Detailed content of the report, delivery term and the price are subject to individual negotiation.
We provide consulting services on various segments of the real estate market such as:
residential property market,
Real estate
commercial property market,
undeveloped land market,
holiday apartments market,
construction market.
Each of our products is also offered in Polish.
– research and analyses
Do not hesitate to contact us!
Emmerson Market Research Department
www.emmerson.pl
research@emmerson.pl
tel. + 48 516 000 644
tel. + 48 516 000 645
www.emmerson.pl
Company profile
Emmerson
Emmerson is one of the leading companies in all segments of the real estate market in Poland. It operates via branches in the biggest Polish cities:
Warsaw, Krakow, Wroclaw, Poznan, Gdansk and via franchising chain – a few offices in smaller cities.
The real value of Emmerson is a competent and experienced group of over 300 employees. Our well-experienced real estate agents, valuers and property
managers offer comprehensive services in accordance with client expectations and professional standards.
Emmerson has been operating on the Polish real estate market since 1994.
Emmerson Market Research Department
The Emmerson Market Research Department specialises in conducting and preparing all kinds of real estate and construction market analyses and
research services.
Our analysts combine both familiarity with modern research tools, a broad market knowledge and experience gained since the beginnings of modern
real estate market in Poland. Our client groups include Polish and international developers, construction companies, construction material producers,
banks, investment funds and individual investors.
We invite you to acquaint yourself with our current offer.
www.emmerson.pl
Reports and databases
Periodic products
– reports and databases of residential projects
We offer you the possibility of purchasing synthetic market reports on the seven biggest local residential markets in Poland (Warsaw, Krakow, Wroclaw,
Poznan, Gdansk, Lodz and Katowice). The reports contain an expert summary of the situation in the housing construction market in each particular city
and its districts (descriptions, graphs, tables, maps), including:
Overall offer’s volume on the primary housing market according to district/city in last four quarters,
Apartments sold-out indicator according to district/city,
The most recent prices as well as historical ones on the primary market according to districts and city,
The amount of ready-to-be-occupied apartments and their share in the whole offer of districts/city,
Full list and characteristics of all developers’ multi-housing projects developed within administrative borders of city,
Maps of the city and its districts presenting location of all developers’ multi-housing projects developed on the specific area.
There is a possibility of ordering reports with the comprehensive Excel databases of all developers’ multi-housing projects developed within administrative
borders of above mentioned cities.
Databases provide an availability of a rapid definition of direct competition for each project both in terms of location as well as a similarity of individual
characteristics such as: size of an investment (number of units) or a height of buildings (number of levels). The databases give the opportunity of
preliminary estimation of a housing supply planned to be delivered in each quarter of following years. They are provided in spreadsheet files, which
allow to make quick calculations.
Monitoring of competitive projects
Regular monitoring
of competitive developer’s projects
Residential developers are offered an unique service on the Polish residential market of complex monitoring of competitive housing projects. A list of
such investments is always consulted with the Client.
A typical study contains the following characteristics of competitive projects:
Investor (Developer), Number of reserved apartments,
Name of a project, Minimum area of an apartment in the current offer,
Street, Maximum area of an apartment in the current offer,
Distance from the Client’s investment, Payment procedure,
Completion date, Ready-to-be-occupied apartments (yes/no),
The lowest gross price per single room apartment in the current Offered possibility of finishing – price,
offer, Promotional offers applied,
The lowest gross price per 2-room apartment in the current offer, Detailed price structure of apartments on sale,
The lowest gross price per 3-room apartment in the current offer, Detailed structure of apartments on sale according to the number
Price interval of all apartments in the current offer (minimum price of rooms,
– maximum price per sqm), Website (www),
Number of apartments in the offer, Change of prices (%),
Number of all apartments in the whole project, Other comments.
Monthly monitoring enables a constant observation of your competitor’s activity (prices offered, pace of sales, promotional offers applied) and, if
necessary, allows to react immediately within the investor’s project.
Data on developers’ projects are collected by real estate market analysts thanks to:
Phone interviews,
“Mystery client” visits in the sales office,
Analysis of the website of a project and/or a developer and of newspapers advertisements,
Analysis of an offer on other real estate portals,
Analysis of marketing materials of a developer’s project,
Monitoring of real estate fairs.
