daniel E.O. Leary.
                    • Enterprise Resource Planning (ERP): The Dynamics of Operations
                        Management by Avraham Shtub.




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              Functional Electives (International Business)

                          Trimester – IV – The IIS University

Course Code: MBI- 421                      Course Name: Foreign Trade Policy of India
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives       Paper has been designed such that it acquaints the students with the
                          recent trends in India’s foreign trade and policy related issues in foreign
                          trade in the global context.


Unit                                         Contents                                         Lectures
I        Introduction to India's Foreign Trade                                                07
         Trends and developments; Commodity composition and direction, India's
         foreign trade in global context.
II       Foreign Trade Policy and Control in India                                            09
         Policy making body and institutions; Exchange control in Institutions; Exchange
         control in India-objectives and definition. Key features of latest Foreign Trade
         Policy.
III      Import Substitution and Export Promotion Policies                                    09
         Export Incentives-duty exemption schemes, EPCG, duty draw backs; Role of
         commercial banks in foreign trade; Deferred payment system; EXIM Bank;
         Export credit insurance and ECGC.
IV       Infrastructure Support for Export Promotion                                          10
         Export promotion councils, Commodity board/Products export development
         authorities; Specific service institutions; State trading organizations Export and
         Trading Houses; Export Processing Zones/Special Economic Zone (EPZ/SEZ);
         Export Oriented units (EOUs).
V        Foreign Investment Policy                                                            05
         Indian Joint ventures abroad Multilateralism and Bilateralism in India's foreign
         trade.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book:
                • Verma M.L. Foreign Trade Management in India. Vikas Publishing House, New
                   Delhi.
                Other readings
                • Bhashyam S:Export Promotion in Indian-The Institutional Infrasturcture,
                   Commonwealth Pub. New Delhi.
                • Chaudhuri B.K. Finance of Foreign Trade and Foreign Exchange; Himalaya
                   Publication, New Delhi.
                • Mahajan V.S. : India's foreign Trade and Balance of Payments; Deep & Deeop
                   Publications, New Delhi.
                • Vershney R.L.: India's Foreign Trade; Mahal, Allahabad.
                • Export-Import Policy, 1997-2003; Ministry of Commerce, Government of India,
                   New Delhi.



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Course Code: MBI- 422                    Course Name: International Marketing Management
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives          •   To understand the range of strategic options open to companies
                                 competing internationally
                             •   To enhance the students understanding of International Marketing
                                 Environment
                             •   To make Strategic and Operational Marketing decisions in the
                                 context of different, complex International marketing
                                 environments


Unit                                      Contents                                       Lectures
I        International Marketing: An Introduction                                        07
         Concept of International Marketing, International Marketing vs. Domestic
         Marketing, International Marketing Environment, International Marketing
         Strategies, GLOCAL Marketing
II       Market Entry Strategies                                                         09
         International Marketing Research and Opportunity Analysis, Market Selection
         Process, Market Entry Modes, Framework, Structure and Strategies
III      International Marketing –Mix Decisions-I                                        09
          International Product Management, Product Policy, Product Life Cycle, New
         Product Development, International Pricing objectives, methods and strategies
IV       International Marketing –Mix Decisions-II                                       09
         Management of International Distribution and Logistics, International
         Marketing Communications Strategy
V        International Marketing Planning and Documentation                              06
         International Marketing Risks, International marketing Planning and control,
         Future of International Marketing.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                • Justin Paul and Ramneek Kapoor, International Marketing-Text and Cases, Tata
                   McGraw Hill, 2008.
                • Isobel Doole and Robin Lowe, International Marketing Strategy-Analysis,
                   Development and Implementation, Thomson Business Press, India edition, 1999.
                Other readings:
                • Sak Onkvisit and John J. Shaw: International Marketing, Pearson Education.
                • Cateora R Philip & Graham L John: International Marketing, McGraw Hill.
                • Subhas C. Jain: International Marketing, South Western.
                • Jean-Pierre: Global Marketing Strategies, biztantra.
                • Rakesh Mohan Joshi: International Marketing, Oxford University Press.
                • Warren J. Keegan: Global Marketing Management, Pearson Education.
                • Francis Cherunilam, International Marketing, Himalaya Publishing House, 2004.
                • R. Srinivasan, International Marketing, PHI Learning Pvt. Ltd., Delhi, 2008.




