Social Media and Marketing SkinnyMinnyMedia

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Social Media and Marketing SkinnyMinnyMedia Powered By Docstoc
					Social Media and Marketing
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               Presented By:
               Veronica Noone
                 RoniNoone.com
                  @RonisWeigh




                5/25/10
Agenda
 Define Social   Media?
 Popular Social    Media Channels
6Questions to ask when building a Social
 Media Marketing Strategy.
 More on     the popular channels
 Companies using         Social Media
 Things to   ponder
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Question....



 How would   YOU define Social Media?




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What does Social Media and Ice
Cream have in common?....




  http://www.youtube.com/watch?v=MpIOClX1jPE

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    Social Media Key Points
   Social
        enjoying life in communities or organized
         groups
   Media
        an instrument of communication
        traditionally one-way.
   Social Media
        gives you (or your users) the ability to
         communicate too.
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Question....

 Who are   the big players?
 The popular social   media channels
 available today.




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6 Questions when building a
Social Media Marketing Strategy

 Why?

 Who?

 What?

 How?

 With What?

 Is   it Working?
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Why?

   The   biggest MOST important
    question ever.




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Who?
 You Audience!
   Listen and Observe potential customers.
       how does YOUR audience
        communicate/interact online?
       Which social networks do they engage?
       What are their goals?


   Be a Lurker!

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What?

 What    are your objectives?
     Do you want to sell more widgets?
     Build your brand?
     Get feedback from customers?


         both the goals of the
 Consider
 company as well as your audience.

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How?

 Youknow the who and the what now
 we to map it to the how and with what?
 You need    a Strategic plan
     What approaches will you take to meet the
      needs/desires/interests of your audience
      while meeting your own



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How? Cont'd
 Connecting social media marketing tactics and
 technologies should be based on your who and
 what.
     Blogging                Forums

     Microblogging           Blogger sponsorships
                              There are many to
     Social Networks
                               consider.
     Video


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With What?
   What specific tools will you use?
   Again, based on the who and the what.

                                linkedIn
       Wordpress
                                YouTube
       Blogger
                                Again, there are many
       Twitter                  to consider.
       Facebook

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Is it Working?
   How will you measure success according to your
    goals?
    ◦   When will you take benchmark measurements?
    ◦   How frequently will you evaluate efforts?
    ◦   Will there be success metric?
    ◦   Will you share your success with you online
        users?
    ◦   Sometimes results are intangible.
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Currently Popular
   Twitter
   Facebook
   Blogs (Wordpress vs. Blogger vs. MoveableType
    vs Whatever)
   Tumblr
   YouTube
   Flickr

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Let's Take a look...


   at some companies rocking the social media.




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POM
   pomwonderful.com
       Online community
       Engage bloggers who meet their demographic
       Active in on twitter
            @pomonline
       Facebook Fan Page
            facebook.com/pomwonderful
       Even linkedIn
            www.linkedin.com/companies/10912

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Absolut Vodka
   absolut.com
       Strong Presence on YouTube
            youtube.com/ABSOLUTworld
       Not on twitter that I can find
       Inactive/user created Facebook Fan Page
            facebook.com/moje.stranky




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Best Buy
   bestbuy.com
       Strong Twitter presence
       @twelpforce
       @BestBuy


       http://www.bbyfeed.com/
       http://techcrunch.com/2009/07/21/best-buy-goes-all-twitter-
        crazy-with-twelpforce/




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Things to ponder
   Marketing on the social web is about
    giving to get
   Listen as much as you talk
   Respond quickly... users like real time
   There is no “right” way.
   Transparency, Transparency, Transparency,


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References/Resources
   For a list of references and resources visit
    my blog...


SkinnyMinnyMedia.com




               5/25/10

				
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posted:11/13/2011
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