Results of the monitoring are presented in the form of an useful Excel file, which is perfect for rapid calculations, as well as a PDF file with transparent
graphics.
Detailed scope and conditions of the monitoring are negotiated individually.
Commercialisation audit
Developer’s project commercialisation audit
We offer a complex audit of sale activity applied in your investments.
Our offer comprises:
AnAlysis of thE MARkEt CoMPEtition
Detailed monitoring of an offer in competitive developer’s projects, analysis of sales results recorded (pace of sales), comparison of pricing policies
applied by competitors (price ranking of competitive apartments), comparison of competitive investments by the Price/Quality Indicator, analysis of the
future offer on the market – analysis of projected developer’s investments.
AnAlysis of MARkEting ACtivity
Analysis of a marketing strategy in the project, assessment of effectiveness of attainment of assumed target groups with marketing message, assessment
of Public Relations and all other marketing activities connected with the project.
AnAlysis of sAlE PRoCEss
Analysis of sales activity with the “mystery client” method, assessment of sales skills of sales team members and their approach to client.
AnAlysis of PRiCing PoliCy (PRiCE list AuDit)
Detailed analysis of a pricing policy applied by the investor – audit of prices of all apartments offered, comparison of these prices with prices of apartments
already sold and prices offered by competitors.
CoMPlEx sEt of RECoMMEnDAtions REsulting fRoM thE ConDuCtED AuDit
The audit of a sale process is conducted by professionals working for Emmerson:
Market Research Department,
Marketing Department,
Primary Residential Market Department.
Detailed scope and conditions of the audit are negotiated individually.
Market research
Market research
We also specialise in designing and implementing top-quality research services on the real estate market. Our research is fully dedicated to problems
defined by our clients and provided with a previously agreed combination of qualitative and quantitative methods. Research results are always analysed
and interpreted by real estate experts who are highly valued for their knowledge and professionalism. Our long-term market experience allows us not
only to present research results but first of all to make professional recommendations based on them.
Our research services are based on active real estate market participants and investors. A wide network of branches throughout the country gives us
direct access to parties to real estate transactions. This unique competitive advantage strengthens reliability of our services but also allows us to offer
services at more attractive prices.
Possible constructions of research samples:
Parties determined to purchase / sale property in a certain location
Parties determined to rent property in a certain location
Parties to past real estate sale (or rental) transactions
Experienced real estate agents or valuers
individual experts reports
individual experts reports
The Emmerson Market Research Department is regularly monitoring the situation in the primary and the secondary housing market in major Polish
cities. A large base of past and current Emmerson customers give us the opportunity to examine the particular preferences of buyers and sellers on the
housing market of Poland.
Thanks to co-operation with real estate valuers of Emmerson Evaluation we have access to final prices. Rich transaction archives allow us to analyse the
latest market tendencies as a part of long-term trends.
Thanks to a wide range of our specialisations we are able to offer you a diversified set of products for all stages of property development process.
Preliminary phase Project planning Pre-development and Development &
capital rising Commercialisation
Market attractiveness analysis
Primary market housing projects
on sale – xls database
Optimal land development analysis
Research on preferences of real
estate purchasers Location analysis
Undeveloped land market analysis Competition analysis Business plan
Decomposition of housing prices Feasibility study & profitability
analysis
Due-diligence analysis
Forecasted cash flow and Commercialisation audit
commercialisation schedule
Monitoring of competitive projects
Marketing & sale strategy
Detailed content of the report, delivery term and the price are subject to individual negotiation.
Construction market analyses
Polish construction market analyses
Expert knowledge and long-term experience together with an access to archival data guarantee the best quality of our Polish construction market
analyses.
Analyses are prepared for construction companies which are going to expand their activity on the Polish market as well as for those who only plan to
invest in Poland.
Three-year forecasts for the construction sector (divided into residential, non-residential and civil-engineering segments) are based on analysis of the
market data and regular monitoring of the situation in the construction sector in Poland.
Detailed content of the report and conditions of the service are subject to individual negotiation.