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Course Code: MBI- 423                     Course Name: Global Financial Markets and Instruments
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       The objective of this course is to acquaint the students with the salient
                          features of global currency markets and financial system


Unit                                       Contents                                        Lectures
I        Introduction to International Financial System                                    07
         Brettonwood conference and afterwards; European monetary system. Fixed vs
         Floating Exchange Rate regimes.
II       Creation of Euro Currency Markets                                                 08
         Creation of Euro Dollar, Emergence of Global Currency Markets, Size and
         Structure of Europe and Asian Markets, Transaction, Regulatory systems, Major
         instruments.
III      International Financial Markets and Instruments                                   07
         International capital and money market instruments and their salient features;
         Integration of financial markets and approach; Arbitrage opportunities; Role of
         financial intermediaries.
IV       International Money Market Instruments and Institutions                           09
         GDRs, ADRs, IDRs, Euro Bonds, Euro Loans, Repos, CPs, derivatives, floating
         rate instruments, loan syndication and Euro deposits; IMF, IBRD, Development
         Banks.
V        Global Shopping for funds and Investments                                         09
         Comparison of Domestic, Foreign and Euro Currency Markets for Lending and
         Investment, Forex Risk, Interest Rate Parity, Cover deals; Using global markets
         for Hedging, Arbitrage, speculation, Cost comparisons.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Book
                   • Buckley, Adrian: Multinational Finance, Prentice Hall of India, New Delhi
                Other readings
                   • Henning, C.N., Piggot, W. and Scott, W.H: International Financial
                       Management, Mc Graw Hill, Int. Ed., New York.
                   • Maurice, Levi: International Finance, McGraw Hill, Int. Ed., New York.
                   • Rodriqufe, R.M and E.E Carter: International Financial Management, Prentice
                       Hall of India, Delhi.
                   •    Shaprio, A.C: Multinational Financial Management, Prentice Hall of India,
                       New Delhi.


Course Code: MBI- 424                     Course Name: Foreign Language For Business-I (German)
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       The objective of this subject is to acquaint the students with the working
                          knowledge of the language to make use in international business.



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Unit     Content                                                                    Lectures
I        The Article – Definite & Indefinite, TheVerb - Present Tense (fragen –     09
         antworten –sein), Personal pronoun: er – es – sie, Verb + Accusativ Case
II       The Noun: Singular and Plural                                              09
         Accusatie Case
         The Verb: haben – heissen - schlieβben
         Imperative
         Interrogative Pronouns
         The Construction of Sentence (The Position
         of Words)
         The Demonstrativpronoun - das
         The Time (How to ask and talk about time)
III      TheVerb (Strong Verbs): Present ( fahren – lessen –nehmen)                 07
         Prefixes and Verb (Separable Verbs) – (The Position of Words)
         Prepositions
         Day – Month – Year
IV       The Noun: Dative Case                                                      08
         Dative and Accusative Case - Verbs With
         Indirect and Direct Object
         The Interrogativepronoun wem ?
         Possessive Pronoun
         Prepositions : With Dative and Accusative Case
         Positioin of Words with Conjunctions aber,
         denn, und, oder, sondern
         The Adverb of Time
V        Model verbs – Position of words                                            07
         Personalpronoun – Position of Words
         The Watch Timing
         Demonstrative pronoun dies
         Usage of “Woher” –“ Wo” – “Wohin”
         Prepositions with Dative and Accusative Case
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books:
                    • Dectche Sprach for Auslander Von Schulz and Griesback Lesson upto 15
                       only)
                    • Pons Starting German / Anfaenger Deutsch
                    • Cassels Language Guides : German – A Handbook of Grammar, Current
                       usage and word power
               Other readings:
                  • Teste dein Deutsch – Stufe I & II
                    • Langenscheidt’ s or Collin’ s German – English / English – German
                       Dictionary
                    • Deutsch als fremdsprache-I A
                    • Deutsch als fremdsprache-I B
                    • Wir lesen Dartsch-I
                    • Wir lesen Dartsch-II



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Course Code: MBI- 424                      Course Name: Foreign Language For Business-I (French)
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       The objective of this subject is to acquaint the students with the working
                          knowledge of the foreign language to utilize in international business.


Unit                                         Contents                                         Lectures
I        Grammar: greetings; indefinite articles; definite articles; the partitive article;   08
         two forms of the contracted article (‘a” & “de” forms)
         Comprehension and paragraph writing: reading of the stories in chapter 1 of
         the book
         Listening and Speaking Skills: activities: making acquaintances
II       Grammar: introduction to French verb system (present conjugations of the             09
         regular1st. group verbs and of the irregular be, have & go verbs
         Comprehension and paragraph writing reading of the stories in chapter 1
         and 2of the book
         Listening and Speaking Skills inviting and replying to an invitation
III      Grammar:verb system ( some major verbs of the regular 2nd group & the                08
         irregular 3rd group); demonstrative, qualifying& possessive adjectives;
         interrogation; negation;
         Comprehension and paragraph writing reading of the stories in chapter 1
         and 2 of the book
         Listening and Speaking Skills activities : describing people; requesting &
         giving orders
IV       Grammar contracted articles (‘a” & “de” forms), prepositions & adverbs of            08
         space and quantity; gender & number of nouns and adjectives; position
         of adjectives
         Comprehension and paragraph writing reading of the stories in chapter2
         and 3of the book
         Listening and Speaking Skills: evaluating & appreciating; thanking &
         congratulating
V        Grammar: imperative mood; emphatic pronouns; pronominal verbs;                       07
         Comprehension and paragraph writing reading of the stories in chapter 2 of
         the book
         Listening and Speaking Skills activities: explaining; justifying; complaining;


References:     Text Books:
                   • Le nouveau sans frontieres level- l (methode de francais – published by CLE
                       international Paris, 1998, Indian edition.
                   • Le nouveau sans frontiers – workbook vol-1
                   • Four audiocassettes accompanying the written material
                Other readings
                   • Larousse compact dictionary : Fre->Eng./Eng.->Fre



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•   Conjugaison – Le Robert & Nathan
•   Larousse grammaire francaise
•   Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.




                                                                       (72)
                           Trimester – V – The IIS University

Course Code: MBI- 521                     Course   Name:        Export-Import     Procedures     and
Course Credit: 4.0                        Documentation

Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       Paper has been designed such that it acquaints the students with the basic
                          understanding of procedures and documentation of export-import
                          business and Exim policy of India.


Unit                                        Contents                                        Lectures
I        Introduction                                                                       08
         Role of Exports and Imports in Indian Economy, Export-Import Policy of India,
         Foreign Exchange Regulations, ISO 9000 Service and other internationally
         accepted quality certificates, Quality control and reshipment inspection, Marine
         Insurance.
II       Export Procedure                                                                   09
         Export Documentation, General Excise clearance, Custom clearance, Role of
         clearing and forwarding agents, Shipment of export cargo, Export credit, Export
         credit guarantee and policies, forward exchange cover, finance for exports on
         deferred payment terms, Duty drawbacks, Logistics for exports and imports.
III      Export credit                                                                      08
         Export credit guarantee and policies, forward exchange cover, finance for
         exports on deferred payment terms, Duty drawbacks, Logistics for exports and
         imports.
IV       Imports Procedure                                                                  07
         Import Licensing Policy, Actual User Licensing, Replenishment Licensing,
         Import-Export pass book Capital goods licensing, Exports houses.
V        Import Management in a Developing Economy                                          08
         Foreign exchange budgeting, Import procurement methods, Imports financing,
         Purchase contract, Import under counter trade, Monitoring and follow-up of
         Import contracts.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Mahajan, M.I.: A Guide on Export Policy Procedure and Documentation.
                   • Balgoplal, T.A.S.: Export Management.
                   • Jitendra, M.D.: Export Procedure and Documentation.
                Other reference:
                   • Cherian and Parab: Export Marketing, Himalaya Publishing House Delhi.
                   • Govt. of India : Handbook of procedures , Import and Export Promotion, New
                       Delhi.
                   • Rathor, Rathore and Jain: International Marketing, Himalaya Publishing
                       House, New Delhi.
                   • Export-Import, Nabhi Publications, New Delhi.


Course Code: MBI- 522                     Course Name: International Financial Management
Course Credit: 4.0


                                                                                                       (73)
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives      The objective of this subject is to acquaint the students with the basic
                         knowledge of International business and nature and scope of International
                         Financial Management


Unit                                       Contents                                       Lectures
I        International Financial Management                                               08
         An overview, Importance, nature and scope, Theories of International business,
         International Business Methods, Recent changes and challenges in IFM.
         International Flow of Funds: Financial Instruments, Factors affecting
         International Trade flows, Financial Market, Convertibility in rate.
II       International Monetary System                                                    08
         Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate
         regime, the current exchange rate arrangements, the Economic and Monetary
         Union (EMU), Balance of Payments, Corporate Governance around the world.
III      Foreign Exchange Market, Exchange Rate Determination, and Currency               10
         Derivatives
         Markets for Foreign Exchange, International Parity relationships and
         forecasting foreign exchange rate, Futures and options in Foreign Exchange,
         Markets; Overview of the other markets; Euro currency market, Euro credit
         market, Euro bond market, International Stock market.
IV       Foreign Exchange Exposure and Management                                         07
         Management of Transaction Exposure, Economics exposure and Translation
         Exposure.
V        Long term & Short-term Asset -liability Management                               07
         Foreign Direct Investment, International Capital Budgeting, International
         Capital structure and cost of capital. International Financing Equity, Bond
         financing, parallel loans.
         Short-term Asset-Liability Management: International Cash management,
         accounts receivable management, inventory management. Payment methods of
         international trade, trade finance methods, Export - Import bank of India,
         recent amendments in EXIM policy, regulations and guidelines.
*A minimum of one case study will be discussed per unit of the syllabi.
References:    Text Books
                  • P.G.Apte, International Financial Management, Tata McGraw-Hill, New Delhi,
                      2004.
                  • Alan C.Shapiro, Multinational Financial Management, 4/e, Prentice Hall India
                      Private Ltd, 2004
                  • Jeff Madura, International Financial Management, 6th edition, Thomson
                      Publications.
               Other readings:
                  • Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New
                      Delhi, 2003.
                  • S.Eun Choel and Risnick Bruce, International Financial Management, Tata Mc
                      Graw Hill, 2001.
                  • David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational
                      Business Finance, 10th edition, Pearson Education 2004.
                  • P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial


                                                                                                     (74)
                         Management, Macmillan Publishers, 2001.
                     •   Prakash G. Apte, International Finance A Business Perspective, Tata
                         McGraw-Hill Publishing Co. Ltd., 2003.
                     •   Adrian Buckley, Multinational finance, Third Edition, Prentice-Hall of India
                         Pvt. Ltd., 2001.
                     •   Melvin: International Money and Finance 7/e Pearson Education.


Course Code: MBI- 523                      Course Name: International Supply Chain Management
Course Credit: 4.0                         and Logistics

Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       Paper has been designed such that it acquaints the students with the key
                          features of International Logistics and Supply Chain Management and
                          familiarizes the students with the components of logistics management.


Unit                                        Contents                                          Lectures
I        Introduction                                                                         08
         International Logistics and Supply chain management: meaning and objectives,
         importance in global economy, Supply chain relationship to business
         performance, Key tasks of logistics and supply chain managers, Role of
         Government in controlling international trade and its impact on Logistics and
         supply chain.
II       Supply Chain Strategy                                                                09
         Global Supply chain strategy, Structuring supply chain capabilities, Planning
         Global Supply Chain: Planning the global supply chain, Network design for
         global supply chain management, Risk management in the global context,
         Measuring logistics cost and performance. Benchmarking the supply chain,
         Performance measurement and evaluation in global supply chains.
III      Coordination                   in                Supply                Chain         07
         Importance of Coordination in Supply Chain, Bullwhip Effect, Obstacles to
         Coordination, Strategies to achieve coordination, Role and Importance of IT in
         Supply Chain Management
IV       Transportation, Warehousing and Inventory Control                                    09
         Strategic importance of transport in global logistics, types, characteristics and
         salient features, intermodal transportation in international operations, factors
         influencing mode and carrier selection decision, warehousing, Inventory Flow
         and Modeling; Approaches to Inventory Management in Global Supply Chain
         Management, inventory models, safety stock determination for service level,
         and lead time
V        Outsourcing And Logistics Service Providers                                          07
         Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL
         service providers, role in Global logistics, types of services, considerations for
         hiring 3PL and 4 PL service providers. Concept and need of outsourcing,
         determinants for outsourcing decisions, role of outsourcing in global supply
         chain management
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Douglas Long International Logistics: Global Supply Chain Management
                       Springer- Verlag New York, LLC;2004


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                     • Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations
                       and
                Other readings:
                   • Logistics: Text and Cases Wiley, John & Sons, Incorporated 1998
                   • Alan Branch Global Supply Chain Management in International Logistics
                       Routledge 2007
                   • Kent N. Gourdin Global Logistics Management: A Competitive Advantage for
                       the New Millennium Blackwell Publishing 2006
                   • Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan
                       (Editor)
                   • Quantitative Models for Supply Chain Management Kluwer Academic
                       Publishers1998


Course Code: MBI- 524                       Course Name: Foreign Language For Business-II
Course Credit: 4.0                          (German)

Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       The objective of this subject is to acquaint the students with the working
                          knowledge of foreign language to make use in international business


Unit                                         Contents                                     Lectures
I        Genitive Case                                                                    08
         Past Tense & perfect Tense – weak and strong Verbs
         Reflexive pronoun
II       Complementing declinations                                                       07
         Imperative Mood
         Personal pronouns
III      Prepositions with Genitive Case                                                  09
         Past and Perfect of legen / liegen, stellen / stehen, haengen, stecken
         Verbs with Prepositions
         Prepositions with Interrogative Words and Pronouns
         Pronoun for Noun with indefinite Article( in different cases)
IV       The Adjective declination                                                        09
         Interrogative pronoun for Adjectives welcher and was fuer ein
         Usage of Ja, Nein, Doch
         The Past Perfect – Usage of Past Perfect
         The Subordinate Clause : weil, daβ
V        Adjective Declination without Artikel                                            07
         Subordinate Clause : wenn und wie
         Revision
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Deutsche Sprachlehre fuer Aulaender by Schulz / Griesbach
                   • Pons Starting German / Anfaenger Deutsch
                Other readings
                   • Cassels Language Guides : German – A Handbook of Grammar, Current usage


                                                                                                     (76)
                         and word power
                     •   Teste dein Deutsch – Stufe I & II
                     •   Langenscheidt’ s or Collin’ s German – English / English – German Dictionary




Course Code: MBI- 524                      Course Name: Foreign Language For Business-II (French)
Course Credit: 4.0
Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       The objective of this subject is to acquaint the students with the working
                          knowledge of the foreign language to make use in international business.


Unit                                        Contents                                        Lectures
I        Grammar personal pronouns (indirect, direct, adverbial) : choice, order &          08
         place in the sentence; indefinite adjectives & pronouns)
         Comprehension and paragraph writing reading of the stories in chapters
         3+4 of the book
         Listening and Speaking Skills activities: reprimanding; giving opinion
II       Grammar: near future; past perfect and imperfect tenses                            09
         Comprehension and paragraph writing reading of the stories in chapters
         3+4 of the book
         Listening and Speaking Skills relating events using the past tenses
III      Grammar: formation and usages; simple relative pronouns                            08
         Comprehension and paragraph writing reading of the stories in chapter 4 of
         the book
         Listening and Speaking Skills activities : relating events using the past tenses
IV       Grammar reported speech; possessive pronouns                                       08
         Comprehension and paragraph writing reading of the stories in chapter 4 of
         the book
         Listening and Speaking Skills: reporting conversation using reported speech;
         allowing and prohibiting;
V        Grammar comparatives and superlatives; simple future; recent past; present         07
         continuous
         Comprehension and paragraph writing reading of the stories in chapter 4 of
         the book
         Listening and Speaking Skills making plans; discussing & debating an issue


References:     Text Books:
                   • Le nouveau sans frontieres level- l (methode de francais – published by CLE
                       international Paris, 1998, Indian edition.
                   • Le nouveau sans frontiers – workbook vol-1
                Other readings:
                   • Four audiocassettes accompanying the written material
                   • Larousse compact dictionary : Fre->Eng./Eng.->Fre
                   • Conjugaison – Le Robert & Nathan


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•   Larousse grammaire francaise
•   Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.




                                                                       (78)
                          Trimester – VI – The IIS University

Course Code: MBI- 621                     Course  Name:        International    Human      Resource
Course Credit: 4.0                        Management

Total Number of Lectures Allocated:
40
Time: 4 Lecture Hours/Week
Aims and Objectives       Paper has been designed such that it acquaints the students with the HRM
                          practices in different countries of the world


Unit                                       Contents                                        Lectures
I        Introduction to IHRM                                                              10
         Definition, Difference between IHRM and Domestic HRM, Models of IHRM-
         Matching model, Models of SHRM in Multinational Companies,
         Internationalization of HRM; Socio-cultural context, Organizational dynamics,
         Role of culture in International HRM, Culture and employee management
         issues, Organizational Processes in IHRM, Linking HR to International
         expansion strategies, The Challenges of International Human Resource
         Management.
II       Recruitment, Selection and staffing in International context                      09
         International Managers, parent country nationals, third country nationals, host
         country nationals, selection Criteria and Techniques, use of selection tests,
         interviews for international selection, different approaches to multinational
         staffing decisions, recruitment methods using head-hunters, cross-national
         advertising, e-recruitment; international staffing issues.
III      Training and development in international context                                 07
         Context Backdrop of international training, Current scenario in international
         training and development, role of expatriate training, HCN training, Career
         Development, repatriate training, components of effective pre-departure
         training programmes, developing international staff and multinational teams,
         knowledge transfer in multinational companies.
IV       Performance Management                                                            07
         A conceptual background, Constraints in goal attainment, performance
         management cycle, models, performance and appraisal in IHRM appraisal of
         expatriate, third and host country employees, issues and challenges in
         international performance management, country specific performance
         management practices.
V        International Labour Relations                                                    07
         Key issues of International Labour relations, response of labour unions to
         MNCs, HRM practices in different countries- Japan, USA, UK, Turkey, Middle
         East, India and China.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • The Global Challenge- framework for international human resource
                       management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin.
                   • International     Human     Resource     Management-Peter    J Dowling,
                       Denice E Welch, Cengage Learning
                   • International Human Resorce Management, K Aswathappa, Sadhna
                       Das, Mc Graw Hill Companies
                Other readings


                                                                                                      (79)
                     •   International Human Resource Management, Tony Edwards, Chris
                         Rees, Person Education
                     •   International Human Resource Management - Monir H Tayeb –
                         Oxford University Press - 2005.
                     •   International Human resource Management – PL Rao, Excel Books




Course Code: MBI- 622                     Course Name: FOREX Management and Currency
Course Credit: 4.0                        Derivatives

Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives       The objective of this subject is to acquaint the students with the basic
                          knowledge of Foreign Exchange Market


Unit                                       Contents                                       Lectures
I        Foreign Exchange Market                                                          09
         Organization – Spot Vs Forward Markets, Bid and Ask rates, Interbank
         Quotations, International Market Quotations, Cross Rates, Merchant Rates,
         FEDAI Regulations, Role of RBI
II       Exchange Rates                                                                   08
         Exchange rate systems, Gold Standard, Bretton Woods, Fixed Vs Floating
         Exchange Rate systems, Determinants of Exchange Rates, Exchange Controls.
III      Foreign Exchange Transactions                                                    08
         Purchase and Sale transactions, Spot Vs Forward transactions, Forward
         Margins, Interbank Deals, Cover deals, Trading, Swap deals, Arbitrage
         Operations, Factors determining Forward margins for international selection,
         international staffing issues.
IV       Ready and Forward Exchange Rates                                                 08
         Principle types of Ready Merchant rates, Ready rates based on cross rates,
         Forward exchange contracts, Execution of Forward contracts, cancellation and
         Extensions, Dealing position, Exchange position, Cash position.
V        Currency Derivatives                                                             07
         Currency Forwards, Currency Futures, Currency Options, Exchange traded
         transactions, Financial Swaps, Forward Rate agreements, Interest Rate Options,
         Development of currency derivatives in India, Hedging strategies using
         currency futures and swaps.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Alan C Shapiro : Multinational Financial Management, Prentice Hall, New
                       Delhi
                   • Francis Cherunilam : International Economics, Tata Mc Graw Hill Pub Ltd,
                       New Delhi
                Other readings:
                   • Ian H Giddy: Global Financial Markets, AITBS Publishers and Distributors,
                       New Delhi
                   • C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand & Sons,
                       New Delhi
                   • Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Respose Books,


                                                                                                     (80)
                         Sage Publications, New Delhi




Course Code: MBI- 623                      Course Name: International Marketing Research
Course Credit: 4.0
Total No. of Lectures Allocated: 40
Time: 4 Lecture Hours/Week
Aims and Objectives       Paper has been designed such that it acquaints the students with the basic
                          understanding of International research methodology for the purpose of
                          managerial decision making.


Unit                                         Contents                                      Lectures
I        Introduction to International Marketing Research                                  09
         The Nature and Scope of International Marketing Research, Culture
         Classification Model, Ethics in Research, Marketing Research in the
         International Environment, Complexity of International Marketing Research.
II       International Marketing Research Process                                          09
         Introduction, Research Objectives, Preliminary Stages of the Research Process,
         Information Requirements for International Marketing Decisions, Market
         orientation, Strategic orientation, Secondary Data Research, Marketing research
         on the Internet, Primary Data Research, Types of Primary Research, Issues in
         Primary data Collection, Qualitative and Observational Research.
III      Planning and Conducting Market Survey                                             09
         Survey Research, Problems Specific to developing Countries, New Approaches
         to Survey Research, Scale Development, Measurement and Scaling , types of
         Scales, Scales in Cross- National Research, Questionnaire design, Sampling.
IV       Analysis of International Marketing Research                                      07
         Data Preparation, Data Analysis, Statistical Techniques, analysis of Variance,
         Correlation Analysis, Regression Analysis, Multivariate Data Analysis.
V        Report Writing                                                                    06
         Written Report, Oral Presentation, Validity and Reliability in Presentations.
*A minimum of one case study will be discussed per unit of the syllabi.
References:     Text Books:
                   • Marketing Research: Beri Tata Mc Graw Hill Publication., New Delhi.
                   • Research Methodology: R. Panneerselvam., Prentice Hall of India, New Delhi.
                Other readings:
                   • Research Methodology: C.R Kothari.
                   • Marketing Research: S shajahan., Mc Millan India Ltd., New Delhi.
                   • Marketing Research: Naresh K Malhotra Prentice Hall of India Pvt. Ltd., New
                       Delhi.